Unit R082 Creating Digital Graphics - QES Main Website · Unit R082: Creating Digital Graphics 1 Unit R082 Creating Digital Graphics OCR Level 1 / 2 Cambridge National Certificate

Unit R082: Creating Digital Graphics 1

Unit R082

Creating Digital Graphics OCR Level 1 / 2 Cambridge National Certificate in Creative iMedia

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OCR Level 1 / 2 Cambridge National Certificate in Creative iMedia Issued September 2017

2 Unit R082: Creating Digital Graphics

Table of Contents

Unit Aims & Learning Outcomes ...................................................................................... 3

Aims of the Unit ..................................................................................................................... 3

LO1: Understand the purpose and properties of digital graphics ............................................ 3

LO2: Be able to plan the creation of a digital graphic ............................................................. 4

LO3: Be able to create a digital graphic ................................................................................. 5

LO4: Be able to review a digital graphic ................................................................................. 5

Scenario for the Assignment ............................................................................................ 6

Lonsdale International Film Festival ....................................................................................... 6

Your Tasks ......................................................................................................................... 7

Task 1: Investigating Digital Graphics .................................................................................... 7

The purpose of digital graphics ..................................................................................... 7

Identifying the properties of digital graphics .................................................................. 7

Investigate the design and layout of digital graphics ..................................................... 7

Task 2: Planning your digital graphic ..................................................................................... 8

Your client and the target audience............................................................................... 8

Creating a work plan for the project .............................................................................. 8

Producing ideas ............................................................................................................ 8

Legal restrictions ........................................................................................................... 8

Task 3: Creating your digital graphic ...................................................................................... 9

Obtaining assets for use in the graphic ......................................................................... 9

Create the graphic ........................................................................................................ 9

Task 4: Checking and reviewing the digital graphic .............................................................. 10

Reviewing the digital graphic ...................................................................................... 10

Marking Criteria Grid ....................................................................................................... 11

General Guidance for this Assignment .......................................................................... 15

Presentation of the final piece of work ................................................................................. 15

Grade Boundaries ............................................................................................................ 15

Notes Pages ..................................................................................................................... 16

Issued September 2017 OCR Level 1 / 2 Cambridge National Certificate in Creative iMedia


Unit Aims & Learning Outcomes

Aims of the Unit

This unit builds on unit R081 and learners will be able to apply the skills, knowledge and

understanding gained in that unit and vice versa.

Digital graphics feature in many areas of our lives and play a very important part in today’s world.

The digital media sector relies heavily on these visual stimulants within the products it produces, to

communicate messages effectively.

The aim of this unit is for learners to understand the basics of digital graphics editing for the

creative and digital media sector. They will learn where and why digital graphics are used and what

techniques are involved in their creation. This unit will develop learners’ understanding of the client

brief, time frames, deadlines and preparation techniques as part of the planning and creation

process.

On completion of this unit, learners will understand the purpose and properties of digital graphics,

and know where and how they are used. They will be able to plan the creation of digital graphics,

create new digital graphics using a range of editing techniques and review a completed graphic

against a specific brief.

LO1: Understand the purpose and properties of digital graphics

Learners must be taught:

Why digital graphics are used (e.g. to entertain, to inform, to advertise, to promote, to

educate)

How digital graphics are used (e.g. magazine covers, CD/DVD covers, adverts, web images

and graphics, multimedia products, games)

Types of digital graphics, i.e.

o Bitmap/raster

o Vector

File formats, i.e.

o .tiff

o .jpg

o .png

o .bmp

o .gif

o .pdf

The properties of digital graphics and their suitability for use in creating images, i.e.

o pixel dimensions

o dpi resolution

o quality

o compression settings

How different purposes and audiences influence the design and layout of digital graphics

(e.g. the use of colour, composition, white space and styles).



LO2: Be able to plan the creation of a digital graphic

Learners must be taught how to:

Interpret client requirements for a digital graphic based on a specific brief (e.g. by client

discussion, reviewing a written brief, or specification)

Understand target audience requirements for a digital graphic

Produce a work plan for an original graphics creation; to include:

o tasks

o activities

o workflow

o timescales

o resources

o milestones

o contingencies

Produce a visualisation diagram for a digital graphic

Identify the assets needed to create a digital graphic (e.g. photographs, scanned images,

library images, graphics, logos)

Identify the resources needed to create a digital graphic (e.g. digital camera, internet,

scanner, computer system and software)


How legislation (e.g. copyright, trademarks, logos, intellectual property use, permissions and

implications of use) applies to images used in digital graphics, whether sourced or created.



