Media pre-production & planning

Unit 2 Task 4By Ruhee

Thursday, 23 May 13

Target AudienceDefinition

Target Audience is a specific group that matches the target market. This is which either a product or a marketing place is aimed at.

When someone is considering to start a business or audience researchers for example, they would spend a lot of time, effort and resources is put into research to identify they’re target audience. usually A number of categories are used to describe a media audience.

Thursday, 23 May 13

Target Audience

The purpose of my Target audience is to identify the audience for my my news programme and hopefully this will appeal to then as well. For example when a business is making a new product they would need to identify there target audience.

Thursday, 23 May 13

Demographics

Demographics is ‘a way of describing a group of people according to factors such as age, gender, ethnicity, occupation, social class, and sexual orientation’.

The people who researched Target Audience use audience demographics to identify there target audience.

Doing this, means that there audience can be categorised according to a range of different socio-economic and personal factors such as age, gender, ethnicity, social class and occupation.

Thursday, 23 May 13

Doing this for myself, I realise who I would pitch my news programme to. For example for my questionnaire majority of the people who had answered my questionnaire was in age range of 17-21. This means that I shall pitch my news programme to this age range. Finding out who your audience means that pitching your ideas would be more successful and they would be more satisfied. Knowing the type of target audience you will be aiming at means that you can improve your idea to satisfy their needs and have a successful idea.

Thursday, 23 May 13

Geodemographics

The geo-demographics is the study of where people live. This is important for the audience researchers in a media production either a local or regional audience.

Knowing who your target audience for local regional and understanding the issues

Thursday, 23 May 13

PsychographicsA way of describing a group of people based on their attitude, opinions and lifestyles. The information about a persons lifestyles, referred to as psychographics, is also important to audience researchers in a media production. As this, gives them important clues as to what they are interested in, how much income they earn and what type of media products they are interested in.

For example people

Thursday, 23 May 13

Market Research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making

Thursday, 23 May 13

Quantitative research

To gain an understanding of underlying reasons and motivations• To provide insights into the setting of a problem, generating ideas and/or

hypotheses for later quantitative research• To uncover prevalent trends in thought and opinion

Thursday, 23 May 13

Qualatitive

To quantify data and generalize results from a sample to the population of interest• To measure the incidence of various views and opinions in a chosen sample• Sometimes followed by qualitative research which is used to explore some findings further

Thursday, 23 May 13

product comparison

The product I will be comparing is the interview.

The similarities of the interview and the questionnaire is that it has a variety of open questions so that they can be personal. Interviews can be more personal as you can get more of response than a questionnaire.

With a questionnaire you can ask more open questionnaire. even though the questionnaire you can get more of response

Thursday, 23 May 13

Market Research

product as market research. as well researching the audience, the media companies are also interested in the market that their products will have to survive in. This involves looking at what the completion has to offer and comparing similar media products already in the market to see what the commercial opportunities are.

Thursday, 23 May 13

Talent/ Actors

For a news programme one person would want someone.

Thursday, 23 May 13

stimulates for ideas

Thursday, 23 May 13

document ideas and conceptsv

Thursday, 23 May 13

Aesthetics & Style

In addition to the design sketches, annotated designs and storyboard segments which serve as blueprints for the visualisation of your programme and the sample copy which will provide examples of story content, you will need to have communicated your ideas about the aesthetics and style of the programme. The following should be covered:

Camera In my news programme I would use camera so that it would have a feeling sense of mews programme. I would want a medium shots of news desk with the presenter.. I would want the shots to be a formal shots and they should be wearing appropriate clothing.

Mise-en-scène,

For my miese en scene i would want the right lighting so that it has the brightness for my news programme

Sound

diegeticnon-diegetic

Editing & post-production

cuttingother transitionsother visual effectstitles

Mise-en-scène

Lighting – bight studio lighting; ambient lighting; cold, warm, neutral.

Colour – what colour palette will you be using: corporate: blue and grey etc. (investigate colour psychology)

Set – studio-based, newsroom based, green screen etc.

Costume, hair and make-up – what style are you trying to create for your new presenters: businesses-like, corporate, alternative etc.

Sound

Mode of address – if you have an anchor news presenter, you will probably have a direct mode of address to camera.

News theme tune – what style and quality will this have?

Sound effects / sound motifs – for example, accompanying a transition to a story.

Voice-over – will VO be used during the story segments? What will be the effect of this?

Ambient sound – used to explain, evoke etc.

