Unsigned music and the Norwich music scene

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  • 1. I am going to research a particular area of the music industry that focuseson unsigned bands. Being in an unsigned band myself I have hand hands onexperience about the difficulties of self promotion and funding.In the Norwich area there are several main venues that signedand unsigned bands can perform at. The biggest of thesevenues is at the University Of East Anglia which holdsapproximately 1550 people. This venue is predominately forbigger signed acts. Then there are smaller venues such as TheWaterfront, Brick Makers, B2, The Marquee and the ArtsCentre. These venues give opportunities for unsigned smallerbands to perform at. The main venue my band performed at was B2. This facility is a bar at the frontof the building and then a modernised gig venue at the front with expensive lighting,PA system and their own sound engineer. This venue is free to rent out and thisattracts a lot of interest from promoters and bands alike. They make their money frombar sales.One problem that I found with the Norwich unsigned music scene frombeing in a unsigned band was the lack of promoters around. When I performed inprevious bands around 4 years ago their was a huge amount of teenage promotersputting on gigs weekly. This was a great facility to indulge in as it meant that a gig wasalready organised including line up of bands, venue and advertising. The main reasonfor the high amount of promoters was partly to do with the very big and expandingheavy metal music scene at the time. Many teenagers, typically 17-18 year olds put ongig locally and made a huge amount of money by charging on average 2-3 entrycharge. This made them a lot of revenue and also helped bands out with promoting themusic in the area.Most recently in my newest band I have found that the level of promotersout there has decreased significantly. I think the main reason for this is because thelocal music scene for unsigned music has died slightly, and this may be due to thechange in genre of music. Several years ago the main type of music gigs for unsigned music was heavy metal but this has changed with time, with more indie and pop punk music becoming popular. Consequently the level of entrepreneurship of promoters has decreased, making it harder for unsigned bands to play gigs and get their music out their. From personal experience I found that around 70% of the time we had to self promote our band to get gigs and our music heard.Above is a picture of the B2 venue.