Universum Talent Research 2017 - University of Arizona · Universum Talent Research 2017 Partner Report | University of Arizona US Edition | Students | All main fields of study

Universum Talent Research 2017Partner Report | University of ArizonaUS Edition | Students | All main fields of study

Present in 60 countries with regional offices in New York

City, Paris, Shanghai, Singapore and Stockholm.

Serving more than 1 700 clients globally, including Fortune 100 companies.

Full service Employer Branding partner, taking clients from identifying

challenges, engaging talent to measuring success.

Helping the world’s leading organizations strengthen

their Employer Brands for 28 years.

Surveying more than 1.3 million career-seekers,

partnering with thousands of universities and organizations.

Thought leaders in Employer Branding, publishing content

on C-suite level subjects.

Our Employer Branding content is published yearly in renowned media, e.g. WSJ,

CNN, Le Monde, BusinessWeek.

Who We Are

2017 | US | Students | All main fields of study

28

Sample client list


3

Some of the world’s most attractive employers

Universum in the Media


4

Universum Rankings and Thought leadership Publishers

We help higher educational institutions


Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles.

Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to:

IDENTIFY

UNDERSTAND ATTRACT

MANAGE

The readiness for professional life of your students and

alumni

The career preferences and expectations of students and

alumni

Relevant employers to visit campus

The brand perception and attractiveness of your

college/university

5

What we cover in the report


6

CAREER & EMPLOYER PREFERENCES 4

EXECUTIVE SUMMARY1

TALENT PROFILE2

UNIVERSITY BRAND PERCEPTION3

About the Universum Talent Research and the target groups


Total number ofrespondents in the survey 81,102

FIELD PERIODOctober 2016 to February 2017

• Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals.

• Global perspective - local insight.• Conducted via an online survey. The online link

was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.

THIS REPORT

Number of respondents

GROUP 11,599Your students

81,102GROUP 2All students

• Students at higher educational institutions.

• Professionals with an academic degree

• Non-academics

7

THE QUESTIONNAIRE

RESPONDENTS

Agenda


8

Find a summary of your university brand perception. See the profile, career and employer preferences of your students and the comparison groups.

EXECUTIVE SUMMARY1

General profile and summary of career preferences


9

AVERAGE AGE (years)

22.4AVERAGE REPORTEDACADEMIC PERFORMANCE

7.7

Your students

34 %AVERAGE EXPECTED ANNUAL SALARY

66 % 52,805 USD

TOP 3 MOST PREFERRED INDUSTRIES1. Health Care Services2. Arts, Entertainment and Recreation3. Public Sector and Governmental Agencies

TOP CAREER GOALS1. To have work/life balance2. To be secure or stable in my job3. To be dedicated to a cause or to feel that I am serving a

greater good

YEAR OF GRADUATION

DISTRIBUTION:

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH1. Future-Oriented2. Seeing the bigger picture3. Taking time to think

amic 1. A creative and dynamic work environment emp 2. Secure employmentng p 3. Inspiring purpose

or a 4. Clear path for advancement ure 5. High future earnings

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

out of 10

5%

28% 25%20% 20%

1% 0%

2016 2017 2018 2019 2020 2021 2022 orlater

General profile and summary of career preferences


10

AVERAGE AGE (years)

21.9AVERAGE REPORTEDACADEMIC PERFORMANCE

7.8

All students

34 %AVERAGE EXPECTED ANNUAL SALARY

66 %

TOP 3 MOST PREFERRED INDUSTRIES

TOP CAREER GOALS

YEAR OF GRADUATION

DISTRIBUTION:

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

54,702 USD

1. Arts, Entertainment and Recreation2. Health Care Services3. Media and Advertising

1. To have work/life balance2. To be secure or stable in my job3. To be dedicated to a cause or to feel that I am serving a

greater good

1. Future-Oriented2. Taking time to think3. Seeing the bigger picture

ng p 1. Inspiring purpose amic 2. A creative and dynamic work environment

for i 3. Respect for its people emp 4. Secure employment

uppo 5. Leaders who will support my development

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

out of 10

3%

25% 26% 24% 21%

2% 0%

2016 2017 2018 2019 2020 2021 2022 orlater

Agenda


11

Find out, what kind of skills and mindset your students have and what separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers.

EXECUTIVE SUMMARY1

TALENT PROFILE2


The Universum Career ProfilesDistribution per target group

12

All students

Your students

The Universum Career Profiles


13

are future-oriented individuals who ultimately want to be managers and leaders of groups of people in a business environment. They have no problem starting from the bottom and learning what each rung on the ladder is like. In fact, many Careerists consider this process imperative to being a well-rounded leader later on in their careers. Careerists tend to be ambitious, but are also team-oriented, so they often bring others up along with them (riding their coattails so to speak). Careerists are also adaptable, meaning they are not set on any one way of achieving success and will instead do whatever they need to in order to adjust to a given situation.

are curious and creative individuals who are primarily focused on challenging and innovative work. When searching for job opportunities, entrepreneurs look for fast-growing companies that share their entrepreneurial spirit. Entrepreneurs tend to be solution-focused, which means they are most effective when there is an active problem to solve. They lean towards leadership roles and are focused on team dynamics. Entrepreneurs can bore quickly if they feel stagnant, which means they are always looking to lead their team to new challenges.

are responsible and loyal individuals who are happy to take on responsibilities for the good of the team. Their friendliness and comfort around others makes them natural leaders, and their desire for harmony makes them excellent in team-oriented settings. They are also very successful when taking internships, as they find it easy to get along with whomever they are working for. Their driver is happiness. They would like to have a stable job where they are among nice colleagues.

are eager to search for new business opportunities and expect a competitive compensation as well as career advancement and high future earnings. A hunter is wired to be solution-focused, which enables him or her to provide answers for customer problems, which is an important facet for salespeople. Hunter personalities experience a continuous personal renewal. They are able to show growth and project how their skill sets will most benefit an organisation. This adaptive quality is a highly valued trait in dynamic organisations.

want to work in organizations that value and respect their employees, while taking an ethical stand on issues of corporate responsibility. As might be expected, an idealist values environmental sustainability and wants to align with companies that share the same values. Although idealists are dedicated to causes for the greater good, they are not merely dreamers and can offer viable solutions that often include creative experimentation. Idealists are fully capable of envisioning a higher state while implementing and leading teams in task-focused efforts.

tend to be “big-picture” individuals who focus primarily on the future instead of day-to-day or historical situations. They usually (but not always) know relatively early on in their lives that they want to have an international career and are usually interested in building international connections. Companies that are global in scope, or at the very least companies that have offices and/or operations in multiple parts of the world, will be most appealing to Internationalists. They are curious, open-minded and they value social interaction.

are able to see the big picture in any situation, which helps them inspire both their teams and themselves. They prefer the numerous benefits of working with others in a team environment, rather than being a “lone-wolf”. Leaders aren’t afraid of being responsible for situations. They see responsibility as something to be desired and sought after. Because they understand that, their success or failure is ultimately in their own hands. Leaders are also quite introspective; they can look inward and assess themselves honestly and, when necessary, harshly. Before starting their careers, leaders are often involved in various types of organisations, and are often responsible for the founding and growth of projects.

CAREERISTS

ENTREPRENEURS

HARMONISERS

HUNTERS

IDEALISTS

INTERNATIONALISTS

LEADERS

?


How talent’s mindset differs between the target groups

• Do you associate yourself with below statements?14

No, not at all Yes, always

1 2 3 4 5

Your students

All students

?


Which personality skills describe each target group?

• Do these personality skills describe who you are?15

Definitely not Definitely

1 2 3 4

Your students

All students

?


What kind of practical experiences do students have?

• Which of the following experiences do you have? Please select as many as applicable.16

73%

62%

52%

49%

47%

40%

38%

36%

32%

20%

71%

64%

55%

53%

48%

40%

36%

38%

34%

17%

I have had part-time jobs outside my area of study

I have had a summer job in my home country

I have been a group leader in student events

I have had a leading role in student organizations

I have travelled abroad

I have done internships/apprenticeships in my homecountry

I have been a team leader in a sport club

I have been a tutor (e.g. in math or languages)

I have had part-time jobs within my area of study

I have done the military/volunteer serviceYour students

All students

Agenda


17

This chapter evaluates your university brand perception with regards to four different aspects: Reputation & Image, Educational Offering, Culture & Student Life and Employability & Future Opportunities.


EXECUTIVE SUMMARY1

TALENT PROFILE2

?

Top of mind associations with University of Arizona


• What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students. • Spelling mistakes might occur. 18


• This framework has been developed by Universum in cooperation with universities.

