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AW14 Launch Pack UGAW14

Uniformes Generale AW14 Launch Pack

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We are pleased to share with you today the first view of our debut range, our launch pack PDF contains a taster of whats to come when we launch our new webstore at the end of August 2014. We really appreciate your support and invite you to click on the links below to view the document in your web browser, or to download a Hi-Res version to your computer. If you require any more information or Hi-Res images for your blogs or publications please contact us via email: [email protected] www.uniformesgenerale.com

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Page 1: Uniformes Generale AW14 Launch Pack

AW14Launch

Pack UGAW14

Page 2: Uniformes Generale AW14 Launch Pack

AboutUs ...

‘Despite having over 50 years of combined experience in the world of menswear, we are now more than ever driven by the desire to bring you by the process of osmosis the freshest new directions from our constant worldwide travels & our never ending search for the ultimate inspiration for our brand.’

‘This combined with obsessive levels of design integrity, quality of both fabric & trim is all offered to you for a

staggeringly reasonable sum.’

‘It is with this mission always in mind that we proudly offer you a preview of

our first ever season…’

Uniformes Generale AW14

Page 3: Uniformes Generale AW14 Launch Pack
Page 4: Uniformes Generale AW14 Launch Pack

Vintage Laundered

Showerproof upper Nylon Ripstop. Vintage Laundered

Cotton lower body. Borg lined. Metal No:8 CF zip with vintage

nickel paperclip puller. Real leather pigs noses/branding & would & bound CF zip pull. Waist & hood

super thick shock cord.Twin adjustable hood.

Parachute buttons.

‘The Flux Capacitor Jacket sits proudly a top the pyramid that is UG AW14 Launch collection, with just abouteverything but the kitchen sink thrown at it. Not one, but 2 fabrics in the mix to give shower protection where

its needed the most and a very nice laundered fi nish to compliment the beautiful vintage real leather trim.

The shape has been sharpened up to give a contemporary fi t. It’s no pretender either as it’s Borglined & has super thick shock cord in all the right places to shut out the crippling winter winds.

Make sure you remember to take it off indoors or you wont feel the benefi t…’

‘If you’re going to do something, then do it right was the phrase swirling around our heads as we tackled the design & development process on this one. From the quality of the loopback to the attention paid to getting the fi t absolutely spot on, no stone was left

unturned.

I think one of the best features is the discharge print & its irreverent pocket positioning… Done!’

Tea grey melange,100% cotton Loopback.V Stitch detail on neck.

Chest pocket. Rib cuff & hemUG Varsity chest discharge print.

UGO002B FLUX CAPACITOR JACKET_ UGS002 UNIFORMES POCKET SWEAT_

Page 5: Uniformes Generale AW14 Launch Pack
Page 6: Uniformes Generale AW14 Launch Pack

Matt heavy duty Nylon, Onion quilted outer. Borg

lining. Vintage nickel No:8 zip with original 50s branded puller.

Rib cuff & hem.Reinforced branded vintage

nickel pocket snaps.

Super heavy jersey.Salt & pepper melange.

Discharge print.Chest pocket.

‘Classic military outerwear brings out the hero in all of us & our update of the MA1 Bomber is no exception. Last season in Tokyo I kept seeing this style in the best vintage stores & styled up in the

window of ’The Rugged museum’ in a kind of hybrid Ivy league ensemble.

I remember thinking how fresh it made the MA1 look & made a mental note to develop our take on it. We updated ours with contrast sleeves, Borg lining & quilted the blinkin’ lot. If its good enough for our

friends at ‘Free & Easy’ mag then its good enough for us… Classic!’

‘This ones all about that fabric, Biiiiiig salt & pepper melange & such a heavy premium fabric you’d swear it was a sweat shirt with no sleeves.

It’s not it’s a T shirt.

The fi t is precise & again there no skimping on anything,as the print is discharge.

Again with the irreverent pocket positioning…’

UGO003K TYPHOON QUILTED BOMBER JACKET_ UGS001 UNIFORMES DISCHARGE POCKET TEE_

Page 7: Uniformes Generale AW14 Launch Pack
Page 8: Uniformes Generale AW14 Launch Pack

Grade A premium heavyweight fl eece back

melange. Thick ecru vintage shoe lace hood cord with vintage nickel aglets. No:8 Vintage nickel CF zip. with Paperclip puller &

leather branded puller.

Matt high density Nylon outer. Real down lining.

Vintage nickel paperclip puller.Stow hood in collar.

Leather Branding on sleeve.

‘There’s no point it trying to tackle a classic staple like a hoodie in a launch rangeunless its something a bit special. So we tackled it hard & even though we say so

ourselves we’re very proud of the result. The fi t is perfect, the fabric is grade A premium heavyweight fl eece back & the vintage nickel trim is a quality more commonly associated

with premium outerwear.

A good hoodie is a lot like a… Look its just really nice trust us!!’

