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  • 7/26/2019 Unit Outline and Assignment

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    UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

    FACULTY OF ARTS AND SOCIAL SCIENCE (FAS)

    JUNE 2016

    COURSE OUTLINE AND COURSEWORK

    Unit Code : MPU33063/UAPS2013

    Unit Title : Culture and Communication

    Lead lecturer & tutor :

    Mr. Chan !i Chan

    "chan#utar.edu.m"

    Mode o$ %elier" : Lecture '2 hour() & Tutorial '1 hour)

    Total Credit *our(Cour(e

    ::

    3+nli(h +ducation, -ournali(m, P("cholo",Microiolo", Pulic elation(.

    Con(ultation *our(

    oom

    : Tue(da": 2 m edne(da": 11 am 1 m: P4 0

    A. OBJECTIVES

    1. To demon(trate an under(tandin o$ the interrelation(hi et5een culture,communication and (ociet".

    2. To deelo the ailit" to cature the comonent( and d"namic( o$ (ocial andcultural interaction.

    3. To roide theoretical $rame5or to e7amine o5er relation(hi o$ thecommunication actiitie( in di$$erent (ocial and cultural conte7t.

    B. LEARNING OUTCOMES

    1. %e(crie ma8or e" concet( o$ cultural (tudie(, (uch a( (ini$"in roce((,rere(entation, articulation, o5er, te7t, (u8ectiit" and identit".

    2. +laorate cultural communication " relatin to the material a(e o$ the (ociet".3. +7lain ho5 culture and communication are (tructured in the (ocial (trati$ication

    ("(tem( aailale.. 9denti$" area( and conte7t( 5here cultural in$luence( and conte(tation( tae

    lace.. +laorate and a((e(( the conte(tation o$ culture and communication.

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    C. LECTURE AND TUTORIAL SCHEDULE

    Wee Le!"#$e T%&'! T#"%$' T%&'!* A**'+,-e,"*

    ee2

    I,"$%#!"'%, / C%,!e&"* ',C#"#$ S"#'e*

    1. h" (tud" culture andcommunication;

    2. hat i( ame o$ cultural

    (tudie(

    Centre $or Contemorar"

    Cultural Studie( 'CCCS)

    Cultural (tudie( a( an inter>

    di(cilinar" area3. ?e" concet( o$ cultural (tudie(

    @rie$in/9ce reain.

    %i(cu((ion o$ a((inment toic(.

    4ormation o$a((inment

    rou('5ritten termaer andre(entation)

    ee3

    C#"#$e , S%!''"'%,

    1. %e$inition o$ culture

    2. Comonent( o$ culture3. +lement( o$ culture. Characteri(tic o$ culture. The %eeloment o$ Sel$6. Aent( o$ (ocialiation

    C**$%%- '*!#**'%,1. Moderniation i( not a temoral

    concet. h";2. Moderni(m a( a cultural

    e7erience or B(tructure o$$eelin that i( underinned "the (ocial roce((e( o$

    a) 9ndiidualiation) %i$$erentiationc) Commodi$icationd) Uraniatione) ationaliation$) @ureaucratiation

    %e$ine and di(cu(( each o$ theterm aoe 5ith releant

    e7amle(.ee

    S%!' S"$"''!"'%, , C#"#$C%--#,'!"'%,1. +conom", Technolo" and

    Social Cla((

    The @a(e( o$ Strati$ication

    Strati$ication S"(tem(

    De5 Aroache( to

    Strati$ication

    Eloaliation and

    Strati$ication2. State and (ocial (trati$ication3. Cla((, 9deolo" and Culture

    C**$%%- '*!#**'%,1. h" i( Bmeanin central to the

    concet o$ culture;2. a"mond illiam( con(idered

    culture i( ordinar" and i( aB5hole 5a" o$ li$e. 9n 5hat 5a"can culture e con(ideredBordinar"=;

    3. hat are the connection(et5een culture andcommunication; @" 5hatmethod( do 5e con(truct

    meanin;. +7lain the (u8ectiit" o$ culturein relation( 5ith the concet( o$Bnature and Bnurture.

    ee

    S%!' S"$"''!"'%, , C#"#$C%--#,'!"'%,. +conom", Technolo" and

    Social Cla((

    The @a(e( o$ Strati$ication

    Strati$ication S"(tem(

    De5 Aroache( to

    Strati$ication

    Eloaliation and

    Strati$ication

    C**$%%- '*!#**'%,. h" i( Bmeanin central to the

    concet o$ culture;6. a"mond illiam( con(idered

    culture i( ordinar" and i( aB5hole 5a" o$ li$e. 9n 5hat 5a"can culture e con(ideredBordinar"=;

