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16/06/18, 15:43 Revista Convergências Pagina 1 di 6 http://convergencias.esart.ipcb.pt/?p=article&id=306 Upda%ng tradi%onal hand made ar%s%c industry with an adap%ve - genera%ve approach. Actualización de la industria ar0s1ca tradicional hecha a mano con un enfoque adapta1vo - genera1vo. Roma, A. Scarcelli, A. Poliba - Politecnico di Bari Poliba - Politecnico di Bari Re1rado de: h4p://convergencias.esart.ipcb.pt 1. Introduc%on Parallel to the history of the industrial product, developed through the defini7on of principles of useful form, serial produc7on, ergonomics, etc., the industrializa7on of the produc7on processes and the evolu7on of the tools for the realiza7on, in the a;ermath of the second industrial revolu7on, have played a crucial role also in the fields of the ar7s7c industry. Evidence of this is the cultural debate of the late nineteenth century, centred on the rela7onship that art and technique establish in rela7on to the theories that pertain to the form, colour, methods and techniques of produc7on. The development of the technical-crea7ve tools and of the prototyping and digital produc7on systems creates in the computerized logic a new rela7on between project theory and produc7on and reproduc7on prac7ces (Di Roma, 2008): the technique no longer resides exclusively in the finished object, but in its concep7on pre-formal. In fact, the management of form and colour in the ancient art industry did not assume media7on between the design phase and the realiza7on phase; the author of the conforma7on of the product o;en iden7fied himself with those who technically carried out its produc7on. The division into phases, already within the development of the serial processes of realiza7on of the ar7s7c industry, has made it necessary to elaborate geometric models to support the transmissibility of the idea to the different material performers. Digital modellers, who in the last twenty years have made possible the so-called digital revolu7on as a ques7on related to the representa7on and communica7on of the project, through its virtual res7tu7on, today assume a central role in the prefigura7on process of the ar7fact, as demonstrate technical- formal control tools able to synthe7cally manage all the main phases of concep7on and prototyping, providing key decision-making for the op7miza7on of the form and its realiza7on process. The geometric defini7on of shape and colour values, together with the implementa7ons of parametric so;ware and the genera7ve logic of some cad and raster applica7ons, favour the development of new formal expressions; the idea7on process thus becomes«un vero e proprio sistema di informazioni: informazione culturale del prodoQo, informazione sul suo uso, informazione linguis7ca e informazione visiva». (Branzi, 1984, p. 117). 2. Problem The transla7on of the ideal form into a technical material form within the ar7s7c industry has always been expressed through the use of tools able to realize the conceptual model and make the cra;sman's gesture repeatable in the series of objects to be reproduced, adap7ng from 7me to 7me the ideal model to ABSTRACT: The paper aims at demonstrate the adap7ve value of the digital cra;s, regarding design and realiza7on methods. In order to achieve some outcomes from a prac7cal approach, some experiments are described. The discussion focuses on the rela7onship between the parametric tools suppor7ng the design process, (devoted to tex7le design and colour theory) and the aesthe7cal and technical outcomes. The typical way in which the cra;sman "makes" - based on the informal transfer of models to produc7on - shares the adap7ve and repeatable approach of the parametric design. Therefore, through the specifica7ons of the materials, the techniques and the realiza7on tools, the seamless process is achieved. KEYWORDS: Ar7s7c industry, parametric design, parametric colour, digital design, digital cra; RESUMEN: El documento 7ene como obje7vo demostrar el valor adapta7vo de la artesanía digital, con respecto a los métodos de diseño y realización. Para lograr algunos resultados desde un enfoque prác7co, se describen algunos experimentos. La discusión se centra en la relación entre las herramientas paramétricas que respaldan el proceso de diseño (dedicado al diseño tex7l y la teoría del color) y los resultados esté7cos y técnicos. La forma jpica en que el artesano "hace" - basado en la transferencia informal de modelos a la producción - comparte el enfoque adapta7vo y repe7ble del diseño paramétrico. Por lo tanto, a través de las especificaciones de los materiales, las técnicas y las herramientas de realización, se logra el proceso con7nuo. PALABRAS-CLAVE: Diseño paramétrico, color paramétrico, diseño digital, arte digital

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Page 1: Upda%ng tradi%onal hand made ar%s%c industry with an adap ... · In the design process of an artefact, the role of color has always been ambiguous (Batchelor, 2000), both for the

16/06/18, 15:43Revista Convergências

Pagina 1 di 6http://convergencias.esart.ipcb.pt/?p=article&id=306

Upda%ngtradi%onalhandmadear%s%cindustrywithanadap%ve-genera%veapproach.

