UNIVERSAL CONSENSUS CASE STUDY AT A GLANCE Global Operational Efficiency & Communication Protocol www.UniversalConsensus.com BUSINESS OVERVIEW WD-40 Company is a global consumer products company with brands that deliver unique, high value and easy-to- use solutions for a wide variety of maintenance needs to end users who buy in a variety of trade channels. The company’s corporate headquarters and Corporate Brand Support Center is located in San Diego, California, U.S.A, with offices throughout the world to support corporate brands. The fosters an environment propelled by certain core values, including doing the "right" thing, creating positive lasting memories in all relationships, making the company better than it is today, succeeding as a team (or "tribe," as it is known in WD-40 parlance) while excelling as individuals, owning it and sustaining the WD-40 economy. CHALLENGE Client retained Universal Consensus to conduct its Business Model of Intercultural Analysis (BMIA) Needs Assessment to identify the barriers or gaps related to communication and operational efficiency between its U.S. and U.K. offices and to perform training in the U.S. and U.K. to address the identified barriers or gaps. While business objectives may be similar, the manner in which individuals from these two cultures are motivated, work in groups, reach consensus, communicate, and address business process issues from new product development, to intellectual property, and accounting to quality control, differ considerably. SOLUTION Using the Universal Consensus proprietary Business Model of Intercultural Analysis (BMIA) as a framework for analysis and training, the strategic integrative solution included: Conducting an assessment to identify the barriers to communication and operational efficiency between United States headquarters and the United Kingdom office of WD-40 Executing next steps based on the findings of the assessment, including conducting training in both the United States and the United Kingdom in order to improve the relationship and enhance cross-cultural core competence related to operational and communication challenges Established a baseline and a means by which to evaluate whether the training and implementation of consultant recommendations lead to an overall improvement of the relationship over time. RESULTS As CEO, Garry Ridge generously stated, the training “opened minds and open doors.” He went on to say: “We have had the pleasure of retaining Universal Consensus to improve cross cultural communication & awareness between our U.S. and U.K. offices. They very adeptly were able to glean information from both offices, evaluate the challenges, and make significant recommendations through their BMIA training and strategic follow up that have helped us to move forward in a collaborative way. We witnessed immediate improvement & a new level of collaboration, cooperation & understanding. We are better today because of the BMIA program.” For More Information: +1 760 696-0151 [email protected]

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Page 1: Universal Consensus WD40 Case Study

UNIVERSAL CONSENSUS CASE STUDY AT A GLANCE

Global Operational Efficiency & Communication Protocol www.UniversalConsensus.com

BUSINESS OVERVIEW WD-40 Company is a global consumer products company with brands that deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs to end users who buy in a variety of trade channels. The company’s corporate headquarters and Corporate Brand Support Center is located in San Diego, California, U.S.A, with offices throughout the world to support corporate brands. The fosters an environment propelled by certain core values, including doing the "right" thing, creating positive lasting memories in all relationships, making the company better than it is today, succeeding as a team (or "tribe," as it is known in WD-40 parlance) while excelling as individuals, owning it and sustaining the WD-40 economy.

CHALLENGE Client retained Universal Consensus to conduct its Business Model of Intercultural Analysis (BMIA) Needs Assessment to identify the barriers or gaps related to communication and operational efficiency between its U.S. and U.K. offices and to perform training in the U.S. and U.K. to address the identified barriers or gaps. While business objectives may be similar, the manner in which individuals from these two cultures are motivated, work in groups, reach consensus, communicate, and address business process issues from new product development, to intellectual property, and accounting to quality control, differ considerably.

SOLUTION Using the Universal Consensus proprietary Business Model of Intercultural Analysis (BMIA) as a framework for analysis and training, the strategic integrative solution included:

Conducting an assessment to identify the barriers to communication and operational efficiency between United States headquarters and the United Kingdom office of WD-40

Executing next steps based on the findings of the assessment, including conducting training in both the United States and the United Kingdom in order to improve the relationship and enhance cross-cultural core competence related to operational and communication challenges

Established a baseline and a means by which to evaluate whether the training and implementation of consultant recommendations lead to an overall improvement of the relationship over time.

RESULTS As CEO, Garry Ridge generously stated, the training “opened minds and open doors.” He went on to say:

“We have had the pleasure of retaining Universal Consensus to improve cross cultural communication & awareness between our U.S. and U.K. offices. They very adeptly were able to glean information from both offices, evaluate the challenges, and make significant recommendations through their BMIA training and strategic follow up that have helped us to move forward in a collaborative way. We witnessed immediate improvement & a new level of collaboration, cooperation & understanding. We are better today because of the BMIA program.”

For More Information: +1 760 696-0151 [email protected]