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0 Unilever Roadshow 2004 Results This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward- looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation . Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do differently 6 Outlook 7 2004 Performance 2004 Key Financials 9 Operating Margin Development 2004 10 Fourth Quarter Results 11 Track Record Free Cash Flow and ROIC 13 Bestfoods acquisition - meeting its objectives 14 Progress on Financial Strategy 15 The Winning Formula Winning through brand innovation - pro.activ 17 Winning through brand innovation - Lux 18 Winning through brand innovation - Deodorants 19 Winning through Vitality innovation 20 Dove Firming shapes up the UK market 21 Winning through customers - Foods & HPC in the US 22 2005 HPC Innovation 23 2005 Foods Innovation 24 Taking Action Improving competitiveness in Europe 26 Innovation & Activation - Europe 27 Taking the initiative in Asia 28 Asia Innovation - Japan & India 29 Organising to Win Old Management Structure 31 The New Structure 32

Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Page 1: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

0

Unilever Roadshow

2004 Results

This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States PrivateSecurities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipateddevelopments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed orimplied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filingswith the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts onForm 20-F. These forward-looking statements speak only as of the date of this presentation.

Unilever Roadshow - 2004 Results2004 Performance 2Unilever's Strong Portfolio 3Path to Growth Scorecard 4The New Structure 5What we will do differently 6Outlook 72004 Performance2004 Key Financials 9Operating Margin Development 2004 10Fourth Quarter Results 11Track RecordFree Cash Flow and ROIC 13Bestfoods acquisition - meeting its objectives 14Progress on Financial Strategy 15The Winning FormulaWinning through brand innovation - pro.activ 17Winning through brand innovation - Lux 18Winning through brand innovation - Deodorants 19Winning through Vitality innovation 20Dove Firming shapes up the UK market 21Winning through customers - Foods & HPC in the US 222005 HPC Innovation 232005 Foods Innovation 24Taking ActionImproving competitiveness in Europe 26Innovation & Activation - Europe 27Taking the initiative in Asia 28Asia Innovation - Japan & India 29Organising to WinOld Management Structure 31The New Structure 32

Page 2: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Page 3: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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2004 Performance

Europe

N.America

Latin America

Africa & Middle East

Asia & Pacific

Total

(2.8)

1.5

7.2

3.1

1.4

0.4

%

Savoury & Dressings

Spreads & Cooking ProductsIce Cream & Frozen

Beverages

Home Care

Personal Care

2.6

1.6(3.4)(3.9)

(0.4)

2.1

%

Foods 0.3

Home & Personal Care 1.1

Total 0.4

• Operating margin beia 15.2%

• EPS beia growth +5%

• Underlying free cash flow €4.2 bn

• Net debt €9.7bn

•Underlying Sales Growth

Page 4: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Unilever’s Strong Portfolio

Source: Euromonitor, Unilever estimates

Savoury & DressingsSpreadsWeight managementTeaIce CreamFrozen FoodsLaundryHousehold CareDaily Hair CareSkinDeodorantsOral CarePrestige Fragrances

Unilever’s world category position

#1 in Europe

#1 in D&E

Focus on 2 brands

#1 in D&E

Focus on countrystrongholds

Our 12 €1bn brands

Number 1

Number 2

Number 3 or less

#2 in NA male

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Path to Growth ScorecardTarget Achievement

Portfolio change and brand focus (from 1600 to 400 brand names)

Advertising and Promotions

Leading Brand growth: 0.9% in 2004 3.6% 2000-2004

95% 95%

Growth

+200 bps +150 bps

5- 6%

Revenue Generation

Cash Generation

Restructuring and buying savings

Bestfoods synergy

Operating margin

Capital productivity

€3.1 bn exceeded

€0.8 bn exceeded

600bps >900 bps

from 11% to 16+% 15.2%

EPS beia growthlow double digits at

constant rates in everyyear

5% in 200411.3% average

Page 6: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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What we will do differently

