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Unit 1:
Introducing media products and audience
OCR Level 2Cambridge Technicals
in Media
A possible media institution
BBC (British Broadcasting Corporation)
The BBC is a public service broadcasting company which
was founded in 1927.
It is a British company, which operates under a Royal
Charter to provide impartial public service broadcasting.
A possible media institution
Its products include radio and TV outputs including children’s
TV programmes (eg Blue Peter), soap operas (eg
Eastenders )…
and radio programmes for stations (eg Radio 1 Breakfast Show).
The BBC competes on a national and international basis with other television and radio broadcasters.
BBC (British Broadcasting Corporation)
A possible BBC productionDoctor Who – The Waters of Mars
Take one episode from the BBC series Doctor Who – The Waters of Mars, first screened in 2009.
This adventure/drama/family TV programme stars David Tennant
as the Doctor and sees him battle with an infection on Mars.
The programme’s use of editing and iconic Doctor Who soundtrack combines with the use of mise en scene, camera shots, angles and movements to create meaning and appeal for a national and international target audience.
The production process
Production – recording of the visuals and sound.
Pre-production – producing script/storyboard.
The Doctor Who episode The Waters of Mars was written by
Russell T Davies, Phil Ford and Terry Nation.
There were five weeks of pre-production.
The production process
This episode was filmed on location in Newport,
Carmarthenshire and Taff’s Well quarry, Cardiff.
The production process
Post-production – editing of the visuals, sound and CGI.
The filmed scenes, CGI and soundtrack are edited together
in post-production.
Finding out about your audienceWhy do they watch
Doctor Who – The Waters of Mars?Here are some sample
questions to ask…1) Name?
2) Gender?
3) Age?
4) What are your favourite TV programmes?
5) What is your occupation?
6) What are your interests?
7) What do you spend your money on?
NameGenderAge
Favourite TV programmesOccupation
Interests
Lifestyle and spending habits
Female
Doctor Who, Eastenders, Friends
Music, cinema, reading, tennis
Student/paper round (£40 per month)
Shopping with friends, downloading music, buying favourite magazine
Emma
15
Finding out about your audience
Target audience profile for
Doctor Who – The Waters of Mars
Distribution of Doctor Who – The
Waters of Mars
DVDs
Television
Internet (online
retailers)
Internet (downloading)
Retailers (supermarkets)
Retailers (high street retailers)
Advertising of Doctor Who – The
Waters of Mars
Magazines
Interviews with stars Blogs
Banner advertising
TV teaser trailers
Websites
Posters
Legal and ethical constraints of Doctor Who – The Waters of Mars
BBC – Self regulation:Doctor Who – The Waters of
Mars must follow the BBC code of practice. Any complaints are
dealt with by the BBC.
Ofcom – Office of Communications:
Regulates some of the BBC’s radio services and TV
programming which may include Doctor Who – The Waters of
Mars.
Issues of representation in Doctor Who – The Waters of Mars
Look at issues regarding the
representation of race, gender and
stereotypes.
How are people and places represented?
How are Adelaide and the Doctor
represented – is it positive or negative?
Is the representation of Mars positive or
negative?
Understand media
institutions
What will you learn?What will you learn?After completing this unit you will:
Understand the products which are made by a
media institution
Understand the target audience for
the products produced by the media institution
Be able to identify both the distribution and
advertising channels for the chosen product
ReferencesReferencesThe following websites were used to prepare this
presentation:
http://www.imdb.com
http://www.imdb.com/title/tt1413314/
http://www.bbc.co.uk/
Thank you for usingthis OCR resource.
Other OCR resources are available at www.ocr.org.uk
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