The Universum Drivers of University Attractiveness

REPUTATION & IMAGE

EDUCATIONAL OFFERING

CULTURE & STUDENT LIFERefers to the university as a whole Refers to the social environment on- and off-campus

Refers to various aspects of the education provided by the university

EMPLOYABILITY & FUTURE OPPORTUNITIESRefers to the long-term opportunities the university provides for students

EXTRINSIC INTRINSIC

HAR

DSO

FT

19

• Availability of financial aid and scholarships• Costs (e.g. accommodation, tuition, living

expenses, etc.)• Highly ranked within its field• Internationally acclaimed• Prestige• Recommended by friends / family• State of the art facilities• Successful alumni• Tradition of academic excellence

• Acceptance towards minorities• Attractive geographic location• Creative and dynamic atmosphere• Friendly and open environment• Heritage and tradition• International student body• Secure campus environment• Social and recreational activities• Support for gender equality

• Focus on professional development• Good reference for future career and/or

education• High employment among graduates• Launching pad for international career• Opportunities to network with employers• Strong ties with industry• Supports and develops entrepreneurialism• Target school for employers in my field• Teaches transferable and practical skills

employers are looking for

• Attractive/exciting programs and fields of study• Challenging curriculum• Exceptional professors/lecturers• International focus• Practical aspects within the curriculum• Quality and variety of courses• Strong student support (e.g. Tutors, advisors, etc.)• Study abroad program• Unique or particular programs

Most attractive attributes


20

Your students All students

1. Highly ranked within its field2. Costs (e.g. accommodation, tuition, living expenses, etc.)3. Availability of financial aid and scholarships

REPUTATION & IMAGE1. Highly ranked within its field2. Costs (e.g. accommodation, tuition, living expenses, etc.)3. Tradition of academic excellence

REPUTATION & IMAGE

1. Friendly and open environment2. Creative and dynamic atmosphere3. Secure campus environment

CULTURE & STUDENT LIFE1. Friendly and open environment2. Creative and dynamic atmosphere3. Secure campus environment

CULTURE & STUDENT LIFE

1. High employment among graduates2. Teaches transferable and practical skills employers are

looking for3. Good reference for future career and/or education

EMPLOYABILITY & FUTURE OPPORTUNITIES1. High employment among graduates2. Good reference for future career and/or education3. Teaches transferable and practical skills employers are

looking for

EMPLOYABILITY & FUTURE OPPORTUNITIES

1. Exceptional professors/lecturers2. Quality and variety of courses3. Attractive/exciting programs and fields of study

EDUCATIONAL OFFERING1. Exceptional professors/lecturers2. Quality and variety of courses3. Attractive/exciting programs and fields of study

EDUCATIONAL OFFERING

Attractiveness vs. Associations


Attr

activ

enes

s of

the

attri

bute

s

Attributes that your students associate with your university

Important areas where your university rates low

–consider whether to

adapt communication

Important areas where your university rates highly

–continue communicating

Less important areas where your university

rates low –

monitor / no action

Less important areas where your university rates

highly –

keep as is

Average association for your university

Averageattractiveness ofthe attributeswithin the driver

21

?


Reputation & Image

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

• Which of these are most important to you? (Max. 3)

Attractiveness vs. Associations with University of Arizona

22

?


Reputation & Image

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

Most frequent associations

23

67%

66%

65%

64%

62%

53%

45%

32%

32%

59%

63%

64%

62%

67%

62%

40%

47%

39%

Availability of financial aid and scholarships

Costs (e.g. accommodation, tuition, living expenses,etc.)

Highly ranked within its field

Recommended by friends / family

Successful alumni

Tradition of academic excellence

State of the art facilities

Prestige

Internationally acclaimedYour students

All students

?


Culture & Student LifeAttractiveness vs. Associations with University of Arizona

24• Which of the following attributes do you associate with your college or university? Select as many as

applicable.• Which of these are most important to you? (Max. 3)

?


Culture & Student LifeMost frequent associations


applicable.

79%

78%

65%

64%

62%

61%

60%

59%

58%

70%

79%

65%

67%

65%

61%

53%

60%

57%

Social and recreational activities

Friendly and open environment

Secure campus environment

Commitment to diversity and inclusion

Creative and dynamic atmosphere

Support for gender equality

Heritage and tradition

International student body

Attractive geographic locationYour students

All students

?


Employability & Future OpportunitiesAttractiveness vs. Associations with University of Arizona



?


Employability & Future OpportunitiesMost frequent associations


applicable.

74%

71%

66%

63%

60%

50%

48%

45%

27%

73%

74%

67%

68%

66%

45%

53%

49%

32%

Opportunities to network with employers

Good reference for future career and/or education

Focus on professional development

High employment among graduates

Teaches transferable and practical skills employers arelooking for

Supports and develops entrepreneurialism

Strong ties with industry

Target school for employers in my field

Launching pad for international careerYour students

All students

?


Educational OfferingAttractiveness vs. Associations with University of Arizona



?


Educational OfferingMost frequent associations


applicable.

75%

69%

69%

63%

61%

57%

54%

53%

31%

68%

70%

69%

60%

64%

61%

53%

54%

36%

Attractive/exciting programs and fields of study

Quality and variety of courses

Strong student support (e.g. tutors, advisors, etc.)

Study abroad program

Challenging curriculum

Exceptional professors/lecturers

Unique or particular programs

Practical aspects within the curriculum

International focusYour students

All students

?

Who influenced your students the most when choosing your university?


• Which of the following influenced you the most to choose your college or university? Please select a maximum of 3 alternatives.

• The chart shows the top 10 sources of influence.30

Your students

All students

48%

32%

29%

22%

16%

14%

13%

12%

11%

10%

41%

24%

38%

19%

20%

19%

15%

13%

11%

11%

Tuition fees

Parents

University rankings

Friends

Students of the university

Information event at university (e.g. open campus day)

University's website

Teachers or career guidance counselors at the school Iattended

Alumni of the university

Career & university fairs

?


31

Which are the most important career services to your students?

• Which of these are most important to you? (Max. 3)

57%

47%

38%

36%

27%

23%

21%

10%

7%

1%

5%

56%

47%

39%

37%

28%

26%

19%

7%

9%

1%

4%

Career / job / internship fairs

Help with my career planning

Career preparation workshops (e.g. resume/CV writing,interviewing)

General help with job/internship search and CV/interviewpreparation

Personality or skills testing to better understand my careerpreferences and options

Company database with job and internship postings

Employer presentations

Online career advice

Virtual career fairs/meet-ups with employers

Other

None of the aboveYour students

All students

?


32

To what extent are students using the career services you offer?

• Which of these career services have you used at your college or university? Select as many as applicable.

Your students

Share of students using one or more career services at their university

Share of students not using any career service at their university

67%

47%

42%

42%

41%

39%

34%

31%

19%

6%

12%


Personality or skills testing to betterunderstand my career preferences and

options


Career preparation workshops (e.g.resume/CV writing, interviewing)

General help with job/internship search andCV/interview preparation

Company database with job and internshippostings




Other

None of the above

12%

88%

?


33

General usage of career services

• Which of these career services have you used at your college or university? Select as many as applicable.

All students

Share of students using one or more career services at their university

Share of students not using any career service at their university

66%

49%

47%

46%

43%

43%

39%

30%

20%

5%

11%


Career preparation workshops (e.g. resume/CVwriting, interviewing)


General help with job/internship search andCV/interview preparation

Company database with job and internshippostings

Personality or skills testing to better understandmy career preferences and options




Other

None of the above

11%

89%

?


34

How satisfied are your students with the career services you offer?

• How would you rate the career services offered at your college or university? 1 – Poor, 10 – Excellent

7.7

AVERAGE SATISFACTION:

7.8

Your students

All students

Poor Excellent

0% 1% 1%2%

8%

14%

17%

25%

14%

19%

0% 0% 1% 1%2%

6%

10%

18%

24%

17%

20%

0 1 2 3 4 5 6 7 8 9 10

Agenda


35

Find out which are students’ most preferred employers and get insight into the career preferences and expectations of your students in comparison to the overall population. Also, understand how your institution has shaped the career path of your students and alumni.


EXECUTIVE SUMMARY1

TALENT PROFILE2

CAREER & EMPLOYER PREFERENCES 4

?