Actualizacióndelaindustriaar0s1catradicionalhechaamanoconunenfoqueadapta1vo-genera1vo.

Roma,A.Scarcelli,A.

Poliba-PolitecnicodiBariPoliba-PolitecnicodiBari

Re1radode:h4p://convergencias.esart.ipcb.pt

1.Introduc%onParallel to the history of the industrial product, developed through the defini7on of principles of useful form, serial produc7on, ergonomics, etc., theindustrializa7onof the produc7onprocesses and the evolu7onof the tools for the realiza7on, in the a;ermathof the second industrial revolu7on, haveplayedacrucialrolealsointhefieldsofthear7s7cindustry.Evidenceofthisistheculturaldebateofthelatenineteenthcentury,centredontherela7onshipthatartandtechniqueestablishinrela7ontothetheoriesthatpertaintotheform,colour,methodsandtechniquesofproduc7on.Thedevelopmentofthetechnical-crea7vetoolsandoftheprototypinganddigitalproduc7onsystemscreatesinthecomputerizedlogicanewrela7onbetweenprojecttheoryandproduc7onandreproduc7onprac7ces(DiRoma,2008):thetechniquenolongerresidesexclusivelyinthefinishedobject,butinitsconcep7onpre-formal.Infact, themanagementof formandcolour in theancientart industrydidnotassumemedia7onbetween thedesignphaseand the realiza7onphase; theauthorof theconforma7onof theproducto;en iden7fiedhimselfwiththosewhotechnicallycarriedout itsproduc7on.Thedivision intophases,alreadywithin thedevelopmentof theserialprocessesof realiza7onof thear7s7c industry,hasmade itnecessary toelaborategeometricmodels tosupport thetransmissibilityoftheideatothedifferentmaterialperformers.Digital modellers, who in the last twenty years have made possible the so-called digital revolu7on as a ques7on related to the representa7on andcommunica7onoftheproject,throughitsvirtualres7tu7on,todayassumeacentralroleintheprefigura7onprocessofthear7fact,asdemonstratetechnical-formalcontroltoolsabletosynthe7callymanageallthemainphasesofconcep7onandprototyping,providingkeydecision-makingfortheop7miza7onoftheformand its realiza7onprocess. Thegeometricdefini7onof shapeand colour values, togetherwith the implementa7onsofparametric so;wareand thegenera7velogicofsomecadandrasterapplica7ons,favourthedevelopmentofnewformalexpressions;theidea7onprocessthusbecomes«unveroepropriosistemadiinformazioni:informazioneculturaledelprodoQo,informazionesulsuouso,informazionelinguis7caeinformazionevisiva».(Branzi,1984,p.117).

2.ProblemThetransla7onoftheidealformintoatechnicalmaterialformwithinthear7s7cindustryhasalwaysbeenexpressedthroughtheuseoftoolsabletorealizetheconceptualmodelandmakethecra;sman'sgesturerepeatableintheseriesofobjectstobereproduced,adap7ngfrom7meto7metheidealmodelto

ABSTRACT: The paper aims at demonstrate the adap7ve value of thedigital cra;s, regarding design and realiza7on methods. In order toachieve some outcomes from a prac7cal approach, some experimentsaredescribed. Thediscussion focuseson the rela7onshipbetween theparametric tools suppor7ng the design process, (devoted to tex7ledesignand colour theory) and theaesthe7cal and technical outcomes.Thetypicalwayinwhichthecra;sman"makes"-basedontheinformaltransfer ofmodels to produc7on - shares the adap7ve and repeatableapproachoftheparametricdesign.Therefore,throughthespecifica7onsofthematerials,thetechniquesandtherealiza7ontools,theseamlessprocessisachieved.

