Embed Size (px)
DESCRIPTION
Campus Circle marketing efforts to promote Universal's Halloween Horror Nights included print advertising, online marketing and social media.
Citation preview
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
2010 Universal Studios Halloween Horror NightsOnline and Print Campaign
DMA: Los Angeles Project Manager: Sean Bello/Jon Bookatz
Overview of Campaign
• Campus Circle promoted the 2010Universal Studios Halloween HorrorNights by doing the following:
• Banner Advertising• Film Screenings• Editorial coverage• Print advertising• School Outreach• Utilizing Campus Circle’s Social Media
assets - Facebook & Twitter
Campus Circle Outreach - Print• Campus Circle printed
two full page four colorads in our publication forthe month of October.
• Campus Circle isdistributed to 40 schoolsand 800 retail outlets inthe Los Angeles DMA
• 88% of the readership ofthe publication is 18 to 34.
• The value of all the printads was $5,025.00
Campus Circle Outreach - PrintSeptember 29 - Oct. 5 / Vol. 20 / Issue 37
Campus Circle Outreach - PrintOctober 13 - 19 / Vol. 20 / Issue 39
Campus Circle - Dedicated Email• Campus Circle sent out a
dedicated HTML email topromote the HalloweenHorror Nights.
• The stats for the email wereas follows:
• Emails sent: 29,916• Opens: 3,562 (12%)• Clicks: 494 (1.65%)
• Value = $1,346.64
Campus Circle - Halloween Horror Trailer• The trailer for Halloween Horror Nights appeared on campuscircle.com. The trailer has
been viewed over 100 times.
Campus Circle - Banner Advertising• Banner advertising for the 2010 Universal Studios Halloween Horror Nights appeared
on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Ourmonthly traffic averages 565,801 page views and 89,143 unique visitors. The Horror Nightsbanners had a combined 1,132,635 impressions and 1,142 clicks. The value of the bannerads was $14,158.00.
Campus Circle - Newsletter Ads• Banner advertising for the 2010 Universal Studios Horror Nights appeared in our
weekly email newsletter for five weeks. The Campus Circle weekly email newsletterreaches 29,000 members per week in the greater Los Angeles area. The total value of thebanner ads over five weeks was $3,000.00.
Campus Circle - Print Editorial• Print Campaign
• An article for the 2010 HalloweenHorror Nights appeared in theSeptember 29 issue of CampusCircle.
• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 20th year, CampusCircle covers film, music, eventsand L.A. culture.
• The value of the 1/4 page article is$658.00.
Campus Circle - Online Editorial
• The Halloween HorrorNights article thatappeared in ourpublication also appearson our website.
• Since 9/29, the articlehas been viewed 661times.
• Campus Circle websitetraffic averages:
• 565,801 pageviews/month
• 89,143 uniquevisitors/month
Campus Circle - Calendar Listing
• A listing for theHalloween HorrorNights appeared onour website in ourcalendar section.
• Campus Circle websitetraffic averages:
• 565,801 pageviews/month
• 89,143 uniquevisitors/month
Campus Circle - Social Media• Campus Circle posted
the Halloween HorrorNights article thatappeared in our paperand online to our SocialMedia pages topromote the event.
• The value of the SocialMedia outreach was$1,500.00.
Campus Circle - Bit.ly TrackingCampus Circle set up a Bit.ly account to track all links associated with Campus Circle forthe 2010 Halloween Horror Nights.
