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UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
HOW TO BRANDUW-STOUT IDENTITY
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
RESOURCE
BRANDING QUICKGUIDE:
www.uwstout.edu/identity/upload/UM_BrandingQuickgui
de_v3.pdf
* You will asked to log into the UW-Stout intranet to access
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
INDEX
1. WHY DO I NEED TO BRAND?
2. USING THE TEMPLATES
3. SHEILD & RIBBON COLORS
4. RIBBON TEXT
5. APPROVED FONTS & COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
1. WHY DO I NEED TO BRAND?
OBJECTIVES:
1.Learn why branding is important
2.Become familiar with what branding
pieces look like
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
1. WHY DO I NEED TO BRAND?
KEY POINTS:
•Branding is vital to any business or service
•Branding promotes recognition
•Your brand helps set you apart from the
competition
•A strong brand provides your business value
•A brand needs to be consistent
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
1. WHY DO I NEED TO BRAND?
EXAMPLES OF UW-STOUTS BRAND:
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
OBJECTIVES:
1.Learn how to download templates
2.Find the right template
3.Know the different between bleed and
no bleed
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
KEY TERMS:
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
DOWNLOAD TEMPLATES HERE:
www.uwstout.edu/identity/intranet/downloads.cfm
KEY POINTS:
•Shield and ribbon must be located on the first
page of a multi-page document or on the front of a
two-sided piece.
•Use a template for anything larger than 3” x 5”
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
DOWNLOAD THE APPROPRIATE FOLDER
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
UNZIP FOLDER AND OPEN INDESIGN FILE
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
EMAIL [email protected] WHEN:
•A template is not available in your desired size
•You are creating a large banner or exhibit graphic
•If you have any questions
WHAT WOULD YOU LIKE TO DO NEXT?
TAKE QUIZ REVIEW SECTION
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
THIS IMAGE IS AN EXAMPLES OF WHAT?
REVIEW SECTION
A. BLEED B. NO BLEED
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
YOUR CORRECT!
This example has a tail to the left of the shield and the image bleeds to the edge of the paper.
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
2. USING THE TEMPLATES
REVIEW SECTION
INCORRECT
Please review this section and try again.
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
3. SHEILD & RIBBON COLORS
OBJECTIVES:
1.Learn what colors the shield can be
2.Learn what colors the ribbon can be
3.Learn what color combinations are
available
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
3. SHEILD AND RIBBON COLORS
KEY POINTS:
•In the template do not edit,
delete, scale or otherwise
modify the shield or ribbon
•Sample shield and ribbon
color combinations are
provided on separate layers
for your convenience
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
3. SHEILD AND RIBBON COLORS
BLACK SHEILD OPTIONS:
BLUE SHEILD OPTIONS:
*Numbers represent PMS colors
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
3. SHEILD AND RIBBON COLORS
GREY SHEILD OPTIONS:
WHITE SHEILD OPTIONS:
*Numbers represent PMS colors
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
3. SHEILD AND RIBBON COLORS
NOTE:
•The approved PMS colors are
available in the InDesign
swatch pallet
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
IS THIS AN APPROVED SHIELD AND RIBBON
COLOR COMBINATION?
REVIEW SECTION
A. TRUE B. FALSE
3. SHEILD AND RIBBON COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
YOUR CORRECT!
Orange is not an approved ribbon color.
3. SHEILD AND RIBBON COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
REVIEW SECTION
INCORRECT
Please review this section and try again.
3. SHEILD AND RIBBON COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
4. RIBBON TEXT
OBJECTIVES:
1.Understand what ribbon text can be
changed
2.Know what fonts to text should be
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
4. RIBBON TEXT
KEY POINTS:
•No additional text or images should be added to
the ribbon
•Text color can be white, black or 50% gray as long
as it is readable against the ribbon color
– Reference the previous shield and ribbon images if
you are unsure what color to use
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
4. RIBBON TEXT
TEXT FONT :
•Unit Name is in ITC Franklin
Gothic book-weight with 50
leading
•Text link is ITC Franklin Gothic
demi-weight with 0 leading
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
4. RIBBON TEXT
TEXT FONT :
•Text font is ITC Franklin Gothic but Arial or
Helvetica can be used if it is unavailable
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
4. RIBBON TEXT
REPLACE “UNIT NAME HERE”:
•Use your department, college name or UNIVERSITY
OF WISCONSIN-STOUT
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
4. RIBBON TEXT
UPDATE LINK:
•Replace with the most relevant link to your content
or leave as www.uwstout.edu
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
WHICH IMAGE FOLLOWS CORRECT
BRANDING STANDARDS? (Click to Select)
REVIEW SECTION
4. RIBBON TEXT
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
YOUR CORRECT!
In the incorrect image the unit name was in Papyrus not ITC Franklin Gothic or Ariel or Helvetica.
4. RIBBON TEXT
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
REVIEW SECTION
INCORRECT
Please review this section and try again.
4. RIBBON TEXT
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
5. APPROVED FONTS & COLORS
OBJECTIVES:
1.Knowledge of UW-Stout approved fonts
2.Knowledge of UW-Stout approved colors
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
5. APPROVED FONTS & COLORS
NOTE:
•All artwork needs to be
placed on it’s own layer
behind the shield and ribbon
layer
•Using approved fonts and
colors is required for all
artwork that is branded
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
5. APPROVED FONTS & COLORS
APPROVED FONTS:
1. Weiss
– Substitute font is Times
New Roman
2. ITC Franklin Gothic
– Substitute font is Arial or
Helvetica
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
5. APPROVED FONTS & COLORS
APPROVED COLORS:
•Colors are built into the templates swatch panel
*Refer to the branding quick guide for a larger image
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
WHICH IMAGE FOLLOWS CORRECT
BRANDING STANDARDS? (Click to Select)
REVIEW SECTION
5. APPROVED FONTS & COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
YOUR CORRECT!
This postcard follows correct color
and font requirements.
5. APPROVED FONTS & COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
REVIEW SECTION
INCORRECT
Please review this section and try again.
5. APPROVED FONTS & COLORS
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity
CONGRADULATIONS!
YOU HAVE COMPLETED YOUR TRAINING
•If you have missed anything please return to
the index and review
•If you have any remaining questions please
email [email protected]