Upload
dhanu-shri
View
230
Download
0
Embed Size (px)
Citation preview
8/17/2019 United Motors PLC
1/36
1 | P a g e
8/17/2019 United Motors PLC
2/36
2 | P a g e
8/17/2019 United Motors PLC
3/36
Acknowledgement
Throughout the course of this assignment there were numerous people who
helped me in their own ways towards the successful completion of this project. I
wish to recognize their contributions herewith.
I would like to thank Sir Jude Perera for all his time and guidance.
Sir Jude’s help is greatly appreciated. is patience! understanding and insight
was a great source of inspiration for me! and was instrumental in helping me
understand the intricacies in"ol"ed when doing a module such as this.
I owe #uite a lot to my family who pro"ided me the chance to fulfill my career
objecti"es and for the support throughout my studies. I would like to dedicatethis study to them as an indication of their significance in this study as well as in
my life.
$inally! I am responsible for any errors that remain in this project.
3 | P a g e
8/17/2019 United Motors PLC
4/36
I. Introduction to %nited &otors''''''''''''''''''..''..()II. *ision! &ission + ,orporate -oals''''''''''''''''..''..(
III. /rands andled by %nited &otors''''''''''''''''..'''(0I*. &arketing &anagement''''''''''''''''''.''..''....(1*. Strategy &anagement''''''''''''''''''''''''.23
*I. /usiness communication'''.''''''''''''''''''...'20*II. $inancial ighlights''''''''''''''''''''.'''..'.21
*III. uman 4esource management'''''''''''''''''''''52I6. 7rganizational Structure'''''''''''''''''''''.'....586. &anagement Information Systems'''''''''''''''''''.51
6I. ,orporate social responsibilities''''''''''''''''''''.356II. ,onclusion''''''''''''''''''''''''''''..33
6III. 4eferences''''''''''''''''''''''''''''...3)
4 | P a g e
8/17/2019 United Motors PLC
5/36
%nited &otors 9anka P9,! one of the oldest automobile companies in Sri 9anka has been in
e:istence for o"er 00 years! %&9! which is #uoted on the stock e:change! has been ranked
among the top ( companies in Sri 9anka o"er the last few years as well as being ranked
among the top 2(( most respected entities in country. 4ecently the company was also ranked
among the /usiness Today top 5 companies in Sri 9anka.
%nited &otors has also been honored by the ,harted Institute of ;ccountants for the last 8years as the winner of the annual report for the automoti"e sector! main criteria being
profitability growth! corporate go"ernance and ,orporate Social 4esponsibility acti"ities.
The %nited &otors -roup! which markets a range of automoti"e products! from top
8/17/2019 United Motors PLC
6/36
Vision To be the best company in Sri 9anka through di"ersification whilst maintaining the leadership
position in the transport industry.
MissionTo delight and make lifelong relationships with our customers by pro"iding high #uality products!ser"ices and transport solutions using state
8/17/2019 United Motors PLC
7/36
Mitsubishi Motors Corporation is a
multinational automoti"e manufacturer head#uartered in &inato!
Tokyo! Japan. In 5(22! &itsubishi &otors was the si:th biggestJapanese automaker and the si:teenth biggest worldwide by
production. It is part of &itsubishi keiretsu! formerly the biggest
industrial group in Japan! and was formed in 21B( from the
automoti"e di"ision of &itsubishi ea"y Industries.
Perodua mainly produces minicars and superminis and does not ha"e models in the samemarket segments as Proton. They do not design or engineer their main
components! such as engine and transmission! in house. Perodua cars
ha"e historically used Caihatsu component designs. Caihatsu held a
5(D stake in Perodua at the companyEs launch! increasing this to 5D
in 5((2 and then to 3D. In 5(()! Perodua started assembling
the Toyota ;"anza at their plant in 4awang! for sale in &alaysia
Jiangling Motors ,orporation 9imited abbre"iated J&, is a,hinese automobile manufacturer. The company has operated a
commercial "ehicle joint "enture with $ord &otor ,ompany since
211B. J&, also has a passenger car making joint "enture with
,hangan! Jiangling &otor olding! which sells "ehicles under the
9andwind mar#uee.