KEYWORDS: Ar7s7c industry, parametric design, parametric colour,digitaldesign,digitalcra;

RESUMEN: El documento 7ene como obje7vo demostrar el valoradapta7vodelaartesaníadigital,conrespectoalosmétodosdediseñoyrealización.Paralograralgunosresultadosdesdeunenfoqueprác7co,sedescribenalgunosexperimentos.Ladiscusiónsecentraenlarelaciónentrelasherramientasparamétricasquerespaldanelprocesodediseño(dedicadoaldiseñotex7lylateoríadelcolor)ylosresultadosesté7cosytécnicos. La forma jpica en que el artesano "hace" - basado en latransferencia informal de modelos a la producción - comparte elenfoque adapta7vo y repe7ble del diseñoparamétrico. Por lo tanto, através de las especificaciones de los materiales, las técnicas y lasherramientasderealización,selograelprocesocon7nuo.

PALABRAS-CLAVE:Diseñoparamétrico,colorparamétrico,diseñodigital,artedigital

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thecontextualneedsofspecificsizingorfunc7onality(DiRoma,2016).Atthebaseoftheinformalprocessofinterac7onbetweenidea7onandproduc7onwasthemathema7calmodelthatmanagedthepropor7onbetweentheparts, the varia7on of the rays and the con7nuity of tangency of the curves, the symmetry groups of the plane. It is no coincidence that in the field ofornamentalart(Carboni,2000,p.79)thedifferenthistoricalciviliza7onshaveexpressedthelanguageonthebasisoftheirownmathema7calcode.Ontheinstrumentalleveltheques7onoftechnicalreproducibilityischaracterizedbytheuseofshapes,models,seals(ofrepertoireordesignedadhocbythesamearchitectofthework)necessaryforthetransferofthe"form";orfromthosemechanicalaids(suchasthelathe,thedrillandthewheelsofthepoQers)usefulforthemassproduc7onprocess(Benjamin,1955,p.20).Thisminglingbetweenthepossessionofthemathema7calmodelandtheknowledgeofhowtoproduceisatthebasisofthefreedomofar7s7cwill(Riegl,1893;Focillon,1939;Panofsky,1961)andexpressesitselfthroughtheextremeflexibilityoftheproduc7onmethodsofthear7s7cindustry.Inreferencetotheaesthe7cinten7onofthear7san-ar7st,Hauserstatesthat"thetechnicalsolu7onisitselfpartorvariantofthevisualaesthe7csolu7on"(Hauser, 1978, p.95). Therefore, the instrumental technical evolu7onof contemporaneity, in the digital field, favours a new rela7onship between art andtechnique,between formal idea7onandrealiza7on, re-enac7ngthoseprocessesof limitedcra;series, interrupted in theirmillennial tradi7onby industry(Branzi,2008,pp.10-11),withintheso-called2.0cra;.

3.Methodology-ParametricDesigndigitalcraAThegenera7vemodelling,thankstothecontribu7onofcoding,hasgivengreatdevelopmenttothethemeofthenewdesignconceptandtothesamedigitalcra;smanship. This new modelling process has the characteris7c of approaching computer programming, but with an easy approach thanks to visualcomponents. The systemallows to implement thenormalopera7onsof genera7on, transforma7onandeven substan7alevolu7onof themodels throughreversibleprocesses,preservingthememoryoftheoriginalgeometries.Algorithmsallowdesignerstoovercomethelimita7onsof'tradi7onal'so;wareandachieveamuchhigherlevelofcomplexityandcontrol.Inthealgorithmicmodellingtheuserhasthepossibilitytocreatethree-dimensionalobjectsthroughthedescrip7onofthesystemofrela7onsatthebaseofanycomplexgeometry.Thisdescrip7ontakesplacethroughthedevelopmentofanodediagram(visualalgorithm)accordingtoanassocia7velogic,withinspecificeditorsthatoperateinparallelwiththemodellingso;ware.Thereforewhatismanipulatedisnottheobject,butitsconstruc7onprocessanditsdata.Thealgorithmicmodellingtoolsallowthegenera7onandcontrolofcomplexshapesatanyscale:fromarchitecturetodesign.Theparametricdesignsystemsare dynamic modifiable in real 7me, through the varia7on of the parameters defined during the construc7on of the diagram: this leads to immediateadvantagesinrela7ontoformalexplora7on,controlandra7onaliza7onoftheshape.

