University Pediatric Dentistry brand identity • designed by Tho Dinh

contents1........logo5........color6........type7........photography8........motifs11......collateral13......uniform14......building17......website19......mobile app20......web ads23......applications25......storyboard

University Pediatric DentistryWe are child health advocates and serve our community as teachers.Our organization provides high quality, patient-centered oral health care services for infants, children and adolescents as well as young people with special health care needs.

brandOur brand is open, pure, bright, fresh and youthful. It is child-centered, calm and patient; focusing on listening and learning in all directions, no voice is lost.

manualThis manual shall serve as a guideline for any promotional/marketing created for University Pediatric Dentistry. Included in the following sections are details of the brand.

the logoRendered with smooth lines, and a calm blue, this form references generic tooth anatomy.

clear space

presentationThe logo must always appear in the proper position, format, and colors.

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proper logo usageThe logo should be displayed in full color, on a white background, whenever possible. It may also be rendered in back and white. A photographic background may be applied. This expresses a friendly coexistence, a symbiotic relationship between the child and brand. If a photographic background is applied, the logo should be adjusted to 72% opacity.

improper logo usageThe logo should never be stretched, skewed, or otherwise manipulated.The color should never be altered. There should be no drop shadows, embossing or added flourishes.

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PRIMARY

C 32 R 165M 0 G 222Y 0 B 248K 0 HTML # a5def8

SECONDARY

C 23 R 192M 36 G 164Y 0 B 206K 0 HTML # c0a4ce

C 11 R 222M 19 G 205Y 0 B 228K 0 HTML # decde4

ACCENT

C 10 R 231M 0 G 236Y 44 B 165K 0 HTML # e7eca5

C 20 R 211M 0 G 224Y 76 B 99K 0 HTML # d3e063

color paletteBlue is calm, clean and friendly. Purple is a natural companion for blue as it warms the palette and prevents it from becoming too cool. The green connotes nature, and the bright hue draws attention to highlighted content.

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typefacesKozuka Gothic Pro is a clean communicative typeface, but it is neither too austere nor rigid. It is rounded and friendly while maintaining an authoritative, knowledgable feel. Gulim mimics many of KGP’s desired properties, but the slight variation distinguishes the separable content.

photographyBright eyes, freshed-faced and smiling black & white photographs captured from a child’s eye level. This places emphasis on the child without pandering to them. It is not patronizing, kitschy nor silly.

motifsClean, effervescent, youthful and gentle.

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collateralOfficial print correspondence should be set in Gulim. If font is unavailableCentury Gothic may be substituted.

For the ‘report card’ the typefaces utilized are: Stencil, Noteworthy, and Marker Felt (Wide).

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uniform

building

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website

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mobile app

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HEDU

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Who needs an appointment?

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when?

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May what time?

9:3010:0010:3011:0011:30

7:007:308:008:309:00

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nextbackback back

Thessaly’s appointment willbe scheduled for:

May 20th at 10:00 AM

confirm

zip code:

219 Bryant Street (716) 878-7758

1100 Main Street (716) 884-1326

(2.35 mi)

(4.12 mi)

Thank You!

Thessaly’s appointment has been scheduled for:

May 20th at 10:00 AM

Brush in little circles! Brush in little circles! Good Job!

University Pediatric Dentistry3435 Main St • (716) 836-5595

University Pediatric Dentistry3435 Main St • (716) 836-5595University Pediatric Dentistry3435 Main St • (716) 836-5595

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web ads

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applications

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commercial storyboard

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