United Cerebral Palsy Bus Bench Program

MISSION STATEMENT

To advance the independence, productivity, and full citizen-ship of persons with Cerebral Palsy and other disabilities.

UCP Bus Bench Program Reaches a Diverse Audience

Affordability.

Street-Level Placement.

Geographic Targeting.

Route Based Repetition.

24/7 Coverage.

First Class Messaging Me-

dia.

Premier Amenity To The

People of Modesto.

Potential Audience of 6

Million per month.

Over 200 Bus Benches in

Modesto.

UCP Bus Bench Program

Advertising at work for you

CONNECTING YOUR BUSINESS TO OUR COMMUNITY!

VISABILITY

· 41% are more likely to learn about brand being ad-

vertised on a Bus Bench.

· 70% say OHH is very , or somewhat likely, to influ-

ence a purchase.

· 58% search the web as a direct result of seeing an

add on a Bus Bench.

· 55% share information learned on a Bus Bench ad.

· 35% buy a product after seeing an ad on a Bus

Bench.

CONNECTING YOUR BUSINESS TO OUR COMMUNITY!

Stats on OOH (out of home)

· OOH Advertising has grown by over

25% in the past decade to over $6.4

billion a year.

· OOH is consistently one of the top

three fastest growing advertising me-

dia.

· OOH reaches consumers away from

home, closest to the point of sale. The

benefit is the consumer spends 70%

of their waking hours away from

home.

· OOH reached the most attractive

audiences for advertisers. Consumers

most influenced by OOH are 18-49,

high-earning, tech-savvy and mobile,

who spend 6-9 hours per week com-

muting.

· OOH is an effective local media.

About 7 out of 10 OOH ads promote

local businesses.

· OOH deliverers exceptional ROI. For

every $1 spent, approximately $2.80

in sales result, compared to only

$2.41 for print and $2.43 for TV.

· 58% of all consumers have gone

online as a direct result of seeing

OOH ad. OOH is quickly becoming

the most ‘converged’ advertising me-

dia, working seamlessly with social

media, mobile and online campaigns

to drive consumers from the big

screen to the small screen.

· People like OOH advertising. 85%

believe OOH advertising is useful,

83% think OOH is informative, and

82% say OOH helps create jobs and

stimulate the economy.

Source: OAAA

Seven out of ten people say they have seen an OOH ad

in the past month, second only to television. And

among those who have an OOH ad:

4265 Spyres Way #2 Modesto, CA 95356 John Hoskins 209-577-2122 x111 ph 209-577-2392 fax jhoskins@ucpstan.org www.ucpstan.org www.facebook.com/ucpstanislaus

CONNECTING YOUR BUSINESS TO OUR COMMUNITY!

About UCP Stanislaus

MISSION STATEMENT

United Cerebral Palsy of Stanislaus and Tuo-lomne Counties is a non-profit organization advancing the independence, productivity

and full citizenship of persons with cerebral palsy and other disabilities.

VISION STATEMENT

The vision of United Cerebral Palsy of Stani-slaus and Tuolomne Counties is to become the premier charitable and expert organiza-tion in Central California providing the most innovative and supportive programs in order to improve the quality of life for persons with intellectual, physical and developmental dis-

abilities and their families.

As a 501(c)(3) non-profit all contributions are tax deductible. Tax ID: 94-2556951

Bus Bench Dimensions

Panel Size: 24”H x 84”W

Viewing Size: 24”H x 84”W

Material: 1/2” Sign Grade Wood

Overage: 15% - Required depending on

length of term.

Digital File Guidelines:

File must be built at a minimum of 300dpi. 1/4”

scale=6”H x 21”W, live area 5.312”H x 20.125W.

When building your file, keep in mind the viewing

size is not centered, its equal on left, bottom and

right sides.

File needs to be in CMYK color mode.

A board template can be provided.

Provide finished artwork as high as a high resolu-

tion PDF file.

Design Service Available, Inquire with Sales Per-

son. $95 fee is charged and a vector or high reso-

lution logo needs to be provided.