36

Students’ most preferred industries

• In which industries would you like to work most after graduating? You can choose up to 3 industries

24%

20%

17%

16%

14%

13%

12%

11%

10%

10%

17%

21%

14%

14%

11%

15%

11%

7%

11%

8%

Health Care Services

Arts, Entertainment and Recreation

Public Sector and Governmental Agencies

Educational and Scientific Institutions

Non-Governmental organisations (NGOs)/Non-Profit organisations (NPOs)

Media and Advertising

Software, Computer Services, MultimediaDevelopment, Digital Entertainment

Pharmaceuticals and Biotechnology

Aerospace and Defence

Legal ServicesYour studentsAll students

?


Size of employer preference

• What employer size would you prefer when choosing your first employment?37

2%

17%

37%

24%

19%

3%

18%

35%

23%

21%

Micro employer (Less than 10 employees)

Small employer (10-99 employees)

Medium-sized employer (100-499 employees)

Large employer (500-1000 employees)

Macro employer (More than 1000 employees)University of Arizona

All students

?


Size of employer preference by year of graduation

• What employer size would you prefer when choosing your first employment?• When do you expect to graduate with this qualification or degree? 38

1%

21%

36%

23%

19%

2%

13%

36%

26%

22%

2%

19%

43%

21%

15%

3%

15%

35%

27%

19%

Micro employer (Less than 10 employees)

Small employer (10-99 employees)

Medium-sized employer (100-499 employees)

Large employer (500-1000 employees)

Macro employer (More than 1000 employees)

2017

2018

2019

2020

?


39

Students’ expected annual salary

• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?


52,805 USD 54,702 USD

All students - Female All students - Male

52,522 USD 60,921 USD

?


40

“To have work/life balance” is the most important long term career goal

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

58%

54%

52%

36%

26%

25%

19%

13%

10%

60%

52%

50%

35%

27%

26%

19%

13%

9%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I amserving a greater good

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To have an international career

To be autonomous or independent

To be a technical or functional expertYour studentsAll students

Presenter

Presentation Notes

?

Career goals over time


41• Which of these career goals are most important to you? Please select a maximum of 3 alternatives. • The alternatives in the legend are sorted according to importance in 2017. Thus, the most

important career goal in 2017 is at the top of the legend.

All students

1

2

3

4

5

6

7

8

9

2014 2015 2016 2017

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feelthat I am serving a greater goodTo be competitively or intellectuallychallengedTo be entrepreneurial orcreative/innovativeTo be a leader or manager of people

To have an international career

To be autonomous or independent

To be a technical or functional expert


• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals.

The Universum Drivers of Employer Attractiveness

42

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

• Attractive/exciting products and services• Corporate Social Responsibility• Corporate transparency• Ethical standards• Fast-growing/entrepreneurial• Innovation• Inspiring leadership• Inspiring purpose• Market success • Prestige

• A creative and dynamic work environment• A friendly work environment• Commitment to diversity and inclusion• Enabling me to integrate personal interests in my

schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

• Challenging work• Customer focus• Flexible working conditions• High level of responsibility• High performance focus• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments

REMUNERATION & ADVANCEMENT OPPORTUNITIES

• Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation • Performance-related bonus• Rapid promotion• Sponsorship of future education

EXTRINSIC INTRINSIC

HAR

DSO

FT

The attributes of the employer as an organisation The social environment and attributes of the workplace

The contents and demands of the job, including the learning opportunities provided by the job

The monetary compensation and other benefits, now and in the future

?


43

What is attractive?

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Your students

1. Inspiring purpose2. Ethical standards3. Inspiring leadership

EMPLOYER REPUTATION & IMAGE

1. Secure employment2. Professional training and

development3. Opportunities for international

travel/relocation

1. Clear path for advancement2. High future earnings3. Leadership opportunities

REMUNERATION & ADVANCEMENT OPPORTUNITIES

PEOPLE & CULTURE

1. A creative and dynamic work environment

2. Respect for its people3. Leaders who will support my

development

JOB CHARACTERISTICS

?

“A creative and dynamic work environment” is the overall most important attribute to your students


44• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important)• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

Employer Reputation & Image People & Culture

Remuneration & Advancement Opportunities Job Characteristics


namic 1. A creative and dynamic work environment

e emplo 2. Secure employment

ring pu 3. Inspiring purpose

for adv 4. Clear path for advancement

ture ea 5. High future earnings

ning a 6. Professional training and development

t for its 7. Respect for its people

suppor 8. Leaders who will support my development

hip opp 9. Leadership opportunities

al stan 10. Ethical standards

ring pu 1. Inspiring purpose

namic 2. A creative and dynamic work environment

t for its 3. Respect for its people

e emplo 4. Secure employment

suppor 5. Leaders who will support my development

hip opp 6. Leadership opportunities

for adv 7. Clear path for advancement

ning a 8. Professional training and development

ture ea 9. High future earnings

al stan 10. Ethical standards


• For layout reasons, the employer’s name can be shortened in this report.

The Universum Rankings

(230 employers within each main field of study)

CONSIDERED EMPLOYER RANKING (maximum five employers)

POTENTIAL APPLICANTS’ RANKING

FULL COMPANY LIST

(as many as applicable)

IDEAL EMPLOYER RANKING

(Yes, I have / Yes, I will)

45

“Below is a list of companies and organisations. For which of these employers would you consider working?”

“Now choose the five (5) employers you most want to work for, your five Ideal Employers.”

“Have you applied or will you apply to these employers?”

The Universum Recruitment Funnel


Do talent knowwho the employer is?

Would they consider working for that employer?

Do they want to work for them?

Would they apply to work for them?

AwarenessPercentage

Potential Applicants’Ranking

ConsideredRanking

Ideal EmployerRanking

UNIVERSUMMEASUREMENT

AWARENESS

CONSIDERATION

DESIRE

APPLICATION

46

?


Considered Employer Ranking | Top 20

• Below is a list of companies and organisations. For which of these employers would you consider working?

Your students | Business

47

Employer Rank 2017

Percent 2017 Employer Rank

2017Percent

2017

Google 1 50.34% 0 The Coca-Cola Co. 10 29.71% 5Apple 2 47.62% 1 Starbucks 12 29.25% 0Nike 3 47.17% -1 adidas group 13 27.66% 10Walt Disney Company 4 44.90% 2 FBI 13 27.66% 17Amazon 5 41.72% -1 Target 13 27.66% 16Microsoft 6 36.51% 1 EY (Ernst & Young) 16 26.98% -9J.P. Morgan 7 33.56% 3 Deloitte 17 26.30% -13Facebook 8 32.88% 9 IBM 18 25.85% -5Nordstrom 9 31.52% 2 Major League Baseball (MLB) 19 25.62% 0Goldman Sachs 10 29.71% 6 Sony 20 25.17% 1

Trend Trend

?




Your students | Engineering

48

Employer Rank 2017


2017Percent

2017

Tesla 1 54.17% 3 Lockheed Martin Corporation 11 36.81% -1Raytheon Company 2 53.47% 1 BAE systems 12 34.72% 8Google 3 50.00% -2 IBM 12 34.72% 1NASA 4 49.31% 5 U.S. Department of Energy 14 32.64% 13Boeing 5 46.53% 1 Texas Instruments 15 31.94% 5Honeywell 5 46.53% -1 Amazon 16 31.25% 11Intel 7 43.06% 1 General Electric (GE) 17 30.56% -1Microsoft 7 43.06% -6 Walt Disney Company 18 29.86% -5Space X 9 42.36% -3 FBI 19 29.17% 17Apple 10 40.97% 0 General Motors 19 29.17% -9

Trend Trend

?




