Union Polishing and Plating Co., lne. PROPHET A. J. McGUIRE

PRODUCTION PLATING COPPER NICKEL CHROMIUM

CADMIUM (UOYLITE PROCESS)

OXIDIZING AND METAL FINISHING

14 COMMERCIAL ST.

Nursery Stock Driveways Walks Pools Spraying Trimming WM. LAUWERET

Landscape Contractor Tree Moving a · Specialty

43 WISCONSIN ST. Culver 4014

TURNER'S Downey Flake Doughnut Shop

and VanDyk Coffee 385 MAIN ST. E. Main 8408

PRICE'S FISH MARKET 385 MAIN ST. E. Stone 163

KOVALSKY-CARR ELECTRIC CO., Inc.

Electrical Supplies and Fixtures

178 CLINTON A VENUE NORTH

BERNARD T. FLANNERY

Funeral Home

17 PHELPS AVE. Glenwood 4251

Compliments of

F ALK MILL SUPPLY CO.

18 WARD STREET

For Safety CALL A

TOWN TAXI MAIN 8000 Careful - Cour.teous - Service

Telephone, MAIN 1781

QUALITY RESTAURANTS GOOD FOOD

Eiut Side 474 NORTH GOODMAN ST. Culver 3069

West Side 414 BROWN STREET Glenwood 6931

COBBS HILL GRILL Steaks - Chops - Sea Food

Beer - Wines - Liquor Where Good Fellows Meet and Prices Are Right

1104 MONROE AVE. Monroe 9299

EAST MAIN STREET HOSPITAL FOR DOGS AND CATS

1228 EAST MAIN STREET

Culver 4988 Dr. Nelson R. Liner

Compliments of

ROCHESTER METAL ETCHING 100 LAKE A VENUE

Compliments of

WALTER WOJTCZAK BAKERY

990 HUDSON AVENUE

The Flower 'Box Flowers for Every Occasion

622 MAIN ST. EAST Main 4712

Prophet Otto Ulrich

IOTTUD UNDU AUTKOIU'f o• tHI COCA•CO&.A COMPAH'f IY

ROCHESTER COCA-COLA BOTTLING CORPORATION

A. L. ANDERSON SONS, ROCHESTER, N. Y.

Platers •

Rodeo Fans: As Monarch of Lalla Rookh Grotto, it affords me

great pleasure to welcome everyone to this our twelfth Annual Rodeo.

I am sure that after having witnessed the per­formance of the daring rides of cow girls and cow boys, the thrilling acts by the fearless performers, you will have seen a Bigger and Better shO-w than ever before.

It is the purpose of the management to continue to make this event the best show possible at popu­lar prices.

The object of the Grotto in sponsoring this Rodeo is that we may be able to continue to contribute to the many humanitarian projects for which the Mystic Order of Veiled Prophets of the Enchanted Realm stand.

GEORGE F. HOLTZ, Monarch.

G. F. HOLTZ, PROP.

tJvletal Spinners • enamelers BONDE.RIZING

Manufacturers of Metal Specialties .: , SILVER WARE TECHNICIANS

406 PLATT STREET PHONE, MAIN 5560

WE'RE FOR THIS COMMUNITY! We're for anything that will benefit the welfare and prosperity of this

community. That!s why our men and women workers participate actively in every worthy enterprise. We're glad to do it because we want to be good citizens and neighbors wherever we serve.

ROCHESTER GAS AND ELECTRIC

Distributors Lowe Bros. Paints BARNARD, PORTER, REMINGTON

& FOWLER W . C. Remington R.]. Fowler

Paints, Glasa, Brushes Artists' and Drawing Supplies

9-11-13 N. WATER ST. Main8140

CROSBY -FRISIAN FUR CO. Remodeling - Cleaning • Repairing

Fur Coats made to Order Deal with the Manufacturer

752 LAKE A VENUE Glenwood 206

AUTOMOTIVE PARTS AND MACHINE SHOP SERVICE

ROCHESTER CYLINDER GRINDING CO.

750 ST. PAUL ST. Rochester , N.Y.

MANSON NEWS AGENCY Wholesale Distributors

Newspapers, Magazines and News Dealer Specialties

240 ST. PAUL ST. Main 5314

Compliments of

TUSCARORA RED MEN'S CLUB

700 MAIN STREET EAST

ASHLEY MACHINE WORKS Incorporated

Office and Factory 714 UNIVERSITY A VENUE

For a Quick Bit and a Good Bite

JOE LEONE'S GRILL Wine, Beer, Liquor - Lunches Served

664 CLIFFORD AVE. Main 7823

VAN'S SERVICE STATION

Gas - Oils - Lubrication

Quality Foods at Reasonable Prices We specialize in Nut Meats, Candied Fruits

and P eels. Nus in shell in season Fine Coffees and Teas

ATLANTIC SUPPLY HOUSE, Inc. 380 MAIN STREET EAST ·

CABIC & BAGE MOTOR SALES FORD

Sales and Service Repairs on All Makes of Cars

3570 LATTA ROAD Charlotte 1544-R

GEORGE'S DINER See the Rodeo for Pleasure

See Prophet Bolton for Good Food 48-52 LAKE A VENUE

Open 6 A. M.-12 midnight

Screen and Storm Sash Combination Windows Sold Uninatalled or Installed

HERB TAFT LUMBER CO. 1012 CHILI AVE. Genesee 7796-7797

Open Friday Evening, Saturday P.M.

Culver 1714 Res. Cui. 2014

Oancy Carting & Storage CG., Inc. Service Since 1885

Moving - Packing • Storage 9 GRAND AVENUE Wm. J. Clancy

BAY AND GOODMAN GRILL All Legal Beverages - Fine Food

AI and Bob Salvaggio, Props. 553 BAY STREET

License No. L-4229

LIV ADAS LIQUOR STORE

183 MONROE A VENUE Stone 5549

All Legal Beverages

1132 MAIN STREET E. Culver 5779 1428 ElEWEY AVE. Glenwood 7275

Compliments of

RANDOLPH REALTY CO. 300 ELWOOD BUILDING

INSURANCE! BOLLER-CLARK

i\UTO Plji\N Pay WEEKLY Monthly, Annually­

To suit your convenience

PAY by MAIL 1,. Postfl ~e-Free Bnvelo[Je:t

Both Offices Open Until Noon Saturdays

BOLLER-CLARK CENTRAl TRUST BLDG BRANCH

25 Mo1n Sl Eosl 461 R1dge Rd West

Mo1n .5306 Glen 533

EAST END CARTING COMPANY MOVING STORAGE LONG DISTANCE MOVING

PACKING . CRATING SHIPPING

Specializing in Shipments to .the West Coast Office and Warehouse

500 EXCHANGE STREET Genesee 1646

JOHN .L. KLUG CO. Manufacturers of Conv~ying Equipment

INDUSTRIAL CONTRACTORS

760 EXCHANGE STREET

Main 7661

RALPH- PONTit\C PONTIAC

SALES AND SERVICE

Cash for Used Cars

626 WEST MAIN STREET

Genesee 626

The Stoneway Grill 519 STONE ROAD

Where the Boat Crew Meets Daily

To Get Their Grog

TICKETS FOR COBOUR~ SOLD HERE

Legal Beverages

Food Not Too Hot, But Good

BILL ROMIG, Prop. (We Hope) ·

SAM ALTMAN

GLENWOOD 4422

USED CARS

ALTMAN MOTORSJ Inc. 150 LAKE AVENUE

MAIN 5866 Orthopedic Specialists

JOSEPH AMICO ARCH HEATING PADS

For Correction and Body Balance

12 ANDREWS STREET

FOR ALL SPORTS

A & Z CIGAR STORE 324 STATE STREET

E. A. Z.

CITY DELIVERY AND STORAGE CORP. 193 SCIO STREET STONE 905

F. S. ELAM SHOE CO. 1500 CLINTON AVENUE NORTH

Rochester, N. Y.

Home Made

CANDIES Welded Metal Products

Assorted Chocolates Lunches Sodas

ROOFING

HOME INSULATING

118 BROWN STREET

Charlotte Suckers

ZIEGLER & CRANDELL P rophet Crandell

210 GEN~SEE STREET

Open 8 A.M. to 11 :30 P . M.

Genesee 7725

KANES FURNITURE & APPLIANCES

Complete Home Outfitters 77 STAT E STREET Phone Main 2414

• WINES • LIQUORS • CORDIALS

PARISIAN LIQUOR STORE

Specialists in Good Used Parts Automotive Machine Shop

EAST SIDE AUTO PARTS Parts for All Makes of Cars

Brake Lining - Victor Gaskets American Hammered P iston Rings

1517 Lake Avenue • Glen. 4152 545-547 BROADWAY Monroe 6930

25 Years of Fair Dealing

Office Furniture Stationery Supplies Rubber Stamps

JOHN R. BOURNE CO. 131-133 STATE STREET

RIC11e1tc1461l

Rochester's Buick Dealer Since 1908

WRITING BUICK INC. 30 NORTH UNION

STONE 714

Foreword This is the 12th annual Rochester

rodeo, which is not a Wild West show, but a real contest of cowboy sports with a total of $5,000 in cash awards.

The rodeo is under the personal d i­rection of Col. Jim Eskew, rancher from Garland, T exas, who has staged many of the greatest rodeos throughout the Southwest before coming to the East.