7 | P a g e
8/17/2019 United Motors PLC
8/36
ongfeng Motor Corporation is a ,hinese state
8/17/2019 United Motors PLC
9/36
%V& Motor Company is the third largest two
8/17/2019 United Motors PLC
10/36
+ntroduction
&arketing management is a broad scope of the study of marketing focusing on the practical
application of the techni#ues and marketing acti"ities of a certain company or business. This
business discipline encompasses marketing planning and strategy! orientations! and processesneeded in attaining company goals by pro"iding "alue to clients. Since it has a wide
co"erage in"ol"ing all factors re#uired to satisfy customers! marketing management must be
all
8/17/2019 United Motors PLC
11/36
Purpose of Marketing
The purpose of marketing is to attract attention and create interest.
&arketing can create a brand image! change that image and get people
interested in whatEs for sale. &arketing a product or ser"ice was once done
primarily with billboards and print ads and now is often done online and "iasocial media. &arketing efforts! approaches and messages are constantly
e"ol"ing. Instead of altering your product to keep up with changing times
and tastes! you can change your marketing to make the product seem as
though it does.
Marketing "t (nited Motors P-C
Paper "dvertisement
11 | P a g e
8/17/2019 United Motors PLC
12/36
Online/igital Marketing
Promotion
Online Promotion
12 | P a g e
8/17/2019 United Motors PLC
13/36
*oad &ide $illboards:
13 | P a g e
8/17/2019 United Motors PLC
14/36
+ntroduction
Strategic &anagement is all about identification and description of the strategies that
managers can carry so as to achie"e better performance and a competiti"e ad"antage for their
organization. ;n organization is said to ha"e competiti"e ad"antage if its profitability is
higher than the a"erage profitability for all companies in its industry. Strategic management
can also be defined as a bundle of decisions and acts which a manager undertakes and which
decides the result of the firm’s performance. The manager must ha"e a thorough knowledge
and analysis of the general and competiti"e organizational en"ironment so as to take right
decisions. They should conduct a SA7T ;nalysis GStrengths! Aeaknesses! 7pportunities!
and Threats! i.e.! they should make best possible utilization of strengths! minimize the
organizational weaknesses! make use of arising opportunities from the business en"ironment
and shouldn’t ignore the threats.
efinition
NThe art of planning and directing o"erall military operations and mo"ements in a war or
battle.O
$usiness &trategy +n "utomobile +ndustry
The automoti"e industry is facing new and pressing challenges. -lobalization!
indi"idualizations! digitalization and increasing competition are pressing the face of the
industry. In addition! increasing safety re#uirements and "oluntary en"ironmental
commitments by the automoti"e industry ha"e also contributed to the changes ahead. Size is
no longer a guarantee of success. 7nly those companies that find new ways to create "alue
will prosper in the future.
14 | P a g e
8/17/2019 United Motors PLC
15/36
S T R E N G T HS T R E N G T H
E A ! N E S S E A ! N E S S
T H R E A T ST H R E A T S
S
"
T
&.O% ""-)&+&
0ew &trategies at (nited Motors:
12 Multi $rand
%&9’s multi
8/17/2019 United Motors PLC
16/36
42 igital Marketing
;nother area that %&9 focused on was enhancing brand "alue through digital marketing!
which is now rapidly taking o"er traditional marketing strategies. The first step was tostrengthen their presence on $acebook which is the most acti"e online platform in Sri 9anka
with o"er 3 million users. Curing the year under re"iew! a fan base of o"er (!((( was
secured while it is estimated that the new financial year will see the company strengthen its
presence on other platforms such Twitter! Instagram! outube! 9inkedin! etc. This strategy is
e:pected to help the company to connect with -eneration which is e:tremely acti"e on the
digital space.
52 %raining 6 evelopment
9earning and de"elopment forms the cornerstone of %&9’s strategy to de"elop their
resources to meet e"ol"ing needs of customers and other stakeholders. ;t %&9! they are
committed to de"eloping their people and building a high performing team through training
and de"elopment.
