Unit 3 Objective of MICE

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    Com onents

    ofMICE

    Pa nW tc aya aw n

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    Sunday,November25,2012 2

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    Theec ves

    MovementofMICEindustry

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    MICEwasesta is e a out30yearsago

    MICEbringmanyQUALITYTOURISTS rave erspay g er o o e sure

    MICEaffectsto countrys economygrowthHumanisSocialAnimal

    MICEinEU&US

    FutureMICE

    in

    general

    FutureMICEinThailand

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    RevenuefromMICEishighrevenuefrom

    servicesindustr

    RevenuefromMICEaffectstobalancesheetMany

    countries

    use

    MICE

    business

    as

    strategiceconomy

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    .Tomakerevenuefromforei ncurrenc

    Indirectrevenueformanycareers

    To

    ushthe

    revenue

    from

    tourism

    in

    whole

    ear

    Tostimulateservicestandardadjustment

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    Tomotivatebusinesstouristsforreturnin

    Tobringnewknowledge&technointocountry

    Totrend

    on

    ood

    environmental

    reservin

    TodevelopThailandascenterofinvestmentinre ion&international

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    **BaseonWorkingProcess

    MICEBosiness:MICEMICEcustomer/buyer:MICE

    MICESupplier:RelatedOrganization:. TICA.....

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    us nessComponent

    Sponsor/ Customer/Supplier

    Relatedos ness uyer

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    **BaseonRelatedBusiness

    Organizer

    Contractor

    Accommodation&FoodBusiness

    Tour&

    Entertainment

    Trans ortBusiness

    TradingBusiness

    OtherRelated

    Business

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    4

    ProfessionalConventionOrganizerPCO/EventManagement

    ro ess ona

    x ons

    rgan zer

    DestinationManagementCompany DMC

    Venue-

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    MICE

    Accommo at onFood&Bevera e

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    MICE

    PassengerTransportat on

    Frei htTrans ortation

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    SouvenirBusinessDutyFreeBusiness

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    MICEBusiness

    OrganizerAccommodation&FoodBusiness Contractor Tour&Entertainment

    Transportation OtherRelated Tradingus ness

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    ,

    ObjectivesofMICE:9items?

    ComponentofMICE:baseonrelatedorganization?

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    ThankYou

    for

    your

    attention!