The outlaw horses and wild steers a re not trained but are like our gangsters with a mean streak in their blood that will never clear up.

The success of the rodeo depends not only on the

cowboys and cowgirls but on the stock. The outlaw horses and wild steers get more of a break than do the cowboys and cowgirls.

In this cont~st no cowboy or cow­girl is permitted to ride the same horae or steer twice during an engagement, and they never know what horae or steer the y will draw till the notice is posted on the boanl, and in this way there is no chance of "fixing" to get a

certain horae or steer. The cowboys and cowgirls come here at their

own expense and compete for valuable prizes.

Jl1ay the Best Cowboy or Cowgirl Win!

MANHATTAN RESTAURANT 25 EAST AVENUE

"FOOD FOR THE DISCRIMINATING"

Insurance Real Estate 1889

J. Norman Vail Agency EMERSON HATS

Style - Quality

1947

"Where Service is more than a Word" Dress and Work Gloves Carhartt Overalls

1205 GRANITE BUILDING SADDENS HAT SHOP Stone 3148 404 STATE ST.

COLUMBIA MUSIC AND APPLIANCE STORE

77 CLINTON A VENUE SOUTH

Main 6310

Stone 849

FROMM'S HOTS • •

37 Other Varieties of Sausage - Sold by Your Dealer

H. L. Green Co., Inc. AL. TURNER 5c TO $1.00 STORE

132-134 MAIN STREET EAST

Visit our New Modern Fountain and Restaurant

Excavating and Grading Contractor

"We Move the Earth"

821 ELMGROVE AVENUE

Glenwood 7653

"Aisco" Aluminum Storm Sash-Screens and Combination Doors

Lyell Hardware &, Lumber Co. 1451 LYELL A VENUE GLENWOOD 3680

· Compliments of GENESEE PATTERN WORKS

STANDARD CLOTHES 216 SOUTH A VENUE

31 CLINTON AVENUE SOUTH Main 5822

Compliments of

A. MORRIS TOBACCO CO., Inc. 26 ANDREWS STREET

KRIEGER WASTE PAPER COMPANY

Dealers in All Waste Material

96-98 NASSAU ST. Stone 293

BENGEL INN F ine Foods

All Legal Beverag es

SUMMERVILLE

Best Wishes for Successful Rodeo -FROM-

THE SPORTING MEN OF ROCHESTER

111 rank. l\nqtnu 1truurrallrlnmr

PROPHET

FRANK ASHTON 1218 CULVER ROAD

Telephone, Culver 2529

Frank Ashton and Mary R. Ashton, licensed funeral directors and em­balmers. Co-mahagers and owners.

Tom Eskew THE THREE ESKEWS

Col. Jim Eskew Jim Eskew, Jr.

Austin F. Grab, Pres. Robert F. Woerner, V. Pres. Leonard H. Henderson, V. Pres. Roy A. Duffus, Sec. Philip C. Goodwin, Treas.

JAMES JOHNSTON AGENCY 1020 SIBLEY TOWER BLDG. INSURANCE MAIN 697

FIRE CASUALTY BONDS

Prophet GEO. SPAL TY SONS, Inc. WM. C. RUDMAN Metal Work and Roofing

DIAMOND T TRUCKS Air Conditioning Sales and Service Estimates Furnished

1982 RIDGE RD. E. Culver 1598 120 WOODMAN PARK Culver 825

G . .J. MICHELSEN FURNITURE CD. 182 AVENUE D GLENWOOD 4719

KEEP COOL _enjoy the Finest 'Drinks and Food

AT THE AIR-COOLED

Po-wers Hotel Taproom , JOHN M. SHOEMAKER. Ge.neral Manager

SCHNABEL'S AUTO PARTS, Inc.

247 BUFFALO ROAD

Rochester 11, N;-Y.

. JIMMY ~ALA'S GRILL

228 STATE STRE ET

. Main 8351

KENNEDY &, KIRCHMAIER FLORIST

579 LAKE AVENUE Glenwood 4317

BROWNCROFT GARAGE Compliments of (

762 ATLANTIC AVENUE PECK WELDING & REPAIR CO.

Culver 5124 1803 LYELL AVE. Glenwood 7350

LAKE TIRE SERVICE New and Used Tires, Recapping

790 LAKE A VENUE Glenwood 1745

WM. BROWN METALS, Inc. Dealers in

Scrap Iron and Metala Stone 3139

Office 18 Rhine St. Yard 27 M t. H ope Ave.

Auto glass installed while you wait Cha nels - Rubber- Wings and Felt

MAE'S AUTO GLASS SERVICE 200 ALLEN ST. Main 7896

DUNHAM'S BILLIARD PARLOR 30 MAIN STREET EAST MAIN 8421

Compliments of COMPLIMENTS OF A FRIEND

GREYHOUND LINES ·w.

Established 1914

Corbett Steeves Pattern Works 55 ALLEN STREET MAIN 5730

BUY YOUR PHOTO SUPPLIES AT

MARKS & FULLER, Inc. Rochester's HeaJ'Iuarters for Everything Photographic

STONE 5771 SINCE 1860

Adair Shaw Anna Greely Joanna Mansfield Carroll Dowell

Elenore Clements Billy Shaw Mary Parks Beryle Jackson

J.P. HENDLER CO. MINNEAPOLIS-HONEYWELL CONTROL SYSTEMS Moduflow Control Systems - Controls for All Purposes

SALES & SERVICE 527-529 TAYLOR BUILDING

ROCHESTER 4, N. Y. Phones: Stone 3261, 5419

PLYMOUTH DAIRY 388 SEWARD STREET

BERT'S TAP ROOM All Le•al Bevera•e•

1550 LAKE A VENUE

Y34and 1Jou~ ~tiniitUf with this label ~

of the Allied Printing Trades Council and you will rope more business. CJ(_emember thousands buck wher,t it is omitted.

~ ALLIED PRINTI~G TRADES COUNCIL

OF ROCHESTER, N. Y. MAIN 1036 31 EAST MAIN STREET

Distributors of

ALSCO COMBINATION STORM WINDOWS

* * * * * * AUDINO CO.

178 ATLANTIC AVENUE

MONROE 6941

WINNERS LAST YEAR Below you will find the winers of last year's ~rotto Rodeo (1946).

Bronc Riding 1 G. K. Lewallen 2 Ralph Collier 3 Clayton Hart 4 Jack Yale

Bull Riding 1 G. K. Lewallen 2 Jim Walden 3 Jimmie Davis 4 Jack Kennedy

Calf Roping 1 Bill Parks 2 Ralph Collier 3 Bud Mefford 4 G. K. Lewallen

Steer Wrestling 1 Jr. Eskew 2 Clayton Hart 3 Bill .Parks 4 Jack Jackson

Bare Back Bronc Riding 1 Ralph Collier 2 Jimmie Davis 3 Jimmie Walden 4 G. K. Lewallen

Prophets Jake Gerber, Harold Gerber Stop and Visit

GERBER FOODS BILL PETER'S GRILL FINE MEATS AND POULTRY Prophet William Peters

Wholesale and Retail SOUTH A VENUE AND MAIN STREET 93 PORTLAND AVE. Stone6745 Webster,N. Y.

EAST NORTHWAY RESTAURANT SWEET'S GRILL AND RESTAURANT Fine Food

402 MAIN ST. EAST Main8476

PERRY'S BOWLING HALL All Legal Beverages

583 WEST AVE. . Genesee 1236

Merle Sweet, Prop. All Legal Beverages

250 STATE STREET

Compliments of

NORTH DAIRY CO. 1044 NORTH STREET

Compliments of

A FRIENDLY FIRM

B. B.

For That Little

Broncho Buster

CHOOSE A 73athinette~ COMBINATION BATH AND TABLE

You'll find REAL pleasure in barthing your little Broncho Buster in a "Bathinette".

A ROCHESTER INVENTION

IN YOUR HOME

On sale in infant departments of leading stores.

Trade-mark Reg. U. S. Pat. Off. and in Canada

The Origin ol Rodeo By Fog Horn Clancy

In the early days of the cattle industry, before the advent of barbed wire fence, cattle of one rancher would stray across the imaginary boundary which was supposed to separate the ranches, and mingle with the cattle of another rancher.

It was from the arguments and wagers made among the cowboys of the different ranches of a section while on roundup together that it became a custom to hold an impromptu riding and roping contest at the close of many roundups to settle the question as to which ranch was the home of the fastest roper or best bronc rider.

These contests were, while visited principally only by the contestants and the few ranchers in a section, the stepping stones to our great rodeos of today, for in order to settle an argument as to the best ropers and riders of a much l~rger sec­tion there was held at Pecos, Texas, July 4th, 1883, the first riding and roping contest where cash prizes were awarded to the winners. This was a big public rodeo, but spectators were not. charged an admis­sion fee. The contest was held in the open flat near the court house and the prize's were $25.00 first and $15.00 second. Morgan Livingston, top hand of the NA ranch wen the steer roping, and Trav Windham, boss of the Lazy Y was second. There was no fenced in arena, and only two events, steer roping and bronc riding.

At a Fourth of July Celebration, at Prescott, Arizona, in 1888 the first rodeo or cowboy contest in which cash prizes were awarded to the winners and an admission charged the spectator, was held.

It was called a tournament, and in addition to races there were only two events, steer roping and bronc riding, both won by Jaun Levias.

