Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO1
Assignment 1: Be able to originate, develop and research an idea
for a media productELEMENT
COMMENT
Originate ideas
group and individual brainstorming
analysis of each idea
selection
justification
ELEMENT
COMMENT
Develop an idea
mood boards
thumbnails
mock-ups
surveys
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO1
Assignment 1: Be able to originate, develop and research an idea
for a media productELEMENT
COMMENT
Constraints
time
costs
personnel
resources
legal and ethical considerations, e.g. privacy, libel law,
defamation, race discrimination law, data protection, freedom of
information
codes of practice
copyright (requirement, owner, clearance, cost)
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO1
Assignment 1: Be able to originate, develop and research an idea
for a media productELEMENT
COMMENT
Research an idea
audience research, e.g. age, gender, socio-economic grouping,
lifestyle, location
audience figures, e.g. RAJAR, BARB, ABC, CAA, ELSPA, ChartTrack,
MCV
primary content research, e.g. interviews, questionnaires, own
observations
secondary content research, e.g. newspapers, magazines, books,
audio, audio-visual, electronic, internet, archives, libraries
research into competitors
research into market
GRADE
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO2
Assignment 2: Be able to pitch a proposal for a media
productELEMENT
COMMENT
Proposal
content outline
target audience
resources
personnel requirements, e.g. cast and crew, team,
specialists
budget
project schedule
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO2
Assignment 2: Be able to pitch a proposal for a media
productELEMENT
COMMENT
Pitch
style; format, e.g. PowerPoint, video presentation, multiple
presentation;
technology, e.g. video screen, projector, audio playback
product information (content outline, target audience,
resources, cast and crew requirements, budget, project schedule,
market fit)
preparation of materials
rehearsal of pitch
delivery of pitch
GRADE
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO3
Assignment 3: Be able to manage a production process to create a
media productELEMENT
COMMENT
Planning
agreed production roles
job allocation
task definitions and deadlines
agreed content outline within proposal
preliminary and regular team meetings
agendas and minutes
proposed schedules
logistics, e.g. personnel, equipment, locations, additional
facilities, additional resources
contingency, e.g. resources backup, logistics backup
time frame for project maturity
risk assessments
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO3
Assignment 3: Be able to manage a production process to create a
media productELEMENT
COMMENT
Production management
pre-production phase
production phase
post-production phase
project management techniques, e.g. spreadsheet, dedicated
software, agile methods, scrums
team and individual performance
contingency plans for staffing and resources
monitoring and reviewing
problem solving
prioritisation
crisis management
quality control
meeting submission dates
modifications after completion
Edexcel BTEC Level 3 Diploma Creative Media Production
Student:
Unit 4: Creative Media Production Management Project
Assessment: AO3
Assignment 3: Be able to manage a production process to create a
media productELEMENT
COMMENT
Product
technical and aesthetic qualities
realisation of proposal
fitness for purpose, e.g. audience, commissioning organisation
or agency, client
GRADE
Beacon Media 2013 2014
