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Change Management
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Change Management
ANTICIPATE CHANGE EVEN WHEN THINGSARE GOING RIGHT
ALWAYS LOOK AT THE OPPORTUNITIESTHAT CHANGE REPRESENTS
DO NOT ALLOW ROUTINES TO BECOME
CHAINS
REALIZE THAT FEAR OF THE UNKNOWN ISNATURAL
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Change Management
Keep renewing yourself
Surround yourself with people who are open
to change
Play to win!!!
Do your best and leave the rest
Respect yourself. The world will
Reward you on your successes
Never change your core valuesWe must remember that succeeding in a
changing world is beyond just surviving
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Change Management
Change is the only thing that will
Never change. So better adapt to it.
Change is universal
Change is permanent.
Be ever willing to change..
For, change alone leads you to
Success and happiness!!!
If one desires a change, one must
Be that change before that change
Can take place
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Change Management: Definitions
Change management is a structured approach to
transitioning individuals, teams, and organizations froma current state to a desired .
When you introduce a change to the organization, youare ultimately going to be impacting one or more of the
following four parts of how the organization operates:
Processes Systems
Organization structure
Job roles
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Change Management: Definitions
The coordination of a structured period of transition
from situation A to situation B in order to achievelasting change within an organization.
Objectives Review the basics of change management and how
change affects us all
Understand that change is a continuous process
Focus on the Transformation Programme and identify
what changes will occur and how they can be best
managed
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Personal Change
Meaning:
Personal change means improvement in an individuals
life. Personal change is s process of movement of an
individual from current undesirable level to a desirable
level of behavior to improve the organizational &
individual effectiveness & efficiency.
Here the main focus is to improve an individuals lifethrough personal change. The aim of personal change
is to tap the unlimited potential available in an
individual.
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Personal Change
Personal change is possible by oneself or by seeking the
help of professionals or well wishers.
Identified desired to change
By Oneself
Personal
Change
PersonalDevelopment
(Change to
desired behavior)
By the
assistance of
others
IndividualCurrent
Undesirable
behaviors
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Personal ChangeStep1
Personal change starts with discovery, which involves finding out
more about yourself, how you do things, how you have beenlimiting your options. Discovery involves willingness to learn.
Learning might be unexpected & surprising.
Step2
Once the discovery phase is over, the clearing phase starts which
involves the process of realizing & rejecting the wrong answers
which have become a part of us. These wrong answers are
returned to the time, place & context where they belong. Clearingis a key element in personal change.
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Personal Change
Step3
Clearing then leads to programming which is establishing
useful ways of how to do things. That might involve the
discovery of how things are being done & the creation of
more powerful new methods. Once the programming
phase is over, the processing phase starts.
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Personal Change
Elements of Personal Change
Self Analysis
Self Awareness
Self Esteem
Self Efficacy
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Personal ChangeSelf Analysis:
Self analysis has to do with a personal SWOT analysis,
analyzing ones strengths, weaknesses as well as
opportunities & threats on the environment.
Self analysis helps a person in understanding:
Whether or not one has a suitable aptitude for a given
job.
Whether or not one is capable of handling various roles
& responsibilities one has accepted. What motivates & what drains ones energy.
Whether one brings out the best in others or
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Personal Change Whether one brings out the best in others or worth in
others.
Ones stress tolerance potential
Whether one is doing the work that is meaningful to himself
& others around him.
An important aspect of self analysis is to examine whetherone has meaningful relationship with others & to move
away from relationships that are not fulfilling.
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Personal Change Whether one brings out the best in others or worth in
others.
Ones stress tolerance potential
Whether one is doing the work that is meaningful to himself
& others around him.
An important aspect of self analysis is to examine whetherone has meaningful relationship with others & to move
away from relationships that are not fulfilling.
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Personal ChangeThe Strengths of an individual can be analyzed effectively
the strengths may be:
Numerical ability
Verbal Comprehension
Perceptual Speed
Inductive reasoning (Individual to general)
Deductive reasoning (General to individuals)
Special visualizing (Understanding the regular structure)
Emotional Quotient
Creativity Quotient
Memory, Critical Thinking, Spiritual Quotient etc.
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Personal Change Self Awareness:Self awareness is the stepping stone is personal
change after self analysis. It is important to answer the question who
is a self aware person? A Self aware person is one who:
is aware of ones strengths & limitations
has a clear idea of ones priorities.
is aware of ones attitudes, values & beliefs. know how others behavior is affecting others.
know how others are affecting oneself.
one is aware of his fears and anxieties and defenses he usually
employee to
protest his sanity.
