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Track: Emergency Alerting Trends in the Building Space Unified Network-Centric Mass Notification Systems Copyright © 2009. AtHoc, Inc. All rights reserved. Presentation at the Security and Standards Track ConnectivityWeek Conference, June 11, 2009 Guy Miasnik, President & CEO, [email protected] AtHoc, Inc. Mass Notification Systems for Building Security ConnectivityWeek 2009

Unified Network-Centric Mass Notification Systems …€¢ UFC incorporated siren-based MNS, which was later adopted by NFPA • UFC incorporates NCAS, which is expected to lead to

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Track: Emergency Alerting Trends in the Building Space

Unified Network-Centric

Mass Notification Systems

Copyright © 2009. AtHoc, Inc. All rights reserved.

Presentation at the Security and Standards TrackConnectivityWeek Conference, June 11, 2009

Guy Miasnik, President & CEO, [email protected]

AtHoc, Inc.

Mass Notification Systems

for Building Security

ConnectivityWeek 2009

Agenda

• Building Technologies in the IP Age

• Modern Mass Notification Systems

• Customer Adoption Path

• Market Drivers

• Regulation and DoD Experience

Copyright © 2009. AtHoc, Inc. All rights reserved.

• Regulation and DoD Experience

• Conclusion

• Use cases and Screen shots– US Air Force

– Microsoft

– UCLA

ConnectivityWeek 2009

IP Technology is Disrupting Building Technology

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Data Communication Safety and Security

Copyright © 2009. AtHoc, Inc. All rights reserved.

Phone Communication Building Systems and Energy

All Connected

ConnectivityWeek 2009

Building Safety and Security – Becoming IP Enabled

• Building Safety and Security– Fire Alarms and Notifications

– Access Control

– Video Surveillance

– Sensors (i.e. fire, smoke, chem-bio, fence)

– Command and Control

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Copyright © 2009. AtHoc, Inc. All rights reserved.

– Command and Control

• Mass Notification Systems become the new “Alarms”

• But MNS is transitioning as well– Historically – MNS were Sirens and PA systems

ConnectivityWeek 2009

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Building Alerting As We Know It Is Changing

Traditional Alarms

Giant Voice, Sirens/Speakers,Strobes, Fire panels

Net-Centric MNS

IP-Based alerting, Personal devices

Copyright © 2009. AtHoc, Inc. All rights reserved.

• Personalized messages

• Rich content

• 2-way + User feedback

• Boundless reach

• Enterprise Process

• Non-personalized messages

• Limited content

• 1-way communication

• Physically bounded

ConnectivityWeek 2009

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Modern Mass Notification systems unifies four key notification modalities:

• Public Communication Devices: utilize sirens, speakers, PA systems, digital signage, radio and other non-personal public address devices

What is Net-Centric Mass Notification System

Copyright © 2009. AtHoc, Inc. All rights reserved.

• Network Alerting System (“NAS”): utilize the internal IP network for alerting on desktops via popup notification, emails, BlackBerry devices

• On-Premise Telephony Alerting (TAS): utilize internal telephony system (preferably VoIP/Unified Comm) for phone alerting

• Hosted TAS: utilize the public telephony infrastructure for phone alerting or text-messaging (SMS) on cell phones

Unified Unified NetNet--CentricCentric

MNSMNS

ConnectivityWeek 2009

Unified Net-Centric Mass Notification

ALERT

Tsunami Warning

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

Real-Time Accountability and Reporting

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Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

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Modern Mass Notification System – Flow

Facility Mass Notification System

Evacuate Facility

Shots on Campus

Manual Alert Activation Pre-defined Scenarios

Emergency Response Community

ER Alerts

Leadership

First Responders

Security Mgrs

Personal Devices

Mass Notification Personal DevicesFire in Zone N

Malfunction

Automatic Alerts fromFacility Fire Alarm

Copyright © 2009. AtHoc, Inc. All rights reserved.