LO3: Be able to create a digital graphic


Source assets identified for use in a digital graphic, i.e.

o images

o graphics

Create assets identified for use in a digital graphic, i.e.

o images

o graphics

Ensure the technical compatibility of assets with the final graphic (e.g. pixel dimensions, dpi

resolution)

Create a digital graphic using a range of tools and techniques within the image editing

software application (e.g. cropping, rotating, brightness, contrast, colour adjustment)

Save a digital graphic in a format appropriate to the software being used

Export the digital graphic using appropriate formats and properties for:

o print use

o web use

o multimedia use


How to use version control when creating a digital graphic

LO4: Be able to review a digital graphic


Review a digital graphic against a specific brief

Identify areas in a digital graphic for improvement and further development (e.g. cropping,

rotating, brightness, contrast, levels, colour adjustment)



Scenario for the Assignment

Lonsdale International Film Festival

The Lonsdale International Film Festival is to be held in the North West of England for the first

time. The festival will take place over three days and will be held at the Westmorland County

Showground. It is a family festival that will showcase films up to certificate 12, from all over the

world, in an open-air cinema that is set up for the event.

You have been asked to create a digital graphic that will be used to promote the international film

festival. A high quality file will be needed for use as an A3 poster to be displayed in the local area,

together with a low resolution version suitable for use on a website as an advertisement of 500

pixels in width.

Read through all of the tasks carefully, so that you know what you will need to do to complete this assignment.

Important • You will need to have access to the marking criteria. Your teacher can explain the marking

criteria if you need further clarification. • You will need to draw upon relevant skills/knowledge/understanding from other units you

have studied in this qualification. • The final product must be supplied as evidence in its intended format.



Your Tasks

The tasks should take approximately 10 hours to complete.

Task 1: Investigating Digital Graphics

Learning Outcome (LO) 1 is assessed in this task Before creating your digital graphic, you need to investigate the purpose and properties of digital graphics.

The purpose of digital graphics

You need to: • investigate how and why digital graphics are used in a range of sectors • identify the purpose of digital graphics.

Identifying the properties of digital graphics

You need to consider: • the properties of digital graphics which could affect their compatibility with the intended

purpose • file formats for different types and uses of digital graphics.

Investigate the design and layout of digital graphics

You need to: • investigate how different purposes and audiences influence the design and layout of digital

graphics. Present your evidence in an appropriate way.



Task 2: Planning your digital graphic

Learning Outcome (LO) 2 is assessed in this task. You need to organise your time and resources so that you can plan the creation of your digital graphic. You will need to generate the ideas for the digital graphic, taking into consideration any external restrictions on what you can use or produce.

Your client and the target audience

You need to: • consider the client’s and how these are specified • consider the target audience for the digital graphic • decide on a visual style and composition of the digital graphic.

Creating a work plan for the project

You need to: • identify what activities must be completed to create the digital graphic • estimate how long each activity will take • identify the workflow sequence, needed to create the digital graphic • describe the assets and resources you will need to create the digital graphic.

Producing ideas

You need to: • produce a visualisation diagram of the digital graphic.

Legal restrictions

You need to: • explain any legal issues and restrictions that need to be considered when creating the digital

graphic to be used in a commercial context. Present your evidence in an appropriate way.



Task 3: Creating your digital graphic

Learning Outcome (LO) 3 is assessed in this task. You will need to produce the digital graphic, using a range of tools, techniques and assets to ensure it is suitable for its intended uses.

Obtaining assets for use in the graphic

You need to: • obtain the assets required for the digital graphic • re-purpose the assets to ensure their technical compatibility with the digital graphic.

Create the graphic

You need to: • use a range of tools and techniques from the image editing software to combine the assets

into the final graphic • save both versions of the digital graphic in suitable formats as specified in the brief • submit both digital graphic versions in an electronic format. Present your evidence in an appropriate way.



Task 4: Checking and reviewing the digital graphic

Learning Outcome (LO) 4 is assessed in this task. Now the digital graphic has been produced, you need to consider whether you have met all the requirements of the initial brief. You will also need to review the overall quality of the digital graphic and identify any improvements that could be made.

Reviewing the digital graphic

You need to: • review how well the digital graphic meets the clients requirements • identify how the digital graphic could be improved • describe areas for further development, giving reasons for your choices. Present your evidence in an appropriate way.



Marking Criteria Grid

LO1: Understand the purpose and properties of digital graphics

MB1: 1 - 3 marks MB2: 4 - 6 marks MB3: 7 - 9 marks

Produces a summary of how and why digital graphics are used, demonstrating a limited understanding of the purpose of digital graphics. Identifies a limited range of file types and formats, only some of which are appropriate to digital graphics.

Produces a summary of how and why digital graphics are used, demonstrating a sound understanding of the purpose of digital graphics. Identifies a range of file types and formats, most of which are appropriate to digital graphics.

Produces a summary of how and why digital graphics are used, demonstrating a thorough understanding of the purpose of digital graphics. Identifies a wide range of file types and formats, which are consistently appropriate to digital graphics.


Demonstrates a limited understanding of the

connection between the properties of digital

graphics and their suitability for use.

Demonstrates a limited understanding of how

different purposes and audiences influence the

design and layout of digital graphics.