Awareness is the foundation for personal change. Once an individual
is aware of himself, one can better manage ones behaviour & function
effectively
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Personal Change
Basic assumptions about self awareness are;
1] Self awareness is self responsibility.
2] Self awareness involves internalizing, i.e., perceiving self
behaviour to have certain outcomes.
3] Self awareness is a continuous learning process.Self awareness can be defined as the ability to perceive ones
own existence, including ones own traits. Self awareness is
important to the development of an individual, becausewithout it one is inclined to repeat the same old mistakes
P l Ch
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Personal Change Personal development through self awareness:
Self awareness helps managers identify gaps in their management
skills, which promotes skill development. But self- awareness alsohelps managers find situations in which they will be most effective,
assists with intuitive decision making & aids stress mgt & motivation
of oneself & others.
Skill development. Knowing your strengths & weaknesses.
Developing intuitive decision making skills
Stress
Motivation
Leadership
Practicing management skills
Ask somebody who know your habits, needs & values.
Questionnaires
Seek professional help (Professional Counselors & Executive Coachers)
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Personal Change Models Of Self Awareness
1. Johari Window
2. MBTI (Myers Briggs Type Indicator) 1] Johari Window Model:
Johari Window Model is also referred to as disclosure or feed back
model of self awareness.
The Johari window actually represents inform feelings experience,views, attitudes, skills, intentions, motivations etc., within or about a
person in relation to their group from four perspectives, which are
given below
1 OPEN OR FREE AREA 2 BLIND AREA
3 HIDDEN AREA 4 UNKNOWN AREA
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Personal Change The Johari Windows perspectives are called regions or area or
quadrants.
1] Open or free area: What is known by the person about him/herself& is also known by others.
2] Blind self area: What is unknown by the person about him/herself
but which other know.
3] Hidden self: What a person knows about him or herself that do notknow by others.
4] Unknown self: What is unknown by the person about him/herself
& is also unknown by the others.
Without self awareness, self analysis is not possible, therefore it is
important to first by to understand the meaning the self awareness.
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Personal Change 3] Self Esteem:
Self esteem or self worth is defined as a persons self-image at an
emotional level, circumventing reason & logic. Self esteem is a widely used concept both in popular language & in
psychology.
It refers to an individuals sense of his or her value or worth or the
extent to which a person values, approves of appreciates prizes orlikes him or himself.
A persons self esteem develops & evolves through ones experiences
with different people & activities.
Experience during ones childhood play a particularly large role in theshaping of ones large role in the shaping of ones basic self esteem.
People with love self esteem often relay on how they are doing in the
present to determine how they feel about themselves. They need
positive external experiences to counteract the negative feelings &
through that constantly plague them.
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Personal Change People with the healthy self-esteem are able to assess oneself
accurately (know oneself) & skill be able to accept & to value oneself
unconditionally.
Consequences of low self-esteem are;
It can create anxiety, stress, loneliness & increased likelihood for
depression.
It can cause problems with friendships & relationships.
It can seriously impair academic & job performance It can lead to underachievement & increased vulnerability to drug &
alcohol abuse.
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Personal Change Measures to improve or overcome low self esteem;
Before one can begin to improve ones self- esteem one must first
believe that one can change.
Change doesnt necessarily happen quickly or easily, but it can
happen.
3 steps to be taken to change ones self esteem are;
a] Rebut the inner critic: Begin to challenge negative messages ofthe critical inner voice.
Eg: If a student failed in test, he should challenge that he can score
well in next test. i.e., I can do it well in next test.
b] Practice selfnurturing:
To treat oneself as a worthwhile person.
Start to challenge part negative experiences or messages by nurturing
and caring for oneself in ways that show that one is valuable,
competent, deserving etc .,
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Personal Change Components of self-nurturing are:
Practice basic self-care i.e., enough sleep, eat healthy, good
hygiene, regular exercise etc.,
Plan fun & relaxing things for yourself.
Reward yourself for your accomplishments.
Remind yourself of your strengths & achievements.
Forgive yourself when you dont do all you had hoped.
Self-nurture even when you dont feel you deserve it.
Get help from others i.e., friends, teachers or parents
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Personal Change 4] SelfEfficacy
A persons belief that he or she has the ability, motivation, & resources
to complete the task successfully.
People with high self-efficacy have a can do attitude towards a
specific task & more generally towards other challenging life.
