GIVING BANKS A SINGLE VIEW OF THEIR CUSTOMERS

WWW.WIPRO . COM NY SE :W I T|OVER 140 , 000 EMPLOYEE S|57 COUNTR I E S| CONSUL T ING| SY S TEM IN TEGRAT ION|OUT SOURC ING

DO BUSINESS BETTER

UP CLOSE & PERSONAL

First, all this Data (Big Data) is culled through a data management system that provides banks with valuable information

of banks have a real-time single customer view

of banks use microsegmentation & predictive analysis

• Segment customers based on lifetime value analysis• Microsegmentation �ne-tuned to customer's activities• Predictive analytics for real-time and dynamic

personalization

• One-to-one personalization of offers• Real-time event marketing• New product development

DATA MANAGEMENT ANALYTICS RESPONSE STRATEGY

IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER’S BEHAVIOUR AND THEIR ACTIVITIES.

SUCH AS...

WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE?

Which supermarketthey shop at regularly

Or their favorite restaurants Or their special interestssuch as movies or bowling

And even understandingtheir favorite vacation spots

SINGLE CUSTOMER VIEW CAPABILITY: RESPONSE STRATEGY:

35% 70%of banks offer real-time marketing of banks offer one-to-one

personalized services

36% 47%SO HOW CLOSE ARE YOU TO YOUR CUSTOMER?

THE RESPONSE STRATEGY THUS FORMULATED HELPS BANKS GET CLOSER TO THEIR CUSTOMERS.

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Detailed Findings available on the EFMA-Wipro report on Retail Banking.