Unit 3-PR programme

8/7/2019 Unit 3-PR programme

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UNIT 3:UNIT 3:

Public Relations PlanningPublic Relations Planning


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ContentsContents

1.1. Defining the situationDefining the situation

2.2. ObjectivesObjectives

3.3. Target AudienceTarget Audience

4.4. MessageMessage

5.

5.

ActivitiesActivities6.6. BudgetBudget

7.7. EvaluationEvaluation


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1. Definingthesituation1. Definingthesituation NMMU is newly established uni inNMMU is newly established uni in

SummerstrandSummerstrand (S/W)(S/W)

Academic portfolio consist of 7 facultiesAcademic portfolio consist of 7 faculties

(S)(S)

Each year, the 7 faculties welcome theirEach year, the 7 faculties welcome their

new 1new 1stst year students & parents (S)year students & parents (S)

In past, MCR implemented a centralisedIn past, MCR implemented a centralisedWelcoming Ceremony (S/W)Welcoming Ceremony (S/W)

This year, each faculty will implement aThis year, each faculty will implement a

decentralised Welcoming Ceremony (0)decentralised Welcoming Ceremony (0)


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Student numbers may vary from previousStudent numbers may vary from previous

years (Tyears (T--Venue capacity/catering/traffic)Venue capacity/catering/traffic)


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2. Objectives2. Objectives

To inform students & parents of theTo inform students & parents of theceremonyceremony

To welcome students & parents toTo welcome students & parents toNMMU & facultyNMMU & faculty

To introduce staff to students & parentsTo introduce staff to students & parents

To inform students of programmes duringTo inform students of programmes duringtheir course of studytheir course of study

To ensure the staff is well equipped &To ensure the staff is well equipped &informed to give students & parentsinformed to give students & parents

correct infocorrect info


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3. Targetaudience3. Targetaudience

ExternalExternal -- StudentsStudents

GeographicGeographic In & around PEIn & around PE

DemographicDemographic Males & females, 18Males & females, 18--

25, no income25, no income

PsychographicPsychographic MatricMatric

Group membershipGroup membership FamilyFamily

Overt/Covert powerOvert/Covert power Family/media/OpinionFamily/media/Opinion

leadersleaders

Role in decisionRole in decision

processprocess

Sponsors for studiesSponsors for studies


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3.3. TargetaudienceTargetaudience

ExternalExternal -- parentsparents

GeographicGeographic In & around PEIn & around PE

DemographicDemographic Males & females,Males & females,

25+,low25+,low--high sociohigh socio--ecoeco

PsychographicPsychographic Matric, industry skillMatric, industry skill

Group membershipGroup membership FamilyFamily

Overt/covert powerOvert/covert power Family/Opinion leadersFamily/Opinion leaders

Role in decisionRole in decision

processprocess

Employer, FinancialEmployer, Financial

consultantconsultant


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3. Targetaudience3. Targetaudience

InternalInternal -- StaffStaff

GeographicGeographic In PEIn PE

DemographicDemographic Males, females, 25+Males, females, 25+

midmid--high sociohigh socio--economiceconomic

PsychographicPsychographic Matric, Academic QMatric, Academic Q

Group membershipGroup membership Family, Societies,Family, Societies,

AssociationsAssociations

Overt/Covert powerOvert/Covert power Law, authority,Law, authority,

OrientationOrientation

Role in decision processRole in decision process Employer/NMMUEmployer/NMMU


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4. Message4. Message

NMMU wants to welcome you, theNMMU wants to welcome you, the

student & parent, to the Faculty ofstudent & parent, to the Faculty of

Business & Economic Sciences andBusiness & Economic Sciences andintroduce the staff & programmes relatedintroduce the staff & programmes related

to your course of study.to your course of study.


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5. Activities5. Activities

MeetingsMeetings

Welcoming CeremonyWelcoming Ceremony

Tea BreaksTea Breaks

Faculty BriefingFaculty Briefing


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5. Activity15. Activity1

What: To inform parents & students ofWhat: To inform parents & students of

the ceremonythe ceremony

Why: To introduce the students to theWhy: To introduce the students to the

campuscampus

When: After approval of registrationWhen: After approval of registration

Where: Through faculty officersWhere: Through faculty officers

How: Accompanied booklet of studentHow: Accompanied booklet of student

orientation will include info of ceremonyorientation will include info of ceremony


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What: Welcoming CeremonyWhat: Welcoming Ceremony

Why: To welcome parents & studentsWhy: To welcome parents & students

When: Saturday, of event @ 09:00When: Saturday, of event @ 09:00

Where: NMMU, 2Where: NMMU, 2ndnd Ave, MM LoubscherAve, MM Loubscher

Who: Parents & studentsWho: Parents & students

How: Presentations given by FacultyHow: Presentations given by Faculty

ManagementManagement


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Venue (availability/locking & unlocking)Venue (availability/locking & unlocking)