    F. hat are the connection(

    et5een culture andcommunication; @" 5hat

    2

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    Page 3of 9

    Wee Le!"#$e T%&'! T#"%$' T%&'!* A**'+,-e,"*

    . State and (ocial (trati$ication6. Cla((, 9deolo" and Culture

    method( do 5e con(tructmeanin;

    +7lain the (u8ectiit" o$ culture inrelation( 5ith the concet( o$

    Bnature and Bnurture.ee6

    C#"#$e3 4e$!e&"'%,* , V#e*1. %ier(e cultural attern(2. *o$(tede( alue dimen(ion(

    Cla((room di(cu((ion:1. hat i( the B%ee Structure

    o$ a culture; hat are their$unction( and imact;

    2. 4amilie( are chaninecau(e o$ loaliation,moderniation, and a (hi$t intraditional alue(. *o5 do "outhin the(e chane( mihtin$luence the $ollo5in;

    a) Eender role() Treatment o$ the elderl"

    c) Socialiation o$ "oun childrend) 4amil" (ie

    eeF

    L,+#+e , !%--#,'!"'%,1. 4unction o$ lanuae2. Lanuae and culture3. Lanuae a( (ini$"in ("(tem. Lanuae, no5lede and

    o5er

    C**$%%- '*!#**'%,1. Culture( di$$er in their

    ercetion and u(e o$ (ace anddi(tance, time and (ilence.+laorate 5ith (uitalee7amle(.

    2. hat rolem( could ari(e$rom not under(tandindi$$erence( in noneral ehaiorand ho5 can 5e aoidmi(interretation;

    3. 9n trime(ter end (tudent((ure", lecturer( tend to receiea rane o$ comment(, (uch a(atient, $riendl", ro$e((ional,emotional, (car",unaroachale, etc. hateral and noneral cue( mihthae een (ent " "ourlecturer'() that led "our to iethe aoe>(tated 'or other)comment(;

    eeG

    N%,5e$ !%--#,'!"'%,1. The imortance o$ noneral

    communication2. 4unction( o$ noneral

    communication3. Doneral communication and

    o5er

    Cla((room di(cu((ion:1. +7lain $ollo5in concet(:

    Lanuae Te7t Sini$ier and (ini$ied %enotation and connotation ere(entation M"tholo"

    2. %i(cu(( media rere(entation(o$ the $ollo5in: ace / ethnicit" Eender / (e7 Cla(( / (tatu(

    eeH

    Dee& S"$#!"#$e % C#"#$e I

    1. moderniation, the ri(e o$

    medicine and (e7ualit"

    Cla((room di(cu((ion:1. *o5 doe( one cla(( 8u(ti$"

    domination oer another;%i(cu(( " roidin local

    A((inmentre(entation

    Erou 1

    3

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    Wee Le!"#$e T%&'! T#"%$' T%&'!* A**'+,-e,"*

    2. $amil", ender and identit"3. ender and media

    e7amle(.2. *o5 do (oa oera( re(ent

    ideolo" aout the $amil";3. *o5 doe( ne5( coerae act

    a( ideolo" in relation to the la5and (ocial (ecurit";

    ee10

    Dee& S"$#!"#$e % C#"#$e II

    1. eliion a( culture andin(titution

    2. Social chane and reliion3. Eloaliation and reliiou(

    moement

    . Seculari(m

    Tutorial Pre(entation A((inmentre(entationErou 2

    Sumi((ion o$a((inmentErou 1

    ee11

    E"7,'! Ie,"'"8

    1. Moderniation and ethnonationali(m

    2. Ma(( media and imainedcommunit"

    3. *"ridit" o$ culture. ace, ethnicit" and

    rere(entation

    Tutorial Pre(entation A((inmentre(entationErou 3

    Sumi((ion o$a((inmentErou 2

    ee12

    G%'"'%, , C#"#$e I1. Culture 9meriali(m2. Coloniali(m3. Irientali(m. Eloaliation and Localiation. Sace and lace6. Social con(truction o$ laceF. Cit" a( cultural lace

    G. Political econom" o$ cit"

    Tutorial Pre(entation A((inmentre(entationErou

    Sumi((ion o$a((inmentErou 3

    ee13

    G%'"'%, , C#"#$e II

    1. Ma(( Culture and Ma(( Societ"2. Culture indu(tr"3. oular culture and ma((

    culture

    . Con(umeri(m. C"er (ace, cla(( and identit"

    Tutorial Pre(entation Sumi((ion o$a((inmentErou

    ee1

    Y%#"73 S"8e , Re*'*",!e

    1. !outh a( cultural cla((i$ication2. Suculture

    3. Counterculture

    Pa(t !ear( eie5 Cla((roomdi(cu((ion.

    ee1

    Re5'e9 Unit eie5 Cla((roomdi(cu((ion.

