Unit 3 CompaniesUnit 3 Companies

Time 3*90’Time 3*90’

ObjectivesObjectives Focus:Focus: Warming up:Warming up: 3.1 3.1 Describing a company Describing a company 3.2 3.2 Talking about types of businessTalking about types of business Sum-up Sum-up AssignmentAssignment

ObjectivesObjectives

When the learners finish learning this When the learners finish learning this unit, they should be able to unit, they should be able to

providing information on companies and providing information on companies and products products

collecting information on companies and collecting information on companies and products products

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Focus:Focus:

Business correspondence Business correspondence

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Warming up:Warming up:

You are quite often to be asked to introduce You are quite often to be asked to introduce your company. What to say? How to say? That is your company. What to say? How to say? That is what we are going to practice in Unit 3.what we are going to practice in Unit 3.

However, let’s try to work out what would be However, let’s try to work out what would be important information? important information?

Discuss. (The information on business card Discuss. (The information on business card may be mentioned. Then ask some one try to say, may be mentioned. Then ask some one try to say, in name of George Brown, about ABC Software.)in name of George Brown, about ABC Software.)

Some tough, right? But after finishing this Some tough, right? But after finishing this unit, it will turn to be an easy job.unit, it will turn to be an easy job. Content

3.1 Describing a company 3.1 Describing a company

A. SpeakingA. Speaking

Diamler-Benz (Diamler-Benz ( 奔驰奔驰 )) ，， Siemens (Siemens ( 西门子西门子 ), Brothe), Brother (r ( 兄弟兄弟 )) ，， Toyota (Toyota ( 丰田丰田 )) ， ，

Fiat (Fiat ( 菲亚特菲亚特 ), Gucci (), Gucci ( 古琦古琦 ), ),

Levi Strauss (Levi Strauss ( 李维斯李维斯 )) ，， Microsoft (Microsoft ( 微软微软 ).).

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2. Discuss : What do they do?2. Discuss : What do they do? Diamler-Benz (Diamler-Benz ( 奔驰奔驰 )) ， ， a German car manufacturera German car manufacturer Siemens (Siemens ( 西门子西门子 ),a German manufacturer of electronics and electronic appliances,),a German manufacturer of electronics and electronic appliances, Brother (Brother ( 兄弟兄弟 )) ，， a Japanese car manufacturer, a Japanese car manufacturer, Toyota (Toyota ( 丰田丰田 )) ，， a Japanese car manufacturer,a Japanese car manufacturer, Fiat (Fiat ( 菲亚特菲亚特 ), an Italian car manufacturer,), an Italian car manufacturer, Gucci (Gucci ( 古琦古琦 ), an Italian garment and fashion maker ,), an Italian garment and fashion maker , Levi Strauss (Levi Strauss ( 李维斯李维斯 )) ，， a famous Jeans maker in the USA,a famous Jeans maker in the USA, Microsoft (Microsoft ( 微软微软 ), a programming group in the USA.), a programming group in the USA.

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3. Match the company to the city where its he3. Match the company to the city where its headquarters are.adquarters are.

Diamler-Benz MunichDiamler-Benz Munich Siemens NagoyaSiemens Nagoya Brother Turin,Brother Turin, Toyota NagoyaToyota Nagoya Fiat StuttgartFiat Stuttgart Gucci SeattleGucci Seattle Levi Strauss MilanLevi Strauss Milan Software San FranciscoSoftware San Francisco Content

3.2 Talking about types of business3.2 Talking about types of business

A. A. PresentationPresentation

1. The companies in this section may be 1. The companies in this section may be very strange to students, so dwelling on the very strange to students, so dwelling on the explanation of the companies is advised.explanation of the companies is advised.

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Dentsu:a Japanese advertising agency Dentsu:a Japanese advertising agency （电通公（电通公司）司） ..

Credit Lyonnais:a French bank Credit Lyonnais:a French bank （里昂银行）（里昂银行） .. Lloyd's of London:a British insurance agency Lloyd's of London:a British insurance agency

(( 劳埃德保险公司劳埃德保险公司 ).). McDonald's:an American fast food service(McDonald's:an American fast food service( 麦当麦当

劳劳 ).). Club Med:an international traveling agency (Club Med:an international traveling agency ( 地地

中海俱乐部中海俱乐部 ).). Lufthansa:a German airliner (Lufthansa:a German airliner ( 汉莎航空公司汉莎航空公司 ).).

