1

for every childCANADA

UNICEF on CampusCampaign Guide

2

FALL SEMESTER: UNICEF CALENDAR EVENTS

September:

1. International Day of Charity September 05

2. International Literacy Day September 08

3. International Day of Peace September 21

October:

1. Day of the Girl Child October 11

2. World Food Day October 16

3. Poverty Education Day October 17

4. United Nations Day October 24

5. National UNICEF Day October 31

November/December:

1. World Children’s Day November 20

2. World AIDS Day December 01

3. Human Rights Day December 10

WINTER SEMESTER: UNICEF CALENDAR EVENTS

February:

1. World Day of Social Justice February 20

March:

1. International Women’s Day March 08

2. International Day of Happiness March 20

3. World Water Day March 22

April:

1. World Health Day April 07

Friendly Tip: Your club can match up certain campaigns with various days on the UNICEF Calendar Events.

Cover Photo: © UNICEF/UN0121377/Moreno Gonzalez

UNICEF on Campus Monthly Campaigns

3

UNICEF Canada Campaigns

One Youth

UNICEF Canada’s initiative to improve child and youth well-being in Canada

Canada ranks just 29th out of 41 rich countries in terms of overall child well-being. Shocked? Disappointed? So are we. That’s why we’re doing something about it. UNICEF Canada’s One Youth has set a bold goal to make Canada the best place to grow up by 2030. We’re developing new ways to understand and track what’s important to children and youth, designing solutions with kids using our Design Studio and speaking out to make sure children’s voices are heard. Find out more details and how you can get involved by signing up for our newsletter at: www.unicef.ca/oneyouth.

Campaign Guide

EDUCATION CAMPAIGN: 1. You can focus the campaign on raising funds for Survival Gifts specific to educational materials

such as backpacks, exercise books, pencils, storybooks or a School-in-a-Box. You can also purchase Survival Gifts that go towards sending a child to school, training a teacher, girls’ education and more.

a. You can show volunteers the Survival Gifts website or encourage them to look through the site themselves so they can see what Survival Gifts are, as well as the gifts that children around the world are most in need of. This way, volunteers can feel more involved with the fundraising process and it gives them the opportunity to make their own suggestions about where the money they helped raise should go.

2. National UNICEF Day is a fundraising campaign that happens annually on October 31st. Dating back almost 60 years, this is one of Canada’s longest-running youth fundraising campaigns and was formerly known for its use of the orange Trick-Or-Treat collection boxes. While it has evolved into an online fundraising event, National UNICEF Day has raised more than $100 million and given more than 28.6 million children around the world the opportunity to receive an education. Your club can create a fundraising campaign leading up to or following this event, all surrounding the theme of education.

3. Your club can create an advocacy campaign with a focus on how UNICEF supports children’s right to education by looking at the UNICEF Strategic plan 2018-2021. Page six of the plan outlines the programme areas within education that UNICEF is working to improve. This includes early learning, equity with a focus on girls’ education and inclusive education, learning and child friendly schools, as well as education in humanitarian situations.

General activity ideas for campaign:

- Utilize the UNICEF YouTube page for videos on UNICEF efforts specific to education.

- Create posters or brochures that students can easily take with them and read. Use statistics about education and school attendance that are easy for students to understand. Or use statistics about inequalities and challenges for children in Canada so students also get an understanding of the

www.unicef.ca/oneyouthhttps://shop.unicef.cahttps://www.unicef.ca/en/donate/article/national-unicef-daywww.unicef.ca/oneyouth

4

work and research the UNICEF does domestically. Don’t forget to get the material approved by your UNICEF Canada liaison before distributing.

Example of International Statistics:

• 1 in 4 of the world’s out-of-school children live in crises-affected countries

• More than 17 million school-aged children in those countries are refugees, displaced within or outside their countries, and of these, only half attend primary school, while less than a quarter are in secondary school

• Girls in conflict-affected settings are 2.5 times more likely to be out of school than boys

Source: https://www.unicef.org/education/bege_70640.html

Example of Canadian Statistics:

• Boys and girls are differently unequal in Canada: 15-year-old boys fare worse than girls in maths, reading and science

• Girls are far more likely to fall behind in health and the gap has been increasing

Source: http://www.unicef.ca/sites/default/files/legacy/imce_uploads/images/advocacy/rc/rc13_infographen_media.pdf

