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7/26/2019 Unit Outline and Assignment
1/9
UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
FACULTY OF ARTS AND SOCIAL SCIENCE (FAS)
JUNE 2016
COURSE OUTLINE AND COURSEWORK
Unit Code : MPU33063/UAPS2013
Unit Title : Culture and Communication
Lead lecturer & tutor :
Mr. Chan !i Chan
"chan#utar.edu.m"
Mode o$ %elier" : Lecture '2 hour() & Tutorial '1 hour)
Total Credit *our(Cour(e
::
3+nli(h +ducation, -ournali(m, P("cholo",Microiolo", Pulic elation(.
Con(ultation *our(
oom
: Tue(da": 2 m edne(da": 11 am 1 m: P4 0
A. OBJECTIVES
1. To demon(trate an under(tandin o$ the interrelation(hi et5een culture,communication and (ociet".
2. To deelo the ailit" to cature the comonent( and d"namic( o$ (ocial andcultural interaction.
3. To roide theoretical $rame5or to e7amine o5er relation(hi o$ thecommunication actiitie( in di$$erent (ocial and cultural conte7t.
B. LEARNING OUTCOMES
1. %e(crie ma8or e" concet( o$ cultural (tudie(, (uch a( (ini$"in roce((,rere(entation, articulation, o5er, te7t, (u8ectiit" and identit".
2. +laorate cultural communication " relatin to the material a(e o$ the (ociet".3. +7lain ho5 culture and communication are (tructured in the (ocial (trati$ication
("(tem( aailale.. 9denti$" area( and conte7t( 5here cultural in$luence( and conte(tation( tae
lace.. +laorate and a((e(( the conte(tation o$ culture and communication.
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C. LECTURE AND TUTORIAL SCHEDULE
Wee Le!"#$e T%&'! T#"%$' T%&'!* A**'+,-e,"*
ee2
I,"$%#!"'%, / C%,!e&"* ',C#"#$ S"#'e*
1. h" (tud" culture andcommunication;
2. hat i( ame o$ cultural
(tudie(
Centre $or Contemorar"
Cultural Studie( 'CCCS)
Cultural (tudie( a( an inter>
di(cilinar" area3. ?e" concet( o$ cultural (tudie(
@rie$in/9ce reain.
%i(cu((ion o$ a((inment toic(.
4ormation o$a((inment
rou('5ritten termaer andre(entation)
ee3
C#"#$e , S%!''"'%,
1. %e$inition o$ culture
2. Comonent( o$ culture3. +lement( o$ culture. Characteri(tic o$ culture. The %eeloment o$ Sel$6. Aent( o$ (ocialiation
C**$%%- '*!#**'%,1. Moderniation i( not a temoral
concet. h";2. Moderni(m a( a cultural
e7erience or B(tructure o$$eelin that i( underinned "the (ocial roce((e( o$
a) 9ndiidualiation) %i$$erentiationc) Commodi$icationd) Uraniatione) ationaliation$) @ureaucratiation
%e$ine and di(cu(( each o$ theterm aoe 5ith releant
e7amle(.ee
S%!' S"$"''!"'%, , C#"#$C%--#,'!"'%,1. +conom", Technolo" and
Social Cla((
The @a(e( o$ Strati$ication
Strati$ication S"(tem(
De5 Aroache( to
Strati$ication
Eloaliation and
Strati$ication2. State and (ocial (trati$ication3. Cla((, 9deolo" and Culture
C**$%%- '*!#**'%,1. h" i( Bmeanin central to the
concet o$ culture;2. a"mond illiam( con(idered
culture i( ordinar" and i( aB5hole 5a" o$ li$e. 9n 5hat 5a"can culture e con(ideredBordinar"=;
3. hat are the connection(et5een culture andcommunication; @" 5hatmethod( do 5e con(truct
meanin;. +7lain the (u8ectiit" o$ culturein relation( 5ith the concet( o$Bnature and Bnurture.
