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University of Brunei DarussalamFaculty of Business, Economics & Policy Studies
Academic Year 2010/2011 Semester 1BA 1201 – Accountant in Business
Lecturer: DR. Hisham bin Haji Ya’akob
Prepared by Group 4:• 09B1204 Nuranisa Rani• 09B4010 Amy Thien Sook Ling• 09B4014 Liew Pei Ting • 09B4034 Astri Nabila Mohammad Din• 09B4083 Teo Siew Chieh• 09B4123 Siti Nur’ayuni Haji Amirul Ariffin
Presentation topic:
Find a small-medium enterprise (SME) company in Brunei Darussalam that has a sales turnover of $400,000 per year. Discuss the issues and challenges that they are facing.
Adison Marketing Services
INTRODUCTION
• Established by Sim Chong Siang in 1985 (25 years ago)
• A full-service advertising agency, marketing and graphic design firm.
INTRODUCTION
Their commandments:1.Stay Focused2.Seek to Understand3.Strive for Excellence4.Take action5.Create Team Unity6.Be creative
INTRODUCTION
Their Belief: Believes that marketing success happens when all the right elements come together: passion, knowledge, insight, experience, curiosity and vision.
Their aim:To help companies to achieve their marketing goals by offering them both offline and online media.
ORGANIZATIONAL STRUCTURE
• Contemporary organizational structure.
• Usually work in 2 teams.• Small project –
individual team (E.g. Advertisement on Newspaper / TV)
• Big project – both teams work together (E.g. Shows or Events)
HUMAN RESOURCE
Recruitment
• Skills- creative and innovative (designer position), good communication skills (accountant executive)
• Attitude- good personalities; offer services to the public; represent the image of the company.
• One month On job training- work under supervision and assistance by experience workers.
Training
HUMAN RESOURCE
• Motivation and incentives o Organize monthly activities to reward their
hard effort.o Higher bonus to the most hardworking
employees. o Teamwork (accountant executive, designer,
coordinator, project manager, inspector) o Given empowerment in their jobs but monitor
by project leader.
CLIENT/CUSTOMER
• Deals with clients ranging from small-and-medium enterprises (SMEs) to international corporate and government entity.
• Average number of clients per month is at least 10.
"Our relationships with customers havea span of more than 15 years and I
would like to think ... (these as relationships with) friends more than
with clients," - Sim Chong Siang
SERVICES
• Brand building• Marketing Strategy Planning• Media Planning• Concept & Design• Printing• Television (RTB)• Radio• Newspaper• Cinema• TVC Production• Radio Production• Event Management• Marketing Research• Web Design and Development
FINANCE
• Turnovero Income: at least $40,000 per montho Expenses: approximately $20,000 - $30,000
per month
• Pricingo New clients: Standard priceo Long-term/old clients: Lower price
FINANCE
• Form of paymentso Foreign clients: Telegraphic Transfer o Local clients: chequeo Other cirucmstances.
BUSINESS ENVIRONMENT: Internal
-Workplace environment-Well organized and gives employees a sense of home
- corporate culture (i) Dressing codeDesigners and coordinators dressed casuallyGeneral manager, assistant manager and account executives dressed formally.(ii) Outdoor activities
BUSINESS ENVIRONMENT: External
• Political Environment• Need to follow employment regulations set by the
labour department.• Adison are not subjected to corporate tax.
• Economic environment• Credit card issues - Reduces the advertising budget
of companies.• Competitors -Customers are more interested on
how creative the services are being provided.
BUSINESS ENVIRONMENT: External
• Social Environmento The customer in Brunei would tend to stay the
same.• Technological Environment
o Not familiar with one technology software, e.g. graphic design or 3D
o Adison will reluctant to outsourcing or consultation by other designer.
Problems and SolutionsCHALLENGES & ISSUES
1. Suitable employees or workers
2. Meeting datelines every month (on time)
3. Competitors 4. Economic downturn /
recession5. Clients’ traditional way of
thinking (hindrance).
SOLUTIONS OR REMEDIES1. Outsource the work,
designers, employ part-time workers
2. Delegation of work, work OT (motivation – bonus, dynamic business environment)
3. Contact previous customers, give them new ideas
4. Provide marketing/advertising services as much as possible, maintain reputation
5. Convince clients with their creativity!
CONCLUSION
- Their long survival in the marketing industry should be respected by other companies operating in the same industry. - Main intention is to give the best marketing services to as many clients as possible (long-term goal)
Thank you for listening! Question & Answer Session