Your students | Computer Science

49

Employer Rank Percent Employer Rank Percent

Google 1 80.60% IBM 11 46.27%Amazon 2 68.66% Facebook 12 44.78%Microsoft 2 68.66% Twitter 12 44.78%Apple 4 55.22% Walt Disney Company 12 44.78%NASA 5 53.73% Sony 15 43.28%Blizzard Entertainment 6 50.75% Dell 16 41.79%Space X 6 50.75% FBI 17 40.30%Intel 8 47.76% Riot Games 17 40.30%NVIDIA 8 47.76% Raytheon Company 19 38.81%Tesla 8 47.76% Lego 20 37.31%

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Ideal Employer Ranking | Top 20

• Now choose the five (5) employers you most want to work for, your five Ideal Employers

Your students | Business

50

Employer Rank 2017


2017Percent

2017

Google 1 19.63% 1 J.P. Morgan 11 8.68% 3Walt Disney Company 2 17.12% 5 Goldman Sachs 12 8.45% 3Nike 3 16.67% 2 KPMG LLP 12 8.45% -6Apple 4 14.38% 5 Microsoft 14 7.99% -1EY (Ernst & Young) 5 13.70% -4 FBI 15 6.85% 1Deloitte 6 13.01% -3 NBCUniversal 16 6.16% -5Major League Baseball (MLB) 7 11.87% 1 Central Intelligence Agency 17 5.94% 10PwC (PricewaterhouseCoopers) 7 11.87% -4 Facebook 17 5.94% 14Amazon 9 11.64% 2 Starbucks 17 5.94% 2Nordstrom 9 11.64% 0 Marriott 20 5.71% -4

Trend Trend

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Your students | Engineering

51

Employer Rank 2017


2017Percent

2017

Tesla 1 25.17% 0 Microsoft 11 11.89% 0Google 2 24.48% 1 U.S. Air Force 12 9.09% NEW -NASA 3 23.78% 0 Medtronic 13 8.39% 5Raytheon Company 4 22.38% -2 Walt Disney Company 13 8.39% -2Space X 5 20.98% 0 U.S. Department of Energy 15 6.99% -4Boeing 6 14.69% -1 ExxonMobil 16 6.29% -5Apple 7 13.99% 1 FBI 16 6.29% 31Honeywell 8 12.59% -3 BAE systems 18 5.59% 11Intel 8 12.59% 3 IBM 18 5.59% -8Lockheed Martin Corporation 8 12.59% 0 Mayo Clinic 18 5.59% 1

Trend Trend

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Your students | Computer Science

52


Google 1 52.24% Central Intelligence Agency 11 11.94%Microsoft 2 34.33% Riot Games 11 11.94%NASA 3 20.90% Facebook 13 10.45%Apple 4 19.40% D.O.D. 14 8.96%Amazon 5 17.91% Raytheon Company 14 8.96%Space X 5 17.91% Environmental Protection Agency (EPA) 16 7.46%Tesla 7 16.42% NVIDIA 16 7.46%Blizzard Entertainment 8 14.93% Goldman Sachs 18 5.97%FBI 8 14.93% U.S. Department of State 18 5.97%Walt Disney Company 10 13.43% Adobe Systems 20 4.48%

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Potential Applicants’ Ranking | Top 20Your students | Business

53

Employer Rank 2017


2017Percent

2017

EY (Ernst & Young) 1 6.47% 0 J.P. Morgan 11 2.07% 1Deloitte 2 5.92% 1 Apple 12 1.93% 2PwC (PricewaterhouseCoopers) 3 5.23% -1 Goldman Sachs 12 1.93% -2KPMG LLP 4 3.72% 0 Microsoft 14 1.79% 7Nike 5 3.44% 3 Raytheon Company 14 1.79% -2Nordstrom 6 3.17% 1 Target 16 1.52% NEW -Major League Baseball (MLB) 7 3.03% -1 MGM Resorts International 17 1.38% 13Google 8 2.89% 2 NBCUniversal 17 1.38% -9Amazon 9 2.62% 7 LVMH Moët Hennessy Louis Vuitton 19 1.10% NEW -Walt Disney Company 10 2.34% -5 Protiviti 19 1.10% -3

Trend Trend

• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely

(Professionals)

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Potential Applicants’ Ranking | Top 20Your students | Engineering

54

Employer Rank 2017


2017Percent

2017

Raytheon Company 1 6.48% 0 Apple 11 2.73% 0Google 2 5.80% 7 Medtronic 12 2.39% 12NASA 2 5.80% 3 U.S. Air Force 12 2.39% NEW -Tesla 4 5.46% -1 Walt Disney Company 12 2.39% -1Intel 5 4.10% 0 ExxonMobil 15 2.05% -4Boeing 6 3.75% -4 IBM 16 1.71% -11Microsoft 7 3.41% 4 Johnson & Johnson 16 1.71% NEW -Space X 7 3.41% -2 Caterpillar Inc. 18 1.37% 6Honeywell 9 3.07% -6 FBI 18 1.37% NEW -Lockheed Martin Corporation 9 3.07% 0 General Electric (GE) 18 1.37% NEW -

Trend Trend


(Professionals)

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Potential Applicants’ Ranking | Top 20Your students | Computer Science

55


Google 1 14.29% Riot Games 8 3.36%Microsoft 2 9.24% Goldman Sachs 12 2.52%Walt Disney Company 3 5.04% Tesla 12 2.52%Amazon 4 4.20% Airbnb 14 1.68%Blizzard Entertainment 4 4.20% Central Intelligence Agency 14 1.68%Raytheon Company 4 4.20% Electronic Arts 14 1.68%Space X 4 4.20% National Security Agency (NSA) 14 1.68%Apple 8 3.36% Uber 14 1.68%FBI 8 3.36% Verizon 14 1.68%NASA 8 3.36% Zynga 14 1.68%


(Professionals)

The Universum Communication Channel Framework


56

D I G I TA L• Blogs• Career and job related apps• Career guidance websites• Employer advertisements on news/business-

related websites • Employer sponsored posts in social media• Employer websites• Job boards• Live online events with employers• Social media• Targeted emails

• Brochures presenting career possibilities at a company/organisation

• Career magazines/guides/books• Direct mailings per post• Employer advertisements in business

magazines• Employer advertisements in lifestyle

magazines & other periodicals• Employer advertisements in newspapers• University press & student organisation

publications

• Employer advertisements on the radio• Employer advertisements on TV• Outdoor/billboard advertising

• Career fairs• Conferences arranged and hosted by employers• Employer office/site visits• Employer presentations on campus• Informational interviews with employers• Lectures/case studies as part of curriculum• Skills training sessions organised by employers

O T H E R C H A N N E L SI N - P E R S O N

P R I N T

Social media measurement has become more sophisticated


57

Likes

Big Fan Pages

Engagement

Content + ReachLiking your content put more

of it in talent’s newsfeed more often.

When social platforms allowed companies to

advertise, employers bought likes and fans in the hope of

connecting to them more often.

Struggling with too much content for users to consume,

major platforms put more emphasis on comments,

favorites and shares as these activities require more active

investment by users.

As newsfeeds have become incredibly busy, social

platforms have focused on sophisticated algorithms that

measure the time spent reading each post. Great

content gets rewarded with more reach

Likes were king

Get all talent on your page

“Likes don’t matter anymore”

Content is king

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58

Which communication channels do your students use the most?

• Which channels do you use in general to learn about potential employers?

53%

51%

46%

29%

28%

26%

25%

25%

24%

23%

60%

55%

45%

26%

31%

29%

25%

24%

27%

26%

Social media

Employer websites

Career fairs

Employer presentations on campus

Job boards (sites where job openings are posted)

Career and job related apps

Employer advertisements on TV

Employer office/site visits

University press & student organisation publications

Career guidance websitesYour students

All students


APPENDIX• About the Universum Talent Research• Personal Background • Highest qualification• Main field of study• Educational institutions • Area of study• Employer rankings among Students | All main

fields of study• Summary of your University Brand Perception• Additional talent profile views • Importance of attributes for all four drivers of

employer attractiveness• University satisfaction

59

60

About the Universum Talent Research

2 200educational institutions

WE HAVE CONDUCTED THE UNIVERSUM TALENT SURVEY FOR OVER 25 YEARS

Total number of respondents in the survey 2017:

1 300 000+

• Created based on over 25 years of experience, extensive research within HR, focus groups and communication with both our clients and talent.

• Global perspective - local insight.

• Conducted via an online survey. The online link was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.

• In order to provide our clients with reliable data we set targets per main field of study and educational institution/industry to reflect the actual distribution of students and professionals. Weighting is used to compensate for discrepancies from the targets.

• Note that only data based on all respondents or on all respondents within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.

THE QUESTIONNAIRE

DATA COLLECTION

WEIGHTING

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61

Personal Background | Ethnic & other aspects of diversity

• What is your ethnic background?• In which of the following groups do you consider yourself a member? Please check all that apply.

54%

18%

8%

6%

5%

3%

1%

1%

1%

4%

61%

10%

6%

7%

7%

4%

1%

1%

1%

3%

White/Caucasian

Latino/Hispanic

Multi-racial

East Asian / NativeHawaiian or Pacific

Islander

Black/African American

South Asian

Middle Eastern

American Indian/AlaskanNative

Other

I prefer not to sayYour students

All students

26%

20%

7%

3%

3%

3%

54%

26%

20%

9%

3%

3%

3%

53%

Federal Pell Grantrecipients

First in family to go tocollege

LGBT

Military veterans andreservists

People with disabilities

I prefer not to say

None of these Your students

All students

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62

Highest qualification

• What qualification or degree are you currently pursuing? (students)• What is your highest qualification or degree? (professionals)

100%

100%

Your students

All students

Bachelor's

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63

Main field of study

• What was your main field of study?

