Upload
koen
View
26
Download
0
Tags:
Embed Size (px)
DESCRIPTION
University of Texas, Austin. Communications Strategic Plan 2010-2013. USAC Meeting 11 February, 2010. IODP (USSSP/USIO) Communications Team. Sarah Saunders, Director of Science Communications MBA 20+ years in private sector communications & marketing - PowerPoint PPT Presentation
Citation preview
University of Texas, Austin
USAC Meeting 11 February, 2010
Communications Strategic Plan
2010-2013
IODP (USSSP/USIO) Communications Team
Sarah Saunders, Director of Science Communications• MBA• 20+ years in private sector communications & marketing• Dedicated 50% to drilling program communications
Kris Ludwig, Communications Manager • Ph.D. in Marine Geology• Experience in communications, broadcasting & informal
education• Dedicated 100% to drilling program communications
The “Old Rules” of Media Relations
Press Releases
Media Relationships
Reporters/Editors/Publishers
Audience
• “The News” defined by a few
• Journalists = professional caste
• Driver: high cost of printing, TV broadcast, etc.
• Strict boundaries/roles
The “New Rules” of Media Relations
Publishers
Audiences
• “The News” defined by anyone
• Mass amateurization
• Driver: cost of publishing = $0
• Porous boundaries/loose roles
“…Traditional science journalists who have long
sought to bridge the gap between scientists
and the public are losing their jobs en masse…
Our Challenge…
…If scientists don’t take a central
communications role, nobody else with the same
expertise and credibility will do it for them.”
– Washington Post, 1/3/10
Fulthorpe et al., 2009
Jan. 26, 2010 - http://blogs.nationalgeographic.com/
We help translate fundamental science into compelling stories
Our Commitment to You
Our Communications Focus for 2010-2013
• Help shape stories using scientifically-accurate, clear, compelling language
• Promote US scientists on IODP expeditions worldwide
• Promote JOIDES Resolution and related science/ scientists worldwide
• Proactively develop stories across platforms/ disciplines
• Help raise IODP’s overall visibility / positive image
Our Goal: “Be Like Hubble…”
How We Share Your Science with the Public
• Scientists (IODP+)
• Press
• General Public
• Funding Agencies
• Legislators
• IODP Community
• Web Stories
• FAQs
• Social Media
• Press Releases
• Videos
• Conferences
Expedition Fact Sheet
IODP Scientists
Communications Tools Audience
• Newsletters
• Still Photos/Graphics
• Online Media Room
• Wikipedia Entries
• Printed Collateral
• Blogs, Twitter, etc.
The Expedition Storytelling Continuum
Pre-Cruise Meeting
Communications Tools
Science Party Communications Webinar
Port Call Activities as Needed
Expedition Fact Sheet
Expedition Science Press Release
12 month Post-Cruise Science Party Meeting
Expedition
Com
mu
nic
ati
on
s Pla
n
Port Call Activities as Needed
How You Can Help…
Help us brainstorm…
• Topic #1: Science Themes
• Topic #2: IODP Newsletter (USSSP/USIO)
• Topic #3: Keyword List for Search Engine Optimization (SEO)
Topic #1: Science Themes
• Identify 5 “big picture” science themes across…– Drillship platforms– Time– Programs (DSDP, ODP, IODP)
• Recommend storytelling resources for each theme…– People– Institutions– Source material– Potential programmatic “tie-ins” (e.g., continental drilling
programs, ANDRILL, etc.)
• Example Theme: Sea Level Change– Across Canterbury Basin, New Jersey Shallow Shelf,…– Other relevant Legs in DSDP, ODP, IODP– Continental drilling in New Jersey
Topic #2: IODP Newsletter (USSSP/USIO)
• Recommendations re editorial content? Contributors?
• Printed copy and/or online (email/Web) version?• What audience(s) would you like to see us
target?• Suggestions to help us build our subscriber
database?
Topic #3: SEO Keyword List
• What keywords (words, phrases) should we strive to associate with the drilling program?
• Possible examples: – climate change– ocean drilling– deep biosphere– sea level– seismic profiles– climate records– funding opportunities– icehouse/greenhouse earth– large igneous province– marine geology