MAKE HISTORY WITH USUNITED STATES NAVAL ACADEMY ALUMNI

ASSOCIATION AND FOUNDATION

PARENT CLUB OFFICER

CONFERENCE FALL 2017

BYRON MARCHANT ’78 President and CEO

• President’s Remarks

• Engagement Update

• Communications Update

• Foundation Update

AGENDA

TODAY’S NAVY AND MARINE CORPS…

Rising Tensions New Threats

Operational Challenges Humanitarian Crises

HURRICANES HARVEY AND IRMA RESPONSE

ADM Phil Davidson ’82, USN

Commander, Fleet Forces

Command

Ordered ABRAHAM LINCOLN,

IWO JIMA, NEW YORK,

FARRAGUT and more to

respond to Hurricane Irma

CDR Keith Kulow ‘99, USN

Commanding Officer, Helicopter

Sea Combat Squadron 7, “Dusty

Dogs”

Turned over Hurricane Harvey

relief efforts 2 September, return

trip on 3 September redirected to

embark KEARSARGE to support

Irma relief efforts

LT Hannah Legler ‘13, USN

CH-53 Pilot

“Getting things done down in H-Town”

• Consistent outreach to clubs

and chapters in affected

areas

• Showcasing and promoting

Texas Gulf Coast Chapter

relief efforts

• Message from Chairman and

President

• Future coverage of alumni

contributions in Shipmate and

other channels

ALUMNI ASSOCIATION AND

FOUNDATION RESPONSE

TODAY’S NAVAL ACADEMY

Global Perspectives Emerging Disciplines

Leadership Experience Ethical Focus

TODAY’S ALUMNI ASSOCIATION AND FOUNDATION SUPPORTS ALL OF THESE, AND MORE.

MILESTONES AND ACHIEVEMENTS

• Academic attrition: 3%

• Class of 2017 includes Rhodes, Gates

Cambridge, Schwarzman and Hertz Foundation

Scholars

• Second Class of Cyber Ops majors graduated in

2017

• 310 midshipmen studied internationally in 2016-

17

• Won 2017 Cyber Defense Exercise

• 2nd place in International Atlantic Council Cyber

9/12 Student Competition; Top Undergraduate

Team

• 2nd place in 2016 NYU Cyber Policy Competition

• Nearly 16,300 applications for the

Class of 2021• 27% female

• 37% minority

• 88% four-year graduation rate

RECOGNITION

• #1 in Forbes’ Public Colleges (USMA #2)

•#4 in Forbes STEM Colleges, (USMA #NA)

• #2 in U.S. News and World Report’s

Public Liberal Arts Colleges (USMA #1)

• #1 in U.S. News and World Report’s High

School Counselor Rankings (USMA #2, tied

with USAFA)

•#6 in payscale.com 2017-18 Salary Report

(USMA #5)

