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REMINDERReview Session #1 this Wednesday
In Auditorium from 8:00 – 9:00 AM
MUST sign in by 8:05 AM to receive 50/50 quiz grade
Bring Barron’s book, pen, and highlighter
Attitudes
Formation and change
Grab a pencil or pen
Page 276 - Persuasion
Central Route
Peripheral Route
Cognitive Dissonance
is…..
Cognitive Dissonance
is…..
Changing your attitude because your actions
don’t match your existing attitude and tension
has been created.
An example of Cognitive
Dissonance is…..
Why does thishappen?
Solomon Asch
Perception ExperimentPerception ExperimentPerception ExperimentPerception Experiment
Originally done in 1951, followed by several variations Originally done in 1951, followed by several variations Originally done in 1951, followed by several variations Originally done in 1951, followed by several variations
over several yearsover several yearsover several yearsover several years
Form PerceptionGrouping - Proximity
Form PerceptionGrouping - Similarity
Form PerceptionGrouping - Continuity
Form PerceptionGrouping - Connectedness
Form PerceptionGrouping - Closure
Instructions
O A series of lines will be presented to the group of 8 subjects.
O One line (called the “trial line”) and three additional options
(A, B, and C).
O Each subject will be called upon to report which answer
choice matches the trial line.
O You must answer verbally, BUT ONLY answer when the
experimenter calls on you.
Trial 1Trial 1Trial 1Trial 1 AAAA BBBB CCCC
Trial 2Trial 2Trial 2Trial 2 AAAA BBBB CCCC
Trial 3Trial 3Trial 3Trial 3 AAAA BBBB CCCC
Trial 4Trial 4Trial 4Trial 4 AAAA BBBB CCCC
Trial 5Trial 5Trial 5Trial 5 AAAA BBBB CCCC
Trial 6Trial 6Trial 6Trial 6 AAAA BBBB CCCC
Trial 7Trial 7Trial 7Trial 7 AAAA BBBB CCCC
Trial 8Trial 8Trial 8Trial 8 AAAA BBBB CCCC
Trial 9Trial 9Trial 9Trial 9 AAAA BBBB CCCC
Trial 10Trial 10Trial 10Trial 10 AAAA BBBB CCCC
Trial 11Trial 11Trial 11Trial 11 AAAA BBBB CCCC
Trial 12Trial 12Trial 12Trial 12 AAAA BBBB CCCC
End(Article)
Debrief
O Solomon Asch’s experiments, first in 1951 and repeated
several times in the following years, set out to measure
conformity, NOT perception.
O Solomon Asch was born and raised in the ghettos of
Warsaw, Poland and escaped the Holocaust. He wanted to
test to what extent Nazi soldiers were guilty of their actions.
Debrief
O Seven of the 8 participants were “confederates;” they gave
preplanned answers.
O Sometimes they gave the correct answer, sometimes
purposefully wrong.
O We tested to see if the 8th person, the “subject,” would
conform to the group.
O On a few occasions, the subject had a “partner,” who gave
the wrong answer purposefully.
Terms that apply
O Pages 285-287
Normative Social Influence
= influence resulting from a person’s desire to gain approval
or avoid disapproval.
Group Polarization
= the enhancement of a group’s prevailing inclinations
through discussion with the groups.
Groupthink
= the mode of thinking that occurs when the desire for
harmony in a decision-making group overrides a realistic
appraisal of alternatives.
Social Loafing
= the tendency for people in a group to exert less effort
when pooling their efforts toward attaining a common
goal than when individually accountable.