North Platte, Nebraska, lays claim to staging a rodeo as a Fourth of July Celebration in 1883, with Col. Wm. F. Cody, as chairman of the committee, but all records that we have been able to dig up seem to point out that this affair was just a tryout of cowboys for the Buffalo Bill Wildwest Show, and we cannot find any records of any prizes hav­ing been awarded, and until other records are brought out to refute it Prescott, Arizona, will have the distinction of staging the first American (box office) rodeo.

In 1896 a big, well advertised rodeo was staged in Denver, Colorado, but was not a financial suc­cess, in fact there was so much work and expense to getting up a three or four day contest, that there were few of the early ones that were financially successfuL

In 1897, Wyoming's great annual rodeo "Chey­enne Frontier Days" was organized and while it had financial difficdlties in its first few years . it endured and is today the oldest rodeo in America, its slogan, "The Daddy of Them All" is correct.

Up until about 25 years ago, rodeos were staged only in open arenas and practically all of them in summer, the contestants usually worked on ranches between rodeos. Now the rodeo season extends throughout the year more than a hundred and fifty well advertised rodeos during a season and admis­sions running into the millions.

SOUND SYSTEM INSTALLED BY

Rochester Radio Supply Company STROMBERG CARLSON SOUND SYSTEMS

114 St. Paul St.· Main 2290

LONG'S DREAMLAND PARK New Rides SEA BREEZE New Games

Lightning Bug - Jack Rabbit - Kiddie Rides - Subway - Restaurant Skooter - Miniature Train - Aero Swing - Golf Course

OPEN TILL SUNDAY, SEPTEMBER 7th

UNION CARBURETOR AND IGNITION SERVICE

Hank Chait, Prop.

6 P lTKIN STREET Always at Your Service

Main 2694

SCHWALB LIQUOR STORE A large stock of imported and domestic

Wines and Liquors 1829 MONROE A VENUE, BRIGHTON

At 12 Corners Monroe 9008

WALLY'S WHEEL ALIGNING CENTER

Wheel and Frame Straightening

548 BROADWAY Monroe 7687

Motor Rebuilding Machine Shop Service

VAN'S MACHINE CO. 118 GENESEE STREET

"Why buy when we supply" MODERN COAT AND APRON

SERVICE Incorporated

Linen Supply Service 534 ST. PAUL ST. Rochester, N. Y.

Emblematic Jewelry Advertising Specialties Engraved Stationery

Manu fac turers for 35 years THE METAL A.RTS CO., Inc. · 742-752 PORTLAND AVENUE

BEN MILLER HARDWARE DeVoe Paints Glasa Plumbing

Electric Supplies

551-53-55 STATE STREET Main6818

FRANk BRAND'~ Super Fleet Wing Service Station

General Repairing

H. 0. Vancott, Prop. Genesee 2092 386 S. PLYMOUTH AVE. Main9086

Glenwood 506'J

lOth WARD SERVICE STATION Official A. A. A: Garage

DEWEY AT EMERSON STREET

ZIMBRICK HOTEL All Legal Beverages

805 J OSE PH A VENUE

Compliments of

ROCHESTER STATIONERY CO.

8 JAY STREET

CHARLIE JENKS Every meal and every drink a pleasant memory

ROAST BEEF TAVERN All Legal Beverag es

1046 MAIN STREET EAST

Compliments of

ROCHESTER CLOTH SPONGING CO., Inc.

RAY STREB'S HOTEL All Legal Beverages

4464 RIDGE ROAD WEST

Compliments of

O'CONNELL ELECTRIC CO. 26 SOUTH A VENUE Main 7960 99 MT. HOPE AVE. Main827

Rochester Asphalt Materials, Inc. 565 CULVER ROAD Culver 666

Compliments

CADET CLEANERS

JIM ESKEW, JR. Junior Eskew, as he is commonly called,

might a lso be called America's Wonder Horse­

man. Raised on a ranch in Texas, almost

before he learned to walk he was riding like

the wind over Texas ranch lands, having, like

most kids brought up in the environs of the

cattle industry, taken early to the saddle and

rope.

When he had reached the age of t en years,

he had become a good enough rider to take

part in his father's rodeos at county fai rs,

an~ with his fir st appearance before the pub­

lic in exh ibitions there seems to have been

born within this Texas lad a des ire to excell,

to reach the top rung of the rodeo field, or

in other words, to be classed as a "Top Ha7d."

Junior Eskew is without question the

world's greatest Trick and Fancy Roper, he

is a marvelous trick rider and one of the

fin es t pickup men in the rodeo game. He can

ride bucking horses when it is necessary, can

bulldog steers when he wants to, is one of the

fastest calf ropers the west has ever produced.

Many of th e roping stunts performed by

young Eskew in the arena are of his own

origination, and don't fail to keep your eyes

on his horse "Blue," trained by Junior and

one of the fin es t horses in America.

Compliments of

Rochester Red . Win.gs BASEBALL TEAM

JUc;Pd HORSE RACING * NEW Mobile Type Litzenberger Starting Gate

*Pari Mutuels *Tote Machines

* First Race 8:30 * Daily. Double Closes 8:15 * Adm. $1,20 Tax Inc.

BATAVIA DOWNS

Compliments of

HUBBS & HASTINGS PAPER CO·. 319 WEST MAIN STREET

CHAMPION TED ALLEN ·Ted Allen one of the feature attractions with the

Grotto Rod~o this year, has been champion horse­shoe pitcher of the world eight consecutive years, 1933-41 and again in 1946, against all top-notchers in tou~naments. A career of 93o/o in all tournies and matches.

Allen was born on a farm near Natoma, Kansas, and learned to pitch horseshoes from his father who was an expert at the sport. While still in his teens he won the championship of Colorado for several years.

Shortly after being crowned champion of cham­pions he decided to enter show business where he could make his skill profitable to himself. Since that time he has appeared in practically every large city in this country and Canada giving exhibitions of his wonderful skill. Each year he is a featured attraction of the Madison Square Garden Rodeo.

His skill with horseshoes is nothing short of un­canny and his routine in the rodeo arena never fails to hold the audience spellbound.

Steer Wrestling or Bulldogging and How It Originated In 1903 Bi11 Pickett, a Texas Negro cowboy near

Austin, originated the stunt of · bull-dogging, so called because after leaping from his horse and grabbing the steer by the horns he would twist the animal's neck until its nose and mouth were turned upward when he would sink his teeth in the ani­mal's lip bulldog fashion then releasing the hold upon the horns would tumble over backward.

Th tenderness of the lip and the pain of the bite would cause the steer to topple to the ground.

Pickett performed the stunt at picnics, reunions and other gatherings, made a great reputation and

then joined the 101 Wildwest Show. At the James­town Exposition in 1907 he was injured and Lon Sealy of Nogales, Arizona, performed the stunt in Pickett's place and thus became the first white cow­boy bulldogger.

A few years later many white cowboys had taken up the stunt, but being adverse to the lip biting process began throwing the steers by the applica­tion of wrestling holds upon the head and horns of the animals . It soon became a regular contest at rodeos and the new title of steer wrestling was applied.

FANCY ROPING AND TRICK RIDING

Fancy roping and trick riding are very interest­ing events of every big rodeo, but for nearly two decades have been presented as exhibitions and not contests as they were at most big rodeos previous to that time.

Neither fancy roping or trick riding comes under the head of necessary ranch work, but originated

BAILEY'S ART SHOP 234 MAIN STREET W. Main 2196-2197

Pictures, Mirrors, English and American Silver, Irish Linens, Hawks, Crystal, Gifts, Antiques

Picture Frames to Order Regildini' in Gold, etc.

Prophet Fred Bailey

EATON & SIMS (Prophets)

Luggage and Gift Store

29 SOUTH CLINTON A VENUE

during the idle moments of the range cowboys as a pastime. The fancy roping starting with the Span­ish descendants in California and the South Ameri­can Gauchos. The trick riding starting with the Russian Cossacks.

The American fancy ropers and trick riders are today the greatest in the world.

CHARLIE DENGLER Custom Clothes Designer

27 CLINTON AVE. S., opposite Hotel Seneca

In Present Building Stone 4042

"Clothes that have that Custom Build"

Say it with Boucher's Flowers

Prophet Don VanZandt at your service

BOUCHER FLORISTS, Inc. We invite you to drop in and make our store 422 MAIN ST. E.

your gift headquarters Stone 96-97

GOOD LUCK

THE SHERATON HOTEL JOHN MOJE, Manager

Steer Wrestling PURSE $1,200.00 - Entry Fee $15.00 Per Man

Principal Points in Steer Wrestling Rules Ail wres tlers draw their st eers by lot. Wrestler the oppos ite way from which it is being twisted

and hazer a re a ilowed to leave the chute with steer, (Dog F ail ) then steer must be let up and twisted but must not touch st eer or leap until after the down again, or roiled over where ail four fee t ar~ steer has crossed the starting line and sta rter' s flag out from under steer. has dropped. The o ffi cia l r ecorded time is the time elapsing

Wrestler must twist steer down, if st eer is thrown between the s tarter 's fl ag and the flag of the fi eld by wrestler pressing horns against the ground, s teer judge who sig nals tha t the throw has been com­must be let up and twisted down. If steer fa lls in pleted.