• Sustaining market aggression

• Making our portfolio work harder

• Sharpening execution

Supported by new organisation

• Single point responsibility

• Faster decision-making

• Clear accountability for delivery

• Leadership close to customer and consumer

• Balance between market focus and scale

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The New Structure

CEOPatrick Cescau

Regions Categories Functions

PresidentEurope

Kees van der Graaf

President AmericasJohn Rice

President Asia / Africa

Harish Manwani

PresidentFoods

Vindi Banga

FinanceRudy Markham

PresidentHPC

Ralph Kugler

Human ResourcesSandy Ogg

Single CEO withexclusive

operational authorityDivisional structureeliminated and ExecutiveCommittee restructured

in a smaller,performance- focused

team

Responsibilityfor category

strategy, branddevelopment

and innovation

Responsibilityfor market

developmentacross HPCand Foodoperations

(including P&L)in the region

Responsibility forfunctional excellenceand strategic supportwith Finance and HR

represented on byCFO and Head of HR

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Outlook2010

Overriding ambition is to be in Top Third TSR

• Generation of free cash flow 2005-2010 €25-30 bn: aim for top end

• Progressive improvement in ROIC

• Unilever market growth at 2-4%: we aim to grow at least in line with this

•2005

• Number one priority - sustainable top-line GROWTH– regain momentum in Europe– build on successes: Personal Care, D&E and Vitality– implement new organisation

• Sustained investment to protect market position

• Accelerated cost savings: buying, ‘One Unilever’, other supply chain

Returning Value

• Increased full year dividends

• Conversion of outstanding €0.05 preference shares

• Initiate share buyback programme up to €500m in 2005

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2004 Performance

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2004 Key Financials

• Underlying sales growth +0.4% • Disposals (2.5)%

Turnover (2.1)%

• Operating margin (beia) 15.2% (down 60 bps)

• Exceptional items €1672m

Net restructuring+ €845m

Slim*Fast Impairment €650m

Brazil sales tax provision €177m

• Lowered financing costs

+net of profits and losses on disposal

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Gross margin (20)– pricing for competitiveness – savings offset commodity cost increases

A&P (10)– step up in Q4

Overheads (30)– dilution from disposals

Change in operating margin beia (60)

Operating Margin Development 2004

bpschange

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Fourth Quarter Results

Underlying sales growth +3.2% Disposals (2.5)%Turnover 0.6%

Gross margin (110)

A&P spend (130)

Overheads (30)

Operating margin (beia) (270)

• Increased market competitiveness: A&P and pricing• Higher commodity costs• One-off items, e.g. asset write-offs /disposals

bpschange

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Track Record

Page 14: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Free Cash Flow and ROICFCF

€ bn

Underlying€4.2bn

Underlying11.5% to 12%

ROIC

0

2468

10

12141618

%

20

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

1995 1996 1997 1998 1999 2000 2001 2002 2003 20040

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Page 15: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Bestfoods acquisition - meeting its objectives

Clear and compelling strategic rationaleu Big, market leading brands in faster growing categoriesu Successful Foodsolutions businessu Strong presence in D&Eu Provides a powerful base in North Americau Access to cost synergies

Successful integration, creating value– Portfolio change; Foods momentum growth rate up by over 100 bps– Bestfoods brands have grown at 3-4% on average since 2001– Cost synergy of > €1 billion vs plan €0.8 billion at lower cash cost

Delivered financial metrics– Cash accretive in year 1 ü achieved

– ROIC/WACC crossover in 2004 ü already achieved by mid year

– Debt pay-down and achievement of A1/P1 metrics ü achieved

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Progress on Financial Strategy

Tax Rate downCost of Capital down

29.0

6.2

5.0

4.9

6.8

5.2

6.5

26.5

9.7

Net DebtQ4 04*

CurrencyRetranslation

Capex & FinInvest.

Interest

Tax

Dividends

CFO

A&D

Other

Net Debt2000*

*2000 closing EUR/USD 0.93, Q4 2004 closing EUR/USD 1.366

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The WinningFormula

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Winning through brand innovation- pro activWe have extended the heart health benefits ofthe brand from our core spreads category….

…to milk and yoghurt….

