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Presented by Scott Brand Communications
Tweet video link to
landing page
Video housed on Landing Page
Create T-shirt Design Contest
Offer incentives to
provide UM with
contact info like a
Free T-shirt Giveaway
Leverage Social
Media to build
contact list
Collect emails to stay in
touch with your fan base
E-mail preview and post-game Ezine
E-mail Press Conferences
Stage Pep Rallies in Dining Halls
before Key Games
University of Miami Hoops Coach visits
Dorms to recruit Fans
After a fan follows the Hurricanes on
Twitter thank them and send them a deep
link to your landing page or Web site
Create existing app where fan can
download the status of their favorite
player on their IPhone
Step 1
E-mail Text offer
Step 2
Type in Text Code
and Number
Recipient
receives Text
Step 3
Heat’s Caption’s Contest
“Promo’s can go viral
if you break the mold”
Seton Hall asks its
students questions on FB
Maybe the winning video
or others will go viral like
this one above
Video Contest above
Compelling Content = likes =
Impressions = More fans
#packthebank