72 8nvironmental Concern
7ur en"ironmental strategy is to minimize the impact on the en"ironment through the
,ompany’s operations and inspire employees and society towards constructing a greener
en"ironment. =eeping this in mind we took se"eral initiati"es towards our en"ironmental
commitment such as 9aunch of the N9?TS -7-4??>O initiati"e + Inspiring employees
towards constructing a greener en"ironment.
16 | P a g e
8/17/2019 United Motors PLC
17/36
?ffecti"e communication is an essential part of a smoothly running business organization.
,ommunication in"ol"es the transmission of information from a source Gor a number of
sources to recei"ers. The information is communicated in the form of a message. In the
modern organization there will be multi
8/17/2019 United Motors PLC
18/36
%here are several methods of business communication9 including:
• Aeb
8/17/2019 United Motors PLC
19/36
ask #uestions to understand the needs and wants! let the recipient respond as one
resol"es the issue. Cecisions are made more confidently during a face
8/17/2019 United Motors PLC
20/36
• 9isten
• 7bser"e
• Think
20 | P a g e
8/17/2019 United Motors PLC
21/36
The -roup suffered a setback during the financial year under re"iew as a result of their
inability to cater to the demand for our products as some manufacturers focused their
attention on new de"elopment. ;s a result of these supply constraints! the company was
unable to capitalize on the market potential. ;lthough they forged new alliances to ensure an
uninterrupted supply in the future! the new products will take time to accrue returns.
The -roup re"enue was 4s. 1;27 $n which was a decline of ).D compared to the pre"ious
year. >et profit after ta: was 4s. 2.50 /n for the year under re"iew and was a decline of
52.D compared to the pre"ious year. owe"er they are pleased to announce the declaration
of a final di"idend for 5(2)2 of 4s. ) per share.
21 | P a g e
8/17/2019 United Motors PLC
22/36
The year under re"iew brought with it new challenges as well as new opportunities to the
%&9 group. Cespite a challenging year! the -roup recorded profits of *s2 123< $n in the
financial year under re"iew which! although a drop from the 4s. 2.0 billion profit recorded in
5(232)! still denotes an e:pansion in key business areas under challenging circumstances!
can be considered as a satisfactory achie"ement.
22 | P a g e
8/17/2019 United Motors PLC
23/36
The human resources are the most important assets of an organization. The success or failureof an organization is largely dependent on the caliber of the people working therein. Aithout
positi"e and creati"e contributions from people! organizations cannot progress and prosper.In order to achie"e the goals or the acti"ities of an organization! therefore! they need to
recruit people with re#uisite skills! #ualifications and e:perience. Ahile doing so! they ha"eto keep the present as well as the future re#uirements of the organization in mind.
*ecruitment:
4ecruitment is the process that helps in taking decision whether the applicants are suitablefor the fill the "acancy or not. It is clearly in the interest both the organization as well asapplicants. The efficient process of recruitment may be helpful to describe< a Ahat resources you wantQ b Ahat resources are a"ailableQ c Ahere and how can they be foundQ 4ecruitment is a linking function
8/17/2019 United Motors PLC
24/36
The general purpose of recruitment is to pro"ide a pool of potentially #ualified jobcandidates. Specifically! the purposes are to@
o Cetermine the present and future re#uirements of the organization in conjunction with
its personnelT?4>;9 $;,T74S
4ecruiting policy
Temporary and part;9 $;,T74S
Supply and Cemand factors
%nemployment 4ate
9abor
8/17/2019 United Motors PLC
25/36
&O(*C8& O0 *8C*(+%M8%
?"ery organization has the option of choosing the candidates for its recruitment processes
from two kinds of sources@ internal and e:ternal sources. The sources within the organizationitself Glike transfer of employees from one department to other! promotions to fill a position
are known as the internal sources of recruitment. 4ecruitment candidates from all the other
sources Glike outsourcing agencies etc. are known as the e:ternal sources of the recruitment
25 | P a g e
EXTERNAL
Press ;d"ertisements
?ducational Institutes
Placement ;gencies
?mployment ?:changes
9abor ,ontractors
%nsolicited ;pplicants
?mployee 4eferrals
4ecruitment at factory
gate
INTERNAL
Transfers
Promotions
%pgrading
Cemotion
4etired ?mployees
4etrenched ?mployees
Cependents and
4elati"es of deceased
employees
8/17/2019 United Motors PLC
26/36
&8-8C%+O
+ntroduction
The size of the labor market! the image of the company! the place of posting! the
nature of job! the compensation package and a host of other factors influence the manner of
aspirants are likely to respond to the recruiting efforts of the company. Through the processof recruitment the company tries to locate prospecti"e employees and encourages them to
apply for "acancies at "arious le"els. 4ecruiting! thus! pro"ides a pool of applicants for
selection.