NWS Weather Info

USGS InfoCAP

Automatic Alerts fromExternal Sources

• Event Monitoring

• Scenario Management

• Operators permission

• Recipients Directory

• Feedback Tracking

• ReportsNearby Facilities

Cascaded Alerting Systems

:

911 Call Center

Fire in Zone N

Malfunction

Automatic Alerts fromFacility Sensors / Camera

Community

Others

Facility Personnel

Mass Communication Devices

PA / Fire Alarm, Digital Display, Computer Kiosks

Malfunction

ConnectivityWeek 2009

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UNIFIED NOTIFICATION

NET-CENTRICTransform organization’s existing IP-network into an emergency mass notification system

MNS is becoming:

What is a Modern Net-Centric Mass Notification System?

Copyright © 2009. AtHoc, Inc. All rights reserved.

UNIFIED NOTIFICATIONUnifies siloed notification channels for simplified alert activation and redundant reach using IP technology

ENTERPRISE-CLASSScales to cover all enterprise, regardless of location, with common capability and processes

ACCOUNTABILITYReal-time response tracking and reporting that provides visibility into the status and safety of all personnel

ConnectivityWeek 2009

Key Market Drivers

• Events Drive Significant Awareness– Major events: 9/11, Hurricane Katrina, Virginia Tech, Madrid & London

attacks and most recently Bombay attack.

– “Global War on Terrorism”

• Technology Maturity– IP technology is no longer a “bad word” in the safety and security world

Copyright © 2009. AtHoc, Inc. All rights reserved.

– IP technology is no longer a “bad word” in the safety and security world

– Stability, scalability, security and redundancy reached sufficient level

• Regulations and Standards– Homeland Security Act; Alerts Act of 2008

– Military: UFC, AFI, ATFP

– Federal: FCC, FEMA, OSHA, ADA, EAS (IPAWS), NFPA

– Education: Campus Law Enforcement Emergency Response Act of 2007

ConnectivityWeek 2009

NFPA 72 Code

National Fire Protection Association

• Need

• Technology

“Innovators”

2001

AFI 10-2501 (Chapter 9)

Air Force & Navy

2004-6

UFC 4-021-01

Dept of Defense

2008 2010

A Decade of Evolution

Copyright © 2009. AtHoc, Inc. All rights reserved.

NFPA 72 Code2010 – Chapter 24

Military customer demands drive standards to public sector• UFC incorporated siren-based MNS, which was later adopted by NFPA• UFC incorporates NCAS, which is expected to lead to NFPA adoption• NFPA currently working to update Code, incorporating NCAS and MNS by 2010

• Technology

• Awareness Navy ATFP Program

UFC 4-021-01

(NCAS)

ConnectivityWeek 2009

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USAF Requirement – AFI 10-2501

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

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USAF Requirement – AFI 10-2501 – Chapter 9

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

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DoD UFC 4-021-01

• UFC provides Mass Notification System planning, design & construction criteria for all military departments & agencies worldwide

• Recent update incorporates Network-Centric Alerting Systems (NCAS) as a recommended

Copyright © 2009. AtHoc, Inc. All rights reserved.

Alerting Systems (NCAS) as a recommended supplemental capability to fire-safety systems

– Added due to customer adoption

– First step to becoming part of the standard

ConnectivityWeek 2009

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DoD UFC 4-021-01 – Net-Centric Alerting System (NCAS)

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

U.S. Military deployed Net-Centric MNS world wide –Currently at over 170 bases protecting over 1.3 Million personnelU.S. Military deployed Net-Centric MNS world wide –Currently at over 170 bases protecting over 1.3 Million personnel

Copyright © 2009. AtHoc, Inc. All rights reserved.Copyright © 2007. AtHoc, Inc. All rights reserved.

NAVY

ARMY JOINT FORCES AIR FORCE ConnectivityWeek 2009

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• Department of Defense – led the charge with UFC 2008

• Universities, Large Commercial Enterprise and Civilian Gov are deploying as well (i.e. UCLA, UCSD, NASA, Boeing, Microsoft)

• For the latter, specific codes need to be taken into account:– Clery Act

– FEMA

What About Civilian Regulations ?