3.1Methodology-Colorparametricdesign

3.1.1.Colorparametricdesign

Inthedesignprocessofanartefact,theroleofcolorhasalwaysbeenambiguous(Batchelor,2000),bothforthecomplexityofaveryelaboratetheory,andforthe instrumental difficulty in iden7fying and accurately repor7ng the selected colors. In tradi7onal produc7on processes (Scarcelli, 2016), following thedevelopmentof thedyeschemical industry, thear7sanchooses thecolorvaria7onsofhisproduct froma rangeofdyes (oralreadycoloredsemi-finishedproducts)withinacommercialcatalog;eventhedesignerhasthesamerestric7ons:hemustchoosebasedonapredefinedrange,influencedbythelawsofthemarket,whichcondi7onthoseoftaste(colormatching),orviceversa.Itisnotpossibletoiden7fyandquan7fyexis7ngcolors.Fromthedawnof7me,inordertoclassifycolors,ar7sts,physicistsorchemistshaveintroducedveryheterogeneoussystems:intheprinciplesandintheshapes,planeorthree-dimensional,moredifferent,forexampletheIQenhuecircleortheMunselltree.Nowadays,thechoiceofacolorsystemoveranotherdependsessen7allyonthescopeofapplica7onandtransforma7onprocessesthataQributeperceptualquali7es to thematerial:dyeingof thematerial throughdyes (plas7cfibersand tex7les)or surfacedeposi7onofpigmentsbypaintsor inks (prin7ngandpain7ngprocesses)Theadop7onofcomputerizeddrawingsystemshasmul7pliedthemanagementandcontroltoolsoftheproject,alsofromthechroma7cpointofview:eachdedicatedso;warehasacolorselector.Thistoolassociateseachcolorwithanumericalcode,whichiden7fiesitandmakesituniqueanduniversallydis7nguishable,withinitsowncodingsystem.Infact,thedifferentsystemsadoptdifferentlanguages,sothesamecolorisassociatedwithseveralcodes:theHLSsystemhasatriadofspecificnumbers,inthesameway theRGBsystemand theLab space; theCMYKaQributes fourvalues toeachcolor; theHtmlhexadecimal systemadoptsanalphanumeric codeinstead.Thecombinatorialpossibili7esassociatedwiththevarioussystemscanreturn16,000colors(andevenmore).Absolutelymanymorethanthehumaneyeisabletodis7nguish.Thecodingofa7ntthroughanumericalcodedis7nguishestheparametriccharacterofthechroma7cvaria7on:bychangingasinglenumberitispossibletomodifythesuperficialspectralqualityofthear7factinitsvirtualdefini7on.Thisprocess,nowconsolidatedinthedesignprac7ceofdesign,especiallyinthegraphicarea,undergoescon7nuousupdates,duetotheimplementa7onofmathema7calcodeswithinthedigitaldevelopmentenvironments.Similartothedefini7onsystemsofshapesandpaQerns,suscep7bletochangesbasedonalgorithmsthatcontroltheirgeometries,colorcanalsobemanageddigitally, by wri7ng parametric codes that link each individual color value to a specific point/pixel of the physical/graphic space. In par7cular, using theparametricpaQerningtool,includedamongthecadapplica7ontoolssuchasGrasshopper,itispossibletointerpolateapredefinedimagewithageometricgrid,soastoassociateeachRGBcolorvalueofthemapwiththecorrespondingpoint-posi7oninthegrid.Theimage,ul7mately,isdiscre7zedinpointswithnumericalvalues,andthentranslatedintoavectorialgeometry.Another tool allows this associa7on between the polygons of a re7cular mesh - organic or geometric - with selected colors, with the possibility ofparametricallyvaryingthetonal,luminosityorsatura7onvalues.Inthiswaybothcon7nuousanddiscreteresultsarepossible,resul7nginarastergraphic,nolonger vector. This approach presents interes7ng developments concerning the transi7on opera7ons between the different colors, which can occur bygradient,givingrisetoorganicmatrices,orbycontrast,withrespecttodiscon7nuousgeometries.Theparametricapplica7onadoptedforthetransi7onsisnotonlylinear,butpresentsar7culatedsolu7onslinkedtothecomplexityofthemathema7calcodesused.ThesizeofthecapabilityofcolorparametricsystemsindigitaldesignprocessescanbefoundintheresultsofDigitalArt:ifthear7s7ccultureabandonsitsworktoolstotesttheopportuni7esofnewITtools,itisthesignofachangenotonlyinstrumental,butspeciallylinguis7c.