In managing personal change, self-efficacy is a major determinant forsuccess. Employees with higher levels of efficacy can overcome
obstacles & challenges that are a inevitable part of any change effort.
Change leaders can increase employee self-efficacy by showing
employees that they possess the necessary knowledge & skills bydisplaying the confidence in the employees competencies & by
settling them challenging goals & then helping them achieve those
goals.
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Personal Change How self- Efficacy affects human function?
The selfefficacy has four major effects on people
It affects their thinking and analytical ability or cognitive ability. It affects their motivation.
It shapes their emotions.
It also affects the activities & task people choose to pursue.
Factors Influencing Self- Efficacy
Four Main Sources of influence are
1. Experience
If people experience only easy successes they come to expect quick result
and are easily discouraged by failure.
Resistant sense4 of efficacy requires experience in overcoming obstacles
through perseverant effort.
Some set backs and difficulties in human perceives serve a careful purpose
in teaching that success usually requires sustained effort.
Personal Change
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Personal Change 2. Social Models
The second way of creating & strengthening self- beliefs of efficacy is
through the vicarious experiences provided by social models.
Seeing people similar to oneself succeed by sustained effort raises
observers beliefs that they too posses the capabilities to succeed.E.g.:
Role Models
Modeling influences do more than provide a social standard against
which to judge ones over capabilities.
People seek proficient models who posses the competencies to which
they aspire. Through their behavior & expressed ways of thinking,competent models transmit knowledge & teach observers effective
skills & strategies for managing environmental demands
Acquisition of better means raises perceived self-efficacy.
3 Social Persuasion
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3. Social Persuasion
It is a third way of strengthening peoples beliefs that they have what
it takes to succeed.
People who are persuaded verbally that they possess the capabilities to
master given activities are likely to mobilize greater effort & sustain.
If than if they harbor self- doubts & dwell on personnel deficiencies
when problems arise.
To the extent that persuasive boosts in perceived self-efficacy lead
people to try hard enough to succeed, they promote development of
skills & a sense of personal efficacy.
4. Psychological Factors
Psychological indicators of efficacy play an especially influential role
in health functioning in athletic & other physical activities.
It is imperative that individual seek to improve self efficacy for the
benefit of self as well as organization.
It is necessary to develop high efficacy for personal as well as for the
organization.
Role Efficacy
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Role Efficacy
Role effectiveness depends on having high role efficacy on the part of
the role occupant & by developing a style & strategy to cope with the
role conflict or stress.
Role efficacy is the performance of a person working in an
organization depends on his own potential effectiveness, technical
competence, managerial experience etc., as well as on the design of
the role that he performs in an organization.
Role efficacy is the integration of the two i.e., person & the role, that
ensures a persons effectiveness.
To be an effective employee, a person should have the requisite
knowledge, technical competence & skills to perform the role.
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Organizational Change
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Presentation Outline
Define Organizational Change
What is there to manage?
Resistance to Change
Managing Organizational Change
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Definition of organizational change
One of the reasons why most of us change is because we used
to adjust and adapt to the changing life and circumstances
(Lack of money, offer of new job, sickness or work
pressures). There are some situational reasons which impel
1. Readjust our self to new conditions
2. Like human beings organization are also open systems
They are also characterized by openness of environmental
influences and the processes of differentiation & negative
entropy.
Thus organizational change occurs because of both situational
fluctuations in the environmental demands as well as because
it is in their nature to grow and develop.
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Definition of organizational change:
Organizational change means significant change in any one or
more of the tasks, techniques, structure and the people of the
organization. Changes in these however tend to be correlated.A change in tasks can after lead to changes in people,
structure and techniques.
Organizational change may be a planned effort to increase
organizational effectiveness and health through changes in theorganization dynamics using behavioral science knowledge.
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RevolutionaryChange:
Organizations do not evolve but are more likely to change in
strategic reorientations that demand significantly different patternsof Scientific fields .Truth is probably not discovered through the
accumulation of individual findings, but more likely in
paradigmatic shifts, that is breaks in the prevailing mode of
thinking.
