UNITED METHODIST CHURCHThis brand guide shares how we visually communicate our messages to our fellow church community, the Lincoln community and ultimately the world. The guidelines

UNITED METHODIST CHURCH

Brand Guidelines

What is our brand?A brand is a compilation of words, images and entire experiences. It's the "feeling" you imagine when you think of an institution, company, or in this case a church.

Saint Paul United Methodist Church has a deep history and an exciting future that is rich in worship and community. This brand guide shares how we visually communicate our messages to our fellow church community, the Lincoln community and ultimately the world.

The guidelines outlined in this book are standards that should assist all staff, volunteers, and other church leaders to effectively communicate our mission and vision.

Logo IconOur vision is expressed through our new logo. The initials for Saint Paul, SP, weave together forming an infinity symbol which reflects the infinite God which holds all of us together as one. The colors allude to the flame image of God’s Spirit, Divine Energy, enlivening our days. They also harken to the flames of the United Methodist Church. The colors are reflective of our historic building which honors our strong tradition while moving us towards God’s future.

Logo Icon

PrimaryLogoThe Saint Paul United Methodist Church logo is comprised of the logo icon and the wordmark. This is the prefered logo and should be used as often as possible.


Primary Logo


Primary Logo


Secondary (stacked) Logo

Lock-upsThese lock-ups are the only way the logo should be displayed. The primary logo is the preffered logo and should be used as often as possible.

If there is not room for the primary lock-up, the secondary (stacked) lock-up may be used.

Logo ColorThese lock-ups are the only way the logo should be displayed. The primary color is the preffered logo and should be used as often as possible.

There are other logo color options when circumstanses allow for single color or black and white.

The logo can be placed on a black/dark background and will need to be inverted in color as seen here.


UNITED METHODIST CHURCHUNITED METHODIST CHURCH


Primary Color



ColorPaletteThe core colorpalette is small and simple in order to keep the brand consistent. When necessary, the secondary color palette can be used for contrast.

Primary Color Palette

Hex #E9654E #414042 #EBCB66

RGB 233/101/78 65/64/66 235/203/102

CMYK 4/75/73/0 0/0/0/90 9/17/72/0

Pantone

Secondary Color Palette

Hex #62A792 #414042 #9C8279

RGB 98/167/146 34/48/87 156/130/121

CMYK 64/16/49/0 96/86/38/32 38/47/48/6

Pantone

TypographyMontserrat is a simple sans-serif font. This font family has 10 different weights, making it versitile and easy to use across multiple platforms. This is the primary font and should be used as often as possible.

Montserrat BoldHEADING

SUB HEADING

BODY TEXT

ALT BODY TEXT

MONTSERRAT CAPS

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Montserrat Regular

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Garamond Pro Regular

Various MinistriesThese logos are a “sub-brand” of the primary Saint Paul United Methodist Church brand. These various ministry logos will be used in reference to each ministry and should be used to identify each separate ministry.

Children Ministry

CHILDREN

Family Ministry

FAMILY

Adult Ministry

ADULT

CHILDREN

FAMILY

ADULT

Print MaterialsThese designed print materials are used to share and promote the Saint Paul UnitedMethodist Church brand. The primary logo or primary stacked logo should be used as often as possible.


1144 M St. Lincoln, Nebraska, 68508 | 402-477-6951 | SaintPaulUMC.org


1144 M St.Lincoln, NE 68508

Letterhead

Envelope


Rev. Jane FlorenceSenior Pastor

402-477-6951

[email protected]

1144 M St. Lincoln, NE 68508

Business Cards

Promo ItemsThese designed items are used to reperesent the Saint Paul United Methodist brand. The primary logo should be used for all designed promotional items.


SocialMedia Social media profile photos and cover photos are to be used across all social media platforms.


Social Media profile photo and cover photo

Documents

UNITED METHODIST CHURCHThis brand guide shares how we visually communicate our messages to our fellow church community, the Lincoln community and ultimately the world. The guidelines