31%

28%

27%

9%

4%

20%

33%

27%

14%

6%

Natural Sciences

Business

Humanities/Liberal Arts/Education

Engineering

Computer Science Your students

All students

?


64

Educational institutions (1/9)All students

University All students University All students

Indiana University 1.5% University of Washington - Seattle 0.7%Arizona State University 1.5% University of Arizona 0.7%Pennsylvania State University 1.3% Brigham Young University 0.7%Texas A&M University 1.2% University of Houston 0.7%Ohio State University 1.1% New York University 0.7%University of Illinois - Urbana-Champaign 1.0% University of Minnesota - Twin Cities 0.7%Purdue University 1.0% University of Colorado - Boulder 0.7%Florida State University 1.0% Temple University 0.6%University of Florida 0.9% Texas Tech University 0.6%University of Michigan - Ann Arbor 0.9% University of South Carolina - Columbia 0.6%University of California - Berkeley 0.9% University of California - Los Angeles 0.6%University of Maryland - College Park 0.9% University of Southern California 0.6%University of Central Florida 0.8% Georgia Institute of Technology 0.6%University of Wisconsin - Madison 0.8% University of Massachusetts - Amherst 0.6%University of South Florida 0.8% University of North Texas 0.5%University of Texas - Austin 0.8% Northeastern University 0.5%University of Georgia 0.8% Auburn University 0.5%Virginia Tech 0.8% University of Iowa 0.5%Michigan State University 0.8% Florida International University 0.5%Rutgers University - New Brunswick 0.7% University of Tennessee 0.5%

• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)

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65



North Carolina State University - Raleigh 0.5% Iowa State University 0.4%University of Utah 0.5% Clemson University 0.4%Colorado State University 0.5% Washington State University 0.4%University of Delaware 0.5% University of North Carolina - Chapel Hill 0.4%Oklahoma State University 0.5% University of Pennsylvania 0.4%CUNY Baruch College 0.5% University of Oklahoma 0.4%Texas State University - San Marcos 0.5% Cornell University 0.4%SUNY Stony Brook 0.4% University of Arkansas - Fayetteville 0.4%California State University - Long Beach 0.4% University of California - Davis 0.4%DePaul University 0.4% Kennesaw State University 0.4%Boston University 0.4% Kent State University 0.4%University of Missouri - Columbia 0.4% California State University - Fullerton 0.4%Miami University of Ohio 0.4% Utah State University 0.4%University of Puerto Rico 0.4% University of Kentucky 0.4%Rochester Institute of Technology 0.4% Kansas State University 0.4%University of California - Santa Barbara 0.4% Virginia Commonwealth University 0.4%Syracuse University 0.4% University of New Mexico 0.3%University of Hawaii 0.4% California State University - Northridge 0.3%George Mason University 0.4% University of Nevada - Las Vegas 0.3%Northern Arizona University 0.4% University of Texas - San Antonio 0.3%


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66



Georgia State University 0.3% University of Connecticut 0.3%Oregon State University 0.3% West Virginia University 0.3%California State University - Sacramento 0.3% University of Pittsburgh 0.3%Central Michigan University 0.3% University of California - San Diego 0.3%Missouri State University 0.3% Boston College 0.3%University of Notre Dame 0.3% Appalachian State University 0.3%California Polytechnic State University - San Luis Obispo 0.3% University of California - Irvine 0.3%SUNY Binghamton 0.3% Northwestern University 0.3%Mississippi State University 0.3% Western Michigan University 0.3%Southern Illinois University 0.3% Florida Atlantic University 0.3%University of Virginia 0.3% California State University - Chico 0.3%Middle Tennessee State University 0.3% Baylor University 0.3%Portland State University 0.3% University of North Carolina - Charlotte 0.3%University of Nebraska - Lincoln 0.3% East Carolina University 0.3%San Diego State University 0.3% Grand Valley State University 0.3%University of Texas - Arlington 0.3% CUNY Brooklyn College 0.3%James Madison University 0.3% Loyola University - Chicago 0.3%University of Wisconsin - Milwaukee 0.3% San Jose State University 0.3%University of Mississippi 0.3% SUNY Albany 0.3%University of Cincinnati 0.3% SUNY Buffalo 0.3%


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67



California State University - Los Angeles 0.3% Fordham University 0.2%Illinois State University 0.3% Missouri University of Science and Technology 0.2%Villanova University 0.3% University of New Hampshire 0.2%Carnegie Mellon University 0.3% University of Akron 0.2%Rensselaer Polytechnic Institute 0.2% Old Dominion University 0.2%California Polytechnic State University - Pomona 0.2% Ball State University 0.2%University of Oregon 0.2% Drexel University 0.2%Georgetown University 0.2% Eastern Michigan University 0.2%Western Washington University 0.2% Louisiana State University 0.2%University of Dayton 0.2% Boise State University 0.2%University of Texas - Dallas 0.2% University of Wisconsin - Whitewater 0.2%Montclair State University 0.2% Cleveland State University 0.2%Georgia Southern University 0.2% University of Louisville 0.2%California State University - Fresno 0.2% Montana State University 0.2%University of Alabama 0.2% University of Illinois - Chicago 0.2%University of California - Santa Cruz 0.2% Michigan Technological University 0.2%New Jersey Institute of Technology 0.2% Tufts University 0.2%Oakland University 0.2% University of Wyoming 0.2%Washington University in St. Louis 0.2% University of North Dakota 0.2%University of Kansas 0.2% Rutgers University - Newark 0.2%


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68



Central Connecticut State University 0.2% George Washington University 0.2%CUNY City College 0.2% Towson University 0.2%Columbia University 0.2% University of Louisiana at Lafayette 0.2%University of California - Riverside 0.2% College of Charleston 0.2%New Mexico State University 0.2% Wayne State University 0.2%CUNY Hunter College 0.2% University of Idaho 0.2%College of William and Mary 0.2% Worcester Polytechnic Institute 0.2%Southern Methodist University 0.2% University of Central Missouri 0.2%University of Vermont 0.2% University of Miami 0.2%Western Kentucky University 0.2% University of North Florida 0.2%Arkansas State University 0.2% Saginaw Valley State University 0.2%Bentley University 0.2% Bradley University 0.2%University of Rhode Island 0.2% University of Montana 0.2%University of Texas - El Paso 0.2% Harvard University 0.2%North Dakota State University 0.2% Southern New Hampshire University 0.2%Bowling Green State University 0.2% Indiana University of Pennsylvania 0.2%American University 0.2% Embry-Riddle Aeronautical University - Daytona Beach 0.2%South Dakota State University 0.2% St. Joseph's University 0.2%Texas Christian University 0.2% University of Memphis 0.2%Wright State University 0.2% Santa Clara University 0.2%


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69



California State University - San Bernardino 0.1% Radford University 0.1%Indiana State University 0.1% University of Missouri - St. Louis 0.1%University of Michigan - Dearborn 0.1% Northern Illinois University 0.1%University of Northern Iowa 0.1% Bucknell University 0.1%Stanford University 0.1% University of West Georgia 0.1%Duke University 0.1% Texas Woman's University 0.1%University of Toledo 0.1% University of Massachusetts - Dartmouth 0.1%University of Colorado - Denver 0.1% Emory University 0.1%Lehigh University 0.1% Northern Kentucky University 0.1%Southeastern Louisiana University 0.1% College of New Jersey 0.1%University of Maine 0.1% California State University - San Marcos 0.1%CUNY Queens College 0.1% Massachusetts Institute of Technology 0.1%Rice University 0.1% Tulane University 0.1%New York Institute of Technology 0.1% Youngstown State University 0.1%University of Maryland - Baltimore County 0.1% University of Massachusetts - Lowell 0.1%North Carolina A&T State University 0.1% Murray State University 0.1%University of South Alabama 0.1% Seton Hall University 0.1%Marquette University 0.1% Lamar University 0.1%Vanderbilt University 0.1% University of St. Thomas - St. Paul 0.1%Wichita State University 0.1% University of Rochester 0.1%


