www.crowdoscope.com [email protected] +44 (0)207 613 4608 WHY CROWDOSCOPE? The project required hundreds of employees to take part in an ongoing discussion over several weeks. Participants were sampled across work levels and from different geographical regions, so any face-to- face research would not be possible. Unilever wanted to engage it’s people in the discussion as well as collect some robust metrics to track progress. They also wanted to gather and analyse people's input in a more insightful and sophisticated way. Conversations needed to be easy to navigate due to the number of individual comments made by participants. BACKGROUND Unilever wanted to tap into the collective intelligence of its Customer Development and Marketing teams on how the Unilever Sustainable Living Plan could help increase brand growth and deliver business objectives. Crowdoscope OUTCOMES The conversations were represented through an engaging interactive visualisation, with Crowdoscope equally distributing comments to all participants for evaluation. The automated output revealed the top comments and themes resonating within the community in real-time. Results were presented at the Change Leaders Conference. A number of the findings have been incorporated into Unilever's sustainability strategy, improving communication and the realisation of it’s Sustainable Living Plan for individual brands. Case Study: Unilever Sustainability

Unilever Sustainability Case Study.pptx · Unilever wanted to engage it’s people in the discussion as well as collect some robust metrics to track progress. They also wanted to

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Page 1: Unilever Sustainability Case Study.pptx · Unilever wanted to engage it’s people in the discussion as well as collect some robust metrics to track progress. They also wanted to

[email protected]+44 (0)207 613 4608

WHY CROWDOSCOPE?The project required hundreds of employees to take part in an ongoing discussion over several weeks. Participants were sampled across work levels and from different geographical regions, so any face-to-face research would not be possible. Unilever wanted to engage it’s people

in the discussion as well as collect some robust metrics to track progress. They also wanted to gather and analyse people's input in a more insightful and sophisticated way. Conversations needed to be easy to navigate due to the number of indiv idual comments made by participants.

BACKGROUND Unilever wanted to tap into the col lect ive intel l igence of i ts Customer Development and Marketing teams on how the Unilever Sustainable Living Plan could help increase brand growth and deliver business objectives.

Crowdoscope

OUTCOMESThe conversations were represented through an engaging interactive visualisation, with Crowdoscope equally distributing comments to all participants for evaluation. The automated output revealed the top comments and themes resonating within the community in real-time.

Results were presented at the Change Leaders Conference. A number of the findings have been i n c o r p o r a t e d i n t o U n i l e v e r ' s sustainability strategy, improving communication and the realisation of it’s Sustainable Living Plan for individual brands.

Case Study: Unilever Sustainability