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The Need to Change• Unstable times call for agile response
• Employing generation Y• Instant global communication
• Brand Destruction through social media
Thoughts create reality
4 Act • Do• Tone• Facial Expression
1 Trigger
3 Emotional State
3)2 Meaning We Make
Energy is Contagious
Transform Culture
Leader
Energy of Top Team Spreads
CustomerInvestor
New Business Opportunities
Fear and desperation
BullingLyingCling to old waysTake no risk
‘If we do not make more money, we will not survive’
A Shift of mind-set
A Shift of mind-set
FaithPositiveCalm
ExpansionProductive cultureRespond to change
‘If we help our customer, the money will come’
The Board Meeting’How do we make money?
Beat the competition? Give a good image to the world?’
The Board Meeting‘How do we help our customers even more?’
‘How are we improving the world?’‘Are we demonstrating the values we say the
company has?’
Rebecca Watsonwww.bromptonassociates.com
07977 503 331
THANK YOU