FOOD SECURITY CAMPAIGN:1. Work with a food club or organization on campus and collaborate on a fundraising campaign

together.

a. If the food club actually cooks food as a team, host a buffet-style fundraiser together. Plan a pot luck where everyone brings their favourite dish or something they like to make, or even spend a few hours working together to prepare and cook various dishes. Pick a spot on campus and set up a booth or table where you can place your food. Sell your food per plate (e.g., $3 for a small plate and $5 for a large plate), or however your team chooses to do the fundraiser. Decide amongst your group and the club you are collaborating with how you will work together in splitting the profit. For example, you can choose to have all proceeds go to a specific food-related cause for UNICEF and in turn, your club will help promote the food club on campus. You can also choose to split the profit equally between both groups.

b. If the food club works in the area of food nutrition, host an advocacy campaign together about healthy eating and food resources. Discuss various situations around the world where food resources are difficult to obtain and how that impacts children’s health. Discuss the threat of malnutrition for children, UNICEF’s use of therapeutic food treatment that helps to save children’s lives, providing safe drinking water and so on.

2. Host a cook-off contest where students can cook their favourite dishes. Whoever wants to try it can pay for a plate, as well as vote on their favourite dish. All proceeds can go towards UNICEF’s food-related causes or emergencies. Ask your university if your club is allowed to set up donation boxes in and around your school cafeterias, cafes or restaurants for UNICEF, when promoting the event.

https://www.unicef.org/education/bege_70640.htmlhttp://www.unicef.ca/sites/default/files/legacy/imce_uploads/images/advocacy/rc/rc13_infographen_media.pdfhttp://www.unicef.ca/sites/default/files/legacy/imce_uploads/images/advocacy/rc/rc13_infographen_media.pdf

5

3. Volunteer with your UNICEF team at a local food bank. First, ask the food bank if they are willing to collaborate and then create an advocacy campaign surrounding a food-related cause for UNICEF. If they agree, advertise the opportunity on campus so students have the chance to volunteer off campus and get involved with UNICEF.

SURVIVAL GIFTS:1. Create a holiday campaign for Survival Gifts. In November, host a general meeting with your club

to discuss what Survival Gifts are and how UNICEF delivers them to children and families in need. As December is also usually exam season, it can be difficult to raise funds and awareness for your club during that time, so it is best to start the campaign earlier. Start a Survival Gift Campaign where any funds raised throughout the month go directly to UNICEF Survival Gifts. When the campaign is over, get together with the whole team and decide which Survival Gift you would like to purchase. Don’t forget to let your liaison at UNICEF Canada know which Survival Gifts you are donating to when you remit your funds!

2. Host a Christmas party at the end of the term before exams begin and charge a small fee, or a fee by donation to participate. Get your volunteers involved and challenge them to bring friends to the event so you have a higher turnout. Donate those proceeds towards purchasing Survival Gifts.

3. Offer to shovel sidewalks or driveways together as a team (outside of school) and charge a fee for your work, with all proceeds going towards Survival Gifts.

WATER AROUND THE WORLD: 1. Plan out various fundraising or advocacy events on the theme of water.

Example:

a. Walk for Water: Hold a walk to symbolize the long distances that children have to walk for clean water. Encourage participants to gather sponsors to donate money for every mile or kilometre they walk. If this is done at school, encourage students to reach out to family, friends, professors, TAs, classmates or teammates to donate money for every mile or kilometre they walk.

b. Water Carry: Set up an obstacle course and have students carry jugs of water with them as they walk through while doing various activities. At each station where they have to do an activity, create posters with various facts and statistics on water and sanitation. For example, as a result of drinking unsafe water and practicing poor hygiene, more than 5,000 children under five are dying every day.

c. Water Carry 2.0: Set up a campus obstacle course where students have to fill up a bucket of water using various water fountains at school. They are tasked with going to targeted fountains where a volunteer will stand at the fountain letting them know how much water they are allowed to fill then they must move on to the next fountain. Do this until the buckets are full and have them return to where they started.

Conduct a reflection discussion after letting participants talk about their experience and then discuss water-related barriers for children. Narrow the focus on water and sanitation in schools. Talk about how access to safe drinking water has become a challenge for many

https://shop.unicef.ca

6

children, specifically girls who are denied a right to education due to the time spent walking miles away from their homes in order to collect drinking water. There is also a lack of private and decent sanitation facilities at many schools, which also becomes an obstacle for children, especially adolescent girls.