For Your Eye Glasses SEE

FRANK H. PEASE 92 GIBBS STREET MAIN 4556

Also Sun Classes

J. KIRCHER

flipe <!f)rgan Tuning - Repairing - Cleaninc

Tower Chimes

BRYANT ~ PARSONS 182 Commodore Pkwy. Hillside 2864

CHARLES H. LAMB Oysters · Fish . Clams Market and Grocery

701 HUDSON AVE. Stone 3574 70 FRONT ST. Main 1237

Twelfth Annual Rodeo Operated and Conducte~ by Lalla Rookh Grotto, M. 0. V. P. E. R. Wild Stock, Saddle Horses and Special Features Furnished by 'Col. Jim Eskew, Cattle and

Horae Rancher of Garla.nd, Texas and Owner of the J. E. Ranch, Waverly, N.Y.

RODEO OFFICIALS Col. Jim Eskew ........ ................ ...................... .. .. ..... ..... .. .. .. .. ..... . ........ Producer and Arena Manager

Jim Eskew, Jr.

Fog Horn Clancy ..

Tom Eskew.

Bill Parks

Olie Rice

Bob Matthews .... ............ .

Clay Hockman

Mark Parks

.. .. .. Asst. Arena Director

.. ............. .. .... Public Relations

...... Superintendent of Stock

Judge

..... ... .. .... .... Judge

.. Arena Secretary

.. ........ Announcer

... .Timekeeper

LALLA ROOKH GROTTO RODEO COMMITTEE

George F. Holtz, Monarch . .

Past Monarch Bryant G. Parsons

Past Monarch Charles M. Colton ....... .. .. ....... ... .. . ..... .. ......... ... .

..Honorary Chairman

...... General Manager

................... .. ... Secretary

Past Monarch Fred B. Lyddon .

Carl L. Drexler

Advisory Committee: P. M. Carl Ayen, Archie L. Bubier, P . M. S. G. Bowie, Grotto Secretary Charles M. Colton, William Doane, Monarch Geo. F. Holtz, Charles L. Kortz, George Lawn, Walter Woodworth, P. M. Leon M. Hill, Frank E. Van Lare, Norman A. Kreckman, Carl L. Drexler, John P etroff, Carl Johnson, Don Pills­bury, Chris Maddocks, E. W. Hall , George Bastian, Sr., Erwin S. Coy, Louis E. Hall, Erie F. French, Norman Vail, Fred Langworthy, Arthur Webster, Albert Stuart, Jay Lesslie, Sam Anderson. Reserved Seats: Mrs . Punnett, P ercy Klingen­berger. Advance Sale Committee: Carl Johnson, chair­man; Mrs. Carl J ohnson, Charles Kortz, as ­sistants, and every member of the Grotto. Finance Committee: P. M. Stuart G. Bowie, P. M. Fred B. Lyddon, Walter Couchman. Ushers Committee: P . M. Carl F. Ayen, general chairman ; E lmer Clark and Bob Griffin, bleacher chairmen ; Harry Burrows and Fred Helbing, reserved bleacher chairmen; Earl Van Gelder , ramp chairman; grand stand key ushers : Sec­tion A, Erie French; Section B, Robert Burns; Section C, Monarch George Holtz and J . Robin­son Smith; Section D, Dick Knowles ; Section E , Louis Hall ; Section F, Harold Leppla; Section G, Fay Bronk.

.. .... .... Treasurer

...... .. Asst. Manager

Program Committee : Carl L. Drexler, Fred Eb­becke, Grotto Greeters.

Special Activities Committee: Carl L. Drexler, chairman; S. G. Bowie, Secretary; Chris Mad­docks, J. Norman Vail, George Crane.

Visitors Committee: All Past Monarchs.

Photographer: AI furner.

Publicity: Warren Phillips, Foy Horn Clancy.

Grotto Grounds Foreman) Willard Punnett.

Park Superintendent: Count DeLano.

Arena Protection Maintenance: Isaac DeRoo.

Parade Committee: Marshal, Past Monarch Leon M. Hill. Unit H ea,ds: Greeters, Hy Malley; Patrol, Howard E. French; Pipe Band, Tommy Craig; Military Band, William Melville ; Legion of Honor, John Servis .

Officers of Cy Compton Corral: Corral Foreman, P . M. Edward T . Sweeting; Wagon Boss, P earl :McDonald; Asst. Wagon Boss, Kay Stote ; T rai l Boss, Ruth Durbin; Senior Line Rider, Stewart Stote.

MAYFLOWER DONUT SHOP Waffles Griddle Cakes M 'Donuts 8vtaxwell House Coffee

239 MA.IN STREET EAST

Furriers and Tailors to Gentlewomen

for More Than Thirty Years

Event No.I

OVERTURE

Event No.2

GRAND ENTRY

39 East A venue

Event No.3

QUADRILLE ON HORSEBACK

Event No.4

BAREBACK BRONC RIDING CONTEST

Event No.5

TED ALLEN CHAMPION HORSE SHOE PITCHER

THE FLOWER BOX 622 MAIN ST. EAST Main 4712

SAGAMORE MOTOR_S, lne. YOU'LL BE AHEAD WITH flaiA

TRY YOUR DOWNTOWN NASH DEALER

for

Super Service- Factory Trained Mechanics

Expert Painting and Collision Work at Reasonable Prices on Budget Plan

350 EAST AVE. MAIN 7680

.JOHN T. LEWIS FUNERAL SERVICE P rophets J ohn T . L ewis, Raymond M. Holly

We regard our ,work as an opportunity to bring comfort and understanding to the bereaved

151 GENESEE STREET

Event No.6

COWGIRLS BRONC RIDING

Event No.7

TRIC~ AND FANCY Roping

Event No.8

Genesee G878

JACK ANDREWS AND HIS TRAINED MULE

Event No.9

COWBOYS' SADDLE BRONC RIDING CONTEST

Event No.IO

JOHN CRETHERS AND HIS MULE '"MICKEY MOUSE"

Event No.ll

CALF ROPING CONTEST

THE FLOWER BOX 622 MAIN ST. EAST Main 4712

Rochester Magneto and Starter Service CARL- OLLIE- HAROLD- MATZKY

Authorized Dealer for

Exide Batteries - Stromberg and Carter Carburetors and Parts Repairs to All Makes of Generators, Starters, Magnetos, Distributors,

Fuel Pumps, Carburetors and Windshield Wipers

ROCHESTER 9, NEW YORK

265 HAYWARD AVENUE Culver 2127-2128

Best Wishes to the Grotto Rodeo

i!;rrmau's Jastry jJqnppr Herman L. Storrer, Proprietor

Wedding Cakes Ice Cream Birthday Cakes

1816-1820 EAST AVENUE near W inton Rd. Monroe 6056

-~\: .. Program Conti.nueo

FIFTEEN MINUTES INTERMISSION

During this rest period you are invited to visit the Refreshment Stands where you will find quality foods and soft drinks.

Relay Race

Event No.12 SHOOTING MANSFIELDS

· Event No. 13 LOCAL RIDERS EVENTS ·

Bending Race Rescue Race

Event No. 14

STEER WRESTLING CONTEST

Event No.15 JIM ESKEW, JR., FANCY ROPE SPINNING

THE FLOWER BOX 622 MAIN ST. EAST Main 4712

At Intermission Refresh Yourself at Sol's Stands At either side of the Bleachers and under the Grandstand

After the Show --- at SOL'S, CULVER ROAD, SEA -BE.EEZE

SUMMERVI_LLE SPORTING GOODS, INC. 720 WASHINGTON AVE. ROCHESTER , N .Y.

MERCURY OUTBOARD MOTORS SALES • SERVICE · RENT ALS

INDIAN AND ECKRAFT BOATS Fishing Tackle, Guns, Amnrunition, Golf, Tennis, Hunting Clothing, Athletic Supplies

THE BONDED HAVANA CIGAR

1£·:\, Pr.ogram Continued ... :;D Event No.16

MARVIN HOOVER AND HIS BUCKING FORD

Event No.l7 JIMMY WALKER

Stage, screen and radio cowboy singing star

Event Nn 1o

WILD BRAHMA BULL RIDING CONTEST

Event No.19 TRICK AND FANCY RIDING

Event No. 20

FINALE

Clowns-Brahma Rogers (Hank) and John Crethers

THE FLOWER BOX 622 MAIN ST. EAST Main 4712

STONE 320

333 East Ave.

CADILLAC Sales and Service

v FACTORY-TRAINED MECHANICS v NEW MODERN EQUIPMENT

• Complete for All Types of Service

v EXPERT COLLISION WORK AND PAINTING

v LARGEST SUPPLY OF PONTIAC AND CADILLAC PARTS IN CITY

Compliments of

HOTEL ROCHESTER

ED. SWEETING, Corral Foreman

KAY STOTE, Asst. Wagon Boss

RUTH DURBIN, Trail Boss

STEWART STOTE, Senior Line Rider

CY COMPTON CORRAL Three years ago a small group of people organ­

ized the Cy Compton Corral to promote interest in · rodeos and western horses.

The original officers were : Ed. Sweeting, Corral Foreman; Verna Frost, Trail Boss; Stewart Stote, Wagon Boss; and Jack Frost, Senior Line Rider.

The present officers are: Ed. Sweeting, Corral Foreman; Ruth Durbin, Trail Boss; Carl McDonald, Wagon Boss; Stewart Stote, Senior Line Rider; and Lola Hare, Don Zavaglia, John Van Zand­voord, Kay Stote and Jack Rice, Line Riders.

