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  • Universum Talent Research 2017 Partner Report | University of Arizona US Edition | Students | All main fields of study

  • Present in 60 countries with regional offices in New York

    City, Paris, Shanghai, Singapore and Stockholm.

    Serving more than 1 700 clients globally, including Fortune 100 companies.

    Full service Employer Branding partner, taking clients from identifying

    challenges, engaging talent to measuring success.

    Helping the world’s leading organizations strengthen

    their Employer Brands for 28 years.

    Surveying more than 1.3 million career-seekers,

    partnering with thousands of universities and organizations.

    Thought leaders in Employer Branding, publishing content

    on C-suite level subjects.

    Our Employer Branding content is published yearly in renowned media, e.g. WSJ,

    CNN, Le Monde, BusinessWeek.

    Who We Are

    2017 | US | Students | All main fields of study

    28

  • Sample client list

    2017 | US | Students | All main fields of study

    3

    Some of the world’s most attractive employers

  • Universum in the Media

    2017 | US | Students | All main fields of study

    4

    Universum Rankings and Thought leadership Publishers

  • We help higher educational institutions

    2017 | US | Students | All main fields of study

    Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles.

    Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to:

    IDENTIFY

    UNDERSTAND ATTRACT

    MANAGE

    The readiness for professional life of your students and

    alumni

    The career preferences and expectations of students and

    alumni

    Relevant employers to visit campus

    The brand perception and attractiveness of your

    college/university

    5

  • What we cover in the report

    2017 | US | Students | All main fields of study

    6

    CAREER & EMPLOYER PREFERENCES 4

    EXECUTIVE SUMMARY1

    TALENT PROFILE2

    UNIVERSITY BRAND PERCEPTION3

  • About the Universum Talent Research and the target groups

    2017 | US | Students | All main fields of study

    Total number of respondents in the survey 81,102

    FIELD PERIOD October 2016 to February 2017

    • Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals.

    • Global perspective - local insight. • Conducted via an online survey. The online link

    was distributed via university and alumni- networks, communities, the Universum Panel and different local and global partners.

    THIS REPORT

    Number of respondents

    GROUP 1 1,599Your students

    81,102 GROUP 2 All students

    • Students at higher educational institutions. • Professionals with an academic degree • Non-academics

    7

    THE QUESTIONNAIRE

    RESPONDENTS

  • Agenda

    2017 | US | Students | All main fields of study

    8

    Find a summary of your university brand perception. See the profile, career and employer preferences of your students and the comparison groups.

    EXECUTIVE SUMMARY1

  • General profile and summary of career preferences

    2017 | US | Students | All main fields of study

    9

    AVERAGE AGE (years)

    22.4 AVERAGE REPORTED ACADEMIC PERFORMANCE

    7.7

    Your students

    34 % AVERAGE EXPECTED ANNUAL SALARY

    66 % 52,805 USD

    TOP 3 MOST PREFERRED INDUSTRIES 1. Health Care Services 2. Arts, Entertainment and Recreation 3. Public Sector and Governmental Agencies

    TOP CAREER GOALS 1. To have work/life balance 2. To be secure or stable in my job 3. To be dedicated to a cause or to feel that I am serving a

    greater good

    YEAR OF GRADUATION

    DISTRIBUTION:

    STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented 2. Seeing the bigger picture 3. Taking time to think

    amic 1. A creative and dynamic work environment emp 2. Secure employment ng p 3. Inspiring purpose

    or a 4. Clear path for advancement ure 5. High future earnings

    TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

    out of 10

    5%

    28% 25% 20% 20%

    1% 0%

    2016 2017 2018 2019 2020 2021 2022 or later

  • General profile and summary of career preferences

    2017 | US | Students | All main fields of study

    10

    AVERAGE AGE (years)

    21.9 AVERAGE REPORTED ACADEMIC PERFORMANCE

    7.8

    All students

    34 % AVERAGE EXPECTED ANNUAL SALARY

    66 %

    TOP 3 MOST PREFERRED INDUSTRIES

    TOP CAREER GOALS

    YEAR OF GRADUATION

    DISTRIBUTION:

    STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

    54,702 USD

    1. Arts, Entertainment and Recreation 2. Health Care Services 3. Media and Advertising

    1. To have work/life balance 2. To be secure or stable in my job 3. To be dedicated to a cause or to feel that I am serving a

    greater good

    1. Future-Oriented 2. Taking time to think 3. Seeing the bigger picture

    ng p 1. Inspiring purpose amic 2. A creative and dynamic work environment

    for i 3. Respect for its people emp 4. Secure employment

    uppo 5. Leaders who will support my development

    TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

    out of 10

    3%

    25% 26% 24% 21%

    2% 0%

    2016 2017 2018 2019 2020 2021 2022 or later

  • Agenda

    2017 | US | Students | All main fields of study

    11

    Find out, what kind of skills and mindset your students have and what separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers.

    EXECUTIVE SUMMARY1

    TALENT PROFILE2

  • 2017 | US | Students | All main fields of study

    The Universum Career Profiles Distribution per target group

    12

    All students

    Your students

  • The Universum Career Profiles

    2017 | US | Students | All main fields of study

    13

    are future-oriented individuals who ultimately want to be managers and leaders of groups of people in a business environment. They have no problem starting from the bottom and learning what each rung on the ladder is like. In fact, many Careerists consider this process imperative to being a well-rounded leader later on in their careers. Careerists tend to be ambitious, but are also team-oriented, so they often bring others up along with them (riding their coattails so to speak). Careerists are also adaptable, meaning they are not set on any one way of achieving success and will instead do whatever they need to in order to adjust to a given situation.

    are curious and creative individuals who are primarily focused on challenging and innovative work. When searching for job opportunities, entrepreneurs look for fast-growing companies that share their entrepreneurial spirit. Entrepreneurs tend to be solution-focused, which means they are most effective when there is an active problem to solve. They lean towards leadership roles and are focused on team dynamics. Entrepreneurs can bore quickly if they feel stagnant, which means they are always looking to lead their team to new challenges.

    are responsible and loyal individuals who are happy to take on responsibilities for the good of the team. Their friendliness and comfort around others makes them natural leaders, and their desire for harmony makes them excellent in team-oriented settings. They are also very successful when taking internships, as they find it easy to get along with whomever they are working for. Their driver is happiness. They would like to have a stable job where they are among nice colleagues.

    are eager to search for new business opportunities and expect a competitive compensation as well as career advancement and high future earnings. A hunter is wired to be solution-focused, which enables him or her to provide answers for customer problems, which is an important facet for salespeople. Hunter personalities experience a continuous personal renewal. They are able to show growth and project how their skill sets will most benefit an organisation. This adaptive quality is a highly valued trait in dynamic organisations.

    want to work in organizations that value and respect their employees, while taking an ethical stand on issues of corporate responsibility. As might be expected, an idealist values environmental sustainability and wants to align with companies that share the same values. Although idealists are dedicated to causes for the greater good, they are not merely dreamers and can offer viable solutions that often include creative experimentation. Idealists are fully capable of envisioning a higher state while implementing and leading teams in task- focused efforts.

    tend to be “big-picture” individuals who focus primarily on the future instead of day-to-day or historical situations. They usually (but not always) know

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