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Upskill with Marketing Tools for small business
Presenter Danielle MacInnis
www.macinnismarketing.com.au
My background
IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
8
Agenda: Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Web or Blog presence
SEO tools
Productivity
Social Media
3
Why are you here?
Hint: Have you got a burning marketing question to ask? Now is your chance!
What's in it for you?
1 Understand what is currently not working and why
2 Better approach to marketing and sales for your business
3 Tools and templates to use
4 Learn from others in the room and their experience
5 What you might do differently to attract your ideal customers
6 Practice Just In Time Learning
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Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.
What marketing are you doing?
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What Marketing Tools Do I need?
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Choose, Attract, Capture, Nurture, Sell, Retain
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Attract and Retain
Tip: How do you show that you care?
Website Content Management System
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Wordpress Citymax
http://www.daniellemacinnis.com http://www.citymax.com
Weebly
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Lead Capture
Hint: Capture potential customers
Forms, survey - call to action buttons
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http://www.wufoo.com
Choose, Attract, Capture, Nurture, Sell, Retain
http://www.jotform.com
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Lead Nuture
Hint:It takes on average seven interactions before a person buys.
Email marketing
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Tip: People want to know who they are dealing with. Make it easy for them to find out and contact you.
Zoho Aweberhttp://www.zoho.com http://www.aweber.com.au
MailChimp
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Attraction Marketing
Search Engine Optimisation
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Tip: Set up google alerts to follow your mentions or your competitors on the web!
http://websitegrader.com/ https://www.google.com/analytics
Productivity Tools
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Social marketing
Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!
You need to go where your audience is
"86% of Australian internet
users are looking to their
fellow internet users for
opinions and information
on products, services and
brands"
Melanie Ingrey, Director for Nielsen's online Business
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Choose where you play43
Monthly average 2010 Social Media MarketingMacInnis Marketing Visitors or views Leads CustomersBlog 1500 15 0Web 500 40 3Twitter 247 3 0Podcast 1000 5 0Auto-email campaign 500 14 3Networking sites 500 10 1Linked in 500 3 0Articles 1000 2 0Slideshare 200 0 0
Content is King
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Tip: Websites are for lead generation and conversion. It is not just a matter of “looking good”. Ugly and crowed, Vs beautful and empty!
Keys to build a great website1. Attract prospects2. Great content3. Get found4. Convert prospects to leads (call to action)5. Measure your ROI
Good websites
Do you feel like this?
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Sales and Marketing System
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Bloomtools.com
https://www.thewebconsole.com
Want help...?www.macinnismarketing.com.au
www.daniellemacinnis.com
53
Over 80 Small Business Marketing Apps
Don’t re-create, be resourceful!
50
54
Thank you
Search Engine Optimisation
Presenter Danielle MacInnis
www.macinnismarketing.com.au
My background
IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
3
Why are you here?
Hint: Have you got a burning marketing question to ask? Now is your chance!
Agenda: Search Engine Optimisation
What’s in it for you?
Get found online
Convert leads
Optimise your site in all search engines
Tips to improve your conversion rate
What's in it for you?
1. Right Platform for building your site: Content Management System
2. How do you make your website google friendly:
– No Flash
– Above the fold
– Tagging and header descriptions
– Key Words
– Links
3. Local Directories
4. Google Analytics
Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.
What is your current website like? Is it a brochure website?
What is your current website like? Is it dynamic and easily updated?
3
Content Management System
Hint: Have you got a burning marketing question to ask? Now is your chance!
Website Content Management System
Wordpress Citymax
http://www.daniellemacinnis.com http://www.citymax.com
Weebly
What is your current website like?
Call to action
Description on menu
Phone
What is your current website like?
Testimonials
Offer
No Phone
Pet Pavilion Website
Headings
Key words and descriptions
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Attract and Retain
Tip: How do you show that you care?
What is your current website like?
Testimonials
Offer
Phone
Social mediaAbove the fold
Google Loves: Video
Text
Google Loves: Expert Content
Tips
Content
Social marketing
Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!
46
Content is King
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Links back to your site
http://www.petshq.com.au/find/pet-grooming-dog-wash-clipping/vic/melbourne/3039/moonee-ponds.htm
Mouth Marketing - Now online
http://www.womo.com.au/search/Dog-Washing-and-Grooming-near-Moonee-Ponds-VIC-3039/R0051001
Social marketing
Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!
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Content is King
Search Engine Optimisation
Search Engine Optimisation
Local Search Directories
1.Pet Pages2.True Local3.The Pet Directory4. Ozdoggy.com.au
Search Engine Optimisation
Tip: Set up google alerts to follow your mentions or your competitors on the web!
https://www.google.com/analytics
Search Engine Optimisation1. Promote your website address EVERYWHERE.List your website address on your business cards, stationary, email signature,invoices, product labels or other marketing materials.
2. Use your keywords.Keywords are the words people may type into search engines (eg. Google) to findyour products or services on the Internet. Put these keywords in key locationswithin your website (page names, titles, headings, links etc). This tells Google thatthese are the words they should rank you high for, getting you to appear higher inthe search results for those words, eg. Page 1 of Google
3. Use your Social Media Accounts to promote your website.This allows you to be found in multiple places on the Internet, increasing yourexposure to your target market.
4. Feed your website into your Social Media Accounts.Get your blog posts and article listings to feed into your Social Media accounts tomake it easier to keep these accounts fresh and exciting, saving you time as well asdrawing people back to your website.
5.Check out your .xml site map.An .xml sitemap is a dedicated page allows Google to log all the content on yourwebsite and will improve your Search Engine Rankings. If you have your websitewith us, you’ll find yours atwww.[your website domain].com/sitemap.xml.
Search Engine Optimisation25
6. List your business on Google Places.It’s free and it will get you on Page 1 of a Google search when someone is searchingin your local area. Plus, it only takes a few minutes to set up. When you havefinished setting up your listing, send an email to your clients asking them to leaveyou a review and Google +1 you.
7. Use third party business listings and local directories.A great example is True Local but there are plenty of others out there. Makesure you add your website address to the profile, as well as a short, keyword richdescription of what you do. Keep a list of all the directories you are in so you canupdate them quickly and easily in the future.
8. Make use of multimedia.The Internet has fueled a boom in using multimedia to promote business. If youhave some great images, articles or videos that could help promote your website,make sure you upload them to the Internet. Sites like YouTube and Flick
Mobile
Do you feel like this?
Want help...?www.macinnismarketing.com.au
www.daniellemacinnis.com
53
Over 80 Small Business Marketing Apps
Want help...?
53
Don’t re-create, be resourceful!
Thank you