    D. READING LIST

    M', Ree$e,!e*1. Samoar, L. A., & Porter, . +. '2013). Communication between cultures'Gthed.).

    Cali$ornia, CA: ad(5orth.2. @arer, C. '2012). Cultural studies: Theory and practice 'thed.). London: Sae.

    A'"'%, Ree$e,!e*

    4

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    1. Adul ahman +mon '+d.). '200). Globalization, culture & inequality. @ani: U?M.2. Cohen, A. P. '2013). The symbolic construction of community.De5 !or, D!: outlede.3. Eud"un(t, ., & !oun, !. ?. '2002). Communicating with strangers: An approach to

    intercultural communication.De5 -er(e", D-: McEra5>*ill.. -en(, C. '200). Culture'2nded.). De5 !or, D!: outlede.

    . Manah, MohamadJ & on, S. ?. '+d(.). '2001).is!ing "alaysia: Culture, politics andidentity. @ani: U?M.

    6. Samoar, L. A., & Porter, . +. '201). #ntercultural communication: A reader '1th ed.).De5 !or, D!: ad(5orth.

    F. Ka5a5i, 9rahim '1HHG). Cultural contestations: "ediating identities in a changing"alaysian society. London: AS+AD Academic Pre((.

    E. METHOD OF ASSESSMENT

    N%. Me"7% % A**e**-e," T%"

    1. Cour(e5or> Mid Term Te(t 10> Erou a((inment 20> Pre(entation 20

    'Er. A((e((ment: 10, 9nd. A(e((ment: 10)

    0

    2. 4inal +7amination 0

    GRAND TOTAL 100:

    F. COURSEWORK

    M' Te$- Te*" (10:)

    A (imle mid>term te(t 5ould e (cheduled in 9ee e'+7" (;). The $ormat o$ te(taer, time, enue, and duration o$ the te(t 5ould e con$irmed later.

    G$%#& 4$e*e,""'%, (20:)

    The re(entation (tart( in WEEK EIGHTand end( in WEEK TWELVE.

    Pre(entation handout in the $orm o$ o5er oint (lide( MUSTe roided to

    the tutor, at lea(t 2 9%$',+ 8*e$ore the re(entation

    Pre(entation handout in the $orm o$ o5er oint (lide( MUSTe roided to

    $ello5 (tudent( o$ the (ame tutorial rou on the da" o$the re(entation

    Ine co" o$ 5ritten reort MUSTe (umitted ONE WEEKa$ter the

    re(entation 'i.e. Monda" o$ ee , (hould the re(entation $all( on Monda"o$ ee , in other 5ord(, it mean( to (umit the 5ritten reort to the tutordurin tutorial o$ the $ollo5in 5ee)

    Euideline( o$ the rou re(entation a( $ollo5(:

    > Student( (hould $orm The duration o$ each re(entation (hould e et5een 20/=0 -',#"e*

    5

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    > 9t i( ertinent to hae eer" memer o$ the rou to re(ent> The rou (hould ortra" a ood imae and team (irit

    A((e((ment Criteria

    A*&e!" M$ %!"'%,

    9ndiidual

    Aearance, e"e contact and

    oice

    Ailit" to an(5er ue(tion(

    6

    /10

    Erou

    Content(

    Slide( attractiene((

    F3 /10

    TITAL /20

    G$%#& A**'+,-e," (20:)

    The 9ceer Theor" diide( culture into three leel(: The B(ur$ace, B8u(t elo5(ur$ace and Bdee (tructure, 5hich re(ectiel" mean( the o(erale ehaior,ehaior that tae( (ome time( to reconie, and the unreconied thouhtattern( and alue(. I$ the three leel(, under(tand the unreconied dee(tructure i( the mo(t imortant (te to5ard( (ucce(($ul interculturalcommunication. Thi( i( ecau(e the dee (tructure an(5er( ue(tion( (uch a(,5hat uni$ie( a culture, 5hat mae( each culture uniue, and 5hat e7lain( the

    Bho5 and B5h" o$ a culture( collectie action.

    9n thi( a((inment, "ou are reuired to trace ho5 the dee (tructure o$ aarticular culture determine( the memer( ercetion, alue(, ehaior, etc.to5ard er(ectie( li(ted elo5.

    G$%#& 1

    %ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard F'' $e*&e!" %$ "7e ee$8

    G$%#& 2

    %ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard M%,e8 , &$%'"*

    G$%#& =

    %ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard De"7 , #,e$

    G$%#& >%ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard E#!"'%, , K,%9e+e

    G$%#&