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72 articles were published in the Brazilian media about the United Nations World Water Development Report 2017 – Wastewater: The Untapped Resource. Thirteen of them were published in news section of institutional channels, two in blogs, and 57 by traditional media. The greatest part of the articles (51) mentioned wastewater, the name of the Report and UNESCO. Twelve mentioned wastewater and United Nations. Nine mentioned only wastewater. Check all articles published here.
CBN, one of the most important news radio broadcaster in Brazil, interviewed the Officer of Environment of UNESCO in Brazil, Massimiliano Lombardo, during a nationwide radio show. CBN also wanted to interview the Regional Hydrologist for Latin America and the Caribbean of UNESCO, Miguel Doria, but he was attending an event in Rio de Janeiro it was not possible to schedule and interview.
The main newspapers in Brazil also interviewed the Officer of Environment of UNESCO in Brazil, and published articles about the Report. O Globo O Estado de São Paulo Valor Econômico Correio Braziliense Extra
This report summarizes and consolidates the communication’s products and activities implemented by UNESCO in Brazil for the launch of the United Nations World Water Development Report 2017 – Wastewater: The Untapped Resource. It shows the impacts in the media and at UNESCO in Brazil’s social media channels.
06th April 2017
United Nations
World Water
Development
Report 2017 –
Wastewater: The
Untapped Resource
Social Media Facebook
6 posts
Reach Reactions and Shares Most engaged post
110.756 people 3.302
who have seen the information about World Water Report through UNESCO Brazil's posts on Facebook.
Public interaction – UNESCO in Brazil's Facebook Page followers.
15 tweets
Generated 338 interactions Most engaged tweet
30.192 Impressions 78 retweets
Impressions mean the number of people reached on Twitter.
Number of times that UNESCO's Twitter followers have interacted with our tweets about the World Water Report 2017 and other themes related to its subject. > Favorite > Click on links/photos/hashtags > Retweets
2 posts Post
72 likes
Products and activities Public Information
Media Advisory The Unit of Communications, Public Information and Publications (UCIP) at UNESCO in Brazil produced a Media Advisory about the launch of WWDR in Latin America and the Caribbean, which took place in Brazil. The media advisory was based on the press release produced by the WWAP team and sent to almost 900 press contacts in Brazil.
Embargo to the press The embargoed report was offered to the 15 main media outlets in Brazil, which are TV Globo, TV Brasil, SBT, TV Band, TV Record, CBN, BandNews, Agência Brasil, G1, Uol, Valor Econômico, O Estado de São Paulo, O Globo, Correio Braziliense. We also tried to contact Folha de S. Paulo and TV Justiça, but with no success. After the launch, UCIP was able to reach TV Justiça and ask them to produce a special about the report for its TV show on Environment. They are still analyzing the proposal. From this effort, five media outlets requested interviews: O Globo , CBN, O Estado de São Paulo , Correio Braziliense and Valor Econômico.
Director-General Message The director-general’s message on the World Water Day was translated into Portuguese and posted at UNESCO in Brazil’s website.
Press Release The press release written by WWAP team was translated into Portuguese, posted at UNESCO in Brazil’s website and sent to over 900 press contacts in Brazil.
During the event For the Latin America and the Caribbean launch event, UCIP team organized a press kit with the Executive Summary, the Chapter 13, the Press Release and the Main Messages that were also translated into Portuguese. From the event, UCIP produced live tweets for UNESCO in Brazil twitter account.
Op-Ed An opinion piece was written by the Officer of Environment of UNESCO in Brazil, Massimiliano Lombardo, proofread by UCIP’s team and offered to the website of Museu do Amanhã (Museum of Tomorrow) - a Brazilian Museum that has been gathering articles from well-known specialists of sustainable development. They will publish it on their website in 12 April, 2017 and it might become a piece of a digital book they are producing annually about sustainable development. After they publish on their website, UCIP will send it to other media outlets and also publish it at UNESCO in Brazil website.
Web editorial Special page on UNESCO in Brazil website Besides all press and other materials posted at UNESCO in Brazil’s website, the page about WWDR 2017 at UNESCO in Brazil website was created with the report’s information and links for the materials.
Design and multimedia Social Media Cards Visual design for the Launch of World Water Report 2017.
Graphic Material For the launch event, UCIP team produced a banner.
Publications
Executive Summary, Chapter 13 (Latin America and the Caribbean), Facts and Figures The Executive Summary and the Chapter 13 of the WWDR were translated into Portuguese by UNESCO in Brazil. For the Chapter 13 UCIP team has also worked on the layout.