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70



Pace University - New York City 0.1% Loyola Marymount University 0.1%University of Texas - Tyler 0.1% St. Louis University 0.1%Marshall University 0.1% Howard University 0.1%Wake Forest University 0.1% University of Mary Washington 0.1%Ramapo College 0.1% Idaho State University 0.1%Fairfield University 0.1% Clarkson University 0.1%University of Chicago 0.1% Colorado School of Mines 0.1%University of Southern Indiana 0.1% Johns Hopkins University 0.1%Florida A&M University 0.1% California State University - Dominguez Hills 0.1%Truman State University 0.1% Babson College 0.1%Brown University 0.1% Fort Hays State University 0.1%University of San Diego 0.1% Rutgers University - Camden 0.1%University of Northern Colorado 0.1% Milwaukee School Of Engineering 0.1%St. Cloud State University 0.1% University of Washington - Bothell 0.1%Southern Utah University 0.1% Pepperdine University 0.1%Hofstra University 0.1% Case Western Reserve University 0.1%Eastern Illinois University 0.1% Manhattan College 0.1%University of Denver 0.1% Tennessee State University 0.1%Chapman University 0.1% Smith College 0.1%Lafayette College 0.1% Princeton University 0.1%


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71



Keene State College 0.1% Rose-Hulman Institute of Technology 0.1%University of California - Merced 0.1% Wentworth Institute of Technology 0.1%Butler University 0.1% University of South Dakota 0.1%Yale University 0.1% Hampton University 0.1%Columbus State University 0.1% University of San Francisco 0.1%Xavier University 0.1% Trinity University 0.1%Wellesley College 0.1% Providence College 0.1%University of Ohio 0.1% University of Evansville 0.0%Brigham Young University - Hawaii 0.1% Delaware State University 0.0%University of Richmond 0.1% Fairleigh Dickinson University 0.0%Kettering University 0.1% Barnard College 0.0%Creighton University 0.1% Robert Morris University 0.0%Valparaiso University 0.1% St. Mary's University 0.0%Virginia State University 0.1% Alabama A&M University 0.0%University of New Orleans 0.1% DePauw University 0.0%Western Connecticut State University 0.1% Brandeis University 0.0%Wesleyan University 0.1% Lewis University 0.0%CUNY New York City College of Technology 0.1% St. John's University 0.0%Rhode Island College 0.1% Morgan State University 0.0%University of Alaska - Fairbanks 0.1% Tuskegee University 0.0%


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72



Mount Holyoke College 0.0% Alcorn State University 0.0%Southern University and A&M College 0.0% Prairie View A&M University 0.0%University of Tulsa 0.0% University of Arkansas - Pine Bluff 0.0%Dartmouth College 0.0% Bryn Mawr College 0.0%Texas Pan American University 0.0% Oregon Institute of Technology 0.0%CUNY College of Staten Island 0.0% Xavier University of Louisiana 0.0%Regis University 0.0% Harvey Mudd College 0.0%Oberlin College 0.0% Pace University - Westchester 0.0%Bryant University 0.0% Morehouse College 0.0%Bowdoin College 0.0% Olin College of Engineering 0.0%Pratt Institute 0.0% Claflin University 0.0%California Institute of Technology 0.0% Stevens Institute of Technology 0.0%Vassar College 0.0% Grinnell College 0.0%Albion College 0.0% Mills College 0.0%Texas Southern University 0.0% CUNY Medgar Evers College 0.0%Pomona College 0.0% Marietta College 0.0%La Salle University 0.0% Huston-Tillotson University 0.0%Clark Atlanta University 0.0% Fisk University 0.0%Montana Tech of the University of Montana 0.0% Lincoln University 0.0%Spelman College 0.0% Other 12.6%


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73

Areas of study

• Please select your major(s)/main area(s) of study.

All students | Business (1/2)

Area of study All students Area of study All students

Marketing 21% Public Relations 4%Finance 20% Film and Media Arts 4%Accounting/Auditing/Taxation 18% Business Analytics 4%Business Administration & Management 14% Supply Chain Management 3%Economics 13% Financial Management 3%Management 12% Hospitality Management 3%International Business 7% Banking 3%Entrepreneurship 7% Digital Communications and Multimedia 3%Communication Studies 6% Sports Management 3%Advertising 5% Broadcasting, Telecommunications and Mass Media 3%Management Information Systems 4% Journalism 3%Human Resources Management 4% Healthcare Administration 3%

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74

Areas of study


All students | Business (2/2)


Sales 2% Actuarial Science 1%Statistics 2% Logistics 1%Financial Planning 2% Non-Profit Administration 1%Business Law 2% Strategic and Organizational Communication 1%Prelaw 2% Radio and Television 1%Real Estate 2% Information, Risk & Operations Management (IROM) 1%Undeclared 2% Speech Communication 1%Operations 2% Insurance 1%Project Management 2% Restaurant Management 1%Merchandizing & Retail/ Fashion Apparel 2% Industrial Management 0%Public Administration & Policy 1% Labor Studies 0%Tourism 1% Other Business 4%

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75

Areas of study


All students | Engineering (1/1)


Mechanical Engineering 28% Architectural Engineering 2%Chemical Engineering / Biomolecular Engineering 13% Engineering Management 2%Electrical/Electronic Engineering 13% Systems Analysis & Engineering 2%Biological Engineering / Bioengineering / Biosystems / Biotechnology / Biomedical Engineering 11% Robotics Engineering 2%Civil Engineering 9% General Engineering 2%Aerospace Engineering / Aeronautics / Astronautical Engineering 9% Undeclared 2%Computer and Software Engineering 9% Applied Engineering / Physics Engineering 1%Industrial Engineering / Design 7% Petroleum Engineering 1%Environmental Engineering 5% Nuclear Engineering 1%Materials Engineering 4% Computer and Information Sciences and Support Services 1%Construction 3% Geological / Mining Engineering 1%Manufacturing Engineering 2% Other Engineering 2%Engineering Technology 2%

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76

Areas of study


All students | IT (1/1)


Computer Science 51% Computer Networking 9%Computer Programming 37% Network Security 8%Software Engineering 27% Undeclared 6%Web Development, Design, and Management 17% Management Information System (MIS) 4%Computer Information Systems / Computer Information Technology 16% Technology Management 3%Information Technology 16% Computer Forensics 3%Cyber Security 15% Internet Technologies 3%Game Design 14% Information Assurance 2%Information Systems / Information Systems Security 11% Telecommunications/Data Networking 2%Graphics & Multimedia 10% Other Computer Science 5%Computer Engineering 9%

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77

Areas of study


All students | Natural Sciences (1/2)


Biology 31% Public Health 5%Pre-Medical Studies 17% Mathematics & Statistics 5%Chemistry and Biochemistry 15% Exercise Science 5%Psychology 13% Kinesiology 5%Health Sciences 13% Microbiology 4%Nursing 12% Dietetics/Nutrition 4%Environmental Studies / Environmental Science 8% Wildlife Ecology 4%Neuroscience 6% Ecology 4%Animal Sciences 6% Zoology 4%

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78

Areas of study


All students | Natural Sciences (2/2)


Physics 3% Forestry 1%Veterinary Science 3% Geography 1%Physical Therapy 3% Geoscience 1%Agriculture 3% Astronomy 1%Forensic Sciences 2% Undeclared 1%Marine Science 2% Occupational Science 1%Geology 2% Human Ecology 1%Biotechnology 2% Atmospheric Science 1%Food Science 2% Other Natural Sciences 3%Pharmacy 2%

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79

Areas of study


All students | Humanities (1/2)


Psychology 16% Creative Writing 6%Education 15% International Studies 5%Communication / Journalism / Public Relations 11% Theatre and Dance 5%English/Literature 11% International Relations 5%Political Science 11% Anthropology 5%Foreign Languages 9% Child/Family Development 4%Criminal Justice / Criminology 8% Social Work 4%Sociology 7% Film Studies 4%History 7% Social Sciences 4%Art and Art History 6% Law and Legal Studies 3%Music 6% Philosophy 3%

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80

Areas of study


All students | Humanities (2/2)


Prelaw 3% Undeclared 2%Government 3% Ethnic and Regional Studies 2%Counseling 3% Geography and the Environment 2%Linguistics 3% Architecture 2%Graphic & Interactive Design 3% Humanities Program 1%Cultural Studies 3% Homeland Security / Defense 1%Religious Studies 2% Interior Design 1%Special Education 2% Speech Therapy 1%Women's Studies 2% Classical Studies 1%Photography 2% Science, Technology and Society Program 1%Gender Studies 2% Other Humanities 5%