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2. Match the company to the service.2. Match the company to the service.

Dentsu airlineDentsu airline

Credit Lyonnais travel and tourismCredit Lyonnais travel and tourism

Lloyd’s of London insurance,Lloyd’s of London insurance,

Mc’Donald’s catering, Mc’Donald’s catering,

Club Med bankingClub Med banking

Lufthansa advertisingLufthansa advertising

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3. Talk about the companies in this pattern:3. Talk about the companies in this pattern:

Dentsu is in advertising business/ Dentsu is in advertiDentsu is in advertising business/ Dentsu is in advertising.sing.

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4. Describe the business.4. Describe the business.

Describe the business in this way: MicrosoDescribe the business in this way: Microsofet makes software.fet makes software.

(more companies for practice: Coca-Cola, (more companies for practice: Coca-Cola, Rank Xerox, Nestle, Apple, Citron, Giba CeigRank Xerox, Nestle, Apple, Citron, Giba Ceigy )y )

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Suggested answer:Suggested answer:

Coca-Cola makes and sells soft drink.Coca-Cola makes and sells soft drink.

Rank Xerox manufactures office equipments.Rank Xerox manufactures office equipments.

Nestle produces food and soft drink.Nestle produces food and soft drink.

Apple makes computer.Apple makes computer.

Citron makes car.Citron makes car.

Giba Ceigy sells chemicals.Giba Ceigy sells chemicals.

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C. C. Language focusLanguage focus

1. Complete the questions in D and answer them.1. Complete the questions in D and answer them. 2. Work with a partner. Think of more questions 2. Work with a partner. Think of more questions

about companies. about companies.

This exercise is easy so it is used here as a relax .This exercise is easy so it is used here as a relax .

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D. D. Write an enquiry to SK after the form of D.Write an enquiry to SK after the form of D.

1.Brief review on the format of a business letter:1.Brief review on the format of a business letter: HeadingsHeadings (writer’s address, date line, reader’s address /inside (writer’s address, date line, reader’s address /inside

address)address) SalutationSalutation (Dear Sir/Madam),(Dear Sir/Madam), Body Body (Paragraphs are separated)(Paragraphs are separated) Ending,Ending, Signature.Signature.

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2.The tips for business letter writing:2.The tips for business letter writing:

brief ( state the aim at he very beginning), brief ( state the aim at he very beginning), clear ( what you expect or need in specific way), clear ( what you expect or need in specific way), polite (dear, Yours sincerely, and a neat form).polite (dear, Yours sincerely, and a neat form).

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3.Draw an enquiry for Chemex to SK in class. While 3.Draw an enquiry for Chemex to SK in class. While drawing, discuss is encouraged.drawing, discuss is encouraged.

Suggested answerSuggested answer: : Dear Sir or Madam, Dear Sir or Madam, We are a manufacturer of chemical products. At We are a manufacturer of chemical products. At

present, we export to the European market,but we present, we export to the European market,but we would like to export to the United States and Asian would like to export to the United States and Asian markets.markets.

We enclose our brochure which gives details We enclose our brochure which gives details about our company and thank you in advance.about our company and thank you in advance.

Yours faithfully,Yours faithfully, Content

Sum-upSum-up

In this unit, we learnIn this unit, we learn how to describe a company in a professional way how to describe a company in a professional way

(in the light of name, HQ, business line, range of (in the light of name, HQ, business line, range of products, sales/revenue, size, branches, operation as products, sales/revenue, size, branches, operation as well as the philosophy) well as the philosophy)

how to describe a company’s activity ( XXX is in how to describe a company’s activity ( XXX is in advertising, XXX makes/sells car), advertising, XXX makes/sells car),

some basic skills for business writing. some basic skills for business writing.

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AssignmentAssignment

Write an enquiry for Chemex to SK in 4A sizeWrite an enquiry for Chemex to SK in 4A sized paper. d paper.

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