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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
Unified CommunicationsThis Changes Everything
William WongSystem EngineerCommercial BusinessCisco Systems, Malaysia
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Agenda
• Today: Exponential Growth in Technology
• How Technology Drives Change
• So What is Unified Communications?
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Today: Exponential Growth in Technology
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Explosive GrowthThe Four Pillars of Technology
2005
Bandwidth
2010 2015 2020 20252005
Storage
2010 2015 2020 2025
2005
Information
2010 2015 2020 20252005
Computing
2010 2015 2020 2025
1010101001101010101010101010
1010101001101010101010101010
Everywhere
Everywhere
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Pioneer 500GB DVDs§ Ultraviolet lasers
(20x storage of Blue-ray)§ 1 terabyte DVDs under development§ Timeline 1-2 years
NanoMechanical Memory§ 100 gigabytes per square
inch§ Timeline: 2-5 years
Perpendicular recording§ 70 gigabytes per square inch
(1 TB PC drives)§ Timeline: 1-2 years
Holographic (3D) storage§ 1 terabyte in a 1ccm cube§ Timeline: 2- 5 years
StorageTimeframe: 1-5 years
InPhase 1.6TB drive
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
AT&TAT&T’’s s Bell 103 Bell 103 modem modem
300 bps300 bps
19621962
9,600 9,600 bpsbps
28,800 28,800 bpsbps
56,600 56,600 bpsbps
Ethernet 10 Base T Ethernet 10 Base T 10 million bps10 million bps Fast Fast
EthernetEthernet100 100
million million bpsbps
10 Gigabit 10 Gigabit EthernetEthernet
10 billion bps
100 Gigabit 100 Gigabit EthernetEthernet
100 billion bps
Terabit EthernetTerabit Ethernet1 trillion bps1 trillion bps
10 Terabit Ethernet 10 Terabit Ethernet 10 trillion bps10 trillion bps
19841984 19941994 19951995
Ethernet Ethernet Protocol Protocol
StandardizedStandardized
19801980 19961996 19981998 20022002 20062006 20082008 20102010
Spee
dSp
eed
19971997
Bandwidth
Network Speed
Equivalent of 74 million people all speaking at once
Equivalent of 74 Equivalent of 74 million people all million people all speaking at oncespeaking at once
DesktopDesktopDesktop
InternetInternetInternet
Milestones in Bits per SecondMilestones in Bits per Second~ 18 Million % Increase in 10 years
Gigabit Gigabit Ethernet Ethernet 1 1 billionbillion
bpsbps
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§ “Cell” chip has been in joint development by Sony, Toshiba and IBM since 2001
Prototype introduced in February 2005
§ Multi-core, multi-threaded gaming engine has nine cores able to process separate instructions in parallel§ First application: Sony Playstation, 2006
One 3.2GHz cell processor—total system performance rated at 2.18 teraflops
§ 2% of the raw computing power of the human brain for about $200
Computing
Source: PCWorld, February 2005
April 2005PlayStation maker Sony Corp. is granted a patent for beaming sensory information, such as smells, sounds and images, directly into the brain
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Information Explosion: Stored Data Doubles Each Year
Sources: ExtremeTech, July 2003, University of California at Berkeley, 2003
Information Stored Per Person Worldwide
Information
2001 2002
250 MB
2 GB
500 MB1 GB
2003 2004
4 GB
2005
It would take 75 feet of books to store the equivalent of 2 GB of data on paper.
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Information Explosion: Stored Data Doubles Each Year
Sources: ExtremeTech, July 2003, University of California at Berkeley, 2003
Information Stored Per Person Worldwide
Information
2001 2002
250 MB
2 GB
500 MB1 GB
2003 2004
4 GB
2005
It would take 930 miles of books to store the equivalent of 131 TB of data on paper.
128 GB
2010
131 Terabytes
2020
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
How Technology Drives Change
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Computers
Phones
Mobile Assets
Static Assets
Controllers
Smart Sensors
Microprocessors and Microcontrollers
Users
2005 Forecast, Million Units
500
1,500
350
375
500
750
35,000
Source: Harbor Research, Inc., Forrester Research, Inc., IBSG
Today's
Internet
Extended Internet As IP becomes
pervasive, existing AND devices that do not exist today will be connected to the Internet.
Billions of New Devices in the Internet
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Billions of New Internet Inhabitants
RFID• An estimated 50 billion tags
and 10 billion readers by 2010
“Smart Dust” Sensor Networks—Everywhere
• “Motes” are linked to sensors which detect temperature, air flow, humidity, etc.