ee
S%!' S"$"''!"'%, , C#"#$C%--#,'!"'%,. +conom", Technolo" and
Social Cla((
The @a(e( o$ Strati$ication
Strati$ication S"(tem(
De5 Aroache( to
Strati$ication
Eloaliation and
Strati$ication
C**$%%- '*!#**'%,. h" i( Bmeanin central to the
concet o$ culture;6. a"mond illiam( con(idered
culture i( ordinar" and i( aB5hole 5a" o$ li$e. 9n 5hat 5a"can culture e con(ideredBordinar"=;
F. hat are the connection(
et5een culture andcommunication; @" 5hat
2
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Page 3of 9
Wee Le!"#$e T%&'! T#"%$' T%&'!* A**'+,-e,"*
. State and (ocial (trati$ication6. Cla((, 9deolo" and Culture
method( do 5e con(tructmeanin;
+7lain the (u8ectiit" o$ culture inrelation( 5ith the concet( o$
Bnature and Bnurture.ee6
C#"#$e3 4e$!e&"'%,* , V#e*1. %ier(e cultural attern(2. *o$(tede( alue dimen(ion(
Cla((room di(cu((ion:1. hat i( the B%ee Structure
o$ a culture; hat are their$unction( and imact;
2. 4amilie( are chaninecau(e o$ loaliation,moderniation, and a (hi$t intraditional alue(. *o5 do "outhin the(e chane( mihtin$luence the $ollo5in;
a) Eender role() Treatment o$ the elderl"
c) Socialiation o$ "oun childrend) 4amil" (ie
eeF
L,+#+e , !%--#,'!"'%,1. 4unction o$ lanuae2. Lanuae and culture3. Lanuae a( (ini$"in ("(tem. Lanuae, no5lede and
o5er
C**$%%- '*!#**'%,1. Culture( di$$er in their
ercetion and u(e o$ (ace anddi(tance, time and (ilence.+laorate 5ith (uitalee7amle(.
2. hat rolem( could ari(e$rom not under(tandindi$$erence( in noneral ehaiorand ho5 can 5e aoidmi(interretation;
3. 9n trime(ter end (tudent((ure", lecturer( tend to receiea rane o$ comment(, (uch a(atient, $riendl", ro$e((ional,emotional, (car",unaroachale, etc. hateral and noneral cue( mihthae een (ent " "ourlecturer'() that led "our to iethe aoe>(tated 'or other)comment(;
eeG
N%,5e$ !%--#,'!"'%,1. The imortance o$ noneral
communication2. 4unction( o$ noneral
communication3. Doneral communication and
o5er
Cla((room di(cu((ion:1. +7lain $ollo5in concet(:
Lanuae Te7t Sini$ier and (ini$ied %enotation and connotation ere(entation M"tholo"
2. %i(cu(( media rere(entation(o$ the $ollo5in: ace / ethnicit" Eender / (e7 Cla(( / (tatu(
eeH
Dee& S"$#!"#$e % C#"#$e I
1. moderniation, the ri(e o$
medicine and (e7ualit"
Cla((room di(cu((ion:1. *o5 doe( one cla(( 8u(ti$"
domination oer another;%i(cu(( " roidin local
A((inmentre(entation
Erou 1
3
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Page 4of 9
Wee Le!"#$e T%&'! T#"%$' T%&'!* A**'+,-e,"*
2. $amil", ender and identit"3. ender and media
e7amle(.2. *o5 do (oa oera( re(ent
ideolo" aout the $amil";3. *o5 doe( ne5( coerae act
a( ideolo" in relation to the la5and (ocial (ecurit";
ee10
Dee& S"$#!"#$e % C#"#$e II
1. eliion a( culture andin(titution
2. Social chane and reliion3. Eloaliation and reliiou(
moement
. Seculari(m
Tutorial Pre(entation A((inmentre(entationErou 2
Sumi((ion o$a((inmentErou 1
ee11
E"7,'! Ie,"'"8
1. Moderniation and ethnonationali(m
2. Ma(( media and imainedcommunit"
3. *"ridit" o$ culture. ace, ethnicit" and
rere(entation
Tutorial Pre(entation A((inmentre(entationErou 3
Sumi((ion o$a((inmentErou 2
ee12
G%'"'%, , C#"#$e I1. Culture 9meriali(m2. Coloniali(m3. Irientali(m. Eloaliation and Localiation. Sace and lace6. Social con(truction o$ laceF. Cit" a( cultural lace
G. Political econom" o$ cit"
Tutorial Pre(entation A((inmentre(entationErou
Sumi((ion o$a((inmentErou 3
ee13
G%'"'%, , C#"#$e II
1. Ma(( Culture and Ma(( Societ"2. Culture indu(tr"3. oular culture and ma((
culture
. Con(umeri(m. C"er (ace, cla(( and identit"
Tutorial Pre(entation Sumi((ion o$a((inmentErou
ee1
Y%#"73 S"8e , Re*'*",!e
1. !outh a( cultural cla((i$ication2. Suculture
3. Counterculture
Pa(t !ear( eie5 Cla((roomdi(cu((ion.
ee1
Re5'e9 Unit eie5 Cla((roomdi(cu((ion.
