United Way Giving Communities

Lan Freitag & Christina Woodlee

What are Giving Communities?

United Way donors finding their passion and getting involved in the community with like-minded people in the same

phase of their philanthropic lives so they can grow personally and professionally.

Overall Benefits

Build Employee Engagement/Morale

Build Your Business

Build Your Reputation

Campaign Benefits

Results (on average) of companies that started a Giving Community event or changed their format in

2010:

+ 195 donors + 5.2% participation

+ $184,000 in overall campaign

Giving Communities

• Emerging Leaders • Community Builders• Arise Project• WINGs• Women’s Leadership Council• Tocqueville Society• Century Legacy• Great Givers - Planned Giving

Emerging Leaders

Community Builders

Arise Project

WINGs

Women’s Leadership Council

Tocqueville Society

Breakout Session

Breakout #1

Presentation

Breakout #1

• Who: Deloitte • Past: Never had a concerted effort in Giving

Communities• Goal: To motivate employee to get involved

in the community outside of work functions• Results: + Doubled Tocqueville Membership + 20% increase participation overall + 40% increase in overall campaign (+$170,000)

Breakout #2

Presentation

Breakout #2

• Who: Enterprise• Past: Hosted a silent auction, but wanted to revitalize and add more energy• Goal: Fun and competitive atmosphere for

employees• Results (2008 vs 2010):• +9.6% participation• +$10,656 Employee Pledges• +$38,588 Total Pledge Amount

Breakout #3

Presentation

Breakout #3

• Who: PwC• Past: Never had a concerted effort around

Giving Communities• Goals: To create messaging about

WINGs/WLC to further engage their female population• Results: + 2 WLC/+4 WINGs Members + increase of $40,600 in overall campaign

Breakout #4

Presentation

Breakout #4

• Who: U.S. Bank• Past: Same annual breakfast for years and attendance declining• Goals: Revitalize format• Results: • +223 donors• +3% participation• +109 EL, +34 WINGs, +24 WLC members• +$13.68 Average Employee Gift

Tools and Resources

Website:www.unitedwaytwincities.org | Campaign | Giving Communities