There have been regular monthly meetings with movies and games for members and friends. We have had many trail rides over the lovely trails

around Rochester. Some of our members have entered 'i\Testern Classes in many horse shows and in the local events of the Grotto Rodeo.

Our Relay Team was very successful last year, winning evry race in the Rodeo competition. We are hoping to duplicate that record this year.

Anyone interested in joining our Corral and tak­ing part in our activities may contact our Trail Boss, Miss Ruth Durbin, at 79 Somerset Street, Rochester 11, N.Y.

The Cy Compton Corral, Irondequoit Spur Club and the El Charros will compete as they have in the past four years in a Three Club Relay Race.

AMES ST. CORNER MAPLE

OXFORD LUNCH 942 CLINTON AVE. N.

ALL SPORT RESULTS "SLEEP" FOGARTY "TEDDY" HOLSTEIN

Tbe Wby ol a Cowboy's Wearing Apparel The cowboy of the rangeland has a garb as

distinctive and practical as the uniform of a soldier. It was made for use and each article has a definite and practical need. The cowboy is one of the most . unique characters in the world, there has been more verse, paintings, stories, movies, songs and poems on him or in which he has played a leading role than on any other character. Furthermore his dress is so distinctive, so much his own, that a man wearing a broad-rimmed sombero, chaps and boots might be flashed upon the screen in most any part of the world and the audience would immediately murmur "cowboy."

For instance the high top boots are waterproof and keep the feet dry if it is necessa ry to wade in shallow water, or while walkin on rain soaked ground. The high heels of the cowboy boot have come in for much discussion and many have asked the why of them and why they slant toward the center of the boot. Their purpose is twofold, first the high heels are to keep the foot from slipping through the stirrup, also if a rider is thrown from a horse and his foot hangs in the stirrup most times the foot will come out of the boot and thus release the thrown rider and while this does not always happen before the rider has been severely trampled, it has saved many · a cowboy's life. Next the long narrow high heels dig into the ground and give the roper a good firm footing when he has roped, on foot.

Prophet

STAN HORN Electri~al Contractor

Wiring and General Repairs

46 OUTLOOK DRIVE, PT. PLEASANT

Culver 4308-R

The kerchief worn ordinarily around the neck, is used by the cowboy on the range as a kind of mask over their nostrils when riding in dust caused by driving herds. It also protects the neck from the heat of the sun.

The broad-brimmed hats are to shade the head and eyes in the hot sun, and the cause of the ex­pression "ten gallon hat" was the fact that often times a cowboy would ride into a stream stirrup deep and, while his horse drank, he would lean over and fill or dip up a hatful of water and drink it.

Chaps were created for the protection of the cow­boy's legs. When riding after cattle at either a fast or slow gallop through brush and timber, a cow­boy's legs often-times were snagged on tree stumps, limbs, etc. These heavy leather chaps broke the for ce and saved him from jagging or cutting him­self. They also prevented brush from tearing the pants and help ed protect and keep him warm in rainy or snowy weather. Sometimes on a big outfit a rider who wasn't sure of himself or hadn't r eached the top of the game would wet his chaps on the inside of each leg. This would help him with his grip and give him more confidence. Although the clothing worn by members of the cowboy trade was picturesque, it was distinctive. It was not worn for show nor did the style change from year to year just for convenience and comfort.

ENJOY A BAG OF PEANUTS

Furnished by

GARGANO BROS. Inc. 284-290 ALLEN STREET

Roaster, Salters, Packers of High Grade Peanuts

DREXLER PRINT SHOP Printing and Engraving

Wedding Stationery

Phone, Stone 4784

510 - 516 COX BUILDING 36 ST. PAUL STREET

·~@~5o·

WILL YOUR SOCIAL SECURITY INCOME support you when you retire at 65?

For information as to how to augment that income consult

FRED B. LYDDDN 600 Reynolds Arcade Building Main 7978

TRICK AND FANCY RIDING In this exhibition the cowboys and cowgirls, wi th

agile grace, lend charm and beauty in a symphon-y of riding rhyt hm, their gentle, though spirited and perfectly trained cowponies contrasting so strangely and strongly from the vicious broncs. No prizes or titles are at stake.

All must be harmony and understanding between rider and horse. T hrough long practice, the horse knows every move its rider makes, and the ride r knows to a split second what the horse will do. Without th is perfect harmony and unison disast er would befall at every turn .

The Rochester Rodeo only brings in the most expert trick and fancy riders. Last year this event proved to be one of the most popular on the pro­gram.

Housing for Business and Home

KUCKER & CO. General Contractors

BROOKS MACHINE SHOP Lawnmower Grinding and Repairing

Power Mowers ,Our Specialty 139 LYELL AVE. Main 6092 845 LAKE AVE. Glenwood 7074

SEAGER'S HOTEL & RESTAURANT

Fine Food- Legal Beverages

222 CLINTON AVE. N.

Main 2023 Sours for Flowers

ROY R. SOURS FLORIST

Roses - Orchids

Main 7971

SHERATON HOTEL 103 EAST AVE. Opp. Rochester Club

COMPLIMENTS OF A FRIEND c. o.

TOM COLOVOS All Legal Beverages

581 JEFFERSON AVE. Genesee 526

BARREL OF FUN 173 ANDERSON AVE. Monroe 9345

Frank Kane, Mgr.

ARCH HOTEL PECK'S DRUG STORE Legal Beverages- Fine Food

326 PLYMOUTH AVE. S. Main 7345 1288 CLINTON AVE. N. Main 7968

Members of' Lalla Rookh Grotto: Don't forget the Annual Barbecue to be held at Willow Point Park on Saturday, September 6th, for Grotto members only. There will be plenty of everything and all that you will need is your 194 7 Grotto dues card.

- THE COMMITTEE

Best Wishes for a Successful Rodeo from PETE DECKER

WEBER MACHINE CO.

AMERICAN HOME FOODS, Inc.

Clapp's Baby Food Division

WILLIAM ELSER

Manufacturers Tool & Die Co., Inc. Makers of

Tools - Dies - Jigs - Fixtures and Special Machinery

24 VERONA ST. Main 6149 A. W. Fromen, Pres .

Compliments of

HUTCHISON-RATHBUN, Inc. Mason and Builders Supplies

95 AUGUSTA ST. Stone 5700

Compli{llents of

ASIN MARKET 164 STATE STREET

CAPITOL LAUNDRY 700 CLINTON A VENUE SOUTH

Monroe 6770

LEIGHTON GRILL All Legal Beverages- Good Food

DR. CEO. J. BAILEY

ILEX OPTICAL CO.

SAUL FRANKEL

PAUL MOONAN

A. W. GIMP WEGMAN

Diamonds - Watches - Jewelry

J. M. DEL FAVE Watchmaker - Jeweler

In the lobby of the Genesee Valley Trust Bldg. 45 EXCHANGE ST. Main 5838

HIRES TURNER GLASS COMPANY John A. Hires, Manager

HAGUE ST. near Lyell Ave. Genesee 6750-51-52

Compliments of

DEMLER ART CORPORATION 65 MT. HOPE A VE_N"UE

DIANA JEWELRY CO. Established 1921

131 NORTH ST.

Compliments of

Stone 5748

FRANK E. LAFF AN & CO.

2 LEIGHTON AVE. Culver 5966 164 CHARLOTTE ST. Stone 3540

Compliments of

MEISENZAHL FOOD CO.

PETER VAN· REMOORTERE

COMPLIMENTS OF A FRIEND

R. ]. v.

JOSEPH WUNSCH Bavarian Restaurant Market

1256 CLINTON AVE. N. Main 6751 746 JAY STREET Genesee 3497

WILLIAM LAUTERBACH Lumber- Coal- Roofing

Hardware, Paints, Electrical Supplies MILLER PEERLESS PRODUCTS, Inc. 750 SOUTH AVE. Monroe 4735 691 EXCHANGE ST. Main 2840

F"IRE

GENERAL INSURANCE

CASUALTY - · BONDS WORKMAN'S COMPENSATION

Main 3398 448 POWERS BUILDING Genesee 1000-W

Bareback Bronk Riding PURSE $1,200.00- Entry Fee $15.00 Per Man

Principal Points in Bareback Bronc Riding Rules Rules in bareback bronc riding are principally

the same as in saddle bronc riding, except riders ride with a circingle, one hand on the circingle, the other hand in the air, horses have no reins in bareback riding, riders must not change hands on circingle or touch horse in any manner with free hand. ·

The masterfulness of the manner in which the ride is made with the amount of scratching done by the rider and the roughness· of the horse are the deciding factors with the judges.

Saddle Bronk Riding PURSE $1,200.00- Entry Fee $15.00 Per Man

Principal Points in Saddle Bronc Riding Rules All riders draw their mounts by lot and must

attempt to ride the horse they draw, riders will be disqualified if' they cheat the horse to keep him from doing his best.

If saddle comes off, rider is entitled to a re-ride on same horse, should horse fall before ride is completed rider will be given a re-ride but if rider makes an honest effort and horse fails to buck rider will be allowed to draw another horse for a re-ride.

Any of the following offenses disqualifies rider : Losing stirrup, change-hands on rein or losing rein, being bucked off, failing to scratch (keeping feet moving in kicking motion) wrapping reins around hand, pulling leather, hitting horse with hat or hand.

Alvah F. Stahl, Pres.-Treas. William F. Strang, Secy. Alfred S. Bates, Vice-Pres.