Evolutionary Change: No doubt, more than 95% of organizational changes are
evolutionary. As noted above, the resistances to revolutionary
change are indeed strong. The second case vignette, at the
beginning of this chapter (improvement in customer service at the
pharmaceutical-chemical company), is illustrative of evolutionary
change. Most organizational change consists of improvements,
incremental steps to fix a problem or change a part of the larger
system
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Organization-wide Versus Subsystem Change
Examples of organization-wide change might be a major restructuring,
collaboration or rightsizing. Usually, organizations must undertake
organization-wide change to evolve to a different level in their life cycle, for
example, going from a highly reactive, entrepreneurial organization to one
that has a more stable and planned development. Experts assert that successful
organizational
Transformational Versus I ncremental Change An example of transformational (or radical, fundamental) change might be
changing an organizations structure and culture from the traditional top-
down, hierarchical structure to a large amount of self-directing teams. Another
example might be Business Process Re-engineering, which
tries to take apart (at least on paper, at first) the major parts and processes ofthe organization and then put them back together in a more optimal fashion.
Transformational change is sometimes referred to as quantum change.
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Remedial Versus Developmental Change
Change can be intended to remedy current situations, for example, to
improve the poor performance of a product or the entire organization,
reduce burnout in the workplace, help the organization to become muchmore proactive and less reactive, or address large budget deficits.
Remedial projects often seem more focused and urgent because they are
addressing a current, major problem. It is often easier to determine the
success of these projects because the problem is solved or not.
Unplanned Versus Planned Change
Unplanned change usually occurs because of a major, sudden surprise to
the organization, which causes its members to respond in a highly reactive
and disorganized fashion. Unplanned change might occur when the ChiefExecutive Officer suddenly leaves the organization, significant public
relations problems occur, poor product performance quickly results in loss
of customers, or other disruptive situations arise.
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Factors influencing organizational change
External factor Internal Factor Govt regulation Changes in corporate leadership
Changes in economy Implementation of new technology
Competition Decline in corporate performance
Raw material prices Changes in employees profile
Raw material
availability Union actions
Pressure group Low morale & motivation
Technology push
Scarcity of labour
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Organizational Change Management
External reasons for changes
In order to remain effective and to survive, the organization mustfind new ways of relating to the environment. The organization
may respond to these changes in a healthy adaptive manner.
For e.g. Converting a potential threat into opportunities. Some of
the external forces are:
Government Regulations:
The slashing of subsidies by the govt. to the professional
institutes like IIMs, IITs, created pressure to generate funds for
themselves.
Privatization of the power sector encouraged many industries to
diversify into this sector.
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Organizational Change Management
Changes in economy
The receiver in the consumer durable industry forced manyorganizations to reduce their manpower and find out the methods
for cost cutting or diversify into other markets.
Competition
To counter the threats from its competitors the organization mustreorganize itself by making technological advances, cutting c etc.
In order to overcome the competition we have to adopt new
technology before our counter party or everyone comes to know
regarding the new technology.
Raw material price & availability
Fluctuations in prices and erratic availability of raw materials
after impel the organizations to create buffers, strengthen their
purchasing power or gain control over raw material sources
through backward integration.
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Organizational Change Management
Changes in consumer preference or profile
With business travelers gradually becoming a major customersegment for hotels, many 5 star hotels had to not only include
new infrastructural facilities like fax or voice mail etc but also
start new sources like conference hall, business centre, secretarial
services etc.
Pressure groups
Consumer right forums, unions, environmental protection group
also influences organizations to change
Technological advances
The proliferation of communication technology like cable
networking, dish antenna, communication satellites etc was a
major influence on Doordarshan to structure itself & become
more competitive.
Internal Forces
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Internal Forces
Change in corporate leadership
A new chief executive may not only introduce new systems and
structures but may also symbolically communicate new values
and culture in the organization. Thus change of leadership led to
major internal changes in the organization.
Implementation of new technology
A decision to purchase and implement new technology bound to
have consequences of other function as well.
E.g. Computerization of railway reservation resulted in changes
in the reporting bills, space of control, coordination mechanism
etc
Union actions
Unionization of workforce creates a major power coalition in the
organization which would have its impact on original decisions.
In our country the political affiliation of unions also effect the
kind of action organizations can or cannot take.
Changes in employer profile & attitudes
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C a ges e p oye p o e & att tudes
Over a period people in organization grow and change also fresh
recruitment brings in new kinds of employees. Structural and
systematic changes become necessary to retain and get work out
of the changing set of employees.
E.g. The young professionally qualified workforce becoming
more mobile and ambitious. Many companies in our country are
changing their recruitment policies, developing better
compensation packages, out bringing work to provide morechallenge etc.
