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The results of Universum’s Student Survey pinpoint
how talent perceive employers in your country.
The research functions as a basis for decision-making
when choosing target groups, messages and channels
for future employer branding campaigns. Moreover, it
can be used as a control instrument for measuring the
appeal an organization has over its specific target
groups.
Countries where we conduct our studies
Austria Finland* Kazakhstan Singapore
Belgium Germany* Netherlands* Switzerland*
Czechia Hong Kong Norway* Thailand
Denmark* Ireland Poland Turkey*
Egypt Italy* Portugal United Arab Emirates
*Professional Rankings are also available in these countries
Brazil
Argentina
Chile
Colombia
United States
Mexico
Canada
China Japan
Russia*
South Africa*
Sweden*
France*
SpainKorea
UK*
And these
India
Saudi Arabia
AN ESSENTIAL RESOURCE
It’s so important to secure the very best young talent out there, which is why
HR and C-level leaders around the world refer to Universum’s research.
Drawing on the opinions of more than 40.000 students in Brazil, this preview
of the 2018 Talent Survey gives a clear indication of where your organization
ranks when it comes to its potential to attract new recruits.
VALUABLE INSIGHTS
This preview provides you with an understanding of where your organization
currently ranks, as well as highlighting career aspirations and desirable
industries identified by the respondents.
ACTIONABLE ASSESSMENTS
But, this preview is only the beginning. By becoming a member you can access
Universum’s full report, which contains company-specific findings, and custom
insights and recommendations that are critical when it comes to developing
your employer branding strategy.
Want to learn more? Contact us
Universum is a global leader in employer branding. Over the past 30 years, we have
established ourselves in 50 markets globally and our diverse workforce is physically
present in 20 countries.
Our services include actionable research, strategic consulting, and data-driven
communications and social media solutions for talent branding, sourcing, and
analytics.
We are a trusted partner to over 1,700 clients, including many Fortune 500 companies,
as well as to global media partners that publish our annual rankings and trend reports.
We work with over 2,000 universities, alumni groups, and professional organizations
to gather insights from students and professionals in order to advise employers on
how to attract and retain talent that fits their culture and purpose. On an annual basis,
Universum surveys over 1,500,000 students and professionals worldwide.
Did your company rank in the top 100?
Field PeriodThe survey for this ranking was carried out between October 2018 and March 2019.
STUDENTS UNIVERSITIESAREAS OF STUDY EVALUATIONS
Business / Commerce
Engineering / Technology
Natural Science
Humanities/Liberal Arts/Education
Law Healthcare/Health Sciences
1 South African Reserve Bank
2 SARS
3 Investec
4 Deloitte
5 Transnet
6 PwC (PricewaterhouseCoopers)
7 Johannesburg Stock Exchange (JSE)
8 KPMG
9 BMW Group
10 EY (Ernst & Young)
11 Allan Gray
12 Standard Bank
13 Coca-Cola South Africa
14 Google
15 First National Bank
16 Auditor-General (AGSA)
17 ABSA
18 South African Airways (SAA)
19 Eskom
20 Discovery
21 AB InBev
22 Nedbank
23 National Treasury
24 Unilever
25 Capitec Bank
26 Sasol
27 Microsoft
28 Old Mutual
29 DHET
30 Nike
31 Emirates Airlines
32 SABC
33 AngloAmerican
34 World Bank
35 Alexander Forbes
36 Airports Company SA (ACSA)
37 AngloAmerican Platinum
38 Sun International
39 Samsung
40 Volkswagen Group
41 Woolworths
42 Dept. of Home Affairs
43 Statistics South Africa
44 Bidvest Group
45 Tsogo Sun Hotels
46 City of Johannesburg
47 Daimler/Mercedes-Benz
48 United Nations