• They communicate in an ad-hoc, wireless mesh network.
Source: Forrester Research, Inc.
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
PAN(Personal Area
Network)
LAN(Local Area Network)
WAN(Wide Area Network)
MAN(Metropolitan Area Network)
Wireless Will Be Everywhere
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Cap
abili
ty
Time
Only 14% of people in the world are now connected to the Internet … (As low as 8% connect from their homes.)
Is this how the rest will get online?
New Devices:Your Phone Will Become Your Computer
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Video
Universal Universal TranslationTranslation
All communication modes are interchangeable. Transmit in one format and “read” in an other.Any content…any device…any language…any time.All powered by the network.
New Capabilities:Universal Translation
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
So What is Unified Communications?
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Changes are Inevitable
Speech
Printing Press
Internet & Wireless
Time
Wor
ld G
DP
What’s Next?• We have been going through an era of disruptive
innovations and constant changes
• Transformation is accelerating
• Intensity has been on the increase
TradeWriting
Railroads
Telephone & Telegraph
Radio & TV
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
The Market is Changing Faster than Ever
TelephoneTelevision
50% of Ownership
Mobile Phone
PC
Source: F&S and Federal Reserve of Dallas
70 years28 years24 years17 years
Internet
9 years
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… And Changes are More Sophisticated and Complex
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The Need for Speed
• Expecting to reach someone internally within hours or minutes
5 years ago – 77% Today – 90%
• Expecting to reach someone externally within hours or minutes
5 years ago – 38% Today – 65%(The Economist)
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…Unable to Reach
Coworkers on First
Try…
…Have to UseMultiple
Methods of Reaching
Coworkers…
Daily 52%
Daily 36%
Communication Devices and Apps
Proliferating…
EmployeesIncreasingly Mobile…
6.4 Types of Devices
27% Traveling 1X Month Avg.
Source: Sage Research, 2005
“Innovation” Has Created Complexity
…Results inDelays and
Missed Deadlines
Monthly 22%
Profits
Costs
…Impacting theTop & Bottom
Line
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The Underlying ProblemInnovation Has Created Complexity
15 Attachments!!15 Attachments!!
u there?u there?
Meetings All DayMeetings All Day
20 E-Mails!20 E-Mails!
“Have a Minute?”“Have a Minute?”
5 Voicemails!5 Voicemails!
Information Overload• Too many devices• Anywhere/anytime
Technology Limits• Disparate solutions• Disparate access
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
What Users Really Want
Information Control• Where I am• When I want
Technology Solutions• Devices that work together• Simple access to services
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It is not about making a voice call
It is about Rich Media Experiences
WirelessBusiness
Color
Professional Unified Communications
Network
Standards BasedH.323 System
Small GroupSystem
IP Phone with PC Video
ExecutiveDesktop
High-end Videosystems
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It is about Real Time Interactions- Telepresence
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Emergency Alert
Time Clock
AdvertisingBroadcast
Education AttendanceCustom and Off-the-shelf applications
www.cisco.com/go/apps
It’s Especially about Applications
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It is Especially about ApplicationsIPICS - IP Interoperability and Collaboration System
Emergency Buildings
MedicalHospitality Police Fire
Voice Interoperability
Video Interoperability
Data Interoperability
Instant Messaging
Incident Alert
IP-ICS ServerProvides RF Radio and
IP Communications Integration
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
61%58%
52%52%
50%49%
46%42%
39%39%38%
25%5%
4%
0% 10% 20% 30% 40% 50% 60% 70%
Conferencing
IP phone-based productivity applicationsRemote access (telecommuters) to non-telephony
applicationsUser Mobility
Networked voice-mail
Remote access (telecommuters) to telephony features
Video/Distance Learning
Unified messaging
Call Center Applications
Collaboration tools
Productivity Tools
Presence/Instant Messaging integration
Other
None of the Above
Which of the Following Applications Will Drive/Are Driving Your Convergence Initiatives?Conferencing… the Next IP “Killer App”
n=241
Source: Meta Group
Applications Are Driving Convergence
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Widespread Use of Real-time Applications