SERVICE ASSIGNMENTSCLASS OF 2017

Assigned Community

173 USMC Ground

94 USMC Pilot

2 USMC NFO

269 Total Marine Corps

Assigned Community

249 Surface Warfare Officer

136 Submarines

36 Special Warfare SEAL

15 Explosive Ordnance Disposal

241 Navy Pilot

75 Navy NFO

12 Medical Corps

9 Supply Corps

6 CEC

8 INTEL

8 Cryptologic Warfare

4 Info Professional

798 Total Navy

ACTIVE DUTY ALUMNI

ADM Harry Harris ’78, USN

Commander, U.S. Pacific Command

VADM Terry Benedict ’82, USN

Director, Strategic Systems

Programs

BGEN Brian Cavanaugh ’90, USMC

Deputy Commander, U.S. Marine

Corps Forces, Pacific

MajGen Loretta Reynolds ’86, USMC

Commander,

Marine Corps Cyberspace Command

VADM Jan Tighe ’84, USN

Deputy Chief of Naval Operations for

Information Warfare/ Director of

Naval Intelligence

ADM John Richardson ’82, USN

Chief of Naval Operations

ALUMNI IN THE NEWS

• ADM Harry Harris ‘78, USN

Commander,

Pacific Command

“The Old Goat,” oldest Naval

Academy graduate on active

duty

• LT Kayla Barron ’10, USN

Member of newest astronaut

class

Among the first female

submarine officers

• CDR Brian Dreschler ‘98,

Former CO, SEAL Team Five

2017 VADM James Bond

Stockdale Award recipient

• CDM Eric Sager ‘98,

Former CO CALIFORNIA

2017 VADM James Bond

Stockdale Award recipient

• Billy Hurley III ’04

PGA Golfer

Winner, 2016 Quicken Loans

National

Hosted Inaugural Billy Hurley

III and the Brave Golf

Tournament at Naval Academy

NEW PARENT MEMBERSHIP GROWTH

SUCCESS TO DATE

$400 MILLION GOAL

Raised Needed

$299 Million $100 Million

FOUNDATION CAMPAIGN IMPACT

Cyber: Outfitting Hopper Hall

Athletic Excellence: Akerson Tower

International Programs: Semesters Abroad

Admissions Outreach: Summer STEM

Professorships: Chris Inglis, Looker Cyber DVP

Project-Based Learning: Corporate Sponsorship

MIDSHIPMAN WELFARE FUND

• Club Sports

• Extracurricular Activities

• Brigade support for NAAA events

(D&B/Cheering/Brigade travel support)

• Musical activities

• Commissioning Week events

• Other Brigade Activities

Bill Dawson ’82 Executive Vice President

Engagement

WHAT IS ENGAGEMENT?

Membership

Participation

Reachable

Communication

Volunteers time & talent

Giving

WHAT’S AN ENGAGED PARENT CLUB?

• Continuity of Leadership

• Consistent & Inclusive

• Succession planning

• Good Governance

• “Plays well with others”

• USNA Outreach Support

• Support USNA Sports / ECAs (home/away)

• Financially stable

• Growing membership (Do you have a committee?)

• Comms (FB/Web linked to usna.com)

PARENTS CLUB AWARDS PROGRAM

• New for 2017

• Why?

• What?

• Who is eligible?

NEW PARENT MEMBERSHIP GROWTH

PHOTO PROGRAM

• Benefit of Membership

• Photos Throughout the Year

• Extensive Plebe Summer Coverage

• 97,143 photos posted

(65k 2016)

• 275,266 views

TRAVEL

• Of, by, for Naval Academy family and friends

• Quality

• Best value

• Small groups

• Exclusive & inclusive

• 31 trips in 2018

• Family travel

TRAVEL

• 2018 Multi-Generational Trips:• December 17/Jan 18: Tournament of Roses Parade

• May: Kentucky Derby

• June: Oregon Trail

• June: National Parks & Old West

• June: Celtic Lands

• July: Iceland

• August: Discover Southeast Alaska

• September: Ultimate Safari with Voluntourism

October: Albuquerque International Balloon Fiesta

ALUMNI CAREER PROGRAMS

• Networking Events

• AMP – Alumni Mentoring Program

• Career Counseling

• Resume Workshops

• SACC – Service Academy Career Conference

• SACCentral (Web Career Tools)

ALUMNI MENTORING PROGRAM

Class of…- Number of…

2017 2016

Participants 349 447

Active matches

46 89

Pending matches

28 3

27

Number of…

AUG ‘17 JUL ‘16

Participants 2,231 1,714

Active matches

672 567

Pending matches

49 53

At a glanceAMPAugust2017

Steady growth

Satisfied users

Fully funded

Looking forward

1. Focused growth

2. Adding online teaching modules to improve participant skills, mentoring effectiveness

3. Citizenship: Continue to information share with other institutions (e.g., USAFA, College Mentoring Roundtable, etc.)

AFFINITY PROGRAMS

ALUMNI HOUSE RENTAL

MEMBER DISCOUNTS

2017 FOOTBALL SCHEDULE

(SUBJECT TO CHANGE)

