Unit 3Module 2 The power of imagesColours

Teaching Aims and Purposes: learn the new words and expressions in this unit learn and grasp noun clauses used as subjects introduced by that and questions wordsReading

New words

personalityfascinatingemotional guesswork psychologistenergetic firmnessadventurousambitiousoptimisticremindofpeace and quiet

reliabletravel agentsymbolize injuryassociate withstimulatethusthink ofasrelaxedfamiliarrare

New lesson

How many colours did you see just now? blue, red, yellow, green

Discussion: What will these colours remind us of ?

Red reminds us of sun meat injury fire war blooddanger hunting revolution crime killing wedding

Blue reminds us of sky relaxation Sea calmnessocean peace navy

Green reminds us of leaves grassforest vegetableplants springnature healthsafety recyclingsaving the environment

Yellow reminds us of skinbananassunshineholidaystravel agency

White reminds us of pure brightwedding angel hospital snowcloud

Task A: Previewing job:

What is Max Luschers profession ?

2. Which two colours have safe meanings for us? 3. What colours can stimulate your appetite? Red, green, orange and yellow.A psychologist.Blue and green.

4. What colour is the flag of the United Nations?Light blue.

5. What is one difference between western brides and Chinese brides?Western brides wear white while Chinese, red, traditionally.

Task B: Colour is associated with many aspects of our life, lets find them:business environmentpoliticsP4-5

P6

P6

Colour and politics:revolutionactionGermany

conservative party

peacethe United Nations

Colour and environment:Green reminds people of nature

Colour and business:stimulate our appetitepersuade us to buy more food.

Red stimulates the appetite and makes us feel active and not relaxed so that we leave quickly, thus making space for other people.

Persuade us to think of the bank as a safe and reliable place( blue, brown, green)

sunshineholidayTravel agency

Task C: Psychology of Color QuizWhat color is the most attention-getting? A. Black B. Yellow C. Red2. What powerful colour do evil people usually wear?Black B. Red C. Blue3. What is the colour of health?A. White B. Pink C. Black4. In rooms of what color do people lose their tempers most often? A. Black B. Yellow C. Pink

Task D: Colour and personalities:

You are energetic and adventurous, looking for excitement.

You arecalm and in control, and prefer a peaceful life.

You are firm, dislike change and fear failure.

You areopen and free, ambitious and optimistic.

You are loyal, critical of yourself, pursue knowledge, perfection and inner peace.

You are shy but regard yourself as pure and special, with a sense of self-importance.

You are sensitive and tend to hide from the reality, wanting everything done in detail.

Task E: Try to guess the meanings of these words from the context of a sentence: 1.He is a green hand in the

business field, so he often asks

the experienced for advice.

2. Eric was a black sheep,

the whole plan failed because

of his laziness.

3. After a few days rest,

Mary is in the pink today.

4.We felt it is a pity to tell him the cruel news, so we

told him a white lie to comfort him.

5. The blue films should be

forbidden so that we can grow

up properly.

white weddingwhite mangreen fingersTo get the green light black and whiteblack and blue blue blood

Our group choose______ ( product) ,We decided to colour it __( colour),because _______(provide at least two reasons).You are a designer!Group work

So colour is closely associated with us. Without colour , our world will be black and white; we will not have the chance to share the beauty of our world. Lets keep on appreciating the colours around us

Language points

Language points: Swiss psychologist Max Luscher has spent most of his life studying colour(P.33, L3.)spend(in) doing sth. Eg. How did you spend your summer vacation? 2. I spent it (in) reading and fishing. 3. I spend my spare time going cycling.

Language points:spend on Eg.He spends about a third of his salary on drinking.

e.g. Those (students) who are often late for school should be punished. Those people who took up weapons to defend themselves were slaves.Those who prefer blue are calm and in control, and prefer a peaceful life.those who

Yellow means open and free, ambitious and optimistic.mean: mean + sth. e.g. The red light means stop.

What does this word mean in the context?mean+ doing e g. Managing well means communicating well.mean + that-clause e.g. That sign means that the road is blocked.

