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UPC · U niversitat P olitècnica de C atalunya. The Universitat Politècnica de Catalunya. BarcelonaTech (UPC ) is a public higher education and research institution that is specialized in the fields of architecture, science and engineering . UPC & innovation. - PowerPoint PPT Presentation
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www.upc.edu
www.upc.eduUPC · Universitat Politècnica de Catalunya
The Universitat Politècnica de
Catalunya. BarcelonaTech
(UPC) is a public higher
education and research
institution that is specialized in
the fields of architecture, science
and engineering.
www.upc.edu
Creativity, effectiveness and
dynamism or, in other words,
imagination, responsibility and
initiative - these are key concepts
in any innovative process. The UPC
innovates in all of its activities:
research, education and management.
UPC & innovation
www.upc.edu
Academic outreach is one of the
University’s strategic pillars.
Renowned for its rigorous research
and high-quality education,
the UPC leads international projects,
collaborates with institutions
all over the world, and offers a wide
range of international double
degrees at the undergraduate and
master’s degree levels.
UPC in the world
www.upc.eduWhere is UPC?
BarcelonaVilanova i la Geltrú Castelldefels
Sant Cugat del Vallès
Terrassa
Manresa
IgualadaMataró
Affiliated schools
UPC schools
www.upc.eduCorporate Identity Style Guide
The UPC brand and its possibilities
www.upc.eduUPC in Internet: Genweb
A flexible design…
www.upc.eduUPC in Internet: Genweb
Genweb UPC is a tool that makes possible the creation and the content system management of web pages according to the University corporate identity.
It can be used without technical expertise.
Posted: 215 In process: 85 Total: 300
www.upc.eduEmployee Communication
1. One monthly magazine
2. One weekly newsletter
www.upc.eduThe Media Office: Press room
The UPC Press room provides… Assessment and media impact’s information How to communicate and whom to communicate to
Actions aimed at the media Directed communication campaigns
Calls for press conferences, press breakfasts, personalized interviews with journalists, follow-up of press, Internet and TV coverage: press cuttings…
Covering requests from journalists
www.upc.eduThe Media Office: Press room
The Press room wants to provide information to journalists and people interested in our University.
There is a lot of information about UPC: history, videos, maps, scientific output…
www.upc.eduSocial media in communications &marketing
1. Facebook: link to on the home website www.upc.edu
www.upc.eduSocial media in communications &marketing
Problems we have to ‘face’: · language: at the moment our FB is only in Spanish & Catalan. · the ‘blog’ concept / no interaction · only the UPC Communication Department has its user name & password to login.
At the moment, we only have 542
We are on FB since April 2010.
www.upc.eduSocial media in communications &marketing
Twitter: http://twitter.com/#!/UPCMedia
www.upc.edu
About @UPCMedia264 tweets347 following207 followers8 lists
Social media in communications &marketing
www.upc.edu
Who manages the UPC twitter?http://www.upc.edu/saladepremsa
Social media in communications &marketing
www.upc.eduBest practice in the field ofcommunications or marketing at UPC
1) We are very proud of… http://tv.upc.edu/
www.upc.eduBest practice in the field ofcommunications or marketing at UPC
http://tv.upc.edu/
www.upc.eduBest practice in the field ofcommunications or marketing at UPC
www.upc.eduBest practice in the field ofcommunications or marketing at UPC
2) We are very proud of… OUR NEW LOGO!
Before…Now!
Linking the CONCEPT of…
BarcelonaTechnology
www.upc.eduMajor challenges UPC faces in the field of communication & marketing
1. To increase the presence of UPC in the social networks
2. To create ONE SINGLE corporate identity
C. Jordi Girona, 3108034 BarcelonaTel.: +34 93 401 62 [email protected]