Date Opponent Location

September 2 At Florida Atlantic Boca Raton, FL (W, 42-19)

September 9 Tulane Annapolis, MD (W-23-21)

September 23 Cincinnati Annapolis, MD

September 30 at Tulsa Tulsa, OK

October 7 Air Force Annapolis, MD

October 14 at Memphis Memphis, TN

October 21 UCF (Homecoming) Annapolis, MD

November 2 at Temple Philadelphia, PA

November 11 SMU (HFH) Annapolis, MD

November 18 at Notre Dame Notre Dame, IN

November 24 at Houston Houston, TX

December 2 AAC Championship TBD

December 9 Army Philadelphia, PA

2018 KNOWN FOOTBALL SCHEDULE

(SUBJECT TO CHANGE)

Date Opponent Location

August 25 Lehigh Annapolis, MD

September 1 Hawaii Honolulu, HI

October 6 Air Force Colorado Springs, CO

October 20 TBD—Homecoming Annapolis, MD

October 27 Notre Dame San Diego, CA

December 8 Army Philadelphia, PA

IN THE BLINK OF AN EYE…

THEY GRADUATE…

THEN …YOU BECOME FLEET PARENTS

KRISTEN PIRONIS Vice President

Communications

LAUNCHED—THANK YOU!

TRANSFORMING OUR ONLINE PRESENCE

TELLING ALUMNI STORIES

Bill O’Connor Executive Vice President

Development

FOUNDATION CAMPAIGN IMPACT

Cyber: Outfitting Hopper Hall

Athletic Excellence: Akerson Tower

International Programs: Semesters Abroad

Admissions Outreach: Summer STEM

Professorships: Chris Inglis, Looker Cyber DVP

Project-Based Learning: Corporate Sponsorship

SUCCESS TO DATE

$400 MILLION GOAL

Raised Needed

$299 Million $100 Million

IMPACT OF PARENTS’ GIFTS

• International Education

• Semester study and cultural immersion trips

• Center for Regional Studies: Asia-Pacific Forum

• Center for Cyber Security Studies

• Experiential Leadership Development initiatives

• Stockdale Center for Ethical Leadership

• Athletic Excellence

• Naval Academy Annual Fund

RUSTY YEISER ’74 Senior Director, Annual Programs

NAVAL ACADEMY ANNUAL FUND

• Parents Fund is part of the Annual Fund

• Unrestricted gifts for USNA, the Foundation, and the Alumni

Association

• “Lifeblood” of the Foundation and Alumni Association

• Provides all resources for Foundation fundraising in support

of the Academy

• Enabled USNAF to raise $62 million in FY16!

ANNUAL REQUEST FOR SUPPORT

• What

• Plebe, 3/C, 2/C parents solicitations

• 1/C Honor Chair appeal (spring)

• Fleet Parents ask

• How

• Direct mail

• USNAF intro with plebe parent magnet

• Holiday card, calendar

• Phone

• Pre-call mail / email, follow up call

• Callers are from our phone/mail partner

PARENTS FUND RESULTS

• Unrestricted gifts to the Annual Fund

• Average of $1 million annually!

• $5+ million, 2012 – 2016

• Total parents’ giving (unrestricted and specific programs)

• $8+ million, 2012 - 2016

PRESIDENT’S CIRCLE (PC) PARENTS

• President’s Circle donors: $2500 annual gift

• 1,500+ current PC donors

• Nearly 15% are current or Fleet parents

• PC parents’ giving, 2012 – 2016 (to date)

• $10 million!

• PC Weekend 2017: 6-8 October vs. Air Force

• PC Weekend 2018: 26-28 October vs. Notre Dame in San Diego

QUESTIONS?