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All students | Business

81

Employer Rank 2017


2017Percent

2017

Google 1 51.05% 0 Target 16 25.07% -2Apple 2 45.72% 0 Under Armour, Inc. 17 24.67% -1Nike 3 43.20% 1 PepsiCo 18 24.51% -1Walt Disney Company 4 42.70% -1 H&M 19 24.49% -4Amazon 5 41.98% 0 Deloitte 20 24.40% 4Microsoft 6 35.45% 0 Bank of America (BofAML) 21 24.11% -1Facebook 7 34.33% 0 Johnson & Johnson 22 23.80% 1J.P. Morgan 8 32.19% 1 EY (Ernst & Young) 23 23.56% -2The Coca-Cola Co. 9 31.87% -1 Patagonia 24 23.48% 13Starbucks 10 29.75% 0 Marriott 25 22.56% 0adidas group 11 26.90% 11 IBM 26 22.49% 2FBI 12 26.33% 0 Delta Air Lines 27 22.33% 6Goldman Sachs 13 25.89% 6 The Hershey Company 28 22.32% -1Nordstrom 14 25.88% -1 L'Oréal Group 29 21.94% 14Sony 15 25.67% -4 United Airlines 30 21.67% 6

Trend Trend

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All students | Engineering

82

Employer Rank 2017


2017Percent

2017

NASA 1 49.25% 0 Intel 16 25.39% 2Tesla 2 46.66% 1 BMW Group 17 25.27% -3Boeing 3 44.19% -1 Samsung 18 25.15% 1Google 4 42.16% 0 Sony 19 24.94% -4Space X 5 41.28% 0 U.S. Air Force 20 24.89% 4General Electric (GE) 6 36.76% 0 Central Intelligence Agency 21 24.89% 1Apple 7 35.33% 0 IBM 22 24.45% -1Microsoft 8 33.64% 0 Nike 23 24.10% 0Lockheed Martin Corporation 9 31.94% 0 ExxonMobil 24 23.67% -4General Motors 10 30.43% 1 Texas Instruments 25 23.10% 1Amazon 11 30.02% 5 Rolls-Royce North America 26 23.05% -1U.S. Department of Energy 12 29.72% 0 Lego 27 22.46% NEW -Walt Disney Company 13 29.53% -3 Johnson & Johnson 28 22.43% 0Ford Motor Company 14 28.13% -1 Volkswagen 29 21.53% 8FBI 15 26.38% 2 Delta Air Lines 30 21.40% 8

Trend Trend

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All students | Computer Science

83

Employer Rank 2017


2017Percent

2017

Google 1 74.58% 0 Adobe Systems 16 36.06% 0Microsoft 2 68.24% 0 Blizzard Entertainment 17 35.45% 6Apple 3 60.18% 0 Space X 18 35.26% 10Amazon 4 58.77% 0 PayPal 19 34.53% NEW -Facebook 5 52.67% 0 Electronic Arts 20 34.29% -2Intel 6 48.24% 0 LinkedIn 21 34.25% -1Sony 7 46.30% 0 Uber 22 32.84% 15IBM 8 45.94% 0 Oracle 23 32.70% -6Tesla 9 43.78% 4 NVIDIA 24 32.52% 5NASA 10 43.71% -1 Riot Games 25 30.83% 2Samsung 11 42.31% -1 Cisco Systems 26 30.67% -5Dell 12 41.28% 3 AT&T 27 30.64% -3Walt Disney Company 13 41.28% -1 Central Intelligence Agency 28 30.56% 2Twitter 14 39.47% -3 Boeing 29 28.98% 4FBI 15 37.55% -1 Lenovo 30 28.77% -4

Trend Trend

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All students | Business

84

Employer Rank 2017


2017Percent

2017

Google 1 23.37% 0 Central Intelligence Agency 16 5.86% 3Walt Disney Company 2 18.30% 0 L'Oréal Group 17 5.69% 15Apple 3 14.11% 0 Nordstrom 18 5.62% -2Nike 4 13.71% 0 The Coca-Cola Co. 19 5.39% -4Amazon 5 10.43% 4 NBCUniversal 20 5.36% -3J.P. Morgan 6 9.96% 0 Starbucks 21 5.30% -1Goldman Sachs 7 9.11% 0 Morgan Stanley 22 5.02% 0EY (Ernst & Young) 8 8.87% -3 U.S. Department of State 23 4.78% 0Deloitte 9 8.27% -1 adidas group 24 4.55% 18FBI 10 7.74% 0 KPMG LLP 25 4.54% -4Major League Baseball (MLB) 11 7.00% 3 McKinsey & Company 26 3.99% 10Facebook 12 6.70% 1 NASA 27 3.93% 1PwC (PricewaterhouseCoopers) 13 6.61% -2 Marriott 28 3.86% -4Patagonia 14 6.17% 4 The Boston Consulting Group (BCG) 29 3.78% 6Microsoft 15 6.16% -3 Under Armour, Inc. 30 3.75% 1

Trend Trend

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All students | Engineering

85

Employer Rank 2017


2017Percent

2017

NASA 1 23.78% 0 FBI 16 5.14% 5Tesla 2 19.25% 2 Northrop Grumman 17 5.04% -4Space X 3 19.14% 2 Amazon 18 4.86% 10Google 4 17.36% -2 General Motors 19 4.81% 4Boeing 5 15.93% -2 Ford Motor Company 20 4.61% -2Lockheed Martin Corporation 6 12.21% 0 Johnson & Johnson 21 4.28% -2Walt Disney Company 7 10.57% 1 Lego 22 4.25% NEW -Apple 8 9.27% -1 Nike 23 4.21% -6General Electric (GE) 9 7.93% 0 Intel 24 4.21% 0U.S. Department of Energy 10 7.67% 1 U.S. Navy 25 3.97% -3Microsoft 11 6.92% -1 BMW Group 26 3.84% -6Environmental Protection Agency (EPA) 12 5.75% 2 IBM 27 3.54% 9U.S. Air Force 13 5.42% 2 Shell Oil Company 28 3.39% -3Central Intelligence Agency 14 5.31% 2 Medtronic 29 3.29% -2ExxonMobil 15 5.24% -3 D.O.D. 30 3.17% 1

Trend Trend

?




All students | Computer Science

86

Employer Rank 2017


2017Percent

2017

Google 1 52.75% 0 Valve Corporation 16 8.02% NEW -Microsoft 2 32.63% 0 IBM 17 7.58% 0Apple 3 23.92% 0 Electronic Arts 18 7.51% -2Facebook 4 17.84% 0 Sony 19 7.35% -4Amazon 5 16.99% 2 NVIDIA 20 5.40% 0Blizzard Entertainment 6 13.36% 2 Twitter 21 4.71% 1Walt Disney Company 7 13.28% -2 Uber 22 4.70% 9NASA 8 12.68% -2 Samsung 23 4.55% -4FBI 9 11.90% 0 Adobe Systems 24 4.21% -3Tesla 10 10.88% 0 Lockheed Martin Corporation 25 3.85% 2Space X 11 10.37% 2 U.S. Air Force 26 3.67% 6Central Intelligence Agency 12 10.24% 0 Airbnb 27 3.56% 6National Security Agency (NSA) 13 8.93% 5 Cisco Systems 28 3.07% -5Riot Games 14 8.56% -3 U.S. Navy 29 3.07% 10Intel 15 8.16% -1 Oracle 30 3.00% -5

Trend Trend

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Potential Applicants’ Ranking | Top 30All students | Business

87

Employer Rank 2017


2017Percent

2017

Google 1 4.59% 2 Facebook 16 1.30% 7EY (Ernst & Young) 2 4.21% -1 Major League Baseball (MLB) 17 1.29% -3Walt Disney Company 3 3.79% -1 Microsoft 18 1.27% -2Deloitte 4 3.49% 0 Nordstrom 19 1.16% -2J.P. Morgan 5 3.34% 0 The Boston Consulting Group (BCG) 20 1.15% 4PwC (PricewaterhouseCoopers) 6 3.06% 0 FBI 21 1.11% -6Goldman Sachs 7 3.06% 0 Bank of America (BofAML) 22 1.09% -2Nike 8 2.54% 1 Starbucks 23 1.05% -4Apple 9 2.24% -1 The Coca-Cola Co. 24 1.00% -6L'Oréal Group 10 2.09% 24 Bain & Company 25 0.95% 0KPMG LLP 11 1.99% -1 adidas group 26 0.92% 14Amazon 12 1.95% 0 Patagonia 27 0.91% 2Morgan Stanley 13 1.74% -2 Procter & Gamble (P&G) 28 0.90% 8NBCUniversal 14 1.65% -1 Marriott 29 0.89% -7McKinsey & Company 15 1.35% 6 U.S. Department of State 30 0.86% 0

Trend Trend


(Professionals)

?