Corporate performance
A downward trend in profits & market share, compels the
organization to change its management structure & style, itsinventory control system, inventory plans etc. Thus a set back of
corporate performance shakes up the organization out of
compliancy & forces it to have a relook at itself.
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Mergers and acquisitions
A meeting of two distinct corporate cultures creates new demand
on the organization. These changes become apparent in the new
strategic emphasis, new lives of control, new systems, new set of
employees etc
Organizational change process:
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g g p
1. Preparation stage
Contact stage
The earliest encounter a person has with the fact that change maytake place or has already taken place.
Awareness stage
The person knows that a change is being contemplated becoming
aware of the pressure for change. Pressure may come from insideand outside the organization. Outside pressure such as
technology, competition, economy etc. inside pressure arises
from conflict, retirements, resignations
2. Acceptance phase
a. Understanding stage
Recognizing the need for change.
E.g. ITCs transformation
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b. Positive perception
The person develops positive view towards the change.
Diagnosing the problem: interviews allow data collection on a
range of possible subjects by using questionnaires responses can
be quantified and easily summarized.
By observation data can be collected on behaviour rather than
more reports
By using secondary data unbiased and easily quantifiable datacan be collected.
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3.Commitment phase
a. Planned stage/ Installation stage
The change is implemented and becomes operationalb. Adoption stage
The change has been used long enough to demonstrate worth and a
viable positive impact.
c. InstitutionalizationThe change has a long history of worth, durability and continuity
and has been formally incorporated into the routine operation
procedure of organization
d. Internalization
Persons are highly committed to change because it is con to their
personnel Interest, goals or values system.
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47
A Process Model of
Organization ChangePreliminary
Problem
Identification
Managerial
Commitment
Identify Specific
Problem Areas Data Feedback
Data Collection
and Analysis
Develop
Change
Strategies
Initiation of
Behavior
Evaluation of
Results
Model of organizational change:
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Model of organizational change: Lewins change model / 3 step model
Kurt Lewin provided one of the early models of planned change
According to him, change underlies the modification of thoseforces that keep a systems behaviour stable.
The level of behaviour at any point of time is the request of two
set of forces
a. Striving to maintain the status quo
b. Pushing for change
When both these sets of forces are equal ,current levels of
behaviour are maintained and this behaviour is called quasi
stationary equilibrium
Organizational change can occur @ 3 levels; viz
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g g @
a. Individual: change in an individual attitudes, values, skills &
behaviour.
b. Structure & system: change in work decision, reporting
relationships information system, reward system etc
c. Organization climate: change in leadership style, interpersonal
relation, Decision-making style etc
Lewins 3 stage model is a powerful tool for understanding
change situations. The 3 steps include:
1. Unfreezing the old behaviour or situation 2. Moving to a new level of behaviour
3. Refreezing the behaviour at the new level
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The first step, unfreeze involves theprocess of letting go of certain restrictingattitudes during the initial stages of anoutdoor education experience.
The second step, "change" involvesalteration of self-conceptions and ways ofthinking during the experience.
The third step, "refreeze" involvessolidifying or crystallizing the changes intoa new, permanent form for the individual
Lewins Three-Step Process
Unfreezing stage
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Creating motivation & readjust to change through. First a man
should believe that cigarette is bad for him and that he should
stop smoking
Unfreezing stage creates pain and discomfort
Which causes creation of guilt and anxiety, which motivates the
person to change?
Develop psychological safety in order to replace the old
behaviour with new behavior.
Moving stage
Changing through cognitive restructuring. Helping the clients to
see things, judge things feel things and reach to things differently
based on new points of view obtained through
1. Identifying with a new role model, mentor etc
2. Scanning the environment for new relevant information.
Unfreezing Techniques
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Unfreezing Techniques
people are taken from a state of being unready to
change to being ready and willing to make the first
step.
Burning platform: Expose or create a crisis.
Challenge: Inspire them to achieve remarkable
things.
Evidence: Cold, hard data is difficult to ignore.
Education: Learn them to change.
Management by Objectives (MBO): Tell peoplewhat to do, but not how.
Visioning: Form Visions. Visions work to create
change.
Refreezing
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Integrates the new behavior into the persons personality and
attitudes (i.e.) stabilizing the change requires testing them to fit
with the individual and fit with the individuals social
surrounding.
Refreezing techniques
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Refreezing techniquespeople are taken from a state of being in
transition and moved to a stable and productive
state Burning bridges: Ensure there is no way
back.
Evidence stream: Show them time and againthat the change is real.
