University Vision, Mission, Goals and Objectives filec) Design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social,

HOLY ANGEL UNIVERSITY

College of Engineering & Architecture Industrial Engineering Program

University Vision, Mission, Goals and Objectives:

Mission Statement (VMG)

We, the academic community of Holy Angel University, declare ourselves to be a Catholic University. We dedicate ourselves to our core purpose, which is to provide accessible quality education that transforms students into persons of conscience, competence, and compassion. We commit ourselves to our vision of the University as a role-model catalyst for countryside development and one of the most influential, best managed Catholic universities in the Asia-Pacific region. We will be guided by our core values of Christ-centeredness, integrity, excellence, community, and societal responsibility. All these we shall do for the greater glory of God. LAUS DEO SEMPER!

College Vision, Goals and Objectives: Vision

A center of excellence in engineering and architecture education imbued with Catholic mission and identity serving as a role-model catalyst for countryside development

Mission

To provide accessible quality engineering and architecture education leading to the development of conscientious, competent and compassionate professionals who continually contribute to the advancement of technology, preserve the environment, and improve life for countryside development.

Goals

The College of Engineering and Architecture is known for its curricular programs and services, research undertakings, and community involvement that are geared to produce competitive graduates:

- who are equipped with high impact educational practices for global employability and technopreneurial opportunities; - whose performance in national licensure examinations and certifications is consistently above national passing rates and that falls within

the 75th to 90th percentile ranks; and, - who qualify for international licensure examinations, certifications, and professional recognitions;

Objectives

In its pursuit for academic excellence and to become an authentic instrument for countryside development, the College of Engineering and Architecture aims to achieve the following objectives:

1. To provide students with fundamental knowledge and skills in the technical and social disciplines so that they may develop a sound perspective for competent engineering and architecture practice;

2. To inculcate in the students the values and discipline necessary in developing them into socially responsible and globally competitive professionals;

3. To instill in the students a sense of social commitment through involvement in meaningful community projects and services;

4. To promote the development of a sustainable environment and the improvement of the quality of life by designing technology solutions beneficial to a dynamic world;

5. To adopt a faculty development program that is responsive to the continuing development and engagement of faculty in research, technopreneurship, community service and professional development activities both in the local and international context;

6. To implement a facility development program that promotes a continuing acquisition of state of the art facilities that are at par with leading engineering and architecture schools in the Asia Pacific region; and,

7. To sustain a strong partnership and linkage with institutions, industries, and professional organizations in both national and international levels.

Relationship of the Program Educational Objectives to the Vision-Mission of the University and the College of Engineering & Architecture:

Industrial Engineering Program Educational Outcomes

(PEOs):

Within a few years after graduation, our graduates of

the Industrial Engineering program are expected to

have:

Vision-Mission

Christ-

Centeredness Integrity Excellence Community

Societal

Responsibility

1. Practiced their profession

2. Shown a commitment to life-long learning

3. Manifested faithful stewardship

Relationship of the Industrial Engineering Program Outcomes to the Program Educational Objectives:

Industrial Engineering Student Outcomes (SOs):

At the time of graduation, BS Industrial Engineering program graduates should be able to:

PEOs

1 2 3

a) Apply knowledge of mathematics, physical sciences, and engineering sciences to the practice of Industrial

Engineering.

b) Design and conduct experiments, as well as to analyze and interpret data

c) Design a system, component, or process to meet desired needs within realistic constraints such as economic,

environmental, social, political, ethical, health and safety, manufacturability, and sustainability, in accordance with

standards

d) Function on multidisciplinary teams

e) Identify, formulate and solve engineering problems

f) Have an understanding of professional and ethical responsibility

g) Demonstrate and master the ability to listen, comprehend, speak, write and convey ideas clearly and effectively,

in person and through electronic media to all audiences.

h) Have broad education necessary to understand the impact of engineering solutions in a global, economic,

environmental, and societal context

i) Recognition of the need for, and an ability to engage in life-long learning and to keep current of the development

in the field

j) Have knowledge of contemporary issues

k) Use the techniques, skills, and modern engineering tools necessary for engineering practice.

l) Have knowledge and understanding of engineering and management principles as a member and leader in a

team, to manage projects and in multidisciplinary environments.