When you have decided on a fundraising event, you can use the proceeds towards purchasing water and sanitation-related Survival Gifts such as water purification tablets, Family Water Kits, a water pump and more.

2. Create a campaign that focuses on UNICEF efforts to provide clean water or sustainable water resources in countries around the world. Look into health-related facts on sanitation and how UNICEF has helped to develop programs that provide safe, sustainable water resources:

a. Discuss WASH (Water, Sanitation, Hygiene) programmes through UNICEF

b. Take a look at UNICEF publications such as The Ripple Effect, which discusses how climate change can impact children’s access to clean water and sanitation

c. Read through UNICEF’s progress on Drinking Water, Sanitation, and Hygiene

d. Read through UNICEF’s progress on WASH education in schools

3. During club team meetings, discuss various water-related stories and projects that UNICEF has led. The UNICEF Water Supply Project, for example, helped to provide a reliable water supply to the people of Laos.

MOTHER AND CHILDREN – MATERNAL NEWBORN AND CHILD HEALTH CAMPAIGN (MNCH):1. Create an advocacy campaign around Maternal and Neonatal Tetanus (MNT). Tetanus is a non-

communicable disease caused by bacteria found in soil. For many developing countries, women will give birth at home without a health worker, and without a clean, sterile blade to cut the umbilical cord of their newborn. This can cause tetanus poisoning in the baby, which can lead to severe spasms and even death. Throughout this campaign, discuss where and who in the world tetanus affects, how UNICEF has been working to put an end to tetanus and what the campaign goal is. There is also a great resource here to learn more about newborn care and how critical the first month of their life is.

2. Create a fundraising and advocacy campaign on the importance of vaccinations for children. During your campaign, discuss the importance of Child Health and Immunization and how integral it is to their future. Put the proceeds towards purchasing Survival Gifts specific to mothers and their newborns.

For example:

a. Newborn Kit

b. HIV Test Kit

c. Mother and Baby Tetanus Pack

d. Prenatal Healthcare

e. Blankets for Babies

https://shop.unicef.ca/waterhttps://www.unicef.org/wash/https://www.unicef.org/wash/files/Climate_change_WASH_Brief.pdfhttps://www.unicef.org/publications/files/Progress_on_Drinking_Water_Sanitation_and_Hygiene_2017.pdfhttps://www.unicef.ca/en/discover/a-reliable-water-supply-gives-a-new-lease-on-life-to-the-people-of-laos-pdrhttps://www.unicef.ca/en/eliminating-maternal-and-neonatal-tetanushttps://data.unicef.org/topic/maternal-health/newborn-care/https://www.unicef.ca/en/discover/child-health-days-bring-vaccines-to-isolated-children

7

UNICEF AND UNITED NATIONS:1. Look at UNICEF as a whole and its role with the United Nations. Create a general fundraising

campaign that looks at the two main pillars that UNICEF works to support: 1) strengthening child protection systems – including laws, policies, regulations and services across all social sectors (especially social welfare, education, health, security and justice) and 2) supporting social change that contributes to improved protection of children from violence, exploitation and abuse. You could even focus on the work that UNICEF Canada does specifically such as children’s rights for survival, stopping child exploitation, child development and protecting children against AIDS and HIV. Then, take a look back at UNICEF’s history. How did the organization start? What major milestones has UNICEF achieved? What challenges did UNICEF face and how did the organization become what it is today? If your school has a United Nations club or group on campus, collaborate together on an advocacy or fundraising campaign.

2. Create a walk-through gallery (similar to a museum) of photographs and facts through the years that UNICEF has been active. Choose a popular part of your university where students are most likely to spend their off time and set up a mini gallery where students can walk around and learn more about UNICEF and the UN. Set up the gallery like a timeline, where photographs and descriptions are all in chronological order.

For more information, please contactRichard DeLisle rdelisle@unicef.ca 416 482 6552 ext 8864 unicef.ca

http://www.who.int/violenceprevention/about/participants/unicef/en/https://www.unicef.ca/en/discover/child-survivalhttps://www.unicef.ca/en/discover/child-survivalhttps://www.unicef.ca/en/discover/child-protectionhttps://www.unicef.ca/en/discover/educationhttps://www.unicef.ca/en/discover/hiv-and-aidshttps://www.unicef.ca/en/discover/hiv-and-aidshttps://www.unicef.org/about/who/index_history.html