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CREATIVITY, THE KNOWLEDGE CONNECTOR
CONTENT• UNILEVER
INTRODUCTION1• Rationale2• Chronology of Creativity
Programs at Unilever3• Creativity Session in
Action4• How Successful Are Creativity
Sessions?5• Organizational Enablers for
Creativity6
• Conclusion7
UNILEVER INTRODUCTION
S. HARISH BABU111071058
PROFILEType : PublicIndustry : ConglomerateFounded : 1930Headquarters : Unilever House,
London, United KingdomArea served : WorldwideKey people : Michael Treschow (Chairman)
Lord Simon of Highbury (Vice Chairman)
Paul Polman (CEO)Revenue : €39,823 millionOperating income : €5,020 million Net income : €3,659 million Employees : 163,000 Website : http://unilever.com
Unilever is one of the world’s leading suppliers of fast-moving consumer goods. We
aim to provide people the world over with products that are good for them and good for
others.
Creating a better future every day
Our vision
We work to create a better future every day.
We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to a big difference for the world.
We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
Fast facts
163,000 employees at the end of the year
20 nationalities among our top tier managers
More than 170 countries in which our products are sold
264 manufacturing sites worldwide
€891 million invested in R&D worldwide
€89 million invested in community programmes worldwide
People are the heart of our business.
Our people
We aim to create an environment in which all employees can fulfil their potential.
Unilever is one of the world’s most culturally diverse companies. Our Board is made up of six nationalities and the nine members of the Unilever Executive come from six different countries.
Top 25 brands = almost 75% of Unilever’s sales*.
* As at end 2009
Big global brands
RATIONALE P. PARTHA SARATHY
111071106
12
Decision gatesInnovation Process Model
Ideas Feasibility CapabilityLaunchPrepn.
Post LaunchEvaln.
Rollout
Checklist/Matrix
Screening LCA
Full LCA
LAUNCH
Environmental Assessment Tools
CHRONOLOGY OF CREATIVITY
PROGRAMS AT UNILEVER
S. KOTHANDARAMAN111071080
Creativity Awareness Program
CREATIVITY SESSION IN
ACTIONR.N. AKILANDESWARI
111071007
16
Windows NT Server (Port Sunlight)
LCA Web application and tools (to create control panels and standard report formats)
Product System Templates, TEAM™ Software, Databases
END USER (Trained)
Remote PC plus Web browser (e.g. IE5)
EXPERT / SYSTEM ADMINISTRATOR (SEAC LCA)
Remote PC plus Web browser (e.g. IE5)
Request submitted via WEB using standard Control Panel
Results returned via WEB in selected standard format
Create product templates, control panels, standard report formats, database maintenance and access control
Experts use system for LCA studies
LCA WEB TOOL
HOW SUCCESSFUL ARE CREATIVITY
SESSIONS?
V. RAMYA111071124
ORGANIZATIONAL ENABLERS FOR
CREATIVITY
J. SUBALAKSHMI111071157
Attitude
Behavior
Techniques
Structures
Environment
Criteria for creativity
New Environment
New Colleagues
CONCLUSION K. DHIVYA111071037