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Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

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Page 1: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative
Page 2: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative
Page 3: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Unit 6: Learning

Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative learning.

Page 4: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

How do we learn?

Most learning is associative learning Learning that certain events occur together.

Page 5: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Unit 5: Learning

It’s a matter of instinct, a matter of conditioning,

a matter of fact. You can call me Pavlov’s dog.

Ring a bell and I’ll salivate,How’d you like that?”

“Brian Wilson” by the Barenaked Ladies http://www.youtube.com/watch?v=Ch84fmOa414

Topic: Classical Conditioning

Page 6: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Ivan PAVLOV

discovered classical conditioning

conducted the famous salivating dog experiment

ring my bell

key name184

9-1

936

Page 7: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Dog in Pavlov’s Apparatus (clip)(clip)

Page 8: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative
Page 9: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Pavlov’s Dog Experiment

NS (neutral stimulus):

UCS (unconditioned stimulus)

UCR (unconditioned response)

CS (conditioned stimulus)

CR (conditioned response)

tuning fork / bell

sight of food

salivation

tuning fork / bell

salivation

Page 10: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative
Page 11: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Grayson Couch

Page 12: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

True story: Every time I go near the area where Grayson’s treats are kept, Grayson comes and sits, waiting for a treat.NS (neutral stimulus):

UCS (unconditioned stimulus)

UCR (unconditioned response)

CS (conditioned stimulus)

CR (conditioned response)

table

treats

come and sit

table

come and sit

Page 13: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

jaws

Page 14: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Bobby watched the movie JAWS when he was 4-years-old. Now, every time he hears the song, “da-duh, dah-duh, da-duh…) he gets anxious.

NS (neutral stimulus):

UCS (unconditioned stimulus)

UCR (unconditioned response)

CS (conditioned stimulus)

CR (conditioned response)

“da-duh”

scary movie

fear / anxiety

“da-duh”

fear / anxiety

Page 15: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Pavlov's Dog in the Office

Page 16: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Pavlov’s Dog – the Office

NS (neutral stimulus):

UCS (unconditioned stimulus)

UCR (unconditioned response)

CS (conditioned stimulus)

CR (conditioned response)

“computer sound”

offer of mint

put hand out

“computer sound”

put hand out

Page 17: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Lemonade Activity*

Page 18: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

More Classical Conditioning Terminology

extinction when a CR no longer follows a CS

CS (conditioned stimulus)

CR (conditioned response)

“da-duh”

fear / anxiety

Remember the example of a person fearing the Jaws song?

Page 19: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

More Classical Conditioning Terminology

spontaneous recovery

Reappearance of an extinguished response after a rest period

CS (conditioned stimulus)

CR (conditioned response)

“da-duh”

fear / anxiety

CS (conditioned stimulus)

CR (conditioned response)

“da-duh”

fear / anxiety

Time Passes

Page 20: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

More Classical Conditioning Terminology

generalization similar stimuli elicit similar responses

CS (conditioned stimulus)

CR (conditioned response)

tuning fork

salivation

Remember Pavlov’s dog example?

Now the dog salivates whenever he hears bells, alarm clocks, or music. The dog has GENERALIZED.

Page 21: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

More Classical Conditioning Terminology

discriminationlearned ability to distinguish between a CS and other similar stimuli

CS (conditioned stimulus)

CR (conditioned response)

tuning fork

salivation

Remember Pavlov’s dog example?

The dog only salivates when he hears that particular tuning fork; never when he hears bells, alarm clocks, or music. The dog has DISCRIMINATED.

Page 22: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

More Classical Conditioning Terminology

extinction

spontaneous recovery

generalization

discrimination

when a CR no longer follows a CS

Reappearance of an extinguished response after a rest period

similar stimuli elicit similar responses

learned ability to distinguish between a CS and other similar stimuli

Page 23: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Can I Get A Volunteer to Be Conditioned?*

Page 24: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

“Water in the Face Demo”

NS (neutral stimulus):

UCS (unconditioned stimulus)

UCR (unconditioned response)

CS (conditioned stimulus)

CR (conditioned response)

The word “CAN”

Spray

Wincing at spray

The word “CAN”

Wincing at “CAN”

Page 25: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

John WATSON

founder of Behaviorism

conducted the famous & controversial “Little Albert” experiment

key name187

8-1

958

Page 26: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Little Albert Video

Page 27: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Watson’s Baby Albert Experiment

NS (neutral stimulus):

UCS (unconditioned stimulus)

UCR (unconditioned response)

CS (conditioned stimulus)

CR (conditioned response)

furry things

loud noise

startled

furry things

startled

Page 28: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

John GARCIAkey name

Born

in 1

917

Discovered idea of Taste Aversion

Taste aversion later became known as the “Garcia Effect”

Page 29: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Garcia’s Taste Aversion Studies Set up experiment with rats.

Exposed them to sights, sounds, and tastes (CS) and later also gave them radiation or drugs that led to nausea and vomiting (UCR).

Even if sickened hours later, rats avoided the particular flavor of water but did NOT develop aversions to the sights or sounds.

Page 30: Unit 6: Learning Associative learning: learning that two events are linked together. Both classical and operant conditioning are types of associative

Importance of Taste Aversion Studies

1.) Violated behaviorists principle that any stimulus could serve as a CS.

2.) Shows that nature prepares the members of each species to learn those things crucial to their survival.

3.) Are exceptions to classical conditioning rules: UCS does not always have to follow CS immediately.