ROCHESTER AGENCY, Inc. lnc.1912

Insurance Protection - Insurance Service 2040 EAST A VENUE

Down Rockwood Street Monroe 1345

COMPLIMENTS OF A FRIEND (E.)

JULIUS J. ANDERSEN Custom Tailoring

For Ladies and Gentlemen 100% Wool Material to select from

704 CASE BLDG. 82 ST. PAUL ST. Stone 6283

Compliments DWYER ELECTRIC COMPANY

GOODSTDNE MANUFACTURING CO. Cast Stone and Mason Supplies

470 HOLLENBECK STREET Glenwood 4166

CLARISSA STREET GARAGE Wm. H. Smith, Prop.

General Auto Repairing Battery Charging - Towing

Storage - Painting - Collision Work Towing and Expert Repairing

209 CLARISSA ST. Main 8168

Compliments of ROCHESTER PLUMBING

SUPPLY CO. 281 MILL STREET

Main 6235

GUARANTEE IRONWORKS for Builders

16-26 RAILROAD STREET

MORRIS ROSENBLOOM & CO. Importers, Wholesalers, Distributors,

Manufacturers Agents Watches, Diamonds, Jewelry, Premiums'

Specialties, General Merchandise 29-33 ST. PAUL ST. Stone 2391

Known from Coast to Coast

POLISH-AMERICAN RESTAURANT 1065 HUDSON A VENUE

ZERNIAK'S AUTO PARTS 1460 HUDSON A VENUE

STANDARD METAL PRODUCTS CORP.

Manufacturers of George Roller Tools - Dies - Special Machinery

Estimates Given Culver 5534-5 14 COMMERCIAL ST. Main 2717

WM. B. DUFFY CARTING CO. 62 SCIO STREET

Furniture, Freight and Machinery Movers

Main 3286-3287

HEIDT'S GRILL 1457 CLINTON AVENUE NORTH

Glenwood 7171

JOSEPH MAURO, Inc. Barber and Beauty Supplies

201 CLINTON AVE. N. Stone 1789

ARCHIE LIPSKY, Inc. Wholesale Meats

84 FRONT STREET Main 3737

Compliments

GRAPETTE BOTTLING CO. 1315 HUDSON AVE. Stone 3428

DANNY'S WELDING SHOP AND GARAGE

229 HUDSON AVE. Main 7450

WILSON ROCHESTER FLORAL CO. 800 HUDSON A VENUE

Stone 1599

Compliments of

WAX-RITE PRODUCTS COMPANY, Inc.

330 LYELL AVE. Glenwood 7096

Compliments

H & H ELECTRIC SUPPLY CO. 238 CLINTON A VENUE NORTH

Compliments of

JOSEPH J. BUCKLEY Funeral Director

TIFF ANY OIL BURNER SERVICE 1418 CLINTON A VENUE NORTH

Glenwood 6421

Compliments

SAM CO 271 H UDSON A VENUE

Compliments of

FAHY MARKET 25 FRONT STREET

BOWKER DAIRY PRODUCTS, Inc. 800 CLINTON A VENUE SOUTH

Monroe 985

J. E. FIELD CORP. Est. 1843

Fishing Tackle - Tennis- Golf - Guns - Ammunition - Tents

Baseball Equipment TOYS Water Sports

338 MAIN STREET EAST

Wild Bull and Steer Riding PURSE $1,200.00- Entry Fee $1S.OO Per Man

Principal Points in Steer Riding Rules

Riders draw their mounts by lot and must attempt to ride each animal drawn, to turn one animal down or refuse to ride would dis­qualify r ider .

Steer or bull riding is done with loose rope drawn around animal's wethers, riders must ride one hand on this rope the other hand in the air, must keep feet moving in a kicking motion, must not touch animal with free hand. No knots or hitches in hope is permitted. Judgment on r ides is based upon th e master­fulness of the manner in which the ride is made, the roughness of the animal and the amount of scratching done by rider.

FEDERAL AND AUTOCAR TRUCK

SALES AND SERVICE

Thomas Hughes, Prop.

4 ALEXANDER STREET HILLSIDE 1117

Compliments of

FLOWER CITY GLASS CO.

124 MONROE AVE. Stone 3160

Compliments of

HAUGHTON ELEVATOR CO. 502 COX BLDG. 36 ST. PAUL ST.

Main 5621

CHATEAU

ICE CREAM COMPANY

2329 MAIN STREET E AST

Cottage Cheeae Bakers Cheeae

GOODSPEED & MILLS Cheeae Products

1790 MAIN ST. E . Culver 77-78

!Jl®©OO~~~~!Jl ~iJJJ~ IS YOUR GUIDE TO BETTER BUYING •

133 CLINTON A VENUE SOUTH Stone 6000

Compliment s of

Republican County Committee

CODY'S GARAGE General Repairs - Collision Work

Towing Service Never Closes

379 HUDSON AVE. Main 8466

F. Kessle.r, Prop.

KESSLER'S HOTEL All Legal Beverages

230 NORTH STREET

Main 8659

MACK INTERNATIONAL MOTOR TRUCK CORP.

J.357 UNIVERSITY AVE. Monroe 5128

Compliments of

TOWNE TAVERN 11 GIBBS STREET

Norbert E. Vay Joseph R. Vay

VAY FUNERAL HOME

THE ORIGINAL NORTHWAY RESTAURANT

Fine Food 4 WEST AVE. Genesee 7857

SYRACUSE. SUPPLY COMPANY Estb. 1885

Construction Equipment Division

1349 UNIVERSITY A VENUE

EAST AVENUE STERLING DINER Fine Food - Quality Service

1860 EAST A VENUE Open 24 Hours Monroe 9380

W. A. McCORMICK Plumbing, Heating, Metal Work

4 LAKE AVE. Main 7716-7717

CHARLES HELBERG All .Legal Beverage•

804 MAPLE STREET Genesee 5938 1260 NORTH STREET Main8234

PAUL A. MaciNNES TOOL CO. GEORGE E. HAZARD CO., Inc. Carbide Tipped Tools Wholesale - Retail

219 SMITH STREET 546-548 MAIN ST. EAST Main3380

JOSEPH MADONIA Compliments of

Contractor E. A. TIMMERMAN

874 SMITH STREET FUNERAL HOME

Compliments of Compliments of

DOC KOEHLER WARSAW ELEVATOR CO.

WM. J. KAUFMAN. &, CO. Quality Beef, Lamb and Veal

235 BUFFALO ROAD GENESEE 1186

CORBETT FUNERAL SERVICE 532 LAKE AVENUE 756 EAST MAIN STREET

109 WEST AVENUE

Service - Repairing Compliments of

COIN OPERATED MACHINES W. B. COON CO. Prophet Jack Miller Shoe Manufacturers

Phone Monroe 7256 37 CA.NAL STREET

Call Roping PURSE $1,200.00 - Entry Fee $15.00 Per Man

Roper must not start before starter's flag drops, penalty for breaking starting barrier 10 seconds.

Roper must make catch that will hold calf until he gets to him, five to ten seconds fin e for roper jerking down or busting calf with lariat in making the catch. Roper's horse must not drag calf over three feet at any time, penalty 20 seconds . Roper must throw calf by hand, if calf has fa llen down

ALLIANCE ROOFING & SIDING CO. 471 ·HUDSON A VENUE

Prophet Frey, Prop. Glenwood 2108-M

For a L imited Time Only Ruberoid Roof for a 6 Room House $85.00

Call Today-Don't Delay Stone 3845

"Say It With Flowers"

PERRY'S FLOWER SHOP 441-445 CHILI AVENUE

Branch Shops 944 SOUTH WINTON ROAD HOTEL SENECA ARCADE

Cut Flowers Potted Plants Quality Flowers at Reasonable Prices

Phone Prophet Earl Perry Genesee 116-117-190-191

when roper gets to calf he must allow calf to regain feet and then throw by hand, roper may cross any three feet and tie, tie must hold until after judge has passed upon same.

Each roper is allowed two loops and failing to catch with either must retire from the arena and will be g iven no time.

Prophet

EDWARD H. DREIER Funeral Director

85 JOSEPH PLACE Stone 5795

Member National Funeral Directors Associat ion

"ONE TRIP" PLUMBER Call Culver 3457

Prophet FRANK H. SCHUTH

Plumbing, Heating

670 WINTON ROAD NORTH. "We have our tools with us"

LIVE STOCK INSURANCE Horses and Cattle

Hartford Live .Stock Insurance Company Represented by

EGBERT F. ASHLEY CO. 212 UNION TRUST BLDG. 19 MAIN ST. W .

Rochester, New York A. L. Griffith Telephone Main 444

EAST MAIN-RICHMOND LIQUOR STORE

533 MAIN ST. E. Stone 5388 Near University

BO CINDER SALES Washed Cinders for Driveways and Parking Lots

Crushed Cinders 696 LAKE AVE. Glenwood 207

RYAN .CARTING CO. Moving and Storage

104 FRANKFORT STREET

LOUIS JACOBSON Meats and Provisions

35 FRONT STREET

Long Distance Moving MAIN 1468

KOETIER & SAYRE, Inc. Rochester's Friendly Stations

OFFICE 1086 CLINTON A VENUE NORTH

Rochester Bronze & Aluminum Foundry Co., Inc. Brass - Bronze - Aluminum Castings

19-23 MARIETTA STREET MAIN 4644-45

L. B. FINEWOOD Hauling and Excavating Contractor

Sand - Gravel - Cinders 2490 MT. READ BLVD. Glenwood 2683

Music DODGE GRILL Dancing Dinners and Lunches - All Legal Beverages

1479 LYELL A VENUE Glen. 7291 Pearl M. Dodge, Prop.

NEWMAN~ FLORIST 450 BROOKS AVENUE

BEN WURTZMAN Cigars - Cigarettes - Magazines

487 MAIN STREET EAST

Phone Genesee 4698

WEIDER'S Famous for Riding Equipment

WEST MAIN AND BROAD STREET

MASTER KITCHEN EQUIPMENT . CO. Hotel and Restaurant Equipment

508 BROAD STREET

COMPLIMENTS OF A FRIEND S. G.