Copyright © 2009. AtHoc, Inc. All rights reserved.

– FEMA

– ADA

– CAP (Common Alerting Protocol)

– OSHA

NFPA 72 (2010) Chapter 24 - will incorporate MNS code– The requirements for the installation and performance of emergency

communications systems (ECS) such as MNS and other communications systems are covered in this chapter

ConnectivityWeek 2009

Conclusion

• Building Safety and Security is becoming IP enabled

• Mass Notification Systems are the new “Alarms”

• Modern Net-Centric MNS unifies IP, mobile and phone communications with traditional sirens, PA and MNS

• New technology opens the door for new operational

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Copyright © 2009. AtHoc, Inc. All rights reserved.

• New technology opens the door for new operational capabilities: bi-directional comm, accountability, sensors integration, collaboration and better C3

• Dpt of Defense has significant experience, best practices and requirements

• Civilian regulation are catching up – NFPA 2010

ConnectivityWeek 2009

Screen Shots

Basic Alerting Flow

Copyright © 2009. AtHoc, Inc. All rights reserved.

Example: Targeting by Organization and Geography

Plus Tracking and Reporting

ConnectivityWeek 2009

Web-based Management System

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

Alert Content and Responses

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Alert Targeting – Geographical using Aerial View

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Alert Targeting – Groups and Organizational Units

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Alert Targeting – Device Selection and Coverage

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

Alert Targeting – Mass Communication Devices

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

Accountability Reporting – Delivery Tracking

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

Accountability Reporting – Delivery Tracking by Device

Copyright © 2009. AtHoc, Inc. All rights reserved. ConnectivityWeek 2009

The Premier and Leading Provider of Enterprise-class, Network-centric Mass Notification Systems, Serving the Physical Security and Public Safety Market

Corporate Information• Corporate: Privately held, VC backed (Greylock)

• Location: HQ in San Mateo, CA; offices nationwide

MARKET PRESENCE: #1 Provider of

Net-centric ENS for US Department of Defense

Now Deployed at Over 170 Locations, Protecting Over

1.3 Million Personnel

Market Needs Addressed• Mass Notification for Physical Security & Force Protection

• Mass and First Responders Notification for Public Safety

• Personnel Accountability

• Recall

Products• AtHoc IWSAlerts – Installation Warning System

• AtHoc Telephony Alerting Services (TAS) Module

• AtHoc Giant Voice/PA Alerting Module

• AtHoc IP Integration Module

• AtHoc Weather Monitoring & Alerting Module

• AtHoc Desktop Notifier

AtHoc at a Glance

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Copyright © 2009. AtHoc, Inc. All rights reserved.

1.3 Million Personnel Worldwide

Market Position and Industry Recognition• #1 Provider of net-centric ENS for DoD; 170+ bases; 1.3MM+ seats

• Key Customers:

Defense - Navy, Air Force, Army, STRATCOM, PACOM

Fed/Civ - NASA, Dept. of Commerce (USPTO), Louisiana Courts

High Ed - UCLA, Texas A&M, Naval Post Grad School

Corp - Boeing, Microsoft, PricewaterhouseCoopers

• Awards: 2008 Deloitte SV Fast 50; 2008 MNS Tech Innovation –Frost & Sullivan; Gold Award - CA Emergency Services Association

• Analyst: Tier 1 vendor in Frost & Sullivan 2008 MNS Study

• Recall

• Regulatory Compliance (UFC, NFPA, AFI etc.) Offering and Key Differentiators• Network-centric - Transform organization’s existing IP-

network into an emergency mass notification system

• Unified Notification - Unify siloed notification channels for simplified alert activation and redundant reach

• Monitoring- Monitor IP-based video feeds, sensors and external data sources to automatically trigger notification scenarios

• Accountability - Real-time response tracking and reporting that provides visibility into the status and safety of all personnel

• Enterprise-class - Secure and scalable software for seamless implementation of enterprise-wide notification procedures

Contact information: AtHoc, Inc., 650.685.3000, www.athoc.com

ConnectivityWeek 2009