D. READING LIST
M', Ree$e,!e*1. Samoar, L. A., & Porter, . +. '2013). Communication between cultures'Gthed.).
Cali$ornia, CA: ad(5orth.2. @arer, C. '2012). Cultural studies: Theory and practice 'thed.). London: Sae.
A'"'%, Ree$e,!e*
4
7/26/2019 Unit Outline and Assignment
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1. Adul ahman +mon '+d.). '200). Globalization, culture & inequality. @ani: U?M.2. Cohen, A. P. '2013). The symbolic construction of community.De5 !or, D!: outlede.3. Eud"un(t, ., & !oun, !. ?. '2002). Communicating with strangers: An approach to
intercultural communication.De5 -er(e", D-: McEra5>*ill.. -en(, C. '200). Culture'2nded.). De5 !or, D!: outlede.
. Manah, MohamadJ & on, S. ?. '+d(.). '2001).is!ing "alaysia: Culture, politics andidentity. @ani: U?M.
6. Samoar, L. A., & Porter, . +. '201). #ntercultural communication: A reader '1th ed.).De5 !or, D!: ad(5orth.
F. Ka5a5i, 9rahim '1HHG). Cultural contestations: "ediating identities in a changing"alaysian society. London: AS+AD Academic Pre((.
E. METHOD OF ASSESSMENT
N%. Me"7% % A**e**-e," T%"
1. Cour(e5or> Mid Term Te(t 10> Erou a((inment 20> Pre(entation 20
'Er. A((e((ment: 10, 9nd. A(e((ment: 10)
0
2. 4inal +7amination 0
GRAND TOTAL 100:
F. COURSEWORK
M' Te$- Te*" (10:)
A (imle mid>term te(t 5ould e (cheduled in 9ee e'+7" (;). The $ormat o$ te(taer, time, enue, and duration o$ the te(t 5ould e con$irmed later.
G$%#& 4$e*e,""'%, (20:)
The re(entation (tart( in WEEK EIGHTand end( in WEEK TWELVE.
Pre(entation handout in the $orm o$ o5er oint (lide( MUSTe roided to
the tutor, at lea(t 2 9%$',+ 8*e$ore the re(entation
Pre(entation handout in the $orm o$ o5er oint (lide( MUSTe roided to
$ello5 (tudent( o$ the (ame tutorial rou on the da" o$the re(entation
Ine co" o$ 5ritten reort MUSTe (umitted ONE WEEKa$ter the
re(entation 'i.e. Monda" o$ ee , (hould the re(entation $all( on Monda"o$ ee , in other 5ord(, it mean( to (umit the 5ritten reort to the tutordurin tutorial o$ the $ollo5in 5ee)
Euideline( o$ the rou re(entation a( $ollo5(:
> Student( (hould $orm The duration o$ each re(entation (hould e et5een 20/=0 -',#"e*
5
7/26/2019 Unit Outline and Assignment
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Page 6of 9
> 9t i( ertinent to hae eer" memer o$ the rou to re(ent> The rou (hould ortra" a ood imae and team (irit
A((e((ment Criteria
A*&e!" M$ %!"'%,
9ndiidual
Aearance, e"e contact and
oice
Ailit" to an(5er ue(tion(
6
/10
Erou
Content(
Slide( attractiene((
F3 /10
TITAL /20
G$%#& A**'+,-e," (20:)
The 9ceer Theor" diide( culture into three leel(: The B(ur$ace, B8u(t elo5(ur$ace and Bdee (tructure, 5hich re(ectiel" mean( the o(erale ehaior,ehaior that tae( (ome time( to reconie, and the unreconied thouhtattern( and alue(. I$ the three leel(, under(tand the unreconied dee(tructure i( the mo(t imortant (te to5ard( (ucce(($ul interculturalcommunication. Thi( i( ecau(e the dee (tructure an(5er( ue(tion( (uch a(,5hat uni$ie( a culture, 5hat mae( each culture uniue, and 5hat e7lain( the
Bho5 and B5h" o$ a culture( collectie action.
9n thi( a((inment, "ou are reuired to trace ho5 the dee (tructure o$ aarticular culture determine( the memer( ercetion, alue(, ehaior, etc.to5ard er(ectie( li(ted elo5.
G$%#& 1
%ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard F'' $e*&e!" %$ "7e ee$8
G$%#& 2
%ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard M%,e8 , &$%'"*
G$%#& =
%ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard De"7 , #,e$
G$%#& >%ee (tructure o$ a culture and the memer( ercetion, alue(, ehaior,etc. to5ard E#!"'%, , K,%9e+e
G$%#&