49 City of Cape Town
50 City of Tshwane
51 Sanlam
52 Adidas
53 DTI
54 Toyota
55 De Beers
56 Telkom
57 Amazon
58 Rand Merchant Bank (RMB)
59 DIRCO
60 Public Investments Corporation (PIC)
61 HEINEKEN
62 Vodacom
63 Tiger Brands
64 MultiChoice
65 PRASA Corporate
66 Liberty
67 SizweNtsalubaGobodo
68 Media24
69 Nestlé South Africa
70 MTN
71 Barloworld
72 L'Oréal Group
73 J.P. Morgan
74 Bank of America / Merrill Lynch
75 DBSA
76 IDC
77 Ford Motor Company
78 Virgin Active
79 Mr Price Group
80 CSIR
81 Grant Thornton
82 Pick 'n Pay
83 Wesbank
84 IBM South Africa
85 TFG (The Foschini Group)
86 Shoprite
87 British American Tobacco
88 Distell
89 SAP South Africa
90 Sappi
91 RCL Foods
92 Outsurance
93 Mazars
94 Truworths
95 McKinsey & Company
96 Pioneer Foods
97 Bain & Company
98 Johnson & Johnson
99 Coronation Fund Managers
100 Santam
1 Sasol
2 Transnet
3 Eskom
4 Google
5 Microsoft
6 BMW Group
7 Tesla
8 SpaceX
9 Samsung
10 AngloAmerican
11 WBHO
12 Murray & Roberts
13 CSIR
14 AngloAmerican Platinum
15 Volkswagen Group
16 Huawei
17 Aurecon
18 Telkom
19 Group Five
20 Daimler/Mercedes-Benz
21 City of Cape Town
22 Toyota
23 Amazon
24 South African Airways (SAA)
25 City of Johannesburg
26 Vodacom
27 IBM South Africa
28 Unilever
29 De Beers
30 AB InBev
31 Coca-Cola South Africa
32 Exxaro
33 Cisco Systems
34 Ford Motor Company
35 Oracle
36 Sappi
37 DST
38 Investec
39 Boeing
40 Adapt IT
41 Siemens
42 AngloAmerican-Kumba Iron Ore
43 Anglo Coal
44 Discovery
45 Airports Company SA (ACSA)
46 Facebook
47 Rand Water
48 Allan Gray
49 AECOM
50 Engen Petroleum
51 First National Bank
52 Standard Bank
53 Denel Group
54 ABSA
55 ArcelorMittal
56 Airbus
57 MINTEK
58 AngloGold Ashanti
59 South African Civil Aviation Authority
60 DRDLR
61 MultiChoice
62 IDC
63 Lenovo
64 South32
65 PetroSA
66 MTN
67 Aveng Grinika LTA
68 Capitec Bank
69 Deloitte
70 Shell South Africa
71 SABC
72 SARS
73 KPMG
74 PRASA Corporate
75 Armscor
76 Nissan South Africa
77 Nestlé South Africa
78 Nedbank
79 Illovo Sugar
80 HEINEKEN
81 Glenco
82 South African Reserve Bank
83 Dimension Data
84 ABB
85 Woolworths
86 Barloworld
87 Lonmin
88 Rio Tinto
89 Bytes Technology Group
90 Tiger Brands
91 Chevron South Africa
92 Total South Africa
93 Bidvest Group
94 Hewlett Packard Enterprise
95 Gold Fields
96 PwC (PricewaterhouseCoopers)
97 PPC Cement
98 Old Mutual
99 Cell C
100 L'Oréal Group
1 CSIR
2 DAFF
3 Dept of Environmental Affairs
4 Sasol
5 NHLS
6 DST
7 Dept. of Health
8 The Agricultural Research Council
9 Unilever
10 AB InBev
11 Medi-Clinic Southern Africa
12 Google
13 Rand Water
14 Lancet
15 Aspen Pharmacare
16 Coca-Cola South Africa
17 Eskom
18 WWF
19 Microsoft
20 DRDLR
21 Nestlé South Africa
22 AngloAmerican Platinum
23 SANBI
24 Transnet
25 AFGRI
26 AngloAmerican
27 Tiger Brands
28 Pfizer Laboratories
29 SANBS
30 DHET
31 City of Cape Town
32 Sanparks
33 Pathcare
34 Clover
35 Woolworths
36 Statistics South Africa
37 SANSA
38 Discovery
39 De Beers
40 Investec
41 Network Healthcare (Netcare)
42 MINTEK
43 First National Bank
44 Amazon
45 South African Police Services
46 Standard Bank
47 Cipla
48 Ampath
49 Allan Gray
50 Adcock Ingram
51 South African Airways (SAA)
52 L'Oréal Group
53 Sappi
54 City of Johannesburg
55 Illovo Sugar
56 ABSA
57 AngloAmerican-Kumba Iron Ore
58 PetroSA
59 Anglo Coal
60 Johnson & Johnson
61 Engen Petroleum
62 Exxaro
63 IBM South Africa
64 Old Mutual
65 Nedbank
66 South African Reserve Bank
67 AngloGold Ashanti
68 Telkom
69 Bayer
70 Vodacom
71 Johannesburg Stock Exchange (JSE)
72 Liberty
73 Airports Company SA (ACSA)
74 Deloitte
75 Sanlam
76 Distell
77 SKA
78 Daimler/Mercedes-Benz
79 KPMG
80 SARS
81 British American Tobacco
82 Volkswagen Group
83 Shell South Africa
84 Oracle
85 Gold Fields
86 BASF
87 GSK (GlaxoSmithKline)
88 Total South Africa
89 Revlon
90 IDC