Overflow venue (Overflow venue (telecontelecon))

MC (confirmation/transport/usher/airport)MC (confirmation/transport/usher/airport) Guest speaker (confirm)Guest speaker (confirm)

AV equipment (setAV equipment (set--up/dismantle)up/dismantle)

Flower arrangements (setFlower arrangements (set--up/dismantle)up/dismantle)

Flags (setFlags (set--up/dismantle)up/dismantle)

Stage layout (lighting/after screen setStage layout (lighting/after screen set--up)up)

Speakers (confirmation)Speakers (confirmation)

Programme for print/mapProgramme for print/map

Signage (venue/parking/setSignage (venue/parking/set--up)up)


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Cleaning of venue (before/after)Cleaning of venue (before/after)

Flow through venue (entrance/exit)Flow through venue (entrance/exit)

SecuritySecurity Parking arrangements (VIP)Parking arrangements (VIP)

HospitalityHospitality

PhotographerPhotographer

Trainees to hand out programmesTrainees to hand out programmes

(dates/times)(dates/times)

Dry run (entire team present)Dry run (entire team present)


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5. Activity 35. Activity 3

What: Tea breakWhat: Tea break

Why: Students & parents to introduceWhy: Students & parents to introduce

themselves to staff & enjoy refreshmentsthemselves to staff & enjoy refreshments When: Saturday, of event @ 10:00When: Saturday, of event @ 10:00

Where: Food court, next to MM LoubscherWhere: Food court, next to MM Loubscher

Who: Parents, students & staffWho: Parents, students & staff

How: Snack packs given to students &How: Snack packs given to students &tuckshop open for parentstuckshop open for parents


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Signage towards food courtSignage towards food court

Signage to bathroomsSignage to bathrooms

Flow towards food courtFlow towards food court

Catering quotesCatering quotes

Sponsors for food packages (vary)Sponsors for food packages (vary) VIP food packagesVIP food packages

Arrival & transport of foodArrival & transport of food

Cafeteria open (parents)Cafeteria open (parents) Staff working (dates/times)Staff working (dates/times)

Table layout/seating in cafeteriaTable layout/seating in cafeteria

Ample space outsideAmple space outside


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What: Faculty BriefingWhat: Faculty Briefing

Why: Inform students of programmesWhy: Inform students of programmes

When: Saturday, of event @ 11:00When: Saturday, of event @ 11:00

Where: In designated venuesWhere: In designated venues

Who: Students & parentsWho: Students & parents

How: Discussions/presentations onHow: Discussions/presentations on

course programmescourse programmes


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Debriefing venuesDebriefing venues

Map (for staff)Map (for staff)

Locking/unlocking of venuesLocking/unlocking of venues Trestle tables/chairs/clothes (setTrestle tables/chairs/clothes (set--up/up/disdis))

Signage for venues (on venues/stairs)Signage for venues (on venues/stairs)

Approval of marketing for all printApproval of marketing for all print

Venue requests (AV equipment)Venue requests (AV equipment)

Confirmation of faculty hostConfirmation of faculty host

Communication with faculty hostsCommunication with faculty hosts

Expectations of hostsExpectations of hosts

Printing & assistancePrinting & assistance


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What: Meetings with staff & Exco (arrangedWhat: Meetings with staff & Exco (arranged

via evia e--mail)mail)

Why: Discuss progress of ceremony & keepWhy: Discuss progress of ceremony & keepstaff briefedstaff briefed

When: Every week (NovWhen: Every week (Nov--Jan)Jan)

Where:D

esignated lecture venueWhere:D

esignated lecture venue Who: Lectures present at WelcomingWho: Lectures present at Welcoming

Ceremony & conducting Faculty BriefCeremony & conducting Faculty Brief

How: CoHow: Co--ordinator will facilitate the meeting,ordinator will facilitate the meeting,

giving staff the opportunity of inputgiving staff the opportunity of input


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6. Budget6. Budget

Refer to MS Word docRefer to MS Word doc


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7. Evaluation7. Evaluation

Observation: Student & parent turnoutObservation: Student & parent turnout

Informal researchInformal research--Interviews (done byInterviews (done by

ExcoExco & facilitators) with students && facilitators) with students &

parents when leaving the faculty briefsparents when leaving the faculty briefs

SurveySurvey--Questionnaires for staff membersQuestionnaires for staff members

that conducted the faculty briefsthat conducted the faculty briefs

Documents

Unit 3-PR programme