COURSE SYLLABUS

Course Title MARKETING SYSTEMS Course Code MKTGSYS

Course Credit Three (3) units Year Level Fourth (4th)

Pre-requisite: Fourth Year Standing Course Calendar Second Semester

Course Description: This course teaches the student to understand the contemporary role of marketing in the practice of management which includes

basic marketing concept and fundamentals, consumer and competition behavior in linkages between marketing and operations on production.

Course Outcomes (COs): After completing this course, the students should be able to:

Relationship to the Program Outcomes:

a b c d e f g h i j k l

1) Identify, apply and compare different contemporary marketing management practices needed to be market-focused and customer-driven

E E E D D D D D

2) Apply general accepted principles and locally observed conditions and analyze marketing performance of different companies

E E E D D D D D

3) Develop a marketing approach to the solution business organizations problems in marketing.

E E E D D D D D

COURSE ORGANIZATION

Time Frame

Hours CO Code

Link Course Outline

Teaching & Learning Activities (Student Activities/Outcomes)

Assessment Tools (Outcomes-Based)

Resources

Week 1-2

4 CO1,CO2,

CO3

Role of Marketing in Today’s Organization

The Importance of Marketing

The Scope of Marketing

Core Marketing Concepts

The New Marketing Realities

Class/Group Discussion Case Studies

Written Examination Recitation/Board work (Individual Participation)

A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week

2-3

4 CO1,CO2,

CO3

Understanding Marketing Management

Task of Marketing Management

Basic Marketing Tasks

Marketing Management Philosophies

Company Orientation toward the Marketplace

Marketing Management Tasks



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week

3-4 2

CO1,CO2,CO3

Marketing System

Parts/Components of Marketing System Class/Group Discussion Case Studies


A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 4 2 CO1,CO2,

CO3

Strategic Management and Marketing Process

Strategic Marketing Process

Strategic Management Process



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 5 2 CO1,CO2,

CO3

Analyzing Marketing Opportunities

• Marketing Environment • Demographic • Economics • Natural • Political

Cultural



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 5-6

4 CO1,CO2,

CO3

Consumer Market, Business Markets, and Buying

Behavior • What Influences Consumer Behavior? • The Buying Decision Process: The Five-Stage

Model



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

• Six O’s • Four C’s • Four P’s • Updating the Four P’s • What Is Organizational Buying? • The Purchasing/Procurement Process • Managing Business-to-Business Customer

Relationships • Behavioral Decision Theory and Behavioral

Economics

PRELIMINARY EXAMINATION

Week

7-8 4

CO1,CO2,CO3

Developing Marketing Strategies and Plans • Marketing and Customer Value • Business Unit Strategic Planning • Product Planning: The Nature and

Contents of a Marketing Plan



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 8-9

4 CO1,CO2,

CO3

Collecting Information, Market Measurement and

Forecasting Demand

Components of a Modern Marketing Information System

Internal Records

Marketing Intelligence

Analyzing the Macroenvironment

Forecasting and Demand Measurement



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 9-10

2 CO1,CO2,

CO3

Conducting Marketing Research • The Marketing Research System • The Marketing Research Process

Measuring Marketing Productivity



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 10

2 CO1,CO2,

CO3

Creating Long-term Loyalty Relationships

• Building Customer Value, Satisfaction, and Loyalty



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 11

2 CO1,CO2,

CO3

Market Segmentation and Targeting

• Bases for Segmenting Consumer Markets • Bases for Segmenting Business Markets • Target Market Strategies



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 11-12

4 CO1,CO2,

CO3

Building Strong Brands

• Creating Brand Equity • Crafting the Brand Positioning • Competitive Dynamics • Competitive Marketing Strategies • Market Leader • Market Challenger • Market Follower • Market Nitcher • Product Life-Cycle Marketing Strategies • Product Life Cycles • Style, Fashion, and Fad Life Cycles • Marketing Strategies



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

MIDTERM EXAMINATION

Week 13-14

6 CO1,CO2,

CO3

New Product/Services Output Strategy

• Idea Generation • Product Development • Business Analysis • Product Characteristics and Classifications



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

• Product and Services Differentiation • Design • Product and Brand Relationships • Packaging, Labeling, Warranties, and

Guarantees • The Nature of Services • The New Services Realities • Achieving Excellence in Services Marketing • Managing Product-Support

Week 15

3 CO1,CO2,

CO3

Developing Pricing Strategies and Programs

• Understanding Pricing • Product Decision • Pricing Procedure • Adapting the Price • Initiating Price Changes • Pricing the Product Line



