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    Proposed approach is property of Unlock.

    Please, no disclosure of the approach without

    informing and approval from Unlock

    Unlock Market Research

    Credential

    The sense behind nonsense

    2013

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    HJKASDOOPWQKWEKWQKKAFN

    AMSDALJDASHDAJKDHAKJHSDJASKDJHAKJDHKAHDKAJHSDKJA

    HDKJKLADKLU TO MAKE SENSE

    OUT OF CONSUMER APPARENTNONSENSEPWQKHJKSAPWEAJP

    WQKHJKSAPWEHSDKJAHSDKHA

    DHKJADSOS OPEN YOUR MIND

    KAJHSDFJDENGSAOIFDKPSDFJP

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    3

    Who is Unlock

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    4Our Story

    It began in March 2008 when several research

    professionals, after years of working at the top of

    multinational market research environment, decided to

    state their view on how to use consumer knowledge, in a

    passionate and daring way.

    The office was officially opened on April 1st, 2008 Unlock aim was to set research free of

    clichs and misconception. The company ultimate objective was that of doing strategic brand

    building research, impregnated with valuable consumer knowledge (and not just any

    research knowledge)

    Unlock specifics became that of offering that precise and valuable consumer information

    that sets apart from ultra-general data or simple consumer verbatims.

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    5The Unlock vision

    Turning research into action is crucial

    We strive to understand more thecontext of the problem

    We design a research plan that is fit to

    our clients, needs, we dont just apply a

    standard methodologies

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    6The Unlock Vision

    We are passionate about

    our work

    We like challenge

    We like to upgrade

    standards every day

    We like long term

    relationships

    Understand our partners

    needs

    We like partnerships

    UNLOCK

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    We give each brand story the attention and respect it deserves.

    This is a must in building the right research approach.

    We believe that...

    We relate to people, not just consumers

    Brands are built on human needs and values. Therefore we believe

    any marketing research problem requires a human approach.

    We believe people have the power to continuously supply brands

    essence. On reverse, we believe successful brands are those that

    dare to access people deep-seated emotions.

    And our passion is to unlock people emotionality and bring the essential out.

    And each brand has a unique story

    Brands dontmake people, people make brands

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    8Unlock means a quest to find the best approach

    This quest has enriched us with expertise in various research domains

    Qualitative Quantitative

    Brand positioning, new product launch,

    new brand launch, brand stretching,

    usage & attitudes, satisfaction studies,

    motivational segmentation

    We have experts in motivational

    research, ethnography, semiotics,

    difficult target moderation

    and in various industries

    FMCG

    Telecom

    Media

    Real estate

    Automotive

    B2B

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    9Key Clients Portfolio

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    10

    Unlock Live

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    11Unlock . Unlock

    A team of 25 research professionals, who like challenge

    and are passionate about research.

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    12Unlock . Unlock

    We took part in various marketing and research

    conferences. Only in the past year:

    BrandRo Cele mai puternice marci romanesti

    Brand-uri fascinante

    Mobile Marketing Conference

    Promotions Know

    Internet and Mobile World

    Promotions 360

    Retail Revolution

    Tech Intelligence Conference

    Romanian Youth Focus

    .and many more

    We like to learn new things and to share the

    know how we have!

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    13And most important.

    we have an open mind

    and a free spirit

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    Why Unlock

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    15Training at Unlock

    We have both Qualitative and Quantitative

    internship programs that will offer you:

    Experience, access to information and learning from highly trained

    researchers

    The possibility to become a permanent member of our team

    Flexible program, because we know school is important

    And of coursean internship diploma

    16

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    16Training at Unlock

    Theoretical sessions

    On the job training

    Feedback sessions

    1.

    2.

    3.

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    17Training at Unlock

    How to make people that you do not know fell comfortable enough inorder to share with you intimate thoughts after just 5 minutes.

    The mission is to offer guidance on how to be a professional moderator,

    to form specialists in qualitative research.

    www.scoalademoderare.ro

    Qualitative Training:

    18

    http://www.scoalademoderare.ro/http://www.scoalademoderare.ro/
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    18Training at Unlock

    Find out how to turn number into stories, how to understand the

    humans behind the data.

    We aim to form quantitative research specialists that have strong

    methodology and research approach know how.

    Courses have 2 modules:

    1. Research methods and client service

    2. Analysis and data processing

    Quantitative Courses: Joi invatam lucruri noi

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    If you want to be part of our team contact us:

    [email protected]

    www.unlock-research.com

    Or find us on

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]