91 MTN
92 Clicks Group
93 Danone Southern Africa
94 PwC (PricewaterhouseCoopers)
95 NECSA
96 Roche
97 Mondi Group
98 Ascendis Health
99 SAP South Africa
100 BP Southern Africa
1 DHET
2 SABC
3 United Nations
4 Dept. of Home Affairs
5 Google
6 Media24
7 DIRCO
8 Transnet
9 South African Airways (SAA)
10 City of Cape Town
11 City of Johannesburg
12 SARS
13 Coca-Cola South Africa
14 Nike
15 Eskom
16 City of Tshwane
17 Emirates Airlines
18 Statistics South Africa
19 MultiChoice
20 Microsoft
21 Woolworths
22 BMW Group
23 South African Reserve Bank
24 Adidas
25 SAP South Africa
26 Capitec Bank
27 Discovery
28 Unilever
29 Samsung
30 DTI
31 Sun International
32 Airports Company SA (ACSA)
33 Sasol
34 IDC
35 L'Oréal Group
36 Johannesburg Stock Exchange (JSE)
37 Allan Gray
38 Tsogo Sun Hotels
39 Telkom
40 AB InBev
41 AngloAmerican Platinum
42 AngloAmerican
43 Old Mutual
44 Mr Price Group
45 Standard Bank
46 First National Bank
47 Amazon
48 Virgin Active
49 World Bank
50 Volkswagen Group
51 Public Investments Corporation (PIC)
52 PRASA Corporate
53 CSIR
54 Alexander Forbes
55 Sanlam
56 Investec
57 Nedbank
58 ABSA
59 DBSA
60 National Treasury
61 Revlon
62 KPMG
63 Toyota
64 Vodacom
65 Daimler/Mercedes-Benz
66 Bidvest Group
67 Truworths
68 Liberty
69 HEINEKEN
70 Nestlé South Africa
71 Clicks Group
72 TFG (The Foschini Group)
73 De Beers
74 Tiger Brands
75 MTN
76 Professional Provident Society (PPS)
77 Dis-Chem
78 Edcon
79 Deloitte
80 Pick 'n Pay
81 Johnson & Johnson
82 Sappi
83 IBM South Africa
84 Lenovo
85 Shoprite
86 PwC (PricewaterhouseCoopers)
87 Ford Motor Company
88 The Boston Consulting Group
89 Famous Brands Limited
90 Auditor-General (AGSA)
91 Puma Energy
92 Nissan South Africa
93 EY (Ernst & Young)
94 Barloworld
95 Outsurance
96 Santam
97 Business Connexion
98 Aspen Pharmacare
99 British American Tobacco
100 JTI (Japan Tobacco International)
1 Constitutional Court
2 Legal Aid South Africa
3 Lawyers for Human Rights
4 DoJ&CD
5 NPA
6 Webber Wentzel Attorneys
7 Adams & Adams
8 The South African Human Rights Commission
9 Office of the Chief Justice
10 Werksmans Attorneys
11 Road Accident Fund
12 United Nations
13 South African Police Services
14 Bowman Gilfillan
15 Dept. of Labour
16 CCMA
17 Dept. of Correctional Services
18 Allan Gray
19 DLA Cliffe Dekker Hofmeyr
20 SARS
21 Norton Rose Fulbright
22 ENSafrica
23 South African Reserve Bank
24 Transnet
25 Honey Attorneys
26 Google
27 BMW Group
28 Investec
29 South African Airways (SAA)
30 Schindlers Attorneys
31 Discovery
32 Interpol
33 Dept. of Home Affairs
34 SABC
35 Johannesburg Stock Exchange (JSE)
36 Standard Bank
37 DIRCO
38 Coca-Cola South Africa
39 Sasol
40 Alexander Forbes
41 Eskom
42 Murray & Roberts
43 De Beers
44 AngloAmerican
45 First National Bank
46 City of Johannesburg
47 National Treasury
48 Baker & McKenzie
49 Daimler/Mercedes-Benz
50 Lindsay Keller Attorneys
51 KPMG
52 AngloAmerican Platinum
53 Dept. of Health
54 Old Mutual
55 ABSA
56 Microsoft
57 Deloitte
58 Blake Bester Attorneys
59 Nedbank
60 Fluxman's Attorneys
61 Sanlam
62 Hogan Lovells
63 Sun International
64 City of Cape Town
65 Media24
66 DRDLR
67 DHET
68 EY (Ernst & Young)
69 AB InBev
70 Shepstone & Wylie
71 Liberty
72 Dept. of Human Settlements
73 L'Oréal Group
74 Unilever
75 Knowles Husain Lindsay Inc Attorneys
76 PwC (PricewaterhouseCoopers)
77 Woolworths
78 CSIR
79 Spoor and Fisher
80 Vodacom
81 Fasken Martineau
82 Auditor-General (AGSA)
83 Allen & Overy
84 Telkom
85 Smith Tabata Buchanan Boyes
86 Statistics South Africa
87 Rand Merchant Bank (RMB)
88 McKinsey & Company
89 MTN
90 AngloGold Ashanti
91 Santam
92 Strauss Daly Incorporated
93 DBSA
94 British American Tobacco
95 White & Case LLP
96 Eversheds LLP
97 IBM South Africa
98 IDC
99 Cell C
100 Denel Group
1 Dept. of Health
2 Medi-Clinic Southern Africa
