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UNIT B EVOLUTION AND MOVEMENT OF FASHION. The 1970's. 2.03 Recognize the relationship between historical events and fashion evolution. Mood of the decade. Watergate Scandal Vietnam war ends Dawn of the Disco, Studio 54, Saturday Night Fever - PowerPoint PPT Presentation
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UNIT BEVOLUTION
AND MOVEMENT OF
FASHION2.03 Recognize the relationship between
historical events and fashion evolution.
Mood of the decade• Watergate Scandal• Vietnam war ends• Dawn of the Disco,
Studio 54, Saturday Night Fever– John Travolta’s white suit
with an open-necked shirt.
– Platform shoes– Bell-bottom hip-hugger
pants– Hot pants with white go-
go boots
Mood of the decade• Punk Rock, short-lived anti-social
and anti-fashion movement– Torn, frayed clothing– Body piercing– Spiked hair colored pink or green– T-shirts being worn
as billboards– Political statement
designs
Mood of the decade• Rap and hip-
hop emerge– Athletic
clothes– Track suits– Excessive
amounts of gold jewelry
Mood of the decade• Ethnic influence
– Macramé bags– Crochet
waistcoats and shawls
– Ponchos– Gypsy tops with
gathered necklines trimmed with bells and puffed sleeves
– Nehru jackets
Mood of the decade• “Me” decade,
self indulgence– String bikini– Tight clothes– Men’s leisure
suits– Designer
jeans– Hand-braided
friendship bracelets
Mood of the decade• Feminism, sexual
equality, women’s lib, equal rights– Bra burning– Women no longer
wear girdles– Women buy pantyhose– Women wear pants
and pantsuits– Double-knit polyester
man-made fabrics– Micro, mini, midi, and
maxi skirts
Mood of the decade• Shoes
– Platforms– Clogs
• Movies and their stars– Annie Hall—women
wearing oversize men’s shirts, very long skirts, khaki pants, and men’s hats
– Grease—leather motorcycle jackets
Mood of the decade• Television
– Charlie’s Angels—Farrah Fawcett Major’s hair style and flared trousers
– Happy Days—Fonzie’s leather jacket, jeans, white shirt
– Dukes of Hazzard—Daisy Duke’s cutoff jean shorts
People who influenced fashion
• Yves Saint Laurent—womenswear based on menswear
• Halston—use of cashmere
• Calvin Klein—denim jeans
• Mary McFadden—fine pleating
• Bill Blass—sporty, sophisticated classics