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Softphones
IP Phones
Unified Messaging
Enterprise IM
Consumer IM
Web Conferencing
Currently in use Plan to use within 6 monthsPlan to use within 12 months Plan to use within 18 months
Q1. For each of the following products, please indicate your company’s current usage and planned use:
Source: IDC Study on Real-time applications; IT Manager and above, firms >2,00 employees (n=241)
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Using the Power of IP to Converge the User Experience
E-MailCollaboration Calendar
Video-on-Demand
Web Application
Audio-Conferencing
Instant Messaging
Voice Messaging
ContactCenter
TelephoneServices
TelephoneServices
TelephoneServices
Unified Communication
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Integrated & Open Product Portfolio
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
A Complete Communications Portfolio
ApplicationsCisco Unity Cisco Unified Contact
Center, CVPCisco UnifiedMeetingPlaceInformacast Cisco
MobileConnect
EndpointsCisco Unified IP Phones Cisco IP
Communicator
Cisco Unified Video Advantage
Cisco Unified Wireless IP Phone 7920 V.2
Cisco Unified IP Phones 7941G/7961G
Cisco Unified IP Phone
7985GCisco Unified IP Phones 7941G-GE/ 7961G- GE
Call ControlCisco Unified CallManager Express & Cisco Unified Survivable Remote Site Telephony Cisco Unified CallManager
Release 3.4Release 4.0
Cisco Quick Configuration Tool
Cisco Voice Provisioning Tool
ToolsCisco Unified
Operations ManagerCisco Unified
Service Monitor
InfrastructureIntelligent Network Infrastructure: Security, Switching, Routing, QoS, Availability, Management, Administration
Release 5.0
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
The Elements of Unified Communication
Network InfrastructureNetwork InfrastructureWAN
AggregationRouter
BranchRouter
SiSi
Distribution/CoreSwitch
SiSi
Campus
Branch
IP WAN
AccessSwitch
AccessSwitch
ApplicationsApplicationsVoice Mail/Unified
Messaging
Auto-Attendant/Interactive
Voice Response
XML Phone
Services
LDAPDirectory
Telephony InfrastructureTelephony Infrastructure
Conf
Xcode
MediaResources
Gateway/Survivable
RemoteGK
Call ProcessingAgents
PSTNGateway
PSTN
TelephonyEndpoints
TelephonyEndpoints
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IP Telephony and TDM Telephony Compared
Application Server
Stackable Switching
Voice-Enabled Router or Gateway
Call Processing
Call Processing
LineConnections
LineConnections
TrunkConnections
TrunkConnections
SwitchingSwitching
End Points
PBX ArchitecturePBX Architecture IP Component ModelIP Component Model
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
PSTN
CiscoCallManager
IP WAN
LDAPDirectory
Call Setup11E.164 Lookup22
Call Setup 33
Ring44
Off Hook55Connect
RTP Stream
66
Ring Back44
SwitchSwitch
Basic “Phone-to-Phone” Call Processing
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Central Site Call Manager
Real Time Protocol
WAN
SCCP: Protocol for call set up and tear down
Keepalive: Ensures communication link with CallManager
Branch router Headquarters
Normal OperationNormal Operation
PSTN
SRS Telephony
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PSTN
XSCCP
Keepalive (TCP)
KA to CCM
KA to CCM
WANBranch router
Network FailureNetwork Failure
Real Time Protocol
SRS Telephony - Failover
Headquarters
Central Site Call Manager
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Cisco’s voice environment mid-2001
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Cisco’s voice today
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Integrating SIP into Call Processing
SCCP PhoneRegistration
Phantom, IPMA, QRT,
CER, PAetc
SIP PhoneRegistration
SIPRegistrar
Presence Server
SIP Routing
Unified MServer
Gateways ConfServer
SIP
…
Cisco Call Processing
Coremedia controland features
Existing Cisco Features New SIP Features
Interoperability with IETF SIP Standards Compliant Phones (RFC 3261)
3rd party CTIApps
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 41
Bringing It All Together:Making Unified Communications Works
The Part You Don’t See:
The Intelligent Information
NetworkEnables
IntegrationEnhanced
Power Management
IntelligentLAN Switching
Auto VLAN
Auto QoS
Home Net
CarrierSoftswitch
Firewall
Host IntrusionProtection
WiFi Networking
Dynamic DeviceDiscovery
IntelligentTraffic Routing
Network AccessControl
Secure VPN Access
Storage
Management
SeamlessMobility
Dynamic UserTracking
Remote
Video Association
The Part You SeeIP Telephony Customer Contact
Unified Messaging Video
Collaboration Mobility
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 42
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