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@JAMcArthur
John A. McArthur
Knight School of Communication
Queens University of Charlotte
Universidad Interamericana de Puerto Rico - January 2013
@JAMcArthur
Every excellent course begins with…
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
A FASCINATING TOPIC
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
A FASCINATING TOPIC
A GLOSSY TEXTBOOK
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
A FASCINATING TOPIC
A GLOSSY TEXTBOOK with lots of pictures and humorous pop culture references
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
A FASCINATING TOPIC
A GLOSSY TEXTBOOK with lots of pictures and humorous pop culture references
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
A FASCINATING TOPIC
A GLOSSY TEXTBOOK with lots of pictures and humorous pop culture references
ITS OWN FACEBOOK FAN PAGE
@JAMcArthur
Every excellent course begins with…
AN EXCELLENT TEACHER
A FASCINATING TOPIC
A GLOSSY TEXTBOOK with lots of pictures and humorous pop culture references
ITS OWN FACEBOOK FAN PAGE
@JAMcArthur
Every excellent course begins with…
well developed
STUDENT LEARNING
OUTCOMES
@JAMcArthur
OUR GOAL
@JAMcArthur
to brainstorm ways to innovate in the classroom
by integrating technology
that matches our pedagogical aims
@JAMcArthur
YOUR TASK
choose one course in which
you’d like to integrate technology
write down a few of your student learning outcomes
(what should students be able to
know, think, make, or do
when they finish the course)
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
4 EXAMPLES
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Integrated Strategic Communication
The Learning Outcome: Students will be able to evaluate the
ethical implications of strategic communication on members of
society.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Integrated Strategic Communication
The Learning Outcome: Students will be able to evaluate the
ethical implications of strategic communication on members of
society.
The Assignment
JoHari Window 2.0
I modified a version of a well-developed interpersonal
communication tool that asks others to rate a participant on a list of
adjectives. Then, the participant rates herself. By comparison, the
participant is able to see herself through the eyes of others.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The assignment: JoHari 2.0 adjective sample list
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: Students re-think their Facebook use and consider
how media use comes with rewards and consequences.
Quick Tip:
100 (Updated) Ways to Use Facebook in the Classroom http://edudemic.com/2012/05/100-updated-ways-to-use-facebook-in-your-classroom/
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Public Relations
Learning Outcome: Students will be able to understand the
broad historical and contemporary theories of public relations and
strategic communication.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Public Relations
Learning Outcome: Students will be able to understand the
broad historical and contemporary theories of public relations and
strategic communication.
The Assignment
Twitter Exam Review
Students, who had already made course Twitter accounts for another
assignment, used Twitter to review together for an upcoming exam
on the theories of public relations. Each student was given one of
the topics that would be on the exam. Students used a course
hashtag to identify exam tweets.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: Students learned Twitter and course material
Quick Tip:
If you want to use Twitter for in-class, back channel discussion, you can set up
a Twitterfall. Read more here: http://jamcarthur.com/2011/03/02/building-twitterfall-in-class/
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Group and Team Dynamics
Learning Outcome: Students will be able to select, organize, and
present (in various forms and media) information germane to
ongoing discussions about small group and team communication.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Group and Team Dynamics
Learning Outcome: Students will be able to select, organize, and
present (in various forms and media) information germane to
ongoing discussions about small group and team communication.
The Assignment
Podcast to accompany a literature review
Each student conducted a literature review of a research topic
which ended with a research question. Then, each student created a
case study based podcast with an existing small group to investigate
answers to the question.
Students used the free software Audacity to create these podcasts.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: Podcasts presented in class, “Making Of” statements
Further reading:
McArthur, J.A. (2009). Composing Podcasts: Engaging ‘digital natives’ in the
communication classroom. Communication Teacher, 23 (1), 15-18.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Introduction to Communication
Learning Outcome: Students will be able to identify and evaluate
communication strategies in the world around them.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Course: Introduction to Communication
Learning Outcome: Students will be able to identify and evaluate
communication strategies in the world around them.
The Assignment
A scavenger hunt for items left behind
Students were asked to take 7 minutes to leave the classroom and
to find, photograph, and email one item that someone left behind on
our campus.
I organized all of these images into a quick powerpoint and we held
a discussion on questions about the “communication of value” using
the resulting presentation.
