Upload
sorena
View
30
Download
0
Tags:
Embed Size (px)
DESCRIPTION
United Way Campaign – UR International students. Preview my presentation. Situation Audience Objectives Strategy Tactics Calendar Budget Evaluation. http://www.youtube.com/watch?v=db6HDo5YzX8. United Way of Canada is a community of connected individuals, all people, - PowerPoint PPT Presentation
Citation preview
United Way Campaign– UR International students
Preview my presentation
Situation Audience Objectives Strategy Tactics Calendar Budget Evaluation
http://www.youtube.com/watch?v=db6HDo5YzX8
United Way of Canada is a community of connected individuals, all people, united and working together for the benefit of all.
Situation Each year, United Ways rise upwards of
$480 million. In 2011, the United Way of Canada raise
d $4.9 million. In 2008, United Way initiated a
10-year program 1. Improve education 2. Financial stability3. Promote healthy lives
WHY UNITED WAY NEEDS U
Their goals are ambitious, but ONLY with your help, they can achieve them.
Engage new Canadians Diversity in volunteers
COLLECT MORE VOLUNTEERS!
WE NEED THE CAMPAIGN!!
Audience
The 1700 international students of the University of Regina
International students come from over 70 countries.
The ages are almost between 17-25 Chinese is the largest population
U of R » United Way Campaign
Why International students join in?
Achieve the organization’s mission and value United Way ensures accountability It feels good to give! Working with the local people, feel belong to
the community Practicing English (ESL students) Making more friends
Objectives
Inform 1700 international students know about the United Way
Totally attract 800 international students attend the presentation on February 1st, Oct 1st
Encourage 200 international students to donate to the United way
Encourage 300 international students to be the volunteer of Day of caring
3-7Jun,2013
Strategy
Using internal communication systems and on-site communication to promote the presentations to university students at the University of Regina
Influence Public Opinion by Engaging Formal and Informal Opinion Leaders
Use key messages to attract the audiences’ attentions
Experience Canada Join United Way Using media events to gain the students’ attentions
Tactics
Poster, Email before the presentations Arranging two presentations on February 1st, Oct 1st News items—advocating will be on school newspaper of UR. Using University of Regina student email, Chinese twitter, facebook
to invite the international students. Inviting Winnia Zhang to be the Informal Opinion Leader and advis
or. Preparing a News release online on May 30,2013 News conference in UR on May 31,2013 Create a Blog for our program on website.
Presentation United Way Regina Website
Wear United Way shirt
News Release May30,2013
International students join United Way Campaign Invitation
Two hundreds international students from 15 countries will join in the volunteers of 16th Annual Day of caring week. They will state on May 31,2013.It is at 2pm at the Riddell centre.
ContactsLinna Guo Tel:[email protected]
Budget
0--Volunteers work 10 hours/week 3,000 -- Events, meals, shirt 500--Advocating fees 0--web management Total --$3,500
Evaluation
Objectives EvaluationInform 1700 international students know about the United Way
Random sampling research
survey
Totally attract 800 international students attend the presentations(300/500)
Account the number
Interview
Encourage 200 international students to donate in the United way
Account the number
Survey
Encourage 300 international students to be the volunteer of Day of caring
Account the number
survey
Calendar
Poster, Email before the presentations--January, September Arranging two presentations --February 1st, Oct 1st Preparing a News release online -- May 30,2013 News conference in UR -- May 31,2013 Advocating will be on school newspaper of UR--All year Using University of Regina student email, Chinese twitter, facebook
to invite the international students--All year Inviting Winnia Zhang to be the Informal Opinion Leader and advis
or—All year Create a Blog for our program on website—All year Evaluation the program--Dec.31 2013
Summary
Situation Audience Objectives Strategy Tactics Calendar Budget Evaluation
Call for action
Please Give My Money It only costs $3,500 Make a positive change in the society
Thank you~