Thursday, 23 May 13

Mise-en-scène

Lighting – bight studio lighting; ambient lighting; cold, warm, neutral.

Colour – what colour palette will you be using: corporate: blue and grey etc. (investigate colour psychology)

Set – studio-based, newsroom based, green screen etc.

Costume, hair and make-up – what style are you trying to create for your new presenters: businesses-like, corporate, alternative etc.

Sound

Mode of address – if you have an anchor news presenter, you will probably have a direct mode of address to camera.

News theme tune – what style and quality will this have?

Sound effects / sound motifs – for example, accompanying a transition to a story.

Voice-over – will VO be used during the story segments? What will be the effect of this?

Ambient sound – used to explain, evoke etc.

Camera

Think of how you intend to film your anchor and any other presenters:

Shot size distance – Will your presenter be filmed in a medium shot, a medium close up, a close-up? Will the shot size vary according to particular points in the programme or particular stories?

Camera movement – will zoom be used to focus in on material. Will panning and titling be used to move focus to another area of the newsroom / studio?

Composition – how will your presenter be framed? Will the background be in focus or out of focus.

Thursday, 23 May 13

market research

Market research is any organised effort to gather information about markets or customers. It is a very important component of business strategy .The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Thursday, 23 May 13

product comcparisson

Thursday, 23 May 13

quantitate research

To quantify data and generalise results from a sample to the population of interest

• To measure the incidence of various views and opinions in a chosen sample

• Sometimes followed by qualitative research which is used to explore some findings further

Thursday, 23 May 13

qualitative research

To gain an understanding of underlying reasons and motivations

• To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research

• To uncover prevalent trends in thought and opinion

Thursday, 23 May 13

Camera

shotsanglesmovementcompositionCamera movement – will zoom be used to focus in on material. Will panning and titling be used to move focus to another area of the newsroom / studio? the T

Composition – how will your presenter be framed? Will the background be in focus or out of focus.

Now think of camera techniques which will be used to film the stories themselves.

Editing

Cuts – where and why will simple cuts be used?

Transitions – where and why will transition effects be used?

Length of take – will presenters be filmed in long takes? How will the length of takes vary in the stories themselves?

Visual effects – where will visual effects be used and why?

Thursday, 23 May 13

Colour – what colour palette will you be using: corporate: blue and grey etc. (investigate colour psychology)

Set – studio-based, newsroom based, green screen etc.

Costume, hair and make-up – what style are you trying to create for your new presenters: businesses-like, corporate, alternative etc.

Sound

Mode of address – if you have an anchor news presenter, you will probably have a direct mode of address to camera.

News theme tune – what style and quality will this have?

Sound effects / sound motifs – for example, accompanying a transition to a story.

Voice-over – will VO be used during the story segments? What will be the effect of this?

Ambient sound – used to explain, evoke etc.

Camera

Think of how you intend to film your anchor and any other presenters:

Shot size distance – Will your presenter be filmed in a medium shot, a medium close up, a close-up? Will the shot size vary according to particular points in the programme or particular stories?

Camera movement – will zoom be used to focus in on material. Will panning and titling be used to move focus to another area of the newsroom / studio?

Composition – how will your presenter be framed? Will the background be in focus or out of focus.

Now think of camera techniques which will be used to film the stories themselves.

Thursday, 23 May 13

Editing

Cuts – where and why will simple cuts be used?

Transitions – where and why will transition effects be used?

Length of take – will presenters be filmed in long takes? How will the length of takes vary in the stories themselves?

Visual effects – where will visual effects be used and why?

Titles

Describe the style of your titles and inter-titles. You may use examples of existing typography and originally designed font styles.

the titles for my news programme i would want is a

Thursday, 23 May 13

Talent/actors

Nick Wallis

Nick lives in Walton-on-Thames where he spends most of his free time co-managing two small children or slumped in front of the TV.

He can occasionally be seen staggering along the river path between Walton and Weybridge in his running kit, but this is not an experience he would wish on anyone.

Bill Turnbull

Bill urnbull (born 25 January 1956) is a British journalist and presenter, currently employed by the BBC and best known for presenting BBC Breakfast. He is the main male presenter of Breakfast broadcast on BBC One and BBC News, presenting alongside Susanna Reid each Monday-Wednesday.

Thursday, 23 May 13

Stimulates of ideas

Thursday, 23 May 13

Justification of ideas

Thursday, 23 May 13