Institutionalization: Building change into theformal systems and structures.
Reward alignment: Align rewards withdesired behaviors.
Socializing: Build it into the social fabric
Force Field Diagram
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Force Field DiagramChange Issue
Driving Forces Restraining Forces
Weak
Weak
Moderate
Strong Force
EquilibriumChange
No Change
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The force field analysis provides a useful framework for
understanding the change process as well as planning strategies
for implementing change.
No Change
The force field diagram is a model built on the idea that forces
includes both driving and restraining change. Whether the
organization changes are not depends on one of these two forces
and whole process of change can be understood as the interplaybetween the driving and restraining forces
When the organization is in a state of equilibrium the driving and
restraining process sort of cancel out each other.
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Uses of force field analysis
Investigate the balance of power involved in an issue Identify the most important player ( stakeholder) and target
groups for a campaign on the issue
Identify opponents and allies
Identify how you can influence each target group
Steps in force field analysis / process
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Describe the current situation
Describe the desired situation
Identify where the current situation will go if no action is taken
List all the forces driving change toward the desired situation
List all the forces resisting change towards desired situation.
Discuss and interrogate all of the forces: Are they valid? Can they be
changed? Which are the critical ones?
Allocate a score to each of the forces using numerical scale. e.g.: one
for extremely weak and ten for extremely strong.
Chart the forces. Let the driving forces on the left and restraining forces
on the right.
Determine whether change is viable and progress can occur. Discuss how the change can be effected by decreasing the strength of
the restraining forces or by increasing the strength of the driving forces.
Remember that increasing the driving forces or decreasing the
restraining forces may increase or decrease other forces or even createnew ones.
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Action Research Model
This model focuses on the planned change activity as a cyclicalprocess
Initial research about the organization is undertaken which then
provides request information to guide further action.
The results of the action are accrued to provide information toguide further action and this cycle is repeated as an on going
process. This model aims at helping specific organization
implement planned change as well as develop general knowledge
that can be applied in other scenario.
The eight main step involved in the action research model are
given below.
Action Research Model
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1. Problem identification
This is the stage where a key executive senses the existence of
one or more problems that can be alleviated with the help of anOrganization Development Practitioner.
2. Consultations with behavioural experts
After sensing the problem, and realizing that it can be dealt with,
the help of our OB experts is sought. 3. Data gathering and preliminary diagnosis
The consultant gathers data by employing methods such as
interviews, process observations, questionnaire and the analysis
of organizational performance data 4. Feedback to key client or group
The data gathered is paved on to the client to determine the
strengths and weakness of the area under study with the
consultant providing the client all relevant and useful data
5. Joint diagnosis of the problem
Th di h f d b k d f ddi i l h
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The group discusses the feed back and focuses on any additional research
needed. The result of the additional research are summarized and submitted to
the group again for validation, further diagnosis and identification of the
problem.
6. Joint action planning
The consultant and management team jointly agree on problem solving
methods.
The specific action to be taken depends on the organizations cultural
technological work environment problem to be solved and resolved and thetime and cost associated with the O.D intervention
7. Action
This stage involves the actual stage from one organizational state to another. It
may include installing new methods and procedures, re-organizing structures
and work designs or re-inforcing new behaviours. 8. Data gather after action
As this method cyclical in nature, new data is again gathered after the action
has been taken to measure and determine the effects of the action. based on the
feed back, the situation may be rediagnosed and new action taken. This model
aims at helping specific organizations implement planned change as well as
Planning model
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This model is based on principle that information must be fully
and openly shared between the organization and the change agent
and this information must be able to be translated into action. [7
step process to change]
This model follows a 7 step as given below:
Scouting
( d f h & i i h )
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(need for change & area requiring change)
Entry
(mutual contact & mutual expectation)
Diagnosis
(improvement goals are identified)
Planning
(specific improvement goals)
Action
(implementation of the steps identified)
Evaluation of Stabilization
(determine extent of screen of implementation & take action)
Termination
(decision is made to leave the system or to end and begin another)
Th d l f G i hi h I t di d b k t i it i
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The model of Greiner which I studied way back at university gives an
explanation and establish the awareness that growing and changing is logical
and continual.
This model outlines the stages that a company may go through from its
inception to maturity, and it details each management crisis and the solutions
that lead to the next phase of growth.
Key Forces in development
There are 5 key dimensions that are essential for
building a model of organizational development:
Age of the company
Size of the company
Stages of evolution
Stages of revolution
Growth rate of industry
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