4.Results

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Thissec7onshowstheresultsofsomeexperimentsaimedattheimplementa7onofparametricinforma7onsystemsforthedevelopmentofthedecora7vepaQern and for the development of the colour gradient. In par7cular, the path has been focused on the understanding and innova7on of ar7s7c cra;processes,media7ngthescopeofuniquear7facts(orlimitedseries)withthescopeoflarge-scaleindustrialproduc7on.Inpar7cular,withreferencetothethemeofthematerialandtheconforma7onprocessesofthemanufacturedproduct,theinterestintradi7onalproduc7onhasbeenfocused,reachingtheintegra7onofenablingtechnologiestowardsthear7sanalproduc7vityoftype2.0,throughtheuseof3Dprin7ngaimedatmakingmoulds(excava7on,embossy,graphicimpression,etc.).Theexperimenta7onthemewasaddressedtotheaesthe7ccharacteriza7onofthesurfacesmadeinceramics,tex7leandleather;themethodologyadoptedhasmarkedtheprocessinfivephasesofplanningandrealiza7on.Theapproachadoptedaimedatdefiningtheexpressiveandcommunica7vepoten7alityofathree-dimensionaldecora7onthroughgraphic-visual,tac7leandchroma7cconsidera7ons,inrela7ontothetriadconsis7ngofmaterial,toolsandproduc7onprocess.Thegraphicthemeof"gradient"hasbeenelaboratedonthebaseofaparametric3dmodel.In the first phase a visual graphic composi7on is developed, responding to precise principles of percep7ve nature such as "rarefac7on and thickening","direc7on","order".Thisconceptisdevelopedusingdigitalcomputers,andthentransferredforconceptualtransposi7onintodifferentmaterialsupports,withamodularsizeof10x10cm.

Fig 1 – The original composi7onal principle is thus implemented on a running surface, through module itera7on opera7ons, by reflec7on, rota7on ortransi7on.

Theoriginalcomposi7onalprincipleisthusimplementedonarunningsurface,throughmoduleitera7onopera7ons,byreflec7on,rota7onortransi7on.

Fig 2 – The original composi7onal principle is thus implemented on a running surface, through module itera7on opera7ons, by reflec7on, rota7on ortransi7on.The7lesareproducedusingFD3dprintsystem.

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Thethirdphaseconcernstheassocia7onofcolourvaluesoftonalscaleandcontrasttothegraphic-visualcomposi7on,andthesubsequenttransposi7onontothematerialsupport.

Fig3–Thethirdphaseconcernstheassocia7onofcolourvaluesoftonalscaleandcontrasttothegraphic-visualcomposi7onproducedusingaparametrictool

Theprocedural implementa7onoftoolstakesplaceinthelasttwophases:thegraphiccomposi7onisa3dmodelfortheproduc7onoffilesusefulfortherealiza7onofnega7ve-posi7vemoulds,usingthree-dimensionalprin7ngprocesseswithfilamentdeposi7oninPLA.Themouldsthusobtainedwillbeusedtodefinethesurfacequalityofthephysicalpanel,experimen7ng"mould"proceduresonrigidsupports.

Fig.4–Fromthegraphiccomposi7ontothe3Dmodelling-tothe3Dprintedmouldfortheembossyofthe7ssue.

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Fig.5–Thepresentpictureshowsthedifferenteffectsoftheembossyproducedondifferentsurfaces:coQon,felt,polyester,leather.