efinition
Selection is the process of picking indi"iduals who ha"e rele"ant #ualifications to fill jobs in
an organization. The basic purpose is to choose the indi"idual who can most successfully
perform the job from the pool of #ualified candidates.
%he purpose of selection is to pick up the most suitable candidate who would meet the
re#uirements of the job in an organization best! to find out which job applicant will be
successful! if hired. To meet this goal! the company obtains and assesses information about
the applicants in terms of age! #ualifications! skills! e:perience! etc. the needs of the job are
matched with the profile of candidates. The most suitable person is then picked up after
eliminating the unsuitable applicants through successi"e stages of selection process. ow
well an employee is matched to a job is "ery important because it is directly affects the
amount and #uality of employee’s work. ;ny mismatched in this regard can cost an
organization a great deal of money! time and trouble! especially! in terms of training and
operating costs. In course of time! the employee may find the job distasteful and lea"e in
frustration. e may e"en circulate Rhot news’ and juicy bits of negati"e information about the
company! causing incalculable harm to the company in the long run. ?ffecti"e election!
therefore! demands constant monitoring of the Rfit’ between people the job.
26 | P a g e
8/17/2019 United Motors PLC
27/36
STEP 1STEP 2STEP 3STEP 4STEP 5STEP 6STEP 7STEP 8
&election process:
*eception:
In order to attract people with talents! skills and e:perience a company has to create a
fa"orable impression on the applicants’ right from the stage of reception. Ahoe"er meets the
applicant initially should be tactful and able to e:tend help in a friendly and courteous way.
If no jobs are a"ailable at that point of time !the applicant may be asked to call back the
personnel department after some time.
&creening +nterview:
; junior e:ecuti"e from the Personnel Cepartment may elicit responses from the applicants
on important items determining the suitability of an applicant for a job such as age!
education! e:perience! pay e:pectations! aptitude! location! choice etc'.If the department
finds the candidate suitable! a prescribed application form is gi"en to the applicants to fill
and submit.
27 | P a g e
8/17/2019 United Motors PLC
28/36
"pplication $lank:
;pplication /lank is one of the most common methods used to collect information on the
"arious aspects of the applicants’ academic! social! demographic! work related background
and references. It is a brief history sheet of employee’s background! usually containing the
following thingsL
• Personal data
• &arital data
• ?ducational data
• ?mployment ?:perience
• ?:tra
8/17/2019 United Motors PLC
29/36
;pplicants who ha"e crossed the abo"e stages are sent for a physical e:amination either to
the company’s physician or to a medical officer appro"ed for the purpose.
*eference Checks
;pplicants are often re#uired to gi"e names of persons to whom reference may be made
about the candidate’s character and suitability for the job. Two types of reference which
source of information about the general character of the applicants. The reference is too
useful to judge the future beha"ior and the performance of the candidate.
>iring decision
The line manager has to make the final decision now whether to select or reject the
candidate after soliciting the re#uired information through different techni#ues discussed
earlier. The line manager has to take ade#uate care in taking the final decision because of
economic! beha"ioral and social in"ol"ement of the selection decisions.
29 | P a g e
8/17/2019 United Motors PLC
30/36
"#g$n%&$t%on$l St#'ct'#e "( )n%ted *oto#+
,-.
