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UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

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Page 1: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

HOW TO BRANDUW-STOUT IDENTITY

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

Page 2: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

RESOURCE

BRANDING QUICKGUIDE:

www.uwstout.edu/identity/upload/UM_BrandingQuickgui

de_v3.pdf

* You will asked to log into the UW-Stout intranet to access

Page 3: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

INDEX

1. WHY DO I NEED TO BRAND?

2. USING THE TEMPLATES

3. SHEILD & RIBBON COLORS

4. RIBBON TEXT

5. APPROVED FONTS & COLORS

Page 4: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

1. WHY DO I NEED TO BRAND?

OBJECTIVES:

1.Learn why branding is important

2.Become familiar with what branding

pieces look like

Page 5: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

1. WHY DO I NEED TO BRAND?

KEY POINTS:

•Branding is vital to any business or service

•Branding promotes recognition

•Your brand helps set you apart from the

competition

•A strong brand provides your business value

•A brand needs to be consistent

Page 6: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

1. WHY DO I NEED TO BRAND?

EXAMPLES OF UW-STOUTS BRAND:

Page 7: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

OBJECTIVES:

1.Learn how to download templates

2.Find the right template

3.Know the different between bleed and

no bleed

Page 8: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

KEY TERMS:

Page 9: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

DOWNLOAD TEMPLATES HERE:

www.uwstout.edu/identity/intranet/downloads.cfm

KEY POINTS:

•Shield and ribbon must be located on the first

page of a multi-page document or on the front of a

two-sided piece.

•Use a template for anything larger than 3” x 5”

Page 10: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

DOWNLOAD THE APPROPRIATE FOLDER

Page 11: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

UNZIP FOLDER AND OPEN INDESIGN FILE

Page 12: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

EMAIL [email protected] WHEN:

•A template is not available in your desired size

•You are creating a large banner or exhibit graphic

•If you have any questions

WHAT WOULD YOU LIKE TO DO NEXT?

TAKE QUIZ REVIEW SECTION

Page 13: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

THIS IMAGE IS AN EXAMPLES OF WHAT?

REVIEW SECTION

A. BLEED B. NO BLEED

Page 14: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

YOUR CORRECT!

This example has a tail to the left of the shield and the image bleeds to the edge of the paper.

Page 15: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

2. USING THE TEMPLATES

REVIEW SECTION

INCORRECT

Please review this section and try again.

Page 16: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

3. SHEILD & RIBBON COLORS

OBJECTIVES:

1.Learn what colors the shield can be

2.Learn what colors the ribbon can be

3.Learn what color combinations are

available

Page 17: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

3. SHEILD AND RIBBON COLORS

KEY POINTS:

•In the template do not edit,

delete, scale or otherwise

modify the shield or ribbon

•Sample shield and ribbon

color combinations are

provided on separate layers

for your convenience

Page 18: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

3. SHEILD AND RIBBON COLORS

BLACK SHEILD OPTIONS:

BLUE SHEILD OPTIONS:

*Numbers represent PMS colors

Page 19: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

3. SHEILD AND RIBBON COLORS

GREY SHEILD OPTIONS:

WHITE SHEILD OPTIONS:

*Numbers represent PMS colors

Page 20: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

3. SHEILD AND RIBBON COLORS

NOTE:

•The approved PMS colors are

available in the InDesign

swatch pallet

Page 21: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

IS THIS AN APPROVED SHIELD AND RIBBON

COLOR COMBINATION?

REVIEW SECTION

A. TRUE B. FALSE

3. SHEILD AND RIBBON COLORS

Page 22: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

YOUR CORRECT!

Orange is not an approved ribbon color.

3. SHEILD AND RIBBON COLORS

Page 23: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

REVIEW SECTION

INCORRECT

Please review this section and try again.

3. SHEILD AND RIBBON COLORS

Page 24: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

4. RIBBON TEXT

OBJECTIVES:

1.Understand what ribbon text can be

changed

2.Know what fonts to text should be

Page 25: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

4. RIBBON TEXT

KEY POINTS:

•No additional text or images should be added to

the ribbon

•Text color can be white, black or 50% gray as long

as it is readable against the ribbon color

– Reference the previous shield and ribbon images if

you are unsure what color to use

Page 26: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

4. RIBBON TEXT

TEXT FONT :

•Unit Name is in ITC Franklin

Gothic book-weight with 50

leading

•Text link is ITC Franklin Gothic

demi-weight with 0 leading

Page 27: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

4. RIBBON TEXT

TEXT FONT :

•Text font is ITC Franklin Gothic but Arial or

Helvetica can be used if it is unavailable

Page 28: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

4. RIBBON TEXT

REPLACE “UNIT NAME HERE”:

•Use your department, college name or UNIVERSITY

OF WISCONSIN-STOUT

Page 29: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

4. RIBBON TEXT

UPDATE LINK:

•Replace with the most relevant link to your content

or leave as www.uwstout.edu

Page 30: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

WHICH IMAGE FOLLOWS CORRECT

BRANDING STANDARDS? (Click to Select)

REVIEW SECTION

4. RIBBON TEXT

Page 31: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

YOUR CORRECT!

In the incorrect image the unit name was in Papyrus not ITC Franklin Gothic or Ariel or Helvetica.

4. RIBBON TEXT

Page 32: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

REVIEW SECTION

INCORRECT

Please review this section and try again.

4. RIBBON TEXT

Page 33: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

5. APPROVED FONTS & COLORS

OBJECTIVES:

1.Knowledge of UW-Stout approved fonts

2.Knowledge of UW-Stout approved colors

Page 34: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

5. APPROVED FONTS & COLORS

NOTE:

•All artwork needs to be

placed on it’s own layer

behind the shield and ribbon

layer

•Using approved fonts and

colors is required for all

artwork that is branded

Page 35: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

5. APPROVED FONTS & COLORS

APPROVED FONTS:

1. Weiss

– Substitute font is Times

New Roman

2. ITC Franklin Gothic

– Substitute font is Arial or

Helvetica

Page 36: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

5. APPROVED FONTS & COLORS

APPROVED COLORS:

•Colors are built into the templates swatch panel

*Refer to the branding quick guide for a larger image

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UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

WHICH IMAGE FOLLOWS CORRECT

BRANDING STANDARDS? (Click to Select)

REVIEW SECTION

5. APPROVED FONTS & COLORS

Page 38: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

YOUR CORRECT!

This postcard follows correct color

and font requirements.

5. APPROVED FONTS & COLORS

Page 39: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

REVIEW SECTION

INCORRECT

Please review this section and try again.

5. APPROVED FONTS & COLORS

Page 40: UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at  HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

CONGRADULATIONS!

YOU HAVE COMPLETED YOUR TRAINING

•If you have missed anything please return to

the index and review

•If you have any remaining questions please

email [email protected]