Unit 1 BUnit 1 B

COMMUNICATIONCOMMUNICATION

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Being a good communicator

can do wonders for your

business.

Part IPart I

Keep in TouchKeep in Touch

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DiscussionDiscussion

• What types of communication do you use to What types of communication do you use to contact other people? contact other people?

• How often do you use those types of How often do you use those types of communication? communication?

• Use frequency adverbs.Use frequency adverbs.

• ((Always Always UsuallyUsually Frequently Frequently Often Often Sometimes Sometimes Occasionally Occasionally Rarely Rarely Seldom Seldom Hardly ever Hardly ever NeverNever ))

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Frequency adverbsFrequency adverbs

• Hardly everHardly ever• Always Always • SometimesSometimes• UsuallyUsually • Frequently Frequently • SeldomSeldom• Often Often • Never Never • Occasionally Occasionally • RarelyRarely

• Always Always • Usually Usually • Frequently Frequently • Often Often • Sometimes Sometimes • Occasionally Occasionally • Rarely Rarely • Seldom Seldom • Hardly ever Hardly ever • Never Never

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Advantages V.S. Advantages V.S. DisadvantagesDisadvantages

Letters/memos/reportsLetters/memos/reportsManualsManualsFaxFaxE-mailE-mailIntranetIntranetMeetingsMeetingsPhone callsPhone callsVideo-conferencingVideo-conferencingqqqqFetionFetionmsnmsn

HowHow• formalformal• expensiveexpensive• time-consumingtime-consuming• promptprompt• easy to useeasy to use• ……

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Too English?Too English?

• 1. Read the article quickly (ignore difficult 1. Read the article quickly (ignore difficult words and expressions) and find out who are words and expressions) and find out who are the target readers. the target readers.

• Native English speakers.Native English speakers.

• 2. What does the author want to convey to 2. What does the author want to convey to target readers? target readers?

• They should learn how to use English They should learn how to use English effectively to non-native speakers. effectively to non-native speakers.

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Cont’dCont’d

SCAN the article again and find out answers to the SCAN the article again and find out answers to the questions on page 11. questions on page 11.

1.1. English: dominant language of international English: dominant language of international communication;communication;

2.2. Simplify their message, use shorter chunks, one Simplify their message, use shorter chunks, one idea per sentence, speak more slowly and not idea per sentence, speak more slowly and not raise their voice;raise their voice;

3.3. As English is spoken in their working environment, As English is spoken in their working environment, they don’t have to understand other languages they don’t have to understand other languages themselves;themselves;

4.4. Through language and cultural SEMINARS. Through language and cultural SEMINARS.

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KEY WORDSKEY WORDS

• DominanceDominance• Official Official • Bilingual Bilingual • Overestimate>>>>understateOverestimate>>>>understate• Over-complicateOver-complicate• ChunkChunk• Approach to Approach to • IdiomaticIdiomatic• Culture-specificCulture-specific• Interpret Interpret

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Part IIPart II

Leaving Voice MailsLeaving Voice Mails

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News of the WeekNews of the Week

• The American investor The American investor Warren BuffettWarren Buffett, one of the three richest men , one of the three richest men in the world, might have averted the banking crisis if he had just in the world, might have averted the banking crisis if he had just checked his voice mail. That's the implication of an extraordinary checked his voice mail. That's the implication of an extraordinary revelation made on the first anniversary of the Lehman Brothers bank revelation made on the first anniversary of the Lehman Brothers bank collapse. collapse.

• At At FortuneFortune's Most Powerful Women Summit, Buffett revealed that a 's Most Powerful Women Summit, Buffett revealed that a year ago Barclays Bank was considering making a bid for the troubled year ago Barclays Bank was considering making a bid for the troubled investment bank and wanted to know whether Buffett might use his investment bank and wanted to know whether Buffett might use his billions to insure Lehman's assets. billions to insure Lehman's assets.

• But when Buffett asked Barclays chief But when Buffett asked Barclays chief Bob DiamondBob Diamond to fax him more to fax him more information, he never received a response and put the matter to one information, he never received a response and put the matter to one side. side.

• What Buffett revealed to the world's most powerful women was that What Buffett revealed to the world's most powerful women was that Diamond Diamond diddid come back with the required information - but instead of come back with the required information - but instead of faxing it, he left a voice mail on Buffett's cell phone. And Buffett, faxing it, he left a voice mail on Buffett's cell phone. And Buffett, something of a technophobe, did not know how to retrieve it.something of a technophobe, did not know how to retrieve it.

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DiscussionDiscussion

• Under what circumstances do you need to Under what circumstances do you need to leave voice mails? leave voice mails?

• When you leave a message, what should When you leave a message, what should you pay attention to? you pay attention to?

• 1st: be very clear1st: be very clear

• 2nd: establish context2nd: establish context

• 3rd: make requests simple and polite3rd: make requests simple and polite

• 4th: give clear contact information4th: give clear contact information12Doris YANG

Barriers to Effective Barriers to Effective CommunicationCommunication

– Unclear language Unclear language

– Cultural Differences Cultural Differences

– Red tape Red tape

– DistractionDistraction

– ……

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Listening 1Listening 1

• PREDICT what words or phrases might PREDICT what words or phrases might associate with these functions.associate with these functions.

• Keys: Keys: • 1. B1. B• 2. C2. C• 3. G3. G• 4. H4. H• 5. E5. E

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FlashbackFlashback

• Which messages do you find quite difficult? Which messages do you find quite difficult? • What makes them difficult? What makes them difficult? • Phrasal verbs like “put back, work out”Phrasal verbs like “put back, work out”• Redundant information: call 4Redundant information: call 4• Long sentences and late purpose statementLong sentences and late purpose statement• Understatement: “a little bit on the optimistic Understatement: “a little bit on the optimistic

side”side”• Get: get off to you, i.e. tell youGet: get off to you, i.e. tell you

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Part IIIPart III

Taking MessagesTaking Messages

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Don’t forgetDon’t forget

1. follow the instructions, do not take down 1. follow the instructions, do not take down more than two words;more than two words;

2. useful phrases for taking messages on 2. useful phrases for taking messages on

page 14page 14

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KeysKeys

1.1. Trade FairTrade Fair

2.2. S 126 25S 126 25

3.3. 33

4.4. Tuesday 23/23 NovemberTuesday 23/23 November

5.5. GerselGersel

6.6. the/your messagethe/your message

7.7. CancelledCancelled

8.8. Not availableNot available

9.9. 27 November27 November

10.10. confirmconfirm

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CONNECTING

• connecting

Schedule for Mini-conversations-MarketingPOI

MESSAGE

• WRONG NUMBER

• APPOINTMENT

• FLIGHTS