…and daily yoghurt drinks…

...and created a €300m-plus business in 3years

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Winning through brand innovation- Lux

Europe -

Shower GelSilky bars with creamy lather

We have developed the brand from asimple cleansing soap to a range with

differentiated beauty benefits

Bars with natural ingredientsyou can see

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Winning through portfolio management -Deodorants

AxeTouch

“TheChanging

RoomEffect”

Dove Sensitive

Active Response

Crystal forMen

D&E FreshIntense bars

Grooming Range

Page 21: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Winning through Vitality innovation

Feel Good Look Good Get MoreOut of Life

Dove Intense Care

CarbSmart Ice Cream

Ades YoFreshSoy drink

RexonaActive

Response

Omo Dirt Is Good

Hellmann’sLow

CholesterolMayonnaise

Lux “Brings Out the StarIn You”

Dove Firming Gel

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Dove Firming shapes up the UK market

- Real women proudly showing their curves

- Sparked the rise of the “firming market” in the UK.

- Sales uplift of 700%

Page 23: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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DAIRY MARGARINE MEAT

BEER

WINE

CHECKOUTS

SE

AFO

OD

BA

KE

RY D

ELI

BO

DY

CA

RE

FRO

ZEN

CA

FE

Winning through customers - Foods & HPCin the US

LA

UN

DR

Y

SO

UP

SE

AS

ON

ING

S

DR

ES

SIN

GS

SN

AC

KS

PE

AN

UT

BU

TTE

R

RTD

TE

A

PA

STA

SA

UC

E

PIZ

ZA S

AU

CE

BE

VE

RA

GE

S

OLI

VE

OIL

Page 24: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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2005 HPC Innovation

Dove Campaign for Real Beauty

Dove Styling North America

Degree Made for Men US

VaselineDermaCare

“WinterCoat”

SunsilkStylingEurope

Dove CoolMoisture

Page 25: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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2005 Foods Innovation

Frozen FoodSteamfresh

Hellmann’s LowCholesterolMayonnaise

Knorr Cubitos

Carb Options

Page 26: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Taking Action

Page 27: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Improving competitiveness in Europe

Pricing

• Spreads family brands: Germany & Poland

• Laundry price positions: Surf UK, Skip Portugal

Innovation

• Pro-activ yoghurt drinks: UK, Portugal, Belgium

• Comfort Pearls: UK

Activation

• ‘Dirt is Good’ campaign

• Hair brands

• Knorr activities

Page 28: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Innovation & Activation - Europe

Cremefine DairyCream Alternatives

range

Cup-a-Souproll-out

Carte d’Or and Magnum Light

Comfort Pearls

Dirt is Good

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Taking the Initiative in Asia

Aggressive and well supported innovation programmee.g.:

• Lux Super Rich in Japan Hair

• Rin ‘Advance’ in India Laundry

• Clinic All Clear, Hazeline, Clear in anti-dandruff across the region

• Any many others

Page 30: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Asia Innovation - Japan and India

Mod’s shampoo andstyling products

Lux Super RichLux Spa Moist

Rin ‘Advanced’

Lux

Clinic All Clear

India

Japan

Page 31: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Organising to Win

Page 32: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Old Management Structure

Co-Chairman Co-Chairman

FoodsSolutionsPresident

IC&FFBGP

AsiaBGP

EuropeBGP

NorthAmerica

BGP

AfricaBGP

AsiaBGP

EuropeBGP

NorthAmerica

BGP

LatinAmerica

BGP

HPCDivisionDirector HR

Director

CorporateDevelopment

Director

FinanceSVP

R&D SVPHR SVP

MarketingPresident

LatinAmerica

BGP

S/C SVP

FoodsDivisionDirector

FinanceSVP

R&D SVPHR SVP

MarketingPresident

FinanceDirector

S/C SVP

Page 33: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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The New Structure

CEOPatrick Cescau

Regions Categories Functions

PresidentEurope

Kees van der Graaf

President AmericasJohn Rice

President Asia / Africa

Harish Manwani

PresidentFoods

Vindi Banga

FinanceRudy Markham

PresidentHPC

Ralph Kugler

Human ResourcesSandy Ogg

Page 34: Unilever Roadshow 2004 Results · Unilever Roadshow - 2004 Results 2004 Performance 2 Unilever's Strong Portfolio 3 Path to Growth Scorecard 4 The New Structure 5 What we will do

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Unilever Roadshow

2004 Results

This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States PrivateSecurities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipateddevelopments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed orimplied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filingswith the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts onForm 20-F. These forward-looking statements speak only as of the date of this presentation.