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
SOCIAL
NETWORK
PUBLIC
BROADCAST
SOFTWARE
DOWNLOAD
HARDWARE
EXPERIMENT
The Result: In class discussion based on camera phone images
@JAMcArthur
YOUR TASK
based on your student learning outcomes
brainstorm with 2 other people
how could you integrate
technology into your course aims?
we’ll share some of your ideas together
@JAMcArthur
connect with me
John A. McArthur, Ph.D.
Knight School of Communication
Queens University of Charlotte
JAMcArthur.com
@JAMcArthur
Universidad Interamericana de Puerto Rico - January 2013
@JAMcArthur
Every excellent course begins with…
well developed
STUDENT LEARNING
OUTCOMES
@JAMcArthur
http://www.clemson.edu/assessment/assessmentpractices/referencematerials/documents/Blooms%20Taxonomy%20Action%20Verbs.pdf
@JAMcArthur
Every excellent course begins with…
well developed
STUDENT LEARNING
OUTCOMES
Can digital skills
be a part of
your outcomes?
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
5 SAMPLES
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Finding and using media and technology tools skillfully
and sharing appropriate and relevant information with others.” (Hobbs, 2010, p. 19)
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Finding and using media and technology tools skillfully
and sharing appropriate and relevant information with others.” (Hobbs, 2010, p. 19)
Sample Learning Outcomes:
• Summarize and translate information about the course topic.
• Use [insert your field’s electronic databases here] to gather
information related to the course topic.
• Explore one computer program unavailable on the student’s
home computer to complete an assignment for this course. (Give
examples. These may be field specific like SPSS, Garageband, Geo-
location software, or Raiser’s Edge).
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Comprehending messages and using critical thinking
to analyze message quality, veracity, credibility, and point of view,
while considering potential effects or consequences of messages.” (Hobbs, 2010, p. 19)
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Comprehending messages and using critical thinking
to analyze message quality, veracity, credibility, and point of view,
while considering potential effects or consequences of messages.” (Hobbs, 2010, p. 19)
Sample Learning Outcomes:
• Distinguish between online sources of information to classify
scholarly, news, popular, and opinion sites.
• Employ Google (or other web-search) to effectively locate high
quality information in the field.
• Interpret the biases present in a website containing information
about the field.
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Composing or generating content using
creativity and confidence in self-expression,
with awareness of purpose, audience, and composition techniques.” (Hobbs, 2010, p. 19)
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Composing or generating content using
creativity and confidence in self-expression,
with awareness of purpose, audience, and composition techniques.” (Hobbs, 2010, p. 19)
Sample Learning Outcomes:
• Compose a video combining image and sound to illustrate a core
concept in the subject studied.
• Rearrange the same content for expression in multiple media
forms (written, oral, and digital/multimodal)
• Contribute out-of-class experiences to class conversation
through digital media.
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Applying social responsibility and ethical principles
to one’s own identity and lived experience,
communication behavior and conduct.” (Hobbs, 2010, p. 19)
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Applying social responsibility and ethical principles
to one’s own identity and lived experience,
communication behavior and conduct.” (Hobbs, 2010, p. 19)
Sample Learning Outcomes:
• Compare actions in digital networks to actions in face-to-face
networks.
• Question the role of digital technology in interpersonal
communication.
• Discern three ways to use digital technology to better the
experience of another student in the class.
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Working individually and collaboratively
to share knowledge and solve problems
in the family, workplace and the community,
and by participating as a member of a community
at local, regional, national, and international levels.” (Hobbs, 2010, p. 19)
@JAMcArthur
ACCESS
ANALYZE
CREATE
REFLECT
ACT
“Working individually and collaboratively
to share knowledge and solve problems
in the family, workplace and the community,
and by participating as a member of a community
at local, regional, national, and international levels.” (Hobbs, 2010, p. 19)
Sample Learning Outcomes:
• Use digital technology to share knowledge with a community
organization.
• Instruct a peer on the appropriate use of a particular digital
technology.
• Inform a community about existing digital tools that could benefit
the community.
• Model digital citizenship.
@JAMcArthur
connect with me
John A. McArthur, Ph.D.
Knight School of Communication
Queens University of Charlotte
JAMcArthur.com
@JAMcArthur
Universidad Interamericana de Puerto Rico - January 2013