Demonstrates a sound understanding of the



Demonstrates a sound understanding of how



Demonstrates a thorough understanding of the



Demonstrates a thorough understanding of how





LO2: Be able to plan the creation of a digital graphic


Produces an interpretation from the client brief which meets few of the client requirements. Produces a limited identification of target audience requirements. Draws upon limited skills/knowledge/ understanding from other units in the specification.

Produces an interpretation from the client brief which meets most of the client requirements. Produces a clear identification of target audience requirements. Draws upon some relevant skills/knowledge/ understanding from other units in the specification.

Produces an interpretation from the client brief which fully meets the client requirements. Produces a clear and detailed identification of target audience requirements. Clearly draws upon relevant skills/knowledge/ understanding from other units in the specification.


Produces a work plan for the creation of the digital graphic, which has some capability in

producing the intended final product.

Produces a simple visualisation diagram for the

intended final product.

Identifies few assets needed to create a digital

graphic, demonstrating a limited understanding

of their potential use.

Identifies few of the resources needed to create a

digital graphic, demonstrating a limited

understanding of their purpose.

Demonstrates a limited understanding of

legislation in relation to the use of images in

digital graphics.

Produces a work plan for the creation of the digital graphic, which is mostly capable of

producing the intended final product.

Produces a sound visualisation diagram for the

intended final product.

Identifies many assets needed to create a digital

graphic, demonstrating a sound understanding of

their potential use.

Identifies many of the resources needed to

create a digital graphic, demonstrating a sound


Demonstrates a sound understanding of


digital graphics.

Produces a clear and detailed work plan for the

creation of the digital graphic, which is fully

capable of producing the intended final product.

Produces a clear and detailed visualisation

diagram for the intended final product.

Identifies most assets needed to create a digital

graphic, demonstrating a thorough

understanding of their potential use.

Identifies most of the resources needed to create

a digital graphic, demonstrating a thorough


Demonstrates a thorough understanding of


digital graphics.



LO3: Be able to create and save a digital graphic


Sources or creates a limited range of assets for use in the digital graphic. Prepares the assets for use in the digital graphic, some of which are technically appropriate or compatible.

Sources and creates a range of assets for use in the digital graphic. Prepares the assets for use in the digital graphic, most of which are technically appropriate and compatible.

Sources or creates a wide range of assets for use in the digital graphic. Prepares the assets for use in the digital graphic, all of which are technically appropriate and compatible.


Use of standard tools and techniques to create the digital graphic is limited and therefore

creates a simple digital graphic which is

appropriate to some aspects of the client brief.

Occasionally saves and exports the digital

graphic in formats which are appropriate.

Occasionally saves electronic files using

appropriate file and folder names and structures.

Use of standard tools and techniques to create the digital graphic is effective and therefore

creates a digital graphic which shows some

detail which is appropriate to most aspects of the

client brief.

Mostly saves and exports the digital graphic in

formats and properties which are appropriate.

Mostly saves electronic files using file and folder

names and structures which are consistent and

appropriate.

Use of a range of advanced tools and techniques to create the digital graphic is effective and

therefore creates a complex digital graphic which

is appropriate for the client brief.

Consistently saves and exports the digital

graphic in formats and properties which are appropriate.

Consistently saves electronic files using file and

folder names and structures which are consistent and appropriate.



LO4: Be able to review the digital graphic


Produces a review of the finished graphic which demonstrates a limited understanding of what worked and what did not, making few references back to the brief. Review identifies areas for improvement and further development of the final digital graphic, some of which are appropriate and sometimes explained.

Produces a review of the finished graphic which demonstrates a reasonable understanding of what worked and what did not, mostly referencing back to the brief. Review identifies areas for improvement and further development of the final digital graphic, which are mostly appropriate and explained well.

Produces a review of the finished graphic which demonstrates a thorough understanding of what worked and what did not, fully referencing back to the brief. Review identifies areas for improvement and further development of the final digital graphic, which are wholly appropriate and justified.



General Guidance for this Assignment

Presentation of the final piece of work

Your written work must include the following information on the cover sheet:

Centre number 42339

Centre name QES

Candidate number Write it here:

Candidate name First name and surname (as in exams)

Controlled assessment login Write it here: iMedia17-

Unit code and title iMedia R082 Creating Digital Graphics

Assignment title Lonsdale International Film Festival

Your written work must include the following information in the headers and footers:

Candidate name and number

iMedia R082

QES 42339

Page X of Y [use automatic page numbering]

Grade Boundaries

The uniform mark boundaries for the assessment are shown below:

Max Unit

Uniform

Mark

Unit Grade

D* at L2 D at L2 M at L2 P at L2 D at L1 M at L1 P at L1 U

60 54 48 42 36 30 24 18 0



Notes Pages

























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Unit R082 Creating Digital Graphics - QES Main Website · Unit R082: Creating Digital Graphics 1 Unit R082 Creating Digital Graphics OCR Level 1 / 2 Cambridge National Certificate