3 Network Healthcare (Netcare)
4 NHLS
5 Discovery
6 Aspen Pharmacare
7 Lancet
8 Pathcare
9 SANBS
10 City of Cape Town
11 Clicks Group
12 Ampath
13 Pfizer Laboratories
14 Google
15 DHET
16 Adcock Ingram
17 Cipla
18 Ascendis Health
19 CSIR
20 City of Johannesburg
21 Unilever
22 DST
23 Johnson & Johnson
24 South African Police Services
25 Woolworths
26 South African Airways (SAA)
27 Nestlé South Africa
28 Transnet
29 L'Oréal Group
30 Roche
31 Allan Gray
32 GSK (GlaxoSmithKline)
33 Bayer
34 SANSA
35 Eskom
36 Dept of Environmental Affairs
37 AngloAmerican
38 Sasol
39 Microsoft
40 Investec
41 Old Mutual
42 WWF
43 DAFF
44 Tsogo Sun Hotels
45 Airports Company SA (ACSA)
46 Sun International
47 Tiger Brands
48 Coca-Cola South Africa
49 Revlon
50 AngloAmerican Platinum
51 WBHO
52 Sanlam
53 Sanparks
54 Clover
55 AB InBev
56 Volkswagen Group
57 DRDLR
58 Liberty
59 Colgate-Palmolive Company
60 Statistics South Africa
61 Amazon
62 Rand Water
63 Siemens
64 Daimler/Mercedes-Benz
65 Quintiles
66 Deloitte
67 Vodacom
68 SAP South Africa
69 First National Bank
70 De Beers
71 Johannesburg Stock Exchange (JSE)
72 PetroSA
73 National Treasury
74 Standard Bank
75 ABSA
76 AngloGold Ashanti
77 Telkom
78 South African Reserve Bank
79 PwC (PricewaterhouseCoopers)
80 3M
81 Procter & Gamble (P&G)
82 The Agricultural Research Council
83 KPMG
84 Anglo Coal
85 McKinsey & Company
86 Exxaro
87 AngloAmerican-Kumba Iron Ore
88 Nedbank
89 The Boston Consulting Group
90 Danone Southern Africa
91 Santam
92 SARS
93 DTI
94 IDC
95 Chevron South Africa
96 Engen Petroleum
97 Sappi
98 IBM South Africa
99 SANBI
100 AFGRI
1. To be secure or stable in my job
2. To be dedicated to a cause or to feel
that I am serving a greater good
3. To have work/life balance
TOP CAREER GOALS:
1. Education and Scientific Institutions
2. Banks
3. Public Sector and Governmental Agencies
MOST PREFERRED INDUSTRIES
1. Professional training and development
2. Leadership opportunities
3. Ethical Standards
4. Inspiring leadership
5. Leaders who will support my development
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
1. To be secure or stable in my job
2. To have work/life balance
3. To be dedicated to a cause or to feel
that I am serving a greater good
TOP CAREER GOALS:
GENERATION Z
62% 38%AVERAGE EXPECTED MONTHLY SALARY
290,912.30 ZAR
GENERATION Y
61% 39%AVERAGE EXPECTED MONTHLY SALARY
254,544.70 ZAR
1. Banks
2. Healthcare Services
3. Education and Scientific Institutions
MOST PREFERRED INDUSTRIES
1. Leadership opportunities
2. Ethical Standards
3. Professional training and development
4. High future earnings
5. Inspiring leadership
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
44%
41%
40%
34%
33%
32%
22%
19%
13%
20%
19%
14%
12%
12%
12%
11%
9%
9%
8%
Today, through building the most extensive career preference data set in the world, we are able to offer companies unique insights into their employer brands' positioning among talent.
Using a data-driven approach to Employer Branding means that you will be able to attract more relevant talent to your company.
Universum provides analytics and data relevant to your brand’s positioning when it comes to attracting talent. Universum’s Analytics solutions help employers better understand:
Their recruitment funnel
What talent associates with employers
CompetitorsWhy and to whom you are losing talent to
Communication channels you should focus on
Industry benchmarks
Do you want to be among the top considered companies?
Make sure you have a data-driven Employer Brand strategy in place.
Our data will allow you to drive these strategies and help you improve.
Reach out to our team:
Country Manager South Africa
P: +27 11 593 3138 M: +27 72 390 6865
Marketing Specialist EMEA
+46 70 745 03 97
KeshiaSerage
Alessandro Salutari