30 | P a g e
8/17/2019 United Motors PLC
31/36
Management information systems:
/roadly refers to a computer
8/17/2019 United Motors PLC
32/36
&"P helps in
Optimi'ing Customer 0acing Processes
The S;P Cealer /usiness &anagement for ;utomoti"e package pro"ides a fle:ible
solution with robust functionality and real
8/17/2019 United Motors PLC
33/36
ealer $usiness Management
Vehicle &ales 6 "dministration:
33 | P a g e
8/17/2019 United Motors PLC
34/36
S;P Cealer /usiness &anagement for ;utomoti"e speeds up the sales pipeline and impro"es
customer management. ou can track sales from lead to cash! build customer loyalty! boost
profits! and cut cost.
Vehicle &ervices:
S;P Cealer /usiness &anagement for ;utomoti"e lets you collaborate across functional and
enterprise borders and ma:imize workshop utilization. It helps deli"er the premium customer
ser"ice e:perience2
Parts Management: S;P Cealer /usiness &anagement for ;utomoti"e impro"es parts
a"ailability and cuts in"entory costs. /y streamlining parts management! it impro"es
customer ser"ice and deli"ers predictable margins.
%nited motors continue in"esting in their ,orporate Social 4esponsibility projects to
build a better future for the children by impro"ing education and health care facilities.
Their -roup of companies continued to e:tend support to Aijayaba &aha *idyalaya!
an underser"ed school in ,olombo 2)! by impro"ing wash rooms! painting the school!
donating tables and chairs! computers and impro"ing the school buildings. 9ast year
the company also launched a scholarship programs for 3 school children. Scholarship
recipients will be selected based on school attendance and beha"ior! in addition to their
academic performance. The intention is to influence children’s beha"ior for the better
and also influence parents through their children. %nited &otors also increased the
number of in
8/17/2019 United Motors PLC
35/36
In addition! during the last financial year! the company contributed towards the
impro"ement of the Jaffna library by donating computers and other materials! and
assisted in upgrading the ,hildren’s Aard of the Jaffna ospital. %nited &otors also
contributed towards the de"elopment of the ,ancer ospital &aharagama by donating
medical e#uipment.
.oncl'+%onBrand positioning is the frst challenge o an !ar"eting strateg# $nited
%otors P&' en(os a good position in the !ar"et# )t can tap its h*ge
potential + reaching to the c*sto!ers especiall in the case o this st*d#
%an strategic possi+ilities ,ait or the co!pan to e-pand its sales
.ol*!e and in.aria+l !a"ing a scala+le re.en*e proportion# To date/
co!pan0s !ar"eting e1ort is ,arped# 2nalsis re.eals the strengths and
challenges o the co!pan ,ith pro!inent oc*s on i!!ediate address to
contin*al ollo, *p o the prospecti.e c*sto!ers# )n ! research period/ )
o*nd that $nited %otor P&' en(os a great Brand Positioning a!ong
c*sto!ers# %ost o the! "no, $nited %otors P&' or its good 3*alit
prod*ct li"e or its peror!ance/ loo"s/ !ileage/ or the ad.ent*re
p*rpose also etc# %ore and !ore ad.ertise!ent sho*ld +e sho,n thro*gh
tele.ision to create a,areness a!ong the c*sto!er +eca*se the are
!ore interested in ,atching tele.ision and the are also !ore in4*enced
+ it# To !a"e $nited %otors P&' frst .oice o the c*sto!ers co!pan
can attract the ne, cons*!ers + pro.iding the! so!e good pro!otional
sche!es#
35 | P a g e
8/17/2019 United Motors PLC
36/36
Re(e#ence+
5nline 6eerence7
a8 http799*nited!otors#l"9+8 https799en#,i"ipedia#org9,i"i9c8 www. mitsubishi - motors.comd8www. perodua.com.mye8www. valvoline.com/8 www. tvs motor.com
g8www. zotye global.com/
Boo"s7
a8 %ar"eting !anage!ent :+7 Philip ;otler