MAIN 7751

HEADQUARTERS FOR PONTI~C SALES and SERVICE

Meaeham Pontiae c ·o., lne. LAKE AVENUE and RIDGE ROAD

1560 LAKE AVENUE GLENWOOD 1104

Pittsford Braneb, Hillside 2886

WESTERN LINGO By Ramon F. Adams

Alkalied-Acclimated to the country. Most old- so named after the Cayuse Indian tribe, an eques­timers have lived in the country so long "they know trian people;; synonymous to mustang. Commonly all the lizzards by their first names, 'cept maybe the used by the northern cowboy in referring to any younger set." horse. At first the term was used as a contrast of

Bedding Out- a term 'often used in speaking of the western horse as compared to horses brought the round-up season, as at this time the cowboy overland from the east. does all his sleeping in the open. Chinook-A warm wind in the northwest; also

Belly Rope-When the roper 's loop slips over the shoulders of the roped animal and tightens around the belly. This act is always funny to everyone except the man doing the roping, and is the result of using too large a loop.

Black Spot-What the cowboy calls a piece of shade. Used in another sense, I heard one cowman speak of a man's reputation by saying "his past is full o' black spots."

Bronco-A wild or semi-wild horse; often con­tracted into "bronc." From the Spanish broncho, meaning rough, rude.

Bucking Roll-A roll of blankets tied across the saddle, just behind the fork, to help wedge the rider in the saddle and make it more difficult for the horse to throw him. Sometimes it is a leather pad, stuffed with hair.

Cayuse-The name of the wild horse of Oregon,

FISKE AND HANDY Funeral Parlors

105 LAKE AVE. Main 2730

Air Conditioned Summer and Winter

II £eiJA11

IF IT IS ANYTHING IN JEWELRY

Your watch or clocks might need repairing How about a gift for that birthday

or anniversary LEITH & MARTIN, Jewelers

319 COMMERCE BLDG. S tone 2643

Prophet Francis Love .

SCOTTIE'S AUTO GLASS SHOP Glau for All Purposes

Safety Glass for All Cars U\d Trucks

456 MT. HOPE AVE. Monroe 6222

the term for the universal Indian language under­stood by all tribes of the northwest. The word is from the Indian.

Chuck Wagon-The mess wagon of the cow country and claimed by some to be the original cafeteria.

Cimmaron-The Me'xican name for an a~imal, either horse, bovine, or even human, which de­serted by all his friends, runs alone and has little to do with the rest of his kind. The original mean­ing of the word is "wild."

Contract Buster-A man who makes his living by his ability to sit a bucking horse. He travels from ranch to ranch, breaking horses. He does most of his work at so much per head and finds employ­ment on the smaller ranches which are unable to maintain a first-class rider throughout the year. The larger ranches usually have enough top riders to do all the breaking the ranch needs.

New Kelvinator Refrigerators and Electric Ranges

Frozen Food Cabinets

NOHLE ELECTRIC CO. 1150 MAIN ST. EAST Culver 1261

DEVONIA NURSING HOME Under Medical Supervision

Exclusive Residential Home for Mild Mental, Chronic and Convalescent Caaea of All Ages

Ora M. Boyce, Supt.

R easonable Rates Graduate Nurs es

163 RESERVOIR AVE. Monroe 4675

Engineered INSULATION for your home Costa no more

SPRING SHEET METAL & ROOFING CO.

354 STATE ST. Main 4571

THOMAS F. TROTT &L SON FUNERAL HOME

683 MAIN STREET EAST Stone 1524

Open Day and Night All Under Lights WALKER'S CHICKEN PIES WILLOW POINT PARK Are strictly all chicken-No vegetables

The most beautiful outdoor sport fi~ld Also Turkey Pies on Order in Western New York We are equipped to fill your ord.er 'regardless

Out door sports of every type of amount. Ideal for factory, ca.feterias, large Prophet Jack Garliner, Owner banquets, even small parties

Dancing Every Night 26 VELOX STREET Glenwood 3783 BAY ROAD, off Empire Boulevard Prophet Art Walker

Main 5651 Res. Glen. 2393-M Towing - Crane Service FRANK B. SHEEHAN ELMER'S BRIGHTON GARAGE . 609 POWERS BUILDING General Repairing - Cyllnder Reboring

Licensed Broker Body and Fender Work - Batteries Specializing in Farms, Suburban and City 1848 MONROE AVE. Near Twelve •Corners

Property Hillside 2105

THE ROCHESTER CHUCK'S PLACE WOODCRAFT SHOP, Inc. Bar-B-Q Dinners

Home Builder's Products and Specialties Good Coffee Made of Wood 1551 MT. HOPE AVENUE

300 NORTON STREET Glenwood 2017 Open 4 :30 A. M. to 7 :30 P . M.

HEBERLE RIDING ACADEMY TRYNOSKI'S AND BOARDING STABLE SNAPPY MUSTARD

Our Specialty Makes a Good Sandwich Better 3 and 5 Gaited Saddle Horses At All Food Stores 12c

751 BROWNCROFT BLVD. Culver 5977 Large Size for E conomy

TONY & SONS N. Y. S. License C-357 Culver 3305

VETERAN GRILL BERGER-KLEIFGEN CO., Inc. Spaghetti - Chicken - Steak Dinners Wholesale Food and Beverages

505 SOUTH AVE. Monroe 9389 10-12 PUBLIC MARKET

For the Beat in Taxi Service NATIONAL HATTERS CALL MAIN 211

AND SHOE REPAIRERS GREEN CABS

One to Four Passengers Same Price 147 STATE STREET

G. BAREIS & SON PHILLIPS GARAGE 'Everything in Footwear Towing - General Repairing

826 JOSEPH AVENUE 611 JOSEPH AVE. Stone 7072

Compliments of Compliments of

M.A. MEYER SCHULTZ

Compliments of

CLARK PAINT, OIL &L GLASS CO. 71-73 STATE STREET Main693

OLDSMOBILE LOOK TO OLDS FOR ALL THAT'S NEW

18 and 37 SOUTH UNION STREET MAIN 1262

WESTERN LINGO

Corral-As a noun it means an enclosure built of wooden rails which are supported by posts set firmly in the ground. The rails are usually lashed to the posts with g reen rawhide, which contract when they dry and make th e entire structure as strong as though made of iron. As a verb, to drive into a corra l. The word is from the Spanish verb (corralar) meaning to drive into an enclosure.

Covered H is Dog-When the round-up captain has gathered all the cattle in a given region he is said to have "covered his dog."

Dally-To 'take a half-hitch around the saddle horn with a rope after a catch is made, the loose end being held in the roper 's hand so tha t he can let it slip in case of an emergency, or take it up shorter. Also called by the slang names of "daled," "vuelted," "dale-vuelted" and "dolly welted"-each derived from the Spanish phrase dar Ia vuelta, which means to take a turn or twist with a rope.

Ear Down-The act of distracting a horse 's at­t ention by holding its head down by the ears while the rider mounts; Sometimes the man doing the earing will catch th e tip of the ear that is above his hand with his t eeth. This will cause the horse to stand very still to avoid the pain.

Four F lusher-Slang for one who bluffs. It is a poker t erm, meaning to draw to fill a bobtail flush and to bet after failing to fill , hence bluffing; to make a pretense of competence when incompetent.

Hackamore--A halter; corrupted from the Span­ish word jaquima (th e ] prouounced like h; the qu as k ; and the accent on the fir st syllable). It is usu-

ally an ordinary halter used as a rein stead of a leading rope.

Lariat-Originally a horse-hair or grass rope used in picketing animals. The term is often used in the southwest for a cowman's rope. The name comes from the Spanish Ia reata, the liter.al meaning of which may be expressed as " the tie back." It is also called a "reata," "r ita' 'or "lass rope."

Mecate--(Generally pronounced "mecarty") . A hair rope us ed as saddle reins with a hackamore, or as a tie or lead rope. Because a hair rope for this purpose has Ioong been tradtional there is now a tendency to call all hair ropes mecates.

Mustang-A wild horse, usually one which is not cross-bred. From the Spanish mesteno, which comes from mesta, meaning a group of horse raisers. The suffix eno means "belonging to" and so the horses that escaped from the early mestas and ran wild were called mestenos, or mustangs.

Op'ra House--The top rail of the corral fence when1 one can watch the riding of a bucking horse. It is also a time-honored conference place.

P iggin '-atring- A short rope used in hog-tying. Pinto - (From pintar, to paint) a piebald or

spotted horse. Also called a "paint." Set Down-Being fired off a job without having

a hors e to ride away. In the early days, if a man thus fir ed had no private horse, this manner of firing of ten ended in a shooting match. Most ranchers r ecognized the seriousness of "settin' a man afoot" and loaned him a company horse to ride to own.

