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U n w r a p F u n U n w r a p F u n

Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

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Page 1: Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

Unwrap FunUnwrap Fun

Page 2: Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

Unwrap FunUnwrap Fun

Page 3: Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

Unwrap FunUnwrap Fun

Page 4: Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

Babybels baring it all on a billboard.Spectacular

Page 5: Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

A WOMAN is nervous to perform at karaoke.

:15 Pre-Roll“KARAOKE”

She looks to her friend, Babybel, for support—he gives her two thumbs up.

She closes her eyes and takes a deep breath. SCREEN GOES BLACK.

SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers.

When she opens them, we see the Babybel —naked. The woman laughs and....

Page 6: Unwrap Fun - Stan Richards School of Advertising & Public ...SFX: WOMAN sings confidently (but not well). Babybel shrugs and the crowd cheers. When she opens them, we see the Babybel

BABYBEL AND ACLBabybels take over ACL’s site when users press “play” to hear the festival lineup. Concert goers can follow Babybel’s social media accounts to track the street team in Zilker for their chance to unwrap an upgrade to the VIP experience.