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 17-18

6 CO1,CO2,

CO3

Designing and Managing Integrated Marketing

Channels • Marketing Channels and Value Networks • The Role of Marketing Channels • Channel Design Decision • Channel Management Decision • Channel Integration and Systems • Conflict, Cooperation, and Competition



A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

Week 17-18

2 CO1,CO2,

CO3

Advertising Decisions

• Media Selection


Written Examination Recitation/Board work (Individual

A.1, A.2, B.1, B.2, B.3, B.4, B.5, B.6, B.7

• Message Development • Measuring Advertising Expenditures

Participation)

FINAL EXAMINATION

Course References:

A. Basic Readings 1. Kotler, P. (2012). Marketing Management. Pearson Education: Boston 2. Kotler, P. (2012). Marketing management: an Asian perspective. Pearson Education, Singapore

B. Extended Readings 1. Kotler, Philip. (2014). Principles of Marketing. Pearson Education: Upper Saddle River, NJ 2. Lao-Jucutan, M. (2010). 101 principles of marketing : understanding the 5 Ps. Anvil Publishing: Manila 3. Kotler, P. (2012). A Framework for marketing management. Pearson Education: Boston 4. Armstrong, G. (2011). Marketing: An Introduction. Pearson Education: Boston 5. Perreault, W. (2015). Essentials of marketing: a marketing strategy planning approach. McGraw-Hill Education: New York, NY 6. Perreault, W. (2014). Basic marketing: a marketing strategy planning approach. McGraw-Hill: New York 7. Hill, M. (2013). Marketing strategy: the thinking involved. Sage Publications: Los Angeles

C. Web References

Course Requirements

1) 3 Major Exams (Prelims, Midterms, and Finals) 2) Minimum of 6 Quizzes 3) Research Papers , Case Studies, Term Project

Grading System

Class Standing/Quizzes (60%) 3 Major Exams (40%) TOTAL (100%) Passing Grade (50%) CAMPUS++ COLLEGE ONLINE GRADING SYSTEM Legend: (All Items in Percent) CSA Class Standing Average for All Performance Items (Cumulative) P Prelim Examination Score M Midterm Examination Score F Final Examination Score MEA Major Exam Average PCA Prelim Computed Average MCA Midterm Computed Average FCA Final Computed Average Computation of Prelim Computed Average (PCA)

CSA = (Sum of Raw Scores)/(Sum of Perfect Scores) x 100 MEA = P PCA = (60%)(CSA) + (40%)(MEA) Computation of Midterm Computed Average (MCA) CSA = (Sum of Raw Scores)/(Sum of Perfect Scores) x 100 MEA = (P+ M)/2 MCA = (60%)(CSA) + (40%)(MEA) Computation of Final Computed Average (FCA) CSA = (Sum of Raw Scores)/(Sum of Perfect Scores) x 100 MEA = (P+ M+F)/3 FCA = (60%)(CSA) + (40%)(MEA) Transmutation Table Range of Computed Averages Range of Transmuted Values Grade General Classification 94.0000 – 100.0000 97 – 100 1.00 Outstanding 88.0000 – 93.9999 94 – 96 1.25 Excellent 82.0000 – 87.9999 91 – 93 1.50 Superior 76.0000 – 81.9999 88 – 90 1.75 Very Good 70.0000 – 75.9999 85 – 87 2.00 Good 64.0000 – 69.9999 82 – 84 2.25 Satisfactory 58.0000 – 63.9999 79 – 81 2.50 Fairly Satisfactory 52.0000 – 57.9999 76 – 78 2.75 Fair 50.0000 – 51.9999 75 3.00 Passed Below Passing Average 5.00 Failed 6.00 Failure due to absences 8.00 Unauthorized or unreported withdrawal

Date Prepared: Date Effectivity: Prepared By: Checked By: Approved By:

June 2016

June 2016

R-Jay P. Quiambao, CIE Faculty, IEProgram

Melani B. Cabrera, PIE Chair, IEProgram

Dr. Maria Doris C. Bacamante College of Engineering and Architecture

Note: A student's Computed Average is a consolidation of Class Standing Percent Average and Major Exam Percent Average.

Course Policies Maximum Allowable Absences: 10 (held 3 times a week); 7 (held 2 times a week)

Documents

University Vision, Mission, Goals and Objectives filec) Design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social,