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Unit & Topic Learning Activities Assessments
Unit 1: Introduction Introduction Discussion Case AnalysisFinal Project reviewSeminar
Discussion: Create Personal SWOT analysis, watch videosAssignment: create a resume
Unit 2: Introduction to Strategic Management
ReadingDiscussionAssignment Seminar
Discussion QuestionsCase Study paper
Unit 3: The importance of Mission Statements
ReadingDiscussionAssignmentSelf checkSeminar
Discussion QuestionsCase Study template paper
Unit 4: External and Global Environment
ReadingDiscussionAssignmentSelf checkSeminar
Discussion QuestionsCase Study Template paper
Unit 5: Internal Analysis and Long Term Objectives
ReadingDiscussionAssignmentSelf checkSeminar
Discussion QuestionsCase Study Template paper
Unit & Topic Learning Activities Assessments
Unit 6: Business and Multi Business Strategy
Introduction Discussion Case AnalysisFinal Project reviewSeminar
DiscussionsPowerPoint presentation template
Unit 7: Implementation ReadingDiscussionAssignment Seminar
Team DiscussionCase Study template paper
Unit 8: Organizational Structure, Leadership and Culture
ReadingDiscussionAssignmentSeminar
BP Video Discussion
Unit 9: Corporate Responsibility, Control, Innovations ion, and Entrepreneurship
ReadingDiscussionAssignmentSeminar
Discussion QuestionsFinal Project PowerPoint Presentation
Unit 10: Reflection Assignment Assigned paper
Executive SummaryCompany Background
Mission & Vision StatementInternal & External Analysis of Organization
SWOT, goals & objectives for 3-5 yearsLong Term Objectives for a strategic planStrategy analysis; why did you choose it?
Plans & implementation strategyCritical success factors
Controls & evaluation methodsConclusion
References APA formatted
Strengths Weaknesses
• What are the organization’s capabilities?• What are their competitive advantages?• What makes them unique; their
differentiation?• What are their assets?• What are their core competencies?• How strong are they in their market?• Do they have streamlined operations?• Is this an organization that people want to
work for?• Is their management well known for their
effectiveness?• Are their values and beliefs ones that inspire
others?
• What are their gaps in capabilities or skills?• Are they true competitors?• What is their reputation and position in their
industry?• Are they financial strapped in terms cash
flow?• What are their known vulnerabilities?• Do they deliver to customer expectations?• Are their processes well documented?• Is the culture one of collaboration and
support?• Do they have high turnover?• Has the economy negatively affected their
staffing?
Opportunities Threats
• Is the market growing?• Are their competitors failing in some way?• Has the economy affected their customers
in a way they can help?• Do they have technology that others do
not?• Are they global and therefore unique in their
industry? • Are there new markets tat they can enter?• Are they in a niche market where they are
the dominant player?• Do they have new research in an area?• Do they have partners or distributors for
their products or services?• Is their competition struggling in some way?
• Are there political influences that may affect them?
• Are they subject to new or pending legislation?
• Does the environment influence their business?
• Is their competition more advanced technologically?
• Has the market demand dropped?• Have they lost new contracts? • Has downsizing caused a reduction in staff
capabilities?• Have they lost key individuals?• Has the economy negatively affected their
business?• Do they have any pending lawsuits?