Rochester Janitor Supplies, Inc. 260 STATE STREET MAIN 6496

THE HOME STORE Quality Clothing for the Entire Family

on Convenient Terms

WRIGHT & ALEXANDER COMPANY CONTRACTORS

H eating, Plumbing and Automatic Sprinklers

12 STATE ST. Main 3928 21-23 OTSEGO ST. Main 6828

BORLEN'S GRILL HAUBNER & STALLKNECHT All Legal Beverages Funeral Home

CHILI AVENUE AND HINCHEY ROAD 828 JAY STREET Genesee 300

Compliments of

C. E. BEST 16 STATE STREET Main 289

THE LARGEST--SELLING PREPARED MUSTARD IN THE U.S. A. TODAY!

TOLEDO SCALES

210 t YELL A VENUE·

P hone: Glenwood 5319

SHANNON & GOTTERMEIER

"MAX1' THE FLORIST

1467 LAKE A VENUE

Glenwood 716

PRENS FURNITURE Plumbing, Heating, Tinamithing Household Outfitters

638 LAI~E AVE. Glenwood 55 434-460 STATE ST. Main 731

Compliments

ALCO MFG. CO.

89 ALLEN STREET

DELAWARE HOTEL

105 ANDERSON AVENUE

Monroe 9197

A. ERNST

Tailor

292 ANDREWS STREET

Main 5206

E. G. SNYDER CO., Inc.

Plumbing and Heating Contr actor

86 scfo STREET

KELLETT MOTORS FORD

Sales and Service

* * * * High Grade Used Cars

* * * * 1871 RIDGE ROAD EAST

Culver 3438

BOLO'S THEATRE RESTAURANT

5-47 STATE ST. Main 8059 Private Banquet Hall

LEE'S SNACK BAR

477 STAT E STREET

Main 7859

THE NEILTON RESTAURANT

Neil De Bellis, Host

370 STATE STREET Main 8717

J. M. FICO

GRIDDLE RESTAURANT

2J2 STATE STREET Main 6376

RIGHT WAY CORRIGAN Restaurant and Grill

All Legal Beverages

204 GENESEE STREET

Genesee 7898

There's a Treat in Stores lor You TRY VITAMIN ENRICHED

HOMOGENIZED

Established 1848 CROSS BROS. CO., Inc.

Manufacturers of "Fiexo-0" Leather Belting

Conveyors and Transmission Appliances 112-114 MILL STREET

English Saddles English Bridles Western Saddles

Bridles - Boots - Spurs - Levi's Horse - Dog Sporting Goods

EST. CHAS. H. WENIGER 122-124SOUTH A VENUE

Compliments of

FISCHER METAL FINISHING SERVICE

BARNARD GRILL All Legal Beverages

2822 DEWEY AVE. E. H. Junker, Prop.

ELITE . BAKERY " Home Made Cookies"

TALLMAN TOOL & MACHINE CORP. Manufacturers of

Tools, Dies and Special Machinery Repair Work Promptly Done

Jobbing and Stamping 41-43 SOUTH WATER ST. Stone4717

HADLOCK PAINT CO., Inc. Acme Quality Paints and Finishes

Bauer and Tilley Ladders and Scaffolding

MacMillan Ring Free Motor Oil 466-470 CENTRAL AVJ;:. Stone 1968

WM. ST APPENBECK, Inc. Renderers of

Hides, Tallow and Grease

2268 ATLANTIC AVE. Phone Culver 1161

LA MAY DRUG CO. Prescriptions Called for and Delivered

1800 EAST A VENUE Monroe 1733

NATIONAL ICE CO. Fro·zen Food Locker Service

7W ATLANTIC AVE. Culver 2141 99 OAK STREET Main 5361

FRED KIMMEL SPEAKER'S Sheet Metal

37 CURLEW ST. Glenwood 577 Furniture and Appliances

524-32 STATE STREET

COMPLIMENTS OF A FRIEND K

Compliments of ROCHESTER HEEL CO.

greetings! FROM A FRIENDLY CORPORATION

T . C.

FRO·JOY ICE CREAM

WESTERN LINGO Shadow Rider--A cowboy who rides a long gazing

at his own shadow. Mirrors are sometimes scarce on the range aud some fellows must admire them­selves even though only by watching their shadow. Cloudy days have no silver linings for them.

Shindig-Probably from the old word ·"shindy," meaning a rumpus, as "to kick up a shindy." The cowboy uses the word exclus ively as a dance t erm, and the old cowboy dance r eally was a romping, stomping affair, not, as one stated, " jes wigglin' your rump." A cowboy dance usually lasts all night. When it breaks up at daylight the ladies retire to "freshen up their spit curls and chalk their noses," and "sort the weaners that 's beginnin' to stir off the bed-ground," tha t is, pick up the chlidren parked in one big bed. The old bow-legs on th e dance floor pass the last bottle around, saving a big drink for the fiddler to get him to play a final tune. Then they throw a stag dance, "that's apt to be kinda rough and end up in a wrastlin' match."

Show-bucker--A horse that bucks hard, straight away, with nose between front legs. Though riot difficult to ride, he looks good from the grandstand in rodeos.

Skookum-An Indian t erm, meaning good, g reat. Throw Out-To stop a moving herd and move off

the trail. The expression is us ed as "throw out the cattle and build .camp;" Also, an animal cut from a herd.

Vaquero--The word comes from vaca (cow) with the Spanish suffix er-o and means "one engaged in cows." Used with reference to cowboys in the southwest, a long Mexican border and sections of California.

Wave 'Round-To wave a hat or other object in a semi-circle from left to right, which is a sign language of the plains, meaning that you are not wanted and to stay away.

Wrangler-A herder of the saddle horses. A cor­ruption of the Mexican's caverango, meaning host­ler. His job is considered the most menial in cow work and he doesn' t stand very high in a cow camp. Yet his job is a training school and many good cow­boys have had their start as a wrangler. Between his herding tasks he is kept busy dragging wood and hustling water for the cook. He doesn't get much sleep and contends with many hardships, but his love of horses and his ambition to become a cowboy keep him on the job. By studying the characteristics of each horse, he knows which are ap t to be bunch quitters, which are fighters and wh ich are afraid of their own shadow. Although it ca n rare ly be said, the greates t praise that can be bestowed upon a wrangler is that " he never lost a horse." ·

Yaks-A nickname given by cowboys to cat tle that came from the Yaqui Indian country.

Compliments of

ROCHESTER CANTEEN CO. 441 MAIN STREET WEST

SERGEANT MOTOR CO. UNION HOTEL FORD 40 SOUTH UNION ST. Main 8469

Sales and Service Home Cooked Meals High Gr~de Used Ca.rs Louis Koehler Bill Gefeke

727 MAIN ST. EAST Stone 2695 Sauerbraten Our Specialty

BERNARD AUGINS PAUL W. ANDERSON COMPANY Musical Instrument Service Sound Scriber Sales and Service

341 CLINTON AVE. N. Main 5921 . 65 BROAD STREET

COMPLIMENTS OF A FRIEND COMPLIMENTS OF A FRIEND H. P.

Anthony Polvino Funeral Home 371 LAKE AVENUE GLENWOOD 704

FENCES FOR THE RODEO ERECTED BY

DE ROO WIRE WORKS PROPHET ISAAC DEROO

Wire Guards, Machine Guards, Wire Partitions, Light Iron Work, Brass Rails IRON AND WIRE FENCES

342 NORTON ST. - GLENWOOD 6288

FURNITURE and

ELECTRICAL APPLIANCES Prophet Ed. Healy

FITCH FURNITURE CO. 477 JOSEPH AVE. Stone 5972

CHARLES KENNEDY Funeral Director

1601 EAST MAIN STREET Culver 3046

RAPPL & HOENIG CO. Dealers in

Building Supplies - Sand and Gravel

1381 RIDGE ROAD E. Stone 218

Since 1902

WAGG'S DEPARTMENT STORE WAGG'S CORNERS

Cor. Lake and Ridge Glen. 976

EDW. BROCKMANN'S SONS Flowers for AU Occasions

1495 RIDGE ROAD E.

WEGMAN'S DAIRY 465 CHILI A VENUE

Genesee 5355

Culver 3912

Phone Monroe 1864

THE GRAY CARPET CLEANING WORKS Oriental and Domestic: Rug Waahing

251 SANFORD STREET

EVINRUDE OUTDOOR MOTORS

Bicycles • Guns - Terms • Trade

TOWNER BROS. CO. 710 UNIVERSITY A VENUE

MANDELL'S CUT RATE PHARMACY

Prescription Specialists PORTLAND AT NORTON Main 8018

SCHULZ BROS. Diners and Lunches - Soda and Candy

355 DRIVING PARK AVENUE

GOETZMAN & NEWMAN Syracuse • Utica • Albany Service

492 OAK STREET

BRASS RAIL RESTAURANT Frank and Herman

352 MAIN STREET E. Main 7928

THE PLACE TO ,PARK WHEN YOU SHOP DOWNTOWN Sibley's

IDEAL PARKING STATION

NO DUST - ASPHALT PAVEMENT

Elm, Euelid and Atlas · Streets Rear ol Maabattaa Restaurant. aad Laube's Old Spala

Drexler Print Shop, Inc. ~ 36 St. Paul St., Rochester, N. Y.