Potential Applicants’ Ranking | Top 30All students | Engineering

88

Employer Rank 2017


2017Percent

2017

NASA 1 5.77% 0 Procter & Gamble (P&G) 16 1.10% 2Space X 2 4.76% 1 Intel 17 1.10% 0Boeing 3 4.59% -1 Amazon 18 1.06% 16Tesla 4 3.98% 2 U.S. Air Force 19 1.03% 0Lockheed Martin Corporation 5 3.74% -1 Raytheon Company 20 1.01% 4Google 6 3.54% -1 Medtronic 21 1.01% -1General Electric (GE) 7 2.33% 2 Stryker 22 1.00% 5Walt Disney Company 8 2.14% 0 General Motors 23 0.96% 2Apple 9 1.97% -2 Siemens 24 0.89% 12Northrop Grumman 10 1.68% 1 Environmental Protection Agency (EPA) 25 0.84% 3Microsoft 11 1.50% 1 BMW Group 26 0.83% -3ExxonMobil 12 1.45% -2 Shell Oil Company 27 0.80% -13U.S. Department of Energy 13 1.40% 2 U.S. Navy 28 0.79% 2Johnson & Johnson 14 1.34% -1 3M 29 0.79% -3Ford Motor Company 15 1.14% 1 D.O.D. 30 0.76% 5

Trend Trend


(Professionals)

?


Potential Applicants’ Ranking | Top 30All students | Computer Science

89

Employer Rank 2017


2017Percent

2017

Google 1 14.94% 0 Uber 16 1.54% 14Microsoft 2 9.03% 0 Intel 17 1.50% -3Apple 3 5.50% 0 Electronic Arts 18 1.36% -6Facebook 4 5.46% 0 Valve Corporation 19 1.26% NEW -Amazon 5 4.18% 0 Airbnb 20 1.16% 7Blizzard Entertainment 6 2.72% 1 Twitter 21 1.08% 8Walt Disney Company 7 2.51% -1 Sony 22 1.05% -9National Security Agency (NSA) 8 2.05% 7 Lockheed Martin Corporation 23 0.94% -4Central Intelligence Agency 9 1.93% 9 NVIDIA 24 0.93% 1IBM 10 1.89% 1 J.P. Morgan 25 0.89% 10FBI 11 1.82% -2 Boeing 26 0.82% -5NASA 12 1.77% -4 Goldman Sachs 27 0.74% 7Tesla 13 1.74% 3 Pinterest 28 0.67% 5Space X 14 1.72% 3 U.S. Navy 29 0.67% 15Riot Games 15 1.64% -5 Cisco Systems 30 0.67% -10

Trend Trend


(Professionals)

Summary of your University Brand Perception (1/2)


ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS

TOP OF MIND ASSOCIATIONS

REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE OPPORTUNITIES

1. Availability of financial aid and scholarships

2. Costs (e.g. accommodation, tuition, living expenses, etc.)

3. Highly ranked within its field

1. Attractive/exciting programs and fields of study

2. Quality and variety of courses3. Strong student support (e.g. tutors,

advisors, etc.)

1. Social and recreational activities2. Friendly and open environment3. Secure campus environment

1. Opportunities to network with employers

2. Good reference for future career and/or education

3. Focus on professional development

90

Summary of your University Brand Perception (2/2)


REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE OPPORTUNITIES

Availability of financial aid and scholarships

Costs (e.g. accommodation, tuition, living expenses, etc.)

Highly ranked within its field Successful alumni

Attractive/exciting programs and fields of study

Quality and variety of courses Strong student support (e.g. tutors,

advisors, etc.)

Friendly and open environment Social and recreational activities

Focus on professional development Good reference for future career

and/or education High employment among graduates Opportunities to network with

employers Teaches transferable and practical

skills employers are looking for

AVERAGE SATISFACTION Percentage of students who would choose to study at their current university if they were to make the choice again:

7.8

Your students

7.9

All students

46%

Your students

53%

All students

CONTINUE COMMUNICATING

91

How we operationalize Employability in the Universum Talent Survey


SKI LLS KNO W LEDGE ATTI TUDES

EXPERI ENCES

SELF ESTEEM

REFLECTI O N

CO M PETENCES

EMPLOYABILITY

92


11% of your students have an International MindsetInternationalists


11% 12%

Share of talent with an international mindset within the target group:

93

Being an Internationalist is not only an experience on a CV, but:

• Comprises a global skill and mind-set which enables career success.• Allows individuals to recognise market & growth opportunities.• Enables individuals to handle complex situations and to successfully influence those who are

different from oneself.


13% of your students are particularly interested in LeadershipLeaders


13% 13%

Share of talent with Leadership Potential within the target group:

94

Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:

• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves.

• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”.

• They understand responsibility as something to be desired and sought after.


61% of your students are confident in their personality skillsSkill confidence


Share of talent showing a high level of skill confidence:

Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide.

95

61% 60%


96

42% of your students have gained significant practical experiencePractical Experience


Share of talent having gained significant practical experience:

42% 44%

Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will:

• Provide talent with an insight into the workplace.• Help to develop key skills.• Provide opportunities to put one’s knowledge into practice.

?


Employer Reputation & Image


Attractive attributes

97

56%

44%

40%

39%

27%

23%

21%

17%

15%

9%

54%

45%

41%

38%

29%

24%

23%

15%

14%

8%

Inspiring purpose

Ethical standards

Inspiring leadership

Innovation

Attractive/exciting products and services

Prestige

Market success

Corporate Social Responsibility

Fast-growing/entrepreneurial

Corporate transparencyYour students

All students

?


People & Culture



98

51%

47%

45%

40%

31%

24%

18%

15%

12%

11%

50%

49%

45%

42%

28%

23%

15%

18%

13%

11%

A creative and dynamic work environment

Respect for its people

Leaders who will support my development

A friendly work environment

Enabling me to integrate personal interests in myschedule

Recognising performance (meritocracy)

Interaction with international clients and colleagues

Commitment to diversity and inclusion

Support for gender equality

Recruiting only the best talentYour students

All students

?


Remuneration & Advancement Opportunities



99

48%

46%

44%

38%

30%

28%

25%

13%

11%

8%

44%

44%

46%

40%

28%

26%

26%

14%

12%

9%

Clear path for advancement

High future earnings

Leadership opportunities

Good reference for future career

Competitive base salary

Competitive benefits

Sponsorship of future education

Performance-related bonus

Overtime pay/compensation

Rapid promotionYour students

All students

?


Job Characteristics



100

49%

46%

36%

33%

32%

27%

21%

19%

19%

11%

46%

43%

33%

33%

33%

28%

25%

20%

20%

12%

Secure employment

Professional training and development

Opportunities for international travel/relocation

Variety of assignments

Flexible working conditions

Challenging work

Team-oriented work

High performance focus

High level of responsibility

Customer focusYour students

All students

?


How satisfied are your students with you?

• How satisfied are you with your college or university?

7.8Average rate:

Your students

7.9Average rate:

All students

101

Not at all satisfied

Extremely satisfied

0% 0% 1%2%

3%4%

10%

17%

25%

22%

17%

0% 0% 1%1% 2%

4%

8%

17%

26%

19%21%

0 1 2 3 4 5 6 7 8 9 10

?


Would your students recommend University of Arizona to a friend or family member?

• How likely is it that you would recommend your educational institution to friends or family?102

Not at all Extremely likely

8.0Average rate:

Your students

8.1Average rate:

All students

1% 0% 1% 1%2%

7% 7%

13%

18%16%

32%

1% 0% 1% 2% 2%

5%7%

13%

18%

15%

37%

0 1 2 3 4 5 6 7 8 9 10

?


If your students could begin their studies again, would they choose University of Arizona?

• If you were to restart your studies at any college or university, would you choose yours again?


103

Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all

46%

44%

10%

53%38%

10%

?


If your students could begin their studies again, they would choose…

• Which other college or university would you consider instead? 104

Your students

All students

46%

53%

1%

53%

46%

1%

Current college or university

Another college or university

Foreign college or university

?


If your students could begin their studies again, they would choose…

• Which other college or university would you consider instead? 105

54%University Rank Percent

Arizona State University 1 10%

Northern Arizona University 2 8%

University of California - Berkeley 3 5%

University of California - Los Angeles 4 3%

New York University 5 3%

University of Washington - Seattle 5 3%

Stanford University 7 3%

Harvard University 8 3%

University of Southern California 8 3%

San Diego State University 10 3%

of your students would choose another university if

they were to restart their studies at any college or

university.The most preferred are presented in the table.

THANK YOU!Are you INTERESTED in getting MORE insights about students, alumni or employers?

Documents

Universum Talent Research 2017 - University of Arizona · Universum Talent Research 2017 Partner Report | University of Arizona US Edition | Students | All main fields of study