5.ConclusionsTheparametricdesigncombinedwiththeproduc7onofmodelsthroughprintoutputandelectronicallycontrolledprocessingrepresentsaphaseofevolu7onofthecontemporaryart industrylinkedtodigitaloutcomes(Oxman,2007).Thevectorandbitmapso;wareapplica7onsthroughthegenera7velogicoffernew opera7ve tools and possibility to elaborate innova7ve formal languages, coherent with the mathema7cal models that support them through thealgorithms.InaccordancewiththeKunstwollenbyRiegl,theinstrumentaltechnicalequipmentsupportsthewillofartandconfiguresnewopera7ngmethodsinwhichthedesigner,thecomputertechnicianandthemachineoperatorsharethear7s7cprocessofmaterialtransforma7on.

Notes[1]Foradeeperunderstandingofthevarioustheoriesofcolor,appliedtotheworldofdesign,acomparisonwiththepioneeringtextsofIQenandAlbersisfundamental,inwhichthecri7calapparatusisalwaysaccompaniedbygraphicexperiments.

[2]«Il controlloqualita7vodel coloreèunodeiproblemi centrali della culturaambientalemoderna.Primaancora chedella formaodella funzionediunoggeQo,noinepercepiamo l’iden7tà croma7ca, a tal punto che l’insiemedei colori che ci circondano cos7tuisceuno specifico livellod’usodell’ambientestesso.All’internodiquestaproblema7ca, ilcoloredeveessereoggi intesocomeoggeQodiunaricercaprogeQualeautonoma;finoadora ilcoloreèstatol’ul7moaQributodelprodoQoindustriale:ildesigner,dopoaverneprogeQatolaformaelafunzione,sceglieilcolorecomeul7mosegnodacollocaresudiunastruQurachepossiedegiàtuQelequalitàfondamentali.»(AndreaBranzi,LaCasaCalda,pp.102-103).

AcknowledgmentsThispaperwaspresentedat6thEIMAD–Mee7ngofResearchinMusic,ArtandDesign,andpublishedexclusivelyatConvergences.

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BibliographicReferencesAlbers,J.(1971).Interac7onofcolor.NewHaven:YaleUniversityPress.Batchelor,D.(2001).Cromofobia.Storiadellapauradelcolore.Milano:BrunoMondadoriBenjamin,W.(1966).L’operad’artenell’epocadellasuariproduzionetecnica.Torino:Einaudi.Branzi,A.(1999).Lacasacalda.EsperienzedelNuovoDesignItaliano.Milano:IdeaBooks.Branzi,A.(2008).IntroduzionealDesignItaliano,unamodernitàincompleta.Milano:BaldinieCastoldi.Carboni,M.(2001).L'ornamentale:traarteedecorazione.Milano:JacaBook.DiRoma,A.(2008).Laproduzioneinseriedell’ornatoarchiteQonico:dall’industriaar7s7caellenis7caallaproto7pazioneconprocessicad–cam.Roma:Aracne.DiRoma,A.(2016).Laculturamaterialetratradizioneeinnovazione.InA.DiRoma,A.Scarcelli&V.Minenna,CulturamaterialeeDesign(pp.11-30).Bari:Favia.Focillon,H.(1939).Viedeforms.Paris:PressesUniversitairesdeFrance.Hauser,A.(1955).Storiasocialedell’arte(Vol.III).Torino:Einaudi.IQen,J.(1982).Artedelcolore.Milano:IlSaggiatore.Oxman,N.(2007).DigitalCra;:Fabrica7onBasedDesignintheAgeofDigitalProduc7on.WorkshopProceedings(pp.534-538)forInterna7onalConferenceonUbiquitousCompu7ng,Innsbruck,Austria.Panofsky,E.(1961).Laprospe}vacomeformasimbolica.Milano:Feltrinelli.Riegl,A.(1893).S7lfragen:GrundlegungenzueinerGeschichtederOrnamen7k.Berlin:G.Siemens.Scarcelli,A.(2016).IlcolorematerialedelprogeQo.InA.DiRoma,A.Scarcelli&V.Minenna,CulturamaterialeeDesign(pp.31-44).Bari:Favia.

ReferenceAccordingtoAPAStyle,5thedi%on:Roma, A. Scarcelli, A. ; (2018) Upda7ng tradi7onal hand made ar7s7c industry with an adap7ve - genera7ve approach.. Convergências - Revista deInves7gaçãoeEnsinodasArtes,VOLXI(21)RetrievedfromjournalURL:hQp://convergencias.ipcb.pt