‘It’s not often that genuinely new innovations occur in menswear but micro puffa jackets havetaken the world by storm. Its one of those practical outerwear pieces that really cuts it in the urbanenvironment. One of the great mysteries about micro puff as is how they manage to keep you toastyin the cold snaps, yet comfortable as it heats up… Ideal then for our quite superb climate I’m sureyou’ll agree… Apart from having premium quality components & fabrics as well as real down &

because we are a fff…fashion brand, we have taken the liberty of sharpening up the fi t.Theres lots of nice detail such as self piped CF zip & shell fabric stow hood in collar.’

UGS004 STANDARD ZIP HOODIE_ UGO001B GENESIS LIGHT DOWN FUNNEL NECK PUFFA_

Page 9: Uniformes Generale AW14 Launch Pack
Page 10: Uniformes Generale AW14 Launch Pack

Tea grey melange 100% cotton

heavyweight fl eece back. Vintage nickel No:8 zip with

branded puller. Super-lightweight kite fabric inner micro puffa, with real down. Rib cuff & hem. Varsity Chenille arm

branding.

Super premium heavyweight jersey.

Soft hand feel screenprint.So Far So Good Graphic

‘Is it a premium super heavy jersey hoodiewith vintage nickel No:8 zip… Or is it a real down micro puffa

hooded jacket? Well, its both actually and all the better for it. Hood aperture is disconnected from fl eece outer to give that layered look.

Its just one of those pieces that you put on & think ‘Why has no one every made a garment like this before?’ One we are sure will be imitated but never bettered…’

‘Our basic white T is anything but, its got a great fi t, the fabric is dense, soft & heavy & feels expensive & above all it provides the perfect canvas for Ben & Rob to exhibit their works of art…’

UGS005G 1971 DOWN LINED HOODIE_ UGT004 SO FAR SO GOOD TEE_

Page 11: Uniformes Generale AW14 Launch Pack
Page 12: Uniformes Generale AW14 Launch Pack

100% cotton heavyweight fl eece back. Soft hand feel screenprint.Exclusive Ben Lamb Illustration.

Super premium heavyweight jersey.

Soft hand feel screenprint.Ben Lamb Stay Wild Graphic.

‘Another switch-up in style, but some familiar themes: mountains, wilderness, clouds… and big fl oating UG initials. All on a beautiful burgundy sweat, which if push came to shove, is probably

my favourite colour.’

‘As far back as I can remember, I’ve been obsessed with Hergé’s Tintin and the creature known as Bigfoot. So why not combine those twin passions into one bizarre t-shirt graphic I hear you ask? No problem, here you go. For me, Hergé is a god among men. I could never come close to his level of artistry, but I had a good crack at inking this one in his style.

If you read Tintin In Tibet, you’ll spot the genesis of this design It’s also a nod to the famous Patterson-Gimlin fi lm of ‘67 shot in Bluff Creek, California that may, or may not, show a Sasquatch strolling across a creek bed. Perhaps there’s a ‘Squatch out there now, strolling through the old growth timber looking for a sweet spot to make camp for the night…

I truly, dearly hope so.’

UGS007 MOUNTAIN SWEAT_ UGT008 STAY WILD TEE_

Page 13: Uniformes Generale AW14 Launch Pack

Ben LambEsq.

Hi, I’m Ben and I’m an illustrator and artist based in Manchester. I work across a variety of fields: fashion illustration, portraits, t-shirts, pattern design, music graphics, lettering, poster design and editorial.

Some of the things that interest me are: the natural world, animals and plant life, the built environment, faces and expressions, eyes, light, rhythm and pattern, the sublime, the ridiculous, secrets, signs, lettering, line, emotions, colour, vibrations, the cosmos, mystery, Sasquatch, the unknown… The list goes on. One of the great things about being an artist is getting paid to find expressions for some of these interests -

a situation that I’m increasingly grateful for.

Collaborating with Uniformes Generale has been particularly fruitful because I was given so much freedom to indulge my interests. It’s really

cool when someone responds to your work and picks out ideas and themes that are fun and varied… and then lets you run with them. I got

to flex my lettering muscles, go a bit cosmic, draw Bigfoot, channel some personal heroes and generally get loose in a way

that doesn’t come along very often.

Page 14: Uniformes Generale AW14 Launch Pack

Super premium heavyweight jersey.

Soft hand feel screenprint.Ben Lamb UFO Graphic.

Super premiumheavyweight jersey.

Soft hand feel screenprint.Ben Lamb

Semi Decent Graphic.

‘A change in style for this one, channeling a touch of Haring and one of my fi rst loves: graffi ti. Rhythmic, tribal, cosmic vibrations… I, for one, welcome our new alien overlords.’

‘I’ve always loved chunky 3D letters. Lately I’ve been playing around with phrases and slogans and fi lling them up with patterns and motifs. I had fun adding in little details so there’s stuff to pick out if you

look closely. Hand drawn as always.’

UGT007 UFO TEE_ UGT005 SEMI DECENT TEE_

Page 15: Uniformes Generale AW14 Launch Pack

Enquiries:[email protected]+44 [0] 7917 400 805