These persuade people to think of the bank as a safe and reliable place.1. persuade sb. to do sth. e.g. She finally persuaded her son to go to college.

2. persuade sb. into doing sth. e.g. He persuaded me into lending him all my savings.3. persuade sb. out of sth. / doing sth. e.g. We persuaded him out of his foolish plan.

All of these are regarded as the main appetizing colours that help persuade people to buy more food.regardas / be regarded ase.g. I regard him as the best tennis player in Japan.2. We regard labour as a matter of honour.

3. He was regarded as the most successful Chancellor of modern times. regard as / think ofastreatas / look upon / on asconsider(to be / as)

which is the reason why travel agents use it.the reason why e.g 1.The reason why he died young was his inattention to health. 2. The reason why we dont trust him is that he has often lied.

e.g 3. I dont believe the reason why he was late for school.4. I dont believe the reason that he gave me.5. Is this the reason (that) he explained at the meeting for his carelessness in his work? (02

Not only does it stimulate the appetite, but it also makes people feel energetic, Not only but also e.g. 1. Not only did I know him, but also I was his best friend.2. Not only did he work fast, he worked better also.

3. Not only did he teach in school but he wrote novels. 4. The nursery was not only competent but also kind. 5. Not only you but also she has to attend the ceremony.

Each colour affects us in a different way

aaffect The change in environment may affect your health We were deeply affected by our class teachers words beffect nhave an effect on sth.come into effecttake effect

personality n His personality left a deep impression on us Theyve been close friends for many years in spite of their totally opposite personalities

personal adj personal affairs personally adv egThe plan was drawn up under the chief engineer's personal guidance PersonallyI dont approve of her

fascinating adj. be fascinated bywith The child was fascinated with his new toy This is a fascinating city full of ancient buildings

emotional adj a begSometimes emotional problems might lead to serious results His emotional speech left a deep impression on the audience emotional support

energetic adj egHe is an energetic tennis player Though he is in his seventieshe is still energetic energy n full of energyegThey are working with energyThey devoted all their energies to the job

powerstrengthforcepowercome into powerThe shortage of power dimmed the streetsstrengthegHe hasht got enough strength to remove that stoneforceegThe robber used force to get into the house UNpeacekeeping force was sent to that country

firmness nfirm n adj. firmly adv.egHe is a man of firmness of will and hell never be easily disheartened by difficulties I don't think the chair is firm enough to stand onHe has set up a firm of his own

ambitious adj. ambition n egShe is an ambitious woman Her son was filled with ambition to become a great inventor

familiar adj Sthbe familiar to sb Sbbe familiar with sth A good football player must be familiar with the rules of football games His name is very familiar to mebut I just cant remember who he is

It is only natural that red should make people tense

It is natural that(should)doIt isthatthatimportant, essentialstrangeimpossiblesurprisingregrettableadvisabledesirableincredibleegIt is advisable that we should wear more in such kind of weather

associate withWhisky is usually associated with Scotland.

thus adv as a result egEvery day we can feel love around us. This is because that someone loves youThuswhen you loveyou are also loved , thus doing She always finishes her homework on time every day, thus setting aside some time for piano practice.

stimulate v. stimulation n egThe government will do everything to stimulate economic growth The teachers remarks stimulate the students to make further efforts These youngsters need some stimulation to make them workstimulate the passion for learning

reliable adj rely onIts not reliable to judge a man only by his appearanceI wonder whether the information is reliable or not. You cant rely on the weather.

symbolize symbol n.Peace is symbolized by a dove.

Strategy:Recognizing cause and effect.When reading it is important to understand how actions or beliefs have an effect on other actions. In the magazine article, we are introduced to many causes and effects. For example, we are told that.

Strategy:Recognizing cause and effect.When people see the colour red, their pulse rates increase.This sentence contains both cause and effect. The increase in peoples pulse rates is caused by the fact that they have seen the colour red. In this way, we can understand the progression of the arguments.

Homework Read the text again and write an article about Colour in Business in about 120 words.