ZIFERBLAT

An International coffee chain house.

A small Russian chain.

Founded in 2011 by Ivan Mitin.

First open 9 Russian branches.

Free space for customer.

Offering unlimited free wifi, tea &

biscuits.

PAY PER MINUTE pricing strategy.

Everything is free inside

Pay for the time people spend there.

Charge 6 pence per minute.

Renting out working space

UNIQUE PRICING STRATEGY

Machine and kettles.

Complimentary snacks.

Self prepared in the kitchen.

A piano and record player .

BENEFITS

UNIQUENESS

Innovative strategy.

Developing